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Instructions: Complete the personal branding worksheet.

WORKSHEET: CREATING YOUR PERSONAL BRAND

PART A: INSPIRATION

People who are optimistic and innovative. I


1. PEOPLE YOU ADMIRE IN YOUR
admire Gordon Ramsay; he serves as my role
INDUSTRY:
model to continue pursuing what I want to do.

As Gordon Ramsay, he is a hard-working person


2. WHAT ARE THE CHARACTERISTICS and that leads him to his success. He also gives
OF THEIR PERSONAL BRAND? (E.G., genuine insights about cooking. Other
BACKGROUND STORY, SIGNATURE characteristics of some personnel who are good
PHRASE, NICKNAME, STYLE, ETC.) at this industry is that they are consistent and
they are accountable.

3. WHERE ARE THEY SEEN MOST Seminars and I often see them on YouTube and
OFTEN? (ONLINE SITES, OFFLINE, Facebook.
SEMINARS, ETC.)

Their determination and focus about their own


4. WHAT DO YOU ADMIRE ABOUT goals.
THEM?
They are one-of-a-kind in terms of their
thoughts and thinking.
“I don’t like looking back. I’m always
5. WHAT MAKES THEM UNIQUE?
constantly looking forward. I’m not the one to
sort of sit and cry over spilt milk. I’m too busy
looking for the next cow.”- Ramsay
PART B: BRAINSTORM YOUR BRAND

People who have patience and are flexible.


WHO ARE THE PEOPLE YOU WANT TO
People who love sweet foods.
APPEAL TO? (CHARACTERISTICS)

People see me as a motivated person. They see


HOW DO OTHER PEOPLE SEE YOU NOW?
me as a hard working one but I’m weak at
persuading other people.

WHAT DO YOU WANT TO BE KNOWN The person who does things creatively and
AS? (E.G., THE PERSON WHO DOES X) effectively. A go-to person.

I have a specific goal that I want to achieve.


WHAT’S YOUR STORY? (E.G., WHY YOU That's the main reason why I tend to do things I
DO WHAT YOU DO) want to do. I also want to let people know my
brand and story for them to be inspired.

WHAT’S YOUR STYLE? (E.G., I tend to be identified as a professional one, yet


CASUAL, PROFESSIONAL, my peers are likely me referring to wanting to be
GRUNGE, ETC.) casual on everything.

THE SKILLS YOU WANT PEOPLE TO I’m good when it comes to leadership and I also
KNOW YOU HAVE (NATURAL, have the ability to be supportive and motivate
VALUABLE TALENTS) others.

SIGNATURE PHRASE OR VALUE Always stay positive! Make everything special”


PROPOSITION (JUST A FEW WORDS):

What makes me unique is that I basically taught


WHAT’S UNIQUE ABOUT YOU?
myself to do a task creatively. I can handle my
time well. I’m good at multitasking.
PART C: DEFINE YOUR BRAND

I’m Shiela Lastimoso and I’m a student. When I’m


done with all my tasks, I tend to explore and
YOUR STORY experiment things.
I’m passionate about my work and hobbies. I’m
determined to help others. Come be part of my
journey.

PERSONAL VALUES I have the balance on things. I have trust in myself


and courage to explore new discoveries. I’m
striving to be successful.

PERSONAL BRAND STATEMENT (STATE I help individuals to develop their skills to


WHO YOU ARE IN 1 SENTENCE) discover their path to success.

I love to provide people with memorable


YOUR UNIQUE VALUE PROPOSITION experiences. Allowing them to do things on their
(HOW YOU UNIQUELY PROVIDE VALUE own and at the same time providing them with a
TO YOUR MARKET) relaxing place and music to enjoy.

Living my own definition of “success” and


MISSION (WHY YOU DO WHAT YOU DO) motivating others to do the same. Making
everyone feel special.

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