qualitative

focus on understanding human behaviour and reason behind it

method
observation
interview
case studies

data type
non numerical and textual

purpose
exploratory
understanding context

Strengths
In-depth insight
flexibility

Weaknesses
time consuming
subjective

Quantitative
exploys numerical data to quantify patterns and predict outcomes

method
experiment , surveys, statistical analysis
data type
numeriical and measurable

purpose
confirmatory
generalizing result

Strength
precision
objectivity

Weaknesses
May lack depth
Rigid

in summary
qualitative and quantitative research are complimentary approaches. While qualitative
research provides rich, conceptual understanding, quantitative research offers measurable and
generalisable data. Choosing the right method depends on the research questions, goals, and
context.