1 QUALITATIVE DATA

ANALYSIS
DIFFERENCES BETWEEN
QUALITITATIVE AND QUANTITATIVE
RESEARCH

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 Data type and Data form

Quantitative Qualitative
Numbers and statistics Words, images and objects

Qualitative Quantitative
Open ended responses, Precise measurement using
interviews, participant structures and validated
observations and field notes instruments for data collection
 Types of data analysis and
Researcher’s role

Qualitative Quantitative
Patterns, themes, features, Statistical relationship
identification identification

Qualitative Quantitative
Researcher may be known to Researcher and their biases
participants are not known to participants
 Research question and Tools

Quantitative Qualitative
Fixed/Focused Broader, Context and Flexible

Qualitative Quantitative
Depend on interactive Structured data collection
interviews instruments
 Time dimension and Expected
outcome

Qualitative Quantitative
Rapid to slower Slower

Qualitative Quantitative
Usually not predefined, Identified in advance
emergent research question
 Things to consider
before doing
qualitative research
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Five Qualitative methods
Sampling
Qualitative Data
Ways to collect Qualitative data
Match the
following
 Match the
following
terms
 Delphi Technique
Diaries & Reflective logs
Theory
Coding Sorts
Interview Schedule
Coding
Focus Group
Anonymity
Why do not people eat buff ?

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Narrative Analysis

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Discourse Analysis

Grounded Theory

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