PITCH DECK

TEMPLATE 
Introduction Systemic User Product
Problem Problem

The Ecosystem/ Market

Innovation / Competitive Impact Model Analysis
How Analysis

Business Growth Team &

Traction Strategy &
Model Contacts
Funding Ask

Accelerating Start-ups for Systemic Change

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Introduction
Write your tagline or an
intriguing summary of what your
venture does here.

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 Give a striking/concise overview of the size of the
Systemic problem. Statistics can work well here.

Problem ONLY EMPHASISE 1 PROBLEM!

Dig deeper to the cause ("the why") behind this

headline problem. Make sure this cause is aligned to
your solution.

When using statistics:

1. They must be relevant
2. Place (VALID!) citation of the source
3. Ensure statistics can be understood. This may require
a second data point to compare, or contrast.

Accelerating Start-ups for Systemic Change

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User
Problem As simply as possible, describe the experience of your
typical user trying to complete the task without your
solution.

Accelerating Start-ups for Systemic Change

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Product or Service
What is it that you are selling?
What are the features which
matter for the user?

Treat this slide like a flyer to

attract customers.

Accelerating Start-ups for Systemic Change

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 What extra values (cheaper, quicker, longer-lasting, e.t.c...)
The do you offer compared to others?

Innovation
/How For each value (up to 3 main ones):
How are you creating this extra value? Explain
without giving away proprietary information.

Bonus: Is it difficult for others to copy this?

Accelerating Start-ups for Systemic Change

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Ecosystem/Competitive Analysis

OR

Accelerating Start-ups for Systemic Change

www.unitedsocialventures.org // hello@unitedsocialventures.org // Uganda N.G.O. No: 4936 // U.K. Charity No: 1158935
Market Analysis This is about how big you could grow.

Total Addressable Global Market

1 No. People: and/or $ per year:

Total Addressable Uganda Market

2 No. People: and/or $ per year:

Serviceable Available Market

3 No. People: and/or $ per year:

Target Market: Explain which user segment(s)

4 No. People: and/or $ per year:

Accelerating Start-ups for Systemic Change

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Impact Model
which we
Impacts on User measure Metrics
creates ("Outcomes") with ("KPIs")
Each Unit of Product
Sold 1.
1.
("Output") 2.
2.
3.
3.

Accelerating Start-ups for Systemic Change

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Business One [Unit of Product] is UGX[price].
Model For each [unit], Total Variable Cost are:
Summary UGX xxx,xxx,xxx
[Can give breakdown, depending on audience/privacy. Or can just
state profit margins per unit]

Each [period], we also spend Total Fixed Costs:

UGX xxx,xxx,xxx
[Again, can give breakdown. Or go straight to break-even]

So, each [period], we need to sell

xxx units to breakeven.
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 Volunteer Trips
18.2%

Revenue Altenative
Source 3 Do not include:
Investments Revenue
Revenue Loans Model
Revenue
Source 1 Workshop Contracts
54.5% Summary
Source 2
isory Fees
27.3%
(where multiple
products make it hard to
determine one unit)

This model is generally less appropriate for

start-ups, unless you have a hybrid revenue
model where prices for customers are
subsidised.

Accelerating Start-ups for Systemic Change

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Traction
What has your venture already achieved? What
stage have you reached?

Demonstrate your capability/ promise to

Jan -
Feb
continue with growth strategy... Milestone 1

Period 1 Period 2 Period 3

Mar -
Milestone 2
OR

Apr
Milestone 3
Sales

May -
Profit/Loss

June
Milesone 4

Accelerating Start-ups for Systemic Change

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 Period 1 Period 2 Period 3
Short-term
Sales
Growth
Profit/Loss
Projections
75
We expect to break-
50 even after [x
periods].
25

0
Period 1 Period 2 Period 3 Period 4 Period 5

Accelerating Start-ups for Systemic Change

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Longer- Growth Model 2 -
term What will be different/better to first model?
Growth At what stage will it be possible?

Strategy Growth Model 3 -

Either: What will be different/better?
(i) Capturing Target At what stage will it be possible?
Market
(ii) New User Segments
(iii) New Location Growth Model 4 -
(iv) Supply Chain What will be different/better?
Efficiency/Capacity Gains At what stage will it be possible?
(v) New Products

Accelerating Start-ups for Systemic Change

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Funding We need:
Ask UGX xxx for [x months] Runway
& UGX xxx for Capital Costs
Capital Cost 1 - UGX xxx
Capital Cost 2 - UGX xxx
Capital Cost 3 - UGX xxx

To move to [Growth Model 2], we'll need:

UGX xxx for Capital Costs
Capital Cost 1 - UGX xxx
Capital Cost 2 - UGX xxx
Capital Cost 3 - UGX xxx
& UGX xxx for Runway

Accelerating Start-ups for Systemic Change

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 TEAM MEMBER 1
Title
Competency for role
Contact Details
The Team
TEAM MEMBER 2
Title Why does it make
Competency for role sense that you're
Contact Details the ones to do
this?
TEAM MEMBER 3
Title
Competency for role
Contact Details
Accelerating Start-ups for Systemic Change
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 www.canva.com - free and easy to
Useful
use. Comes with attractive templates. Software

Microsoft PowerPoint - Doesn't

require internet and more familiar.

www.slidebean.com - Loads of great

examples. Also option to build your
own like canva, but slightly less easy.

Accelerating Start-ups for Systemic Change

www.unitedsocialventures.org // hello@unitedsocialventures.org // Uganda N.G.O. No: 4936 // U.K. Charity No: 1158935
Other
Tips Don't: add animations
have meaningless charts & graphics
have over 20 slides

Do: divide slides into 2 where there is

too much content.
add a story and rearrange slides
when it comes to presenting to an
audience

Accelerating Start-ups for Systemic Change

www.unitedsocialventures.org // hello@unitedsocialventures.org // Uganda N.G.O. No: 4936 // U.K. Charity No: 1158935