NAME: - RUTIK GAVAND

ROLL NO.: - 7581

SUBJECT: - INTERNATIONAL BUSINESS
ACTIVITY 1

Changes In International Business Scenario From 2010 – 2020

International business refers to the trade of goods, services, technology, capital and/or
knowledge across national borders and at a global or transnational scale. It involves
cross-border transactions of goods and services between two or more countries.
Transactions of economic resources include capital, skills, and people for the purpose
of the international production of physical goods and services such as finance, banking,
insurance, and construction. International business is also known as globalization.
To conduct business overseas, multinational companies need to bridge separate
national markets into one global marketplace. There are two macro-scale factors that
underline the trend of greater globalization. The first consists of eliminating barriers to
make cross-border trade easier (e.g. free flow of goods and services, and capital,
referred to as "free trade"). The second is technological change, particularly
developments in communication, and transportation

1. POPULATION AND DEMOGRAPHIC SHIFTS.

The 2010s were a decade of phenomenal innovation, led largely by the transition to
mobile and the rise of data, which accelerated the growth of AI, e-commerce, social
media, and biotechnology. In the 2020s, additional foundational changes will take place
as data latency shortens and AI algorithms improve.

2. WORK FROM HOME REVOLUTION

Working from home can be positive for both enterprise employers and
employees. Increased productivity, improved work-life balance, and reduced costs are
just some of the ways remote work flexibility can be mutually beneficial.
 3. EVOLUTION OF SOCIAL MEDIA FOR BUSINESS
Social media has really brought marketing to a new level. The marketplace started
thousands of years ago with two people and a table, and has since opened to a mass
market format. Social media brings it back down to a personal, one-on-one, human-to-
human level again

4. POPULATION AND DEMOGRAPHIC SHIFTS

As businesses grow, they often focus on their target markets to ensure that their products
and services are reaching the right consumers. The demographic environment can
impact how a business markets its products and how successful it is in reaching its target
market.

5. GROWING EMERGING MARKETS

As an emerging market economy develops, it typically becomes more integrated with
the global economy. That means it can have increased liquidity in local debt and equity
markets, increased trade volume and foreign direct investment. It can develop modern
FINANCIAL AND REGULATORY INSTITUTIONS.

6. MORE INFORMED BUYERS

Provide details of your purchasing process so they better understand how to manage
your account to provide you with the best solution. The more information you can
provide about your decision-making process (i.e.: criteria, timelines, budget), the more
relevant their solution will be to meet your needs.

7. SLOWER ECONOMIC GROWTH

When demand peaks and starts to decline, the excessive supply of goods and services
that aren't consumed can lead to a recession, with companies producing less and
downsizing while people lose purchasing power and consumption continues to fall
 8. OUTSOURCING HAS BECOME THE NEW NORM
Outsourcing has become the new normal just like the COVID-19. Outsourcing being
famous for scalability and steadiness is the reason it is booming and becoming the new
normal. Companies and organisations have realised the various benefits that
outsourcing caters. As many companies were uncertain about their on-going projects
during the lockdown, they shut their hiring process and recruitment.

9. DTC BUSINESSES HAVE EXPLODED

The problem with most D2C brands is that they believe that marketing is advertising.
They advertise their products on different paid channels and think that they have done
the marketing. But marketing is much broader than advertising. The promotion aspect
of marketing is just but a small fraction of a vast process.

10.EMERGENCE OF CLEAN TECHNOLOGY

While research has generated useful very insights, usually at the macro level, regarding
the multi- faceted nature of environmental innovation and regulation, the characteristics
and drivers peculiar to international companies have remained underexposed in the
policy-related literature on clean technology transfer and development.