1: Who Are We?

Where Do We Have The Most Credibility?

Trust: Without trust, Company will never build up credibility, That means being transparent with
customers, employees, vendors, and investors.
Where Do We Have The Most Experience?
 Product Development
 Engineering Design & Development
 Automation
Where Does Our Passion Lie?

What’s The Future Of Our Brand?

 One stop solution for all the IT & Engineering needs

2: What Do We Do?

What Business Are We In?

 Engineering Design & Development
 Automation & Remote Monitoring
 Digital Solutions
 Aftermarket Support
 Contractual Staffing
 Procurement Support

What Is Our Purpose? (Beyond Selling Our Product Or Service)

3: What’s Our Vision

What Do We Want To Accomplish In 1, 5 , 10 or 20 Years?

How Can We Make This Vision Exciting?

Paint A Vivd Picture Of Our Future

4: What Wave Are We Riding

What Trend Is Powering Our Business?

How Powerful Is It?

Make A List Of Trends That Will Power Our Success

5: Who Shares This Landscape?

Who Else Competes In Our Category?

 Neilsoft
 GGS Engineering Services
 Quest Global
What Comes First Second & Third In Our Customers Minds?
 Trust
 Cost Effective
 Local Presence

Find Out How Our Brand Ranks In The Minds Of Customers

Design A Strategy To Become Number One…

6: What Makes Us The “Only”?

What’s The One Thing That Makes Our Brand Different And Compelling?

Write Our A Brand Statement (Your Mission)

To deliver dependable, scalable and quality services in the field of IT & Engineering Design to enhance our
customers business growth. We want to be their trusted partners of choice.

Add Detail By Answering Who, What Where, When, How & Why
 Who: A Product Design, Simulation & Engineering Services Company
 What: Supporting various industries such as Off-highway, Automotive, Material Handling, Oil & Gas,
Special Purpose Machinery, Industrial Equipment in terms Engineering Services, Automation,
Remote monitoring, Aftermarket & Localization
 Where: NA, Canada, Europe & APAC
 When: Whenever the need arises
 How: By understanding their key pain areas
 Why: To save customers cost

7: What Should We Add Or Subtract?

What New Brand Elements Can Strengthen Our Brand?

 Packaging Solutions
 Automation

What Existing Brand Elements Undermine Us?

Make A List Of All Current & Planned Offerings.

 Engineering Design
 Assembly Automation
 NC Programming
 Digital Solutions
 Aftermarket Support
 Contractual Staffing

Decide Which To Keep, Sacrifice Or Add.

All of them need to Keep for maximize the opportunities
8: Who Loves Us?

What Makes Up Our Brand Community?

How Can We Manage The “Gives & Gets” So Everyone Is Happy?

Diagram Our Brand Eco System

 9: Who’s The Enemy?

Which Competitor Can We Paint As The Bad Guy?

Tell The Customer What We Are Not In No Uncertain Terms

10: What Do They Call Us?

Is Our Name Helping Or Hurting Our Brand?

Yes, helping
Is It Suitable For Brand play? Does It Have Creative Legs?

11: How Do We Explain Ourselves?

What’s The One True Statement We Can Make About Our Brand?
 Business Benefits through Engineering & Digital Technologies
Craft A Tureline that Tells Them Why Our Brand Is Compelling
Need Details how we started and where are we now, that’s how we can compel a story
Turn Our Trueline Into Tagline To Use With Customers

12: How Do We Spread The Word?

How Can We Enrol Brand Advocates Through Messaging?

 Website is the biggest asset
 Content related to the targeted audience’s persona
 Conducting Survey’s
 Leveraging social media
How Can We align All Our Communications?
 an introductory video
 sales slick
 demo video
 webinar
 case study
 Related blogs

Makes Sure Our Messaging Is As Different As Our Brand

Only Compete At Touch Points Where We Can Win

13: How Do People Engage With Us?

What Are We Selling & How Are We Selling It?

 What we selling: Engineering Services
 How we Selling: Cold Calling, Email Campaign, personal reference or industries reference
Which Touch Points Will Let Us Complete Online?
Calling & Email Champaign
Map Our Value Proposition

Discover Customer Touch Points

14: What Do They Experience?

How Will Customers Learn About Us?
Conducting surveys and getting feedback

How Can We Enrol Them In Our Brand?

 Understanding our customers
 Building Relationship
 Staying relevant
 Be on time

Map The Client Journey:

Determine Where We Should Put Marketing Resources:

15: How Do We Earn Their Loyalty?

How Can We Help Customers Build Barriers To Competition?

 Start By Being Loyal To Customers

16: How Do We Extend Our Success?

How Do We Keep Growing Our Brand Year After Year?

17: How Do We Monitor Our Reputation?

How Do We Monitor The Social Media Platforms Where The Brand Community Is Being Built Or Can Be
Affected?

18: Who Should We Form Social Partnerships With?

How Can We Leverage Other Well-Established Brands?