2021 Content Calendar

STEP 1 — Copy this file into your Drive

Make a Copy Before you Begin

Download as an Excel file

Download as an Excel file

r
STEP 2 — Set Up Your Annual Planner

Open the sheet entitled Annual Planner

Choose your Monthly Themes from row 5 and write

them into row 3.
Then hide row 5 from view (so you can focus on your
priorities and not be distracted).

Choose key weekly and daily observances from

STEP 3 — Set Up Your Monthly Calendars

the Monthly Calendar sheets. This will give you an

added level of detail and keep you focused on what's
Pro Tip: Customize the level of detail within these
STEP 4 — Plan Your End-Of-Year Campaigns

Visit the End-of-Year Promotions — Campaigns tab

for
Prodetailed
Tip: Theinstructions
end-of-yearonpromotions
how to gettabs
started!
are
designed to give you a detailed roadmap to being
+ Annual Planner Q1
1-8
Priorities
Example : 17 – Get To Know
International Yourmonth
creativity Customers D
and hide this row National Get Organized Month
Family Fit Lifestyle Month
Weekly Observances National Mentoring Month
Financial Wellness Month
Daily Observances Get a Balanced
1 - New Life Month
Year's Day
1 - Commitment Day

Campaigns
the place!

Email Newsletters
Weekly, biweekly, monthly email newsletters
 JAN. FEB.
9-16 17-24 25-31 1-8 9-15 16-22

Get To Know
national Yourmonth
creativity Customers Day 10-16 – Freelance
Black History Writers
Month Appreciation
— Elevating BIPOC Week
Voices
nalFit
ly Get Organized
Lifestyle Month
Month Friendship Month
Freelance Writers Appreciation Week
nal Mentoring Month
cial Wellness Month National YouthofLeadership
Random Acts Month
Kindness Week
Balanced
ew Life Month
Year's Day 2 - Groundhog day
ommitment Day 4 - Facebook's Birthday

Plan/ Produce Valentine's

Launch Valentine's campaign
campaign

Jan. 12 Newsletter
 MARCH Q2
23-29 1-8 9-16 17-24 23-31

Week
C Voices 8Optimism
– International
Month Women’s Day
National Ethics Month
National
ExpandingCleaning Week in Science and Engineering Month
Girls' Horizons
Read an E-Book Week
1 - Leadpages acquisition anniversary
1 - Daughter's and Son's Day
 APRIL MAY
1-8 9-16 17-24 25-30 1-7 8-14

Global Employee Health and Fitness Month

Earth Month
National Physical
Choose Privacy Fitness & Sports
Week
National Volunteer Month
Animal Cruelty/Human Violence Awareness Week National Mental
National Pet Week Health Awareness
Administrative Professionals Week
1 - April Fool's Day National Small Business Week
1 – May Day
1 - International fun at work day 1 - International Workers Day #IntWorkersDay
 MAY JUNE
15-21 22-29 1-7 8-14 15-22 23-30

h and Fitness Month Acne Awareness Month

ss & Sports LGBTQ Pride Month
Awareness Email Week,
National Week
Adopt a Cat2 Month
s Week 1 - Dare Day
rs Day #IntWorkersDay 3 - World Bicycle Day
Q3 JULY AUG.
1-8 9-16 17-24 25-31 1-8

National Grilling Month National Golf Month

National Picnic Month National Breastfeeding
Friendship Week Month
Capture
Nationalthe Sunset Week
Independent Retailer Month Family Fun Month
Be Kind to Humankind Week
Independent Retailers Week
1 – National Postal Worker Day National Farmers’
1 - Friendship Day Market Week
1 - Canada Day 1 – National Girlfriends Day
 AUG. SEPT.
9-16 17-24 25-31 1-7 8-16 17-24

nal Golf Month Fruit and Veggies—More Matters Month

nal Breastfeeding
dship Week Month National Yoga Awareness Month
ly Fun Month Pollution Prevention
Whole Grains MonthWeek
ind to Humankind Week
National Indoor Plant Week
nal Farmers’
iendship Day Market Week 4 - International Bacon Day
ational Girlfriends Day 4 - World Beard Day
 Q4 OCT.
25-30 1-8 9-16 17-24 25-31

Adopt a Shelter Dog Month

Great
CeliacBooks Week
Disease Awareness Month
National Work From Home Week
Mediation WeekCoffee Day
1 - International
1 - World Smile Day #WorldSmileDay
 NOV. DEC.
1-7 8-16 17-24 25-30 1-8 9-16

National Human Rights Month

National Adoption Month
World Kindness Week Operation Santa Paws
National Gratitude Month Read
American Education Week BingoaMonth
New Book Month
Human Rights Month
Game and Puzzle
1 - National Week
Authors' Day 1 - Rosa Parks Day
2 - Election Day (USA) 1 - Eat a red apple day
 DEC.
17-24 25-31

Month
th
January 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

Here you can add the

holidays you'll focus
on...

...dates of blogs to be
published

3 4 5 6 7
...notes to yourself

10 11 12 13 14

17 18 19 20 21

24 25 26 27 28

31
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

1 2 Scheduled Blog Articles

8 9

Articles On Deck (next month)

15 16

Social Media Posts

22 23

29 30 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
February 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2 3 4
Here you can add the
holidays you'll focus
on...

...dates of blogs to be
published

7 8 9 10 11

...notes to yourself

14 15 16 17 18

21 22 23 24 25

28
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

5 6 Scheduled Blog Articles

12 13

Articles On Deck (next month)

19 20

Social Media Posts

26 27

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
March 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2 3 4
Here you can add the
holidays you'll focus
on...

7 8 9 10 11
...dates of blogs to be
published

14 15 16 17 18

...notes to yourself

21 22 23 24 25

28 29 30 31
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

5 6 Scheduled Blog Articles

12 13

Articles On Deck (next month)

19 20

Social Media Posts

26 27

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
April 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1

4 5 6 7 8
...notes to yourself

11 12 13 14 15

18 19 20 21 22

25 26 27 28 29
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

2 3 Scheduled Blog Articles

Here you can add the

holidays you'll focus
on...

9 10

Articles On Deck (next month)

16 17

...dates of blogs to be
published Social Media Posts

23 24

30 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
May 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

2 3 4 5 6

9 10 11 12 13

...notes to yourself

16 17 18 19 20

23 24 25 26 27

30 31
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

1 Scheduled Blog Articles
Here you can add the
holidays you'll focus
on...

...dates of blogs to be
published

7 8

Articles On Deck (next month)

14 15

Social Media Posts

21 22

28 29 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
June 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2 3
Here you can add the
holidays you'll focus
on...

...dates of blogs to be
published

6 7 8 9 10

13 14 15 16 17
...notes to yourself

20 21 22 23 24

27 28 29 30
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

4 5 Scheduled Blog Articles

11 12

Articles On Deck (next month)

18 19

Social Media Posts

25 26

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
July 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1
Here you can add the
holidays you'll focus
on...

...dates of blogs to be
published

4 5 6 7 8

11 12 13 14 15
...notes to yourself

18 19 20 21 22

25 26 27 28 29
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

2 3 Scheduled Blog Articles

9 10

Articles On Deck (next month)

16 17

Social Media Posts

23 24

30 31 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
August 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2 3 4 5
Here you can add the
holidays you'll focus
on...

8 9 10 11 12
...dates of blogs to be
published

15 16 17 18 19
...notes to yourself

22 23 24 25 26

29 30 31
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

6 7 Scheduled Blog Articles

13 14

Articles On Deck (next month)

20 21

Social Media Posts

27 28

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
September 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2
Here you can add the
holidays you'll focus
on...

...dates of blogs to be
published

5 6 7 8 9
...notes to yourself

12 13 14 15 16

19 20 21 22 23

26 27 28 29 30
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

3 4 Scheduled Blog Articles

10 11

Articles On Deck (next month)

17 18

Social Media Posts

24 24

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
October 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

Here you can add the

holidays you'll focus
on...

...dates of blogs to be
published

3 4 5 6 7
...notes to yourself

10 11 12 13 14

17 18 19 20 21

24 25 26 27 28

31
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

1 2 Scheduled Blog Articles

8 9

Articles On Deck (next month)

15 16

Social Media Posts

22 23

29 30 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
November 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2 3 4
Here you can add the
holidays you'll focus
on...

7 8 9 10 11
...notes to yourself

14 15 16 17 18

21 22 23 24 25

28 29 30
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

5 6 Scheduled Blog Articles

12 13

Articles On Deck (next month)

19 20
...dates of blogs to be
published

Social Media Posts

26 27

Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
December 2021
ONLINE COMMUNICATIONS CALENDAR

Sunday Monday Tuesday Wednesday Thursday

1 2
Here you can add the
holidays you'll focus
on...

5 6 7 8 9

...notes to yourself

12 13 14 15 16
...dates of blogs to be
published

19 20 21 22 23

26 27 28 29 30
 CONTENT

Friday Saturday PUBLICATION TITLE/TOPIC

3 4 Scheduled Blog Articles

10 11

Articles On Deck (next month)

17 18

Social Media Posts

24 25

31 Monthly Newsletter
Newsletter 1

Topic:

CTA:

Mutimedia/links:

Newsletter 2

Topic:

CTA:
Mutimedia/links:
ON TITLE/TOPIC SPECIAL THEMES
ed Blog Articles Publish Date Timely Campaign Topics/ Initiatives

National/ Global Themes

icles On Deck (next month)

Special Holidays/Recognitions
Date Description
Media Posts Status

ly Newsletter Date

Notes
Campaign Timeline Master (2021)
End-of-Year Campaigns & Timelines

CAMPAIGN START DATE LAUNCH END DATE

Black Friday Oct 26 Nov 20 Nov 27

Planning & foundations Oct 26 Oct 30

Prime your list Oct 31 Nov 07

Create offer Nov 08 Nov 15

Build promotion campaign Nov 16 Nov 19

Go live Nov 20 Nov 27

Small Business Saturday Oct 26 Nov 21 Nov 28

Planning & foundations Oct 26 Oct 30

Prime your list Oct 31 Nov 07

Create offer Nov 08 Nov 15

Build promotion campaign Nov 16 Nov 19

Go live Nov 20 Nov 28

Cyber Monday Oct 27 Nov 23 Nov 30

Planning & foundations Oct 27 Oct 31

Prime your list Nov 01 Nov 08

Create offer Nov 09 Nov 16

Build promotion campaign Nov 17 Nov 20

Go live Nov 21 Nov 30

Giving Tuesday Oct 28 Nov 24 Dec 01

Planning & foundations Oct 28 Nov 01

Prime your list Nov 02 Nov 09

Create offer Nov 10 Nov 17

Build promotion campaign Nov 18 Nov 21

Go live Nov 22 Dec 01

Christmas Nov 22 Dec 19 Dec 26

Planning & foundations Nov 22 Nov 26

Prime your list Nov 27 Dec 04

Create offer Dec 05 Dec 12

Build promotion campaign Dec 13 Dec 16

Go live Dec 17 Dec 26

Year End Nov 29 Dec 26 Jan 02

Planning & foundations Nov 29 Dec 03

Prime your list Dec 04 Dec 11

Create offer Dec 12 Dec 19

Build promotion campaign Dec 20 Dec 23

Go live Dec 24 Jan 02

HOW TO USE THIS TOOL

In the table to the left, we’ve included popular end-of-year campaigns

and recommended timelines (from planning to launch).

You can adjust the start and end dates for any stage and they’ll
automatically update in the Timeline view. You can also rename any
project stage to fit your needs.

By default, these start and end dates will keep you free on actual
holidays, but you can change them if you’d like!

NOTE: If specific campaigns or planning stages aren’t relevant to you

and your business, simply hide those rows in the timeline view.
Deleting rows from this sheet will break parts of the timeline view.

Switch to timeline view →

 To hide unused

Campaign Timelines 2021 campaigns or

project stages,
right click the
OCTOBER
row number and
select “Hide…” M T W Th
CAMPAIGN & TASKS 11 12 13 14
Black Friday Oct 26 Nov 27
Planning & foundations Oct 26 Oct 30 0 0 0
Prime your list Oct 31 Nov 07
Create offer Nov 08 Nov 15
Build promotion campaign Nov 16 Nov 19
Go live Nov 20 Nov 27
Small Business Saturday Oct 26 Nov 28
Planning & foundations Oct 26 Oct 30
Prime your list Oct 31 Nov 07
Create offer Nov 08 Nov 15
Build promotion campaign Nov 16 Nov 19
Go live Nov 20 Nov 28
Cyber Monday Oct 27 Nov 30
Planning & foundations Oct 27 Oct 31
Prime your list Nov 01 Nov 08
Create offer Nov 09 Nov 16
Build promotion campaign Nov 17 Nov 20
Go live Nov 21 Nov 30
Giving Tuesday Oct 28 Dec 01
Planning & foundations Oct 28 Nov 01
Prime your list Nov 02 Nov 09
Create offer Nov 10 Nov 17
Build promotion campaign Nov 18 Nov 21
Go live Nov 22 Dec 01
Christmas Nov 22 Dec 26
Planning & foundations Nov 22 Nov 26
Prime your list Nov 27 Dec 04
Create offer Dec 05 Dec 12
Build promotion campaign Dec 13 Dec 16
Go live Dec 17 Dec 26
Year End Nov 29 Jan 02
Planning & foundations Nov 29 Dec 03
Prime your list Dec 04 Dec 11
Create offer Dec 12 Dec 19
Build promotion campaign Dec 20 Dec 23
Go live Dec 24 Jan 02
 NOVEMBER
F Sa Su M T W Th F Sa Su M T W Th F Sa Su M T W
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3
Th F Sa Su M T W Th F Sa Su M T W Th F Sa Su M T
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
 DECEMBER
W Th F Sa Su M T W Th F Sa Su M T W Th F Sa Su M
24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13
 JANUARY
T W Th F Sa Su M T W Th F Sa Su M T W Th F Sa Su
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2
M T W Th
3 4 5 6