What trend is powering our business?

Memes, Social media platforms, Hooks is powering our

business.

How powerful is it?

It’s very powerful that if it clicks and went viral, then the
business will get promoted free of cost.

Make a list of trends that will power our success.

5: Who Shares This Landscape?

Digital marketing agencies and business owners shares
this landscape.

Who else compete in our category?

Advertising, marketing agencies & Coaching agencies
competes in our category.

What comes first, second & Third in our customers mind?

● • To create powerful personal brand
● • To generate traffic on each and every social media platforms
● • To get more conversion in leads
● • To get quality services at a very reasonable/affordable price.
● • To give them clarity about their business

Find out how our Brands ranks in the mind of customers

Our brand will rank in mind of customers by gathering
information. Ads, Creating content and outreaching people
will help in rank our brand.

Design a strategy to become number one

Most important aspect to become number one is building
and generating trust.
● • Create a strong powerful quality content.
● • Services and USP
 6: What Makes Us The “Only”?
USP in content : Using powerful trends, Powerful
copywriting, humour, Presenting ourselves in a visual
form all the time.
USP in services : Delivering excess value with affordable/
reasonable price, Building a good relationship with
clients, Creating automated systems to their business
Despite of content and service, what makes us the only is
powerful team of having super stars

What’s the one thing that makes our brand different and
compelling?
Personality of WCH will make our brand different and
compelling.
We are highly engaged with customers. We are a Gen-z
company.

Write our brand for your business.

“We create vaccines for your business”

Add detail by answering who, what, where, when, how

and why

7: What Should We Add Or Subtract?

Add : Hiring good quality people, Managing relationship
with customer

What new brand elements can strengthen our brands?

● • Promising
● • Positioning
● • Performance
● • Brand story
● • Brand association

What existing brand elements undermine us?

● • Breaking consistency

Make a list of all Current and Planned Offering.

● • Resources
 ● • Case studies
● • Podcasts
● • Mind-maps
● • Reports
● • Cheatsheets
● • Free E-books
● • Blogs

Decide Which to keep, sacrifice or add.

8: Who Loves Us?

Real-estates, The one who consumes our content in daily
basis, E-commerce, Coaches

What makes up our Brand community?

Major motive of a brand community is to generate loyalty/trust
which will be done through emotional connection.
We build this connection through social media engagement,
Forums.

How can we manage the “Gives & Gets” so everyone is

happy?

Diagram our brand eco system

9: Who’s The Enemy?

Our competitors

Which Competitor can we paint as the bad guy?

Those competitors who are giving heavy competition with us,
who are in the top position in the marketing & advertising
industry.

Tell the customer what we are not in no uncertain terms

10: What Do They Call Us?

We Creative Heads
Is our name helping or hurting our bad?
It is helping since WE represents a bunch of personal brands under one
roof and CREATIVE HEADS represents our creative and energetic mind
with the leadership quality.

Is it suitable for brand play? Does it have creative legs?

Yes because we provide service in creative way and it resonates with the
brand too

11: How Do We Explain Ourselves?

We Creative Heads is a top provider of expert social media
marketing services and delivers powerful content on a
daily basis

What’s the one true statement we can make about our

brand?
Our goal is to provide a comprehensive social media program
that integrates smoothly with other marketing and adverting
programs and messaging, by two different means which
includes paid advertising and organic growth.

Craft a true line that tells them why our brand is

Compelling
Like vaccines for business

Turn our trueline into tagline to use with Customers.

We Creative heads- Like vaccine for business

12: How Do We Spread The Word?

By providing valuable content in social media platforms,
Through ads, E-mails, website, products, etc

How Can We Enrol Brand Advocates Through Messaging?

We will enroll brand advocates by managing the customer relationship,
responsive communication and also by asking them for feedback.
Develop a customer-centric culture.
Reward customers for referrals.
Encourage user-generated content.
How Can We align All Our Communications?
DOUBT

Makes Sure Our Messaging Is As Different As Our Brand

Yes it is.

Only Compete At Touch Points Where We Can Win

13: How Do People Engage With Us?

Through our social media content in different platforms.

What Are We Selling & How Are We Selling It?

● - We are selling in two different aspects, one of them is our
products and other one is the services. Products includes the ebooks,
templates, reports, courses etc. Services includes consultation,
managing their social media platforms and running ads for their
services and their product.

Which Touch Points Will Let Us Compete Online?

Creating good content
Provide good quality service
Keep relationships with our community
Keep a friendly relationship among the team members

Map Our Value Proposition

Value proposition will be reflected out through two means one which is the
value provided for free which will consist of content on various social
media platforms & lead magnets. And the second one will consist of paid
.value. Which includes services and products mentioned about
The unique selling point in creating content would be through hooks,
storytelling, humour, memes etc. And in the lead magnets we will provide
quality content touching the pain points. For paid products we will provide
an irestible offer and gurantee the srvice at which we are most credible at,
which would result in the trigger of emotion of the client hence generating
.trust and maintaining CRM

14: What Do They Experience?

They experience a disciplined form of service which
deliver excess value, which builds a good relationship with
the client and builds trust.
?How Will Customers Learn About Us
● - Through our free/paid products and social media content.

?How Can We Enrol Them In Our Brand

Through funnels

Map The Client Journey

Determine Where We Should Put Marketing Resources

Free/paid

15: How Do We Earn Their Loyalty?

How Can We Help Customers Build Barriers To

Competition
USP
Start By Being Loyal To Customers

16: How Do We Extend Our Success?

How Do We Keep Growing Our Brand Year After Year

● • By building our presence in each and every platform and
providing powerful content
● • Creating 3 products on a monthly basis (2free, one produc)
● • Getting as much clients as possible
● • Having a good customer loyalty
● • Hire more and more experts in our team.
● • By having automated systems
● • Collaborations with big creators/ other companies.

17: How Do We Monitor Our Reputation?

How Do We Monitor The Social Media Platforms Where

?The Brand Community Is Being Built? Or Can Be Affected

18: Who Should We Form Social Partnerships With?

..…Companies who are dominating the market
?How Can We Leverage Other Well-Established Brand
Collaborations/ applying their strategies on our strategies.