BBS 8020 Bachelor of Business (Management)

BU7201 Operations Management – Level 7

Assessment 1: Fundamentals of Operations Management

Submission Date: 9pm Tuesday 26th October 2021 via Moodle

Weighting: 40%
Type: Individual
Length: 2,000 words

Learning Outcomes: 1, 2

1. Explain and apply the operations manager roles and responsibilities to business.
2. Apply operations management models and frameworks to the business environment.

Assessment Task Theoretical Understanding & Practical Application of Knowledge –

You are required to have good understanding of Operations Management.

Describe and evaluate the following:

1. Provide an overview of Operations Management in a business context. (LO1)

2. How do operation processes have different dimensions? Describe the Four V’s and their
implications. (LO2)

3. What are “the five operation performance objectives”. Describe and evaluate each type
of Operation performance objective and its implications. (LO1,2)

4. Read the attached case study and answer the following questions: (LO1,2)

 Question A Identify at least 3 processes and their activities that were mentioned in
the case study.

 Question B Provide the “process maps” for the chosen 3 processes using the
common symbols.

 Question C What is / are the Operation performance objectives for one process
above.
Assessment 1: Marking Rubric
Met criteria to an
excellent standard
85% to 100%
Question 1
Provide an overview of
Operations Management
10 Marks
Question 2
How do operation
processes have different
dimensions? Describe the
Four V’s and their
implications.
20 Marks
Question 3
What are “the five
operation performance
objectives”. Describe and
evaluate each type of
Operation performance
objective and its
implications.
40 Marks
CASE STUDY
30 Marks
Met criteria to a very Met criteria to a
good standard satisfactory standard Did not meet criteria
70% to 84% 60% to 69% 0 to 59%
You have described You have good
Operations understanding of Your definition of You have not described
Operations Management
Management correctly Operations Operations
correctly. You have
and provided very Management and your Management is correct,
provided little or no
accurate examples. explanation is correct. and it shows that you evidence that you
This shows good understand what understand what
understanding of the Operations Operations Management
topic. Management is. is.
You have identified You have identified
correctly all the correctly all the
dimensions of dimensions of You have identified
processes. You have processes. You have correctly the
described well each described well each dimensions of You have failed to
one of the 4 Vs and one of the 4 Vs. processes. identity different
provided good correct dimensions of
examples. processes.
You have listed,
described and
evaluated all 5 You have listed,
Operation described and You have listed
performance evaluated all 5 correctly all 5 You have failed to
objectives correctly. Operation Operation identify and list the
And provided at least performance performance Operation Performance
2 examples of for objectives correctly objectives. Objectives correctly.
each. (correct business with a clear example.
context examples).
You have correctly You have correctly
identified 3 processes identified 3 processes
and all activities within in the case study and
these processes in the describe correctly the
case study. Your activities within these
“process maps” are 3 processes. Your
correct and show all “process maps” are
the activities correct and show all
happening in the the activities.
processes. You have You have correctly
correctly identified the identified 3 processes
Operation in the case study and
Performance Objective describe correctly the You have failed identify
for the chosen activities within these 3 processes and their
processes. 3 processes. activities.