Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Office of the Vice President for Branches and Satellite Campuses
TAGUIG BRANCH
Institute of Technology

Assignment Lessons 1 & 2

Submitted to:
Prof. Leslie G. Baradi

Submitted by:
Christine Joy P. Macabeo

October 2020
Lesson 1: The International Marketing Environment

Please answer the following questions in your word/understanding.

1. What is International Marketing?

International marketing is about performing business that focus on planning,

promoting, and pricing to its product that is supported by consumers or users to have
profits. It is not only focus on one nation but also from different nations.

2. What do you think is the importance of World Trade?

The term “Trade” refers to exchange goods and services. When an

agreement to trade has been made, it offers a big benefit between the two countries.
The world trade allows nations to expand their markets, and to gain more profits. It
also help to develop a country from its product and services that increases
consumers rate.

3. What is Global Linkages?

Global linkages is about an agreement of a domestic country from

international countries that allows them to cross boundary to trade of goods and
services, and establish infrastructure to operate in areas of that particular country.

4. What are the opportunities in International Marketing?

a) Exporting- Exporting is one of opportunities procurable in International

marketing. It endorses products and services in other countries that
result to redact trade barriers and tighten the bond of the both
countries.

b) Increased market size- International business preferred to invest more

for development to gain more advantage in their competitors and gain
profitably.

5. What are the challenges in International Marketing?

a) Increased competition- many businesses in the world has th4 same

product or services, so the big challenge for them is to produce a
smartest and effective innovations.

b) Brand awareness- It is challenging to know what your product or

service can offer to its consumer. You need to know if your product or
service is recognizable and unique from your competitors.
Lesson 2: International Trade Frameworks and Policy

1. Explain how trade has influenced human history.

Over the decades, trade has expanded all over the world. As a result, many
businesses have come out and use to trade goods and services to other countries to
earn profits. From the Roman Empire, that one of the influenced to trade international
business activities, were ensured that business transaction is safely be transact. But
not all things would be easily done successfully, Romans came also in difficulties
because of pirates that stealing their goods. As the years go by, Romans tried to
invest to trade goods in different regions. As the same for Romans, different
countries in the word are getting into trade such as India, Sri Lanka, Indonesia, and
among the greatest participation in the world, China.

2. What is the impact of Trade and Investment?

Besides trade, the export and import has a main role also to trading goods
and services from a country. Export gives many opportunities of jobs and learns from
the competition. Import will be more crucial in competing because of new approach to
goods and services offer from the International business.

Investment has a big role to grow the economy not only for foreign countries,
but also for domestics. The impact of investment or Foreign Direct Investment will
seen in job creation and employment rate of today’s success, Technology transfer
that produce and introduce an innovative technologies, and the growth of the
economy that open opportunities to new markets.

3. How do the government influence and manage trade?

Government may also restrict trade if it is to encourage prices to stay high

and help domestic to patronage local products and services. There are three primary
means to manage trade: Quota imposes restrictions in number of goods imported
into a country, Tariffs that trades must have fees to pay before to import goods, and
Subsidies that locals in domestic industries grant a chance to compete to foreign
investors without losing money.

4. What are the different roles of the WTO, IMF, and World Bank?

The World Trade Organization (WTO) makes a role for improvement and
investment of trade around the world. WTO membership is considered a requirement
for any market economy. Negotiations are they mission.

The International Monetary Fund (IMF) they provide stability and economic
growth for international monetary framework. It obtained funding from its members,
making recommendations for future courses of action.

The World Bank, they aid for world development by delivering financial
assistance to developing nations. Today they focusing more on capacity building and
development of human capital thing investments in education and health.
5. Do you think countries should restrict foreign direct investment in their
domestic industries? Explain.

Yes, because these restrictions would be helped countries to stay healthy the
industry by making the prices high, and to control the trade that is being done by
foreign businesses.