BRM

Assignment for 40 Marks

Deadline: 30 April

You are required to prepare handwritten assignment and Power Point Presentation on
following topics and submitted it with in deadline.

IMPORTANT NOTE: After Deadline no anyone assignment will be accepted

TOPICS:

01. DATA COLLECTION METHODS: OBSERVATION

 Definition and purpose of observation
 Four key dimensions that characterize the type of observation
o Controlled versus uncontrolled observational studies
o Participant versus nonparticipant observation
o Structured versus unstructured observational studies
o Concealed versus unconcealed observation
Two important approaches to observation
 Participant observation: introduction
o The participatory aspect of participant observation
o The observation aspect of participant observation

02. ADMINISTERING QUESTIONNAIRES

Introduction
 Types of questionnaires
o Personally administered questionnaires
o Mail questionnaires
o Electronic and online questionnaires
 Guidelines for questionnaire design
o Principles of wording
o Content and purpose of the questions
o Language and wording of the questionnaire
o Type and form of questions
o Sequencing of questions
o Classification data or personal information
 Principles of measurement
 General appearance or “getup” of the questionnaire
 Review of questionnaire design
 Pretesting of structured questions
 Electronic questionnaire and survey design
 International dimensions of surveys
o Special issues in instrumentation for cross-cultural research
o Issues in cross-cultural data collection
  Review of the advantages and disadvantages of different data collection methods and when to
use each
 Multimethods of data collection
03. MEASUREMENT: SCALING, RELIABILITY AND VALIDITY

Introduction
 Four types of scales
o Nominal scale
o Ordinal scale
o Interval scale
o Ratio scale
o Ordinal or interval?
o Review of scales
 Rating scales
o Dichotomous scale
o Category scale
o Semantic differential scale
o Numerical scale
o Itemized rating scale
o Likert scale
o Fixed or constant sum scale
o Stapel scale
o Graphic rating scale
o Consensus scale
o Other scales
 Ranking scales
o Paired comparison
o Forced choice
o Comparative scale
 International dimensions of scaling
 Goodness of measures
o Item analysis
 Validity
 Content validity
 Criterion-related validity
 Construct validity
 Reliability
 Stability of measures
 Internal consistency of measures

Chapter 13 Sampling
Chapter 14 Quantitative data analysis

BEST OF LUCK