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Over my career as a business leader, I have done business in 27 different countries as just
So my piece of advice here today may seem counterintuitive. But I am hoping you can
learn from my mistakes. In short: don't go international with your business unless you have
exhausted every other possibility domestically first. Better yet, unless your business does
more than $50 million in sales per year, you shouldn't even consider doing business
internationally.
Let me be clear: I am not an isolationist. I believe in the power of the global economy. But
I think too many executives overlook the massive domestic market in favor of chasing
something new and exciting without realizing how much risk and complexity they will add
While it might seem sexy and fun to joint the jet set group where you fly overseas to take
meetings in Europe or Asia--you can already picture all the looks of envy as you share your
stories at your next cocktail party--it's a less romantic than you think. While my first trip to
Tokyo was super exciting, for instance, my 20th trip there was much more of a drag. That
I worked with one entrepreneur that was working on opening South and Central American
markets, taking massive amounts of time. And yet, his business was less than $5 million in
That's why, unless you have already maxed out the market share for your products here in
the U.S.--and can't find any other products to market either--you should stick close to
home.
What I found is that for every dollar of investment I made in trying to grow an international
market, I got maybe $0.50 in return. It was really hard to make it work. Conversely, it was
much easier to get $1 of return for every $1 invested here domestically--if not more. You
can also avoid the risk of buying and selling products in a different currency. When you're
It's true that English has mostly become the international language of business. You can,
for the most part, count on your ability to communicate with other business people with it.
But not always. And that doesn't count the potentially extreme--or even subtle--cultural
differences that exist in other countries. This even includes countries like speak English,
like England, where there are vast cultural differences compared to the U.S. Are people
willing to tell the truth in negotiations, for example, or how intimate are they willing to be?
If you don't understand the lay of the land, you open yourself up to the possibility of
offending someone else, or maybe even being unknowingly taken advantage of. Like the
old saying that says if you don't know who the sucker is at the poker table, it's probably
you.
3. Product modifications.
What is acceptable quality in one country may not work in another--which means you
might need to make dramatic, and costly, changes to your product mix. Quality standards in
the U.S., for instance, don't always meet the standards in countries like Germany or Japan.
Your prices might also be too high for certain markets, which might mean re-engineering
Depending on the nature of the product your business makes, selling internationally might
mean that you have to deal with different export and travel regulations as well as tariffs and
other trade barriers you might not be aware of. That means you can easily run astray of the
law without knowing it--which will force down your profits if you don't comply.
5. Employees.
Working internationally usually means you need to hire local people to help. But it's
remarkable how much employee law that governs how you can hire, fire, and manage
employees differs around the world. You need to be willing to invest in acquiring that kind
of knowledge before taking the plunge in making hiring decisions or face potentially severe
So, given the stakes, consider doing everything possible to penetrate the U.S. market before
thinking that selling overseas will actually open up new doors of growth for your business.
ICT, or information and communications technology (or technologies), is
the infrastructure and components that enable modern computing.
ICT is sometimes used synonymously with IT (for information technology); however, ICT
is generally used to represent a broader, more comprehensive list of all components related
to computer and digital technologies than IT.
The list of ICT components is exhaustive, and it continues to grow. Some components,
such as computers and telephones, have existed for decades. Others, such as smartphones,
digital TVs and robots, are more recent entries.
ICT commonly means more than its list of components, though. It also encompasses the
application of all those various components. It's here that the real potential, power and
danger of ICT can be found.
For all its revolutionary aspects, though, ICT capabilities aren't evenly distributed. Simply
put, richer countries and richer individuals enjoy more access and thus have a greater
ability to seize on the advantages and opportunities powered by ICT.
Consider, for example, some findings from the World Bank. In 2016, it stated that more
than 75% of people worldwide have access to a cellphone. However, internet access
through either mobile or fixed Broadband remains prohibitively expensive in many
countries due to a lack of ICT infrastructure. Furthermore, the World Bank estimated that
out of the global population of 7.4 billion people, more than 4 billion don't have access to
the internet. Additionally, it estimated that only 1.1 billion people have access to high-
speed internet.
In the United States and elsewhere, this discrepancy in access to ICT has created the so-
called digital divide.
These various institutions assert that those without ICT capabilities are left out of the
multiple opportunities and benefits that ICT creates and will therefore fall further behind in
socio-economic terms.
The United Nations considers one of its Sustainable Development Goals (SDG) to
"significantly increase access to information and communications technology and strive to
provide universal and affordable access to the internet in least developed countries by
2020."
Economic advantages are found both within the ICT market as well as in the larger areas of
business and society as a whole.
Within the ICT market, the advancement of ICT capabilities has made the development and
delivery of various technologies cheaper for ICT vendors and their customers while also
providing new market opportunities. For instance, telephone companies that once had to
build and maintain miles of telephone lines have shifted to more advanced networking
materials and can provide telephone, television and internet services; consumers now enjoy
more choices in delivery and price points as a result.
But ICT has also created problems and challenges to organizations and individuals alike --
as well as to society as a whole. The digitization of data, the expanding use of high-speed
internet and the growing global network together have led to new levels of crime, where so-
called bad actors can hatch electronically enabled schemes or illegally gain access to
systems to steal money, intellectual property or private information or to disrupt systems
that control critical infrastructure. ICT has also brought automation and robots that displace
workers who are unable to transfer their skills to new positions. And ICT has allowed more
and more people to limit their interactions with others, creating what some people fear is a
population that could lose some of what makes it human.
Links
https://asbarez.com/is-etiquette-the-same-as-manners-what-about-protocol-and-soft-
diplomacy/
https://www.youtube.com/watch?v=hR8w32QFGXo
https://youtu.be/CJ53Uab_Yww
En los países árabes, no se puede comer carne de cerdo, debido a sus creencias religiosas.
1) understand your own culture first. 2) listen, observe and learn 3) try to speak the local language
grupo: Maria Gabriel, Andres Felie Gabriel, Santiago y karen
Alesia Giovana Cuevas Lazaro
8:15
1. Accept that you'll commit errors. 2.Don't ask yes or no questions. 3. Pay attention to nonverbal
communication
Cuevas, Bohorquez Fajardo, Tenjo, Mellizo y Skinner
Jessica Paola Carreño Pardo
8:17
1. Always Check... 2. Learn from local people 3. try to speak the local language Omar vertel, laura
rodriguez, monika buitrago, jessica carreño, josue ruiz
Paula Geraldine Lara Nieto
8:18
1. As global workers taking into account intercultural competence is relevent to create relations and
also being a good worker in a different context and culture. That's why, as a first tip we need to be
respectful, valuing other cultures being curious because those differences can be a learning
opportunity. 2. The capacity to adapt his/her professional skills (both technical and managerial) to
fit local conditions and constraints; and the capacity to adjust personally so that s/he is content
3 To be successful in a foreign work environment, we need three abilities, understand the culture,
learn to discover how to make relations, and three how to be, having curiosity and openess
Edwin Steven Palma Medina
8:20
yes
4. avoid colloquialisms, jokes and idioms
Juan Sebastian Ortiz Duarte
8:21
1). Get a lot of general knowledge about the cultures 2) Have control of the expressions in the
corporal and direct lenguage 3) have a plan and a clear idea for each meeting or negotiation
1. presentation
2. mission and vision
3. roles of the participants
4. products or services offered
MARIA CLAUDIA MORENO MARULANDA
8:30
5. where you are going to launch the business
tip include intercultural competencias
https://hbr.org/2017/08/how-to-successfully-work-across-countries-languages-and-cultures
https://www.hrdive.com/news/how-to-prepare-employees-to-work-in-a-global-workforce/548093/
TIME MANAGEMENT
https://www.wanderlustworker.com/how-to-effectively-manage-your-time/
https://www.entrepreneur.com/article/299336
LEADERSHIP SKILL
https://www.skillsyouneed.com/leadership-skills.html