Strategy 2 Session 3 and 4

Class Strategy

Company

Created @September 29, 2021 2:17 PM

Due by

Lecturer Sandhya Shekhar

Materials

Reviewed

Semester Sem 2

Type Online

Strategy 2 Session 3 and 4 1

Strategy 2 Session 3 and 4 2
 Little drops of water makes a mighty ocean

Strategy 2 Session 3 and 4 3

 So it is important to look out for good decisions taken by all
the employees rather tan expecting a particular person to
make a great decision that will have a good impact

Strategy 2 Session 3 and 4 4

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 Digital is determing the work
Invaluable knowledge leverage
Each and every one is important determinant of digital strategy

Strategy 2 Session 3 and 4 7

 Conversations with Business leaders

Business of potential Digital Strategy ?

Digital Transformation is always there —> How u will use the tech for better
performance
Technology transformation is a necessary evil

Digital tRANSFORMATION
WHO HOW WHEN

Hit the right nail rather than projecting the project to everyone

Strategy 2 Session 3 and 4 8

 Importance of customer in digital strategies

journey towards customer intimacy

-CRM
-Social CRM

-Shift in Digital Marketing

Strategy 2 Session 3 and 4 9

 Enabler is a technology —> Customer is the starting point

Pre sale data —> Marketing data

Sales data

Post sales DATA —> Service data

Strategy 2 Session 3 and 4 10

 Cross selling and upselling
Business value gets generated not because of one good decision but by greater no of
good decisions taken by the individuals

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