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Company Overview:
Haldiram's is a prominent Indian brand known for its wide assortment of snacks, confections,
and packaged food items. The company boasts a storied past and has gained acclaim for its top-
notch offerings and dedication to preserving traditional Indian flavors. Here's an overview of
what Haldiram's represents:
Assortment of Snacks: Haldiram's is renowned for its diverse range of snacks, which
encompass traditional Indian favorites like Bhujia, Sev, Papad, and Namkeens. These snacks
are distinguished by their unique flavors, crispy textures, and the use of authentic spices.
Delectable Sweets: The company boasts a wide variety of Indian sweets, including classics
like Gulab Jamun, Rasgulla, Jalebi, and Soan Papdi. These sweets are celebrated for their
sumptuous, sweet tastes and are often savored during festivals and special occasions.
Ready-to-Eat Convenience: Haldiram's offers a convenient solution for those seeking quick
and delightful meals. They present ready-to-eat options such as samosas, kachoris, paneer
dishes, and various curries, enabling customers to relish traditional Indian flavors with
minimal effort.
Bakery Delights: Haldiram's also crafts an array of bakery products, encompassing cookies,
biscuits, and cakes, designed to cater to diverse palates.
Beverage Selection: Some Haldiram's outlets and product lines include a range of
beverages, featuring traditional Indian drinks like Thandai alongside contemporary options
like fruit juices and shakes.
Catering Services: Haldiram's often extends its expertise to catering services, offering a
diverse menu for events and gatherings. This service is especially popular for weddings,
parties, and corporate functions.
International Presence: Haldiram's has expanded its footprint globally, offering its products
and services in various countries. It operates stores and outlets in the United States, United
Kingdom, Canada, the Middle East, and beyond, serving as a global ambassador for Indian
cuisine.
Commitment to Quality and Authenticity: Haldiram's is synonymous with its unwavering
dedication to using top-notch ingredients and preserving the authenticity of traditional
recipes. Customers place trust in Haldiram's for the consistent quality of its products.
Emphasis on Hygiene and Packaging: The company places a strong emphasis on upholding
rigorous hygiene and food safety standards. Products are presented in attractive and
convenient packaging, making them a preferred choice for consumers.
Social Responsibility: Beyond its core product offerings and services, Haldiram's actively
engages in a range of social responsibility initiatives aimed at contributing to the community
and minimizing its environmental impact.
In essence, Haldiram's offers an extensive selection of products and services that cater to the
diverse tastes and preferences of consumers both within India and on the global stage. Whether
it's traditional snacks, sweets, ready-to-eat meals, or bakery delights, Haldiram's is synonymous
with authentic Indian flavors and unwavering quality.
Political Factors:
Canada's political landscape is characterized by stability and a commitment to international
trade. For Haldiram's, relevant political factors include:
o Trade Agreements: Canada's participation in trade agreements like the United States-
Mexico-Canada Agreement (USMCA) and the Comprehensive and Progressive
Agreement for Trans-Pacific Partnership (CPTPP) facilitates the import and distribution of
Haldiram's products in the Canadian market.
o Food Safety Regulations: Haldiram's must adhere to Canada's stringent food safety and
labeling regulations to maintain compliance and consumer trust.
o Import Tariffs: Understanding import tariffs and customs procedures is essential for cost-
effective market entry.
Economic Factors:
Canada boasts a robust and diverse economy. Economic factors pertinent to Haldiram's
include:
o Consumer Spending: Canada's affluent consumer base offers an opportunity for
Haldiram's to tap into a market with disposable income for premium snacks and sweets.
o Exchange Rates: Currency fluctuations can impact pricing and profitability, necessitating
effective currency risk management strategies.
o Competitive Landscape: A comprehensive analysis of the competitive environment and
pricing strategies of local and international competitors in the Canadian market is
essential.
Social Factors:
Canada's multicultural society presents both challenges and prospects for Haldiram's:
o Cultural Diversity: Canada's multicultural population provides a potential customer base
with diverse tastes and preferences, enabling Haldiram's to customize its product
offerings.
o Health Consciousness: Growing health and wellness awareness in Canada may prompt
Haldiram's to adapt its product line to include healthier snack options.
o Ethnic Markets: Targeting specific ethnic communities with culturally relevant products
can be a successful strategy.
Technological Factors:
Canada's technological advancements have implications for Haldiram's operations:
o E-commerce: Canada's robust e-commerce infrastructure offers opportunities for online
sales and distribution of Haldiram's products.
o Supply Chain Efficiency: Leveraging technology for supply chain management can
optimize distribution and reduce costs.
o Consumer Engagement: Utilizing digital marketing and social media can enhance
Haldiram's engagement with Canadian consumers.
Environmental Factors:
Environmental considerations are increasingly vital:
o Sustainability: Haldiram's should explore sustainability initiatives and eco-friendly
packaging to align with the environmental concerns of Canadian consumers.
o Supply Chain Sustainability: Assessing the sustainability of ingredient sourcing and
production processes can enhance brand image.
Legal Factors:
Comprehending Canadian legal regulations is imperative for Haldiram's:
o Food Regulations: Haldiram's must adhere to Canadian food safety and labeling laws to
ensure compliance.
o Import and Export Regulations: Understanding customs regulations, import duties, and
labeling requirements is critical for successful market entry.
o Intellectual Property Protection: Ensuring the safeguarding of Haldiram's brand and
products is vital within the Canadian market.
In conclusion, entering the Canadian market offers numerous opportunities for Haldiram's, but
it necessitates a comprehensive grasp of the PESTEL factors and the ability to adapt to local
conditions, consumer preferences, and regulatory requirements. Success in this diverse and
dynamic market hinges on a strategic approach that takes these factors into account.
Analyzing local market of Canada is important for Haldiram to connect
its offers in the Canadian market.
There are some factors which are followed by Haldiram to connects its offers to Canadian market.
1. Market Research: - Haldiram must conduct market research to comprehend the needs of Canadian
food industry and demand of Indian snacks and sweets in Canada which enables to identify
customer needs and preferences.
2. Modification of products: - after knowing market needs company could tailor its products according
to Canadian customer’s taste and dietary preferences. for example: - vegan, low sodium snacks and
gluten free snacks.
3. Focus on healthy products: - these days majority of people are health conscious in Canada.
Therefore, Haldiram must provide a healthy snack over traditional chips and namkeens along with
highlighting its nutritional value.
4. Focus on local ingredients and sustainability: - if it is possible, then Haldiram can use local
ingredients to reduce ill effects on environment and can reduce production costs. For instance,
environmentally friendly packaging methods can be implemented to algin Canadian consumer’s
environmental concerns.
5. Availability of wide range of flavours: - Haldiram could introduce great variety of flavours which can
be beneficial to resonate with Canadian multiculturism.
6. Sale by using online and offline platforms: - products can be sold by using offline and online store.
Thus, greater range of consumers can easily access Haldiram’s products in Canadian competitive
market.
7. Festival promotions: - Haldiram can provide special discounts and offers on different festivals for
attracting new Canadian customers. For Example, Diwali, Christmas, New Year
8. Collaboration and partnership: - Haldiram can collaborate with local cafes, food outlets, restaurants
and food delivery services which can be boon for increasing brand visibility and accessibility. For
Example:
1. Snacks and savories: - currently, Haldiarm offers wide range of snacks and savories such as
kachoris, samosas and various kinds of bhujias these all items are famous for delicious taste and
superior quality.
a) More healthy snacks and savories can be introduced in the existing product line for attracting
vast majority of health-conscious customers of Canada. For example: - low calories snacks, oil
free snacks and many more.
b) Customer and environmentally friendly packaging strategies could be adopted in Canadian
market for satisfying growing number of environment conscious customers in Canada.
c) Partnership can be done with e- commerce business namely Walmart, Metro, Instacart and
Costco for reaching considerably large number of customers in Canadian competitive market.
d) Competitive price strategies can be implemented for providing products at reasonable price as
compared to the competitors.
2. Sweets and desserts: - Haldiram provides various types of sweets and desserts namely hot and
cold Gulab jamuns, various flavours of Ras gullas, huge variety of burfi’s which are prepared by
using authentic techniques and high-quality ingredients.
a) Sweets and desserts product line can be expanded by introducing sugar free and low calories
sweets and desserts which is not only beneficial for targeting health-conscious consumers
but also diabetic patients in Canada.
b) Packaging can also be altered for attracting a greater number of customers in Canada. For
Example: - gift packs for various special occasions, special packing for festivals and
sustainable packaging for growing concern towards environmental problems.
c) More number of sweets and desserts can be provided by introducing modern flavours,
specially for targeting the young customers in Canada as youngsters are considerably higher
as compared to other age group customers.
d) Fresh sweets can also be introduced in the product line along with packed sweets for
targeting more consumers.
e) More vegan items can be added in the menu for targeting increasing number of vegan
customers in Canada.
3. Ready- to-eat meals: - Haldiram has a long list of ready-to-eat meals such as
Various types of curries, biryanis, and snacks namely pani-puri these items target the busy
customers by providing delicious taste.
a) Digital technologies can be adopted by Haldiram for online booking and ordering.
This could be beneficial for attracting busy customers in Canadian fast-paced life.
b) Loyalty and membership program can also be introduced by Haldiram to attract
newer customer in new market which can be helpful for establishing brand
recognition in Canada.
c) Restaurant and dining outlets can be opened in more populated areas of Canada,
especially near to the tourist attractions for increasing sale in initial stage.
In conclusion: - Haldiram has a various opportunity in Canada across its various products and
services ranging from expansion, sustainability, innovation to health-conscious customers.
Competitor 1: Al-Karam
Strengths
Haldiram's employs diverse channels to cater to a broad spectrum of customers and businesses.
These channels include retail outlets, wholesale distribution, and partnerships with distributors.
The company ensures the availability of its products through various channels to meet the
diverse needs of its customer base.
• Bains wholesale foods ltd (importer)
• Laxmiben Patel(importer)
• Vanshi Food Ltd (Importer)
• Tezmart Grocery delivery
• Fresco
• Sabzi mandi
• Food basics
• No frills
• Walmart
• Direct sale to end customers by establishing own outlets.
The CFIA is Canada's major regulatory authority in charge of food safety and quality.
Haldirams must follow CFIA requirements, which include:
Haldirams must collaborate closely with CBSA to ensure the smooth importation of
goods. Important considerations include:
Tariffs and Duties: Understanding and adhering to appropriate food import tariffs
and duties.
Documentation: Providing complete and correct documentation, such as
invoices, certificates of origin, and import licenses.
3. Health Canada:
Food Additives and Ingredients: Ensuring that permitted food additives and
ingredients are used.
Novel Foods: Verifying that any new or distinctive goods fit Health Canada's
innovative food criteria.
Allergy Control: Taking efficient allergy control procedures to safeguard allergic
customers.
4. Product Registration:
Certain food products may need to be registered with Health Canada. Haldirams must
decide which of its goods belong into this category and begin the registration process in
order to receive the relevant permissions.
Haldirams must adhere to Canadian quality and safety standards, including those
concerning.
All product labeling, packaging, and documentation must be in both English and French
to comply with Canada's official languages.
7. Importer Responsibilities:
Haldirams should find a trustworthy and authorized Canadian importer who understands
and follows Canadian regulations. Before entering the market, the importer is
responsible for ensuring that the products meet all legal requirements.
Resulting Profitability: Profitability would depend on the successful penetration of the market,
competitive pricing, maintaining cost efficiencies, and the establishment of a loyal customer
base.
It's important to conduct detailed market research and financial analysis to get accurate
estimates for these financial metrics. For a Haldiram, consulting with financial analysts or
market research firms with expertise in the Canadian food sector would be advisable.
Collateral Materials:
Product Catalog:
Content: High-quality images, product descriptions, and pricing details.
Purpose: Serve as a comprehensive guide for distributors, retailers, and potential partners.
Promotional Materials:
Content: Brochures, flyers, and digital content highlighting key product features and benefits.
Purpose: Support marketing and promotional activities, creating a positive impression among
consumers
Engaging with the right contacts and sharing impactful collateral are critical to establishing
Haldirams' presence in Canada. Clear communication, a compelling brand story, and the
provision of comprehensive materials will all contribute to successful partnerships, effective
marketing, and a positive market reception in Canada. Regular follow-ups and a willingness to
adapt to feedback will help to strengthen relationships and foster long-term success.