CREATIVE BRIEF FOR

STARBUCKS FOUNDATION
 WHAT YOU NEED TO
KNOW ABOUT
FOLKLORE
STARBUCKS MISSION
Starbucks is named after the first To inspire and nurture the human
mate in Herman Melville’s Moby spirit – one person, one cup and
Dick. The logo is also inspired by one neighborhood at a time.
the sea – featuring a twin-tailed
siren from Greek mythology.
PRODUCTS
Starbucks offers a range of exceptional products that customers enjoy in our stores,
at home, and on the go.

Coffee: More than 30 blends and single-origin premium coffees.

Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced
Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages,
Starbucks Refreshers® beverages, and Teavana® teas.

Merchandise: Coffee- and tea-brewing equipment, mugs and accessories, packaged

goods, books and gifts.

Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls,
oatmeal, yogurt parfaits and fruit cups.

Consumer products available where groceries are sold.

Coffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee
brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the
Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods,
Starbucks® and Teavana® Verismo® pods.

Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks

Iced Latte, Single Serve Cold Brew, Doubleshot® Coffee Smoothies, Teavana Craft
Iced Teas, Teavana Sparkling Craft Iced Teas, Starbucks Discoveries® chilled cup
coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee,
Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee
drinks; Starbucks Refreshers® beverages, Evolution Fresh™ bottled juices.
 T Y LE
S

G E
U I D
 TYPEFACE
Merriweather Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii
Kk Ll Mm Nn Oo Pp Qq Rr Ss Jj Kk Ll Mm Nn Oo Pp Qq
Tt Uu Vv Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy Zz

FONTS: FONTS:
Merriweather Regular: Sphinx of black quartz, Montserrat Classic: Sphinx of black quartz,
judge my vow judge my vow
Merriweather Bold: Sphinx of black quartz, Monserrat Semi-Bold: Sphinx of black quartz,
judge my vow judge my vow
Merriweather Light: Sphinx of black quartz, Montserrat Thin: Sphinx of black quartz, judge
judge my vow my vow
Merriweather Italic: Sphinx of black quartz, judge Montserrat Extra-Bold: Sphinx of black

HEADERS
my vow quartz, judge my vow

<h1> 24pt
The quick onyx goblin jumps over the lazy dwarf.
<h2> 18pt
The quick onyx goblin jumps over the lazy dwarf.
<h3> 14pt
The quick onyx goblin jumps over the lazy dwarf.
<h4> 12pt
The quick onyx goblin jumps over the lazy dwarf.
<h5> 9.9pt
The quick onyx goblin jumps over the lazy dwarf.
<h6> 8pt
The quick onyx goblin jumps over the lazy dwarf.
 PARAGRAPH
expect more than just coffee
We’re not just passionate purveyors of coffee, but
everything else that goes with a full and rewarding
coffeehouse experience. We also offer a selection of
premium teas, fine pastries and other delectable treats to
please the taste buds. And the music you hear in store is
chosen for its artistry and appeal.

It’s not unusual to see people coming to Starbucks to chat,

meet up or even work. We’re a neighborhood gathering
place, a part of the daily routine – and we couldn’t be
happier about it. Get to know us and you’ll see: we are so
much more than what we brew.

We make sure everything we do is through the lens of

humanity – from our commitment to the highest quality
coffee in the world, to the way we engage with our

COLOR PALETTE
customers and communities to do business responsibly.

#F7F7F5 #89644D #FDD55E #2E765E

IMAGES TO BE USED
 REFERENCES
https://stories.starbucks.com/wp-
content/uploads/2019/01/rFL0OFIR-1200-800.jpg
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Equity-and-Inclusion-Timeline-Featured-Image2.jpg
https://www.starbucks.com/about-us/company-
information/starbucks-company-profile
https://i.pinimg.com/564x/b4/fa/55/b4fa552c3c4cf5cc28eac514b8
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https://i.pinimg.com/564x/a7/4a/35/a74a35eb51a1f0e988e66d037
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https://www.starbucks.com/about-us/company-information