Professional Documents
Culture Documents
2. Diversity within a company helps in building a It is about serving the people who work for you,
stronger brand and makes the company more and not the other way around. Leadership is
interesting and desirable employer. With a putting the spotlight on your team, and not on
diversified workforce an organization gains yourself. Leadership is not just about clocking the
even good reputation and image because it is seen most time at work, submitting the best report, or
as having fair employment practices. hitting the most amount of sales for the company.
Rather, social intelligence and emotional maturity
3. Workplace diversity increases creativity and to lead are the essential elements in promoting
problem solving. Having a variety of different people to positions of higher power, and to
people from various backgrounds together is positions requiring people management. Because
essential for finding and implementing creative in the end, the real role of leaders is to make more
solutions to business problems. With diverse leaders out of themselves.
mindsets coming together many more solutions
will arise as every individual brings in their way of Leadership is the art of motivating a group of
thinking, operating and solving problems and people to act toward achieving a common goal. In
decision making. a business setting, this can mean directing workers
and colleagues with a strategy to meet the
4. A diversified organisation encourages personal company's needs. (Ward, 2020)
growth and development. Having expats or
persons with international background working for Multicultural Leaders
the company can help employees learn new ideas,
perspectives and connect professionally with They work to create and maintain a safe,
different people. That enriches the employees and accepting, and respectful workplace with creative,
gives them another point of view on how the innovative, and productive employees –
market and the business work. unencumbered by barriers that impede growth.
The Primary responsibility of the multicultural
leader is to dismantle barriers that impede the better with numbers and schedules, leaders are
career development of any aspiring leader the driving force behind the workforce and teams.
regardless of race, gender, and sexuality. To be an If managers provide the goals, it is the leaders who
effective multicultural leaders they need to help the company meet them. (Arnold, 2019)
understand that GLASS CEILING are not fictitious
and that organizations must be proactive in order Naturally it follows that leadership is used when
to rid themselves of these barriers to leadership you want to keep a company moving forward, and
diversity. to keep it mindful of the people who form it.
Whereas managers can sometimes lose sight of the
Glass Ceiling refers to the invisible barrier within employees in the pursuit of goals, leaders remain
organizations that prevents members of minority connected to the task force and will often bring
groups such as women and people of color from any issues relating to staff performance or morale
ascending to top levels of management and to the management’s attention. They are also
leadership. (Thomas, 2005) usually responsible for details including staff hiring,
training, rotas and orientation. Leaders set the
Inner Leadership tone for the type of company they wish to attract
more talent too. (Arnold, 2019)
Inner leadership is about inspiring people to do
what needs to be done. Inner Leadership is about The differences between leaders and managers.
being true to yourself and doing what you need to They are:
do because it is right for you. It does not matter to
the Inner Leader whether they have followers or
not – their own inner vision is what counts for 1. A great leader connects daily work with
them. And if the Inner Leader truly honors and great goals. A mere manager focuses only on
values him or herself, then they will honor and the short-term.
value others as well. (jdrake, 2014) 1. A great leader thinks of people as people. A
mere manager sees only titles or organizational
Management vs. Leadership charts.
1. A great leader wants to earn respect. A
As a manager you are responsible for the actual mere manager wants to be liked.
running and administration of the business and its 1. A real leader is thrilled when team
workforce. This role emphasizes ensuring that the members achieve great things. A mere manager
infrastructure for operations running smoothly is in is threatened.
place, and that everything is exactly where it needs 1. A great leader empowers people with
to be – when it needs to be, and that the work is honesty and transparency. A mere manager
documented where necessary. Management parcels out information as if it costs him
frequently tend to be rational problem solvers, personally.
with a head for numbers and an excitement for 1. A great leader understands that if the team
flow charts. In an ideal situation, a successful falls short, he is responsible. A mere manager
manager is very rarely seen, they do not blames the team.
micromanage yet their influence is widely felt 1. A great leader cares mainly about results. A
throughout the company. Ultimately they work mere manager is more concerned with process.
behind the scenes to ensure that the business
operates as smoothly as possible. However, when Everybody defines leadership differently but I
you adopt a more Leadership oriented role, you really like the way John C Maxwell defines
are dealing more from the front lines as it were, leadership, “A leader is one who knows the way,
and getting into the action up close. Whereas goes the way, and shows the way.” Irrespective of
managers tend to direct, leaders will often inspire how you define a leader, he or she can prove to be
by example. To this end they are very active and a difference maker between success and failure. A
very adaptable, capable of making snap decisions good leader has a futuristic vision and knows how
as and when the situation demands. They are also to turn his ideas into real-world success stories.
very people orientated. Whereas managers are Now, lets take an in-depth look at some of the
important leadership qualities that separate good Your teams look up to you and if you want them to
leaders from a bad one. give them their all, you will have to be passionate
about it too. When your teammates see you
1. Honesty & Integrity getting your hands dirty, they will also give their
best shot. It will also help you to gain the respect
The 34th President of United
of your subordinates and infuse new energy in
States, Dwight.D.Eisenhower once said, “The
your team members, which helps them to perform
supreme quality of leadership is unquestionably
better. If they feel that you are not fully committed
integrity. Without it, no real success is possible, no
or lacks passion, then it would be an uphill task for
matter whether it is on a section gang, a football
the leader to motivate your followers to achieve
field, in an army, or in an office.” Honesty and
the goal.
integrity are two important ingredients which
make a good leader. How can you expect your 5. Good Communicator
followers to be honest when you lack these
qualities yourself? Leaders succeed when they stick Until you clearly communicate your vision to your
to their values and core beliefs and without ethics, team and tell them the strategy to achieve the
this will not be possible. goal, it will be very difficult for you to get the
results you want. Simply put, if you are unable to
communicate your message effectively to your
team, you can never be a good leader. A good
2. Confidence
communicator can be a good leader. Words have
To be an effective leader, you should be confident the power to motivate people and make them do
enough to ensure that other follow your the unthinkable. If you use them effectively, you
commands. If you are unsure about your own can also achieve better results.
decisions and qualities, then your subordinates will
6. Decision Making Capabilities
never follow you. As a leader, you have to be
oozing with confidence, show some swagger and Apart from having a futuristic vision, a leader
assertiveness to gain the respect of your should have the ability to take the right decision at
subordinates. This does not mean that you should the right time. Decisions taken by leaders have a
be overconfident, but you should at least reflect profound impact on masses. A leader should think
the degree of confidence required to ensure that long and hard before taking a decision but once
your followers trust you as a leader. the decision is taken, stand by it. Although, most
leaders take decisions on their own, but it is highly
3. Inspire Others recommended that you consult key stakeholders
before taking a decision. After all, they are the
Probably the most difficult job for a leader is to ones who will benefit or suffer from your decisions.
persuade others to follow. It can only be possible if
you inspire your followers by setting a good 8. Delegation & Empowerment
example. When the going gets tough, they look up
to you and see how you react to the situation. If It is important for a leader to focus on key
you handle it well, they will follow you. As a leader, responsibilities while leaving the rest to others.
should think positive and this positive approach Delegate tasks to your subordinates and see how
should be visible through your actions. Stay calm they perform. Provide them with all the resources
under pressure and keep the motivation level up. and support they need to achieve the objective
As John Quincy Adams puts it, “If your actions and give them a chance to bear the responsibility.
inspire others to dream more, learn more, do more
7. Accountability
and become more, you are a leader.” If you are
When it comes to accountability, you need to
successful in inspiring your subordinates, you can
follow the approach highlighted by Arnold H.
easily overcome any current and future challenge
Glasow when he said, “A good leader takes little
easily.
more than his share of the blame and little less
than his share of the credit.” Make sure that every
4. Commitment & Passion
one of your subordinates is accountable for what
they are doing. If they do well, give them a pat on This topic will give you practical information about
the back but if they struggle, make them realize how to understand culture, establish relationships
their mistakes and work together to improve. with people from cultures different from your own,
Holding them accountable for their actions will act as an ally against racism and other forms of
create a sense of responsibility among your discrimination, create organizations in which
subordinates and they will go about the business diverse groups can work together, overcome
more seriously. internalized oppression, and build strong and
diverse communities.
9. Creativity & Innovation
In order to get ahead in today’s fast-paced world, Lquintero2021
a leader must be creative and innovative at the
same time. Creative thinking and constant What is Culture?
innovation is what makes you and your team stand
out from the crowd. Think out of the box to come CULTURE is the environment in which you live. You
up with unique ideas and turn those ideas and learned it from your parents, teachers, the media,
goals into reality. everyone and everything you knew as you grow up.
Culture is what a particular group agrees is reality.
10. Empathy
It becomes the backdrop for the ways people
Leaders should develop empathy with their think, feel, speak, and act (Ruffino, 2005)
followers. Unfortunately, most leaders follow a
dictatorial style and neglect empathy altogether. Understanding Culture
Due to this, they fail to make a closer connection
with their followers. Understanding the problems When working across different cultures it's critical
of your followers and feeling their pain is the first that you understand the rules and cultural
step to become an effective leader. expectations of others. Underestimating culture is
the point at which things can start to go wrong.
TOPIC 2: Culture and Cultural Conditioning Although it may be easy to learn facts and do’s and
don’ts about different cultures, this is not
Culture is a strong part of people's lives. It necessarily being culturally aware. ("Why is
influences their views, their values, their humor, Cultural Awareness Important", 2018)
their hopes, their loyalties, and their worries and
fears. So when you are working with people and Culture represents the things we see, the tangible,
building relationships with them, it helps to have as well as the intangible things. The iceberg, a
some perspective and understanding of their commonly used metaphor to describe culture, is a
cultures. great example for illustrating the tangible and the
intangible. When talking about culture, most
But as we explore culture, it's also important to people focus on the “tip of the iceberg,” Most
remember how much we have in common. People leaders in businesses, when addressing
see the world very differently, but they know what intercultural situations, pick up on the things they
it is like to wake up in the morning and look see—things on the “tip of the iceberg.” This means
forward to the adventures that of the day. We are that they never address the cultural issues and
all human beings. We all love deeply, want to problems that are underneath the surface level. It
learn, have hopes and dreams, and have is is the unseen elements of culture such as values,
experienced pain and fear. beliefs, traditions etc, that are usually hardest for
people to understand and deal with. When we
At the same time, we can't pretend our cultures interact in cross cultural situations, a lack of
and differences don't matter. We can't gloss over awareness can lead to bad or poor
differences and pretend they don't exist, wishing decisions. Solutions become temporary band-aids
we could all be alike, and we can't pretend covering deeply rooted cultural systems. Cultural
that discrimination doesn't exist. awareness helps us reduce the chances of making
bad decisions and increases the chance of making
us more insightful, considered decision. ("Why is stories or myths are important to express their
Cultural Awareness Important", 2018) values, how to do things – the rituals by which they
act out their values, the networks of people
What is particularly fascinating about cultures is connections, and which symbols will serve as
that each culture, no matter where it is located, shortcuts to remind people of these cultural bonds.
shares at least five basic characteristics. All of these elements of culture underlie how the
people in a major culture decide to handle their
1. Culture is learned, not innate. We do not families, schools, churches, government, housing,
inherit it. Much of learning culture is unconscious. business, and science. They’re expressed in a
We learn culture from families, peers, institutions, culture’s art forms, food, dress, play, and every
and media. The process of learning culture is other aspect of life. (Ruffino, 2005)
known as enculturation. While all humans have
basic biological needs such as food, sleep, etc. the
way we fulfill those needs varies cross-culturally.
Culture combines many elements to create a
2. The various facets of culture are integrated. If unique way of living for different people. In this
you touch a culture in one place, everything else is lesson, we identify the important elements that
affected. This is known as holism, or the various exist in every culture (Ruffino, 2005) albeit in
parts of a culture being interconnected. All aspects different forms:
of a culture are related to one another and to truly
understand a culture, one must learn about all of
its parts, not only a few. 1. Values
3. Culture is shared, and it defines the boundaries You need to recognize that value systems are
of different groups. Because we share culture with fundamental to understanding how culture
other members of our group, we are able to act in expresses itself. Values often serve as principles
socially appropriate ways as well as predict how that guide people in their behaviors and actions.
others will act. Despite the shared nature of Our values, ideally, should match up with what we
culture, that doesn't mean that culture is say we will do, and our values are most evident in
homogenous (the same). symbolic forms. Consider, for example, a picture of
the Philippine flag. If you were a Filipino, what
4. Culture is dynamic. This simply means that words do the pictures evoke for you? Freedom,
cultures interact and change. Because most liberty, Philippines, united, independence,
cultures are in contact with other cultures, they democracy, or patriotism, perhaps?
exchange ideas and symbols. All cultures change,
otherwise, they would have problems adapting to What if a Nazi symbol were painted on the
changing environments. And because cultures are Philippine flag? How would that make you
interrelated, if one component in the system feel? Disgusted, sad, angry, revengeful? What
changes, it is likely that the entire system must would the desecration of the flag
adjust. symbolize? Hatred, terrorism, nationalism? What
about freedom of speech? Symbols like the
5. Culture is based on symbols. A symbol is Philippine flag evoke strong emotions for people,
something that stands for something else. Symbols and when the symbol is desecrated, it can feel like
vary cross-culturally and are arbitrary (random). a personal attack on the person’s value system and
They only have meaning when people in a culture their beliefs about the world. It feels out of
agree on their use. Language, money and art are all alignment from what we believe to be true—what
symbols. Language is the most important symbolic we see as our reality of the world. This is because
component of culture. our values and beliefs are rooted in stories we tell
ourselves over and over again.
Cultural Elements
2. Heroes/Heroines
As a cultural group, people decide what to believe
about the world, which beliefs are most important o Role Models / Champions / Stars
(values), who their heroes and heroines are, what
o They’re often seen as fearless leaders or company without respect to the organization
courageous adventurers. They personify the chart. They not only transmit information, they
core values and the strength of the organization also interpret its significance. In most
or group. They become symbolic figures whose organizations, only about 10 percent of its business
deeds are out of the ordinary – but not so far takes place in formal meetings and event. The real
out that people cannot identify with them. process of making decisions, gathering support,
o Such leaders become great motivators, the and developing opinions, happens before or after
people everyone will count on for inspiration the meeting. Of course, formal networks are
when things get tough. They tend to be important too. They include the formal
intuitive, to envision the future, to experiment, organization chart, task forces, work teams,
and to appreciate the value of celebrations and professional and trade associations, and similar
ceremonies. groupings.
3. Myths 6. Symbols
A story or saying whose function is to bind Are shortcuts that remind people of those cultural
together the thoughts of a group and promote elements that bind them together. A song, banner,
coordinated social action. It may be a legend that flag, logo, picture, motto, or brand name may bring
symbolizes a central belief of the culture. It’s often up corporate values. A nickname or motto may
more symbolic than factual, but may be either. recall a heroine or star. A figure of speech may
Some myths are based on powerful truths; some recall a key myth or ritual. A good symbol can serve
on manipulative, hurtful lies; still others on to trigger communal thoughts and feelings about a
harmless little white lies. common cause or goal.
The “way we do things around here.” They include Cultures differ in thousands of ways, and
the customary day-to-day actions people take, categorizing the major differences gives us a
their expected actions and responses. Core values practical basis for comparison. These categories
have no impact without ritual and ceremony. The deal with the ways people view themselves in
unwritten rules of personal communication, the relation to others and to the world and how they
rituals of social interaction, govern relationships act out those viewpoints.
between bosses and workers, professionals and
support staff, men and women, old and young, 1. I'm Controlled
insiders and outsiders. o “Things happen to me and I have little
Work rituals spell out standards of acceptable control over my life. It depends on my boss, my
behavior and how such procedures as strategic customer, fate, luck, God’s will.”
planning, budgeting, or report writing should be o Most cultures fall into this camp including
carried out. Recognition rituals, such as awards, most African, Asian, Arab, and Latino cultures.
are more formal. They acknowledge achievements Women in all cultures are more likely than men
that are valued and signal that the person belongs to hold this viewpoint.
to the culture. Rituals meet people’s need to
2. I Control
belong. They help establish and maintain some
common values and goals that connect people in o “What happens to me is up to me.”
the group. A true ritual is always connected to a o “God helps those who help themselves.”
myth that represents some basic group value. o Most Western cultures, especially Europe
Otherwise, it’s just a habit that does nothing but and America, and especially men, hold this
give people a false sense of security. viewpoint.
5. Networks 3. Us-First (Collectivism)/Tight Ties
The primary means of communication within an o US-First (Collectivism) - “I should first
organization. They tie together all parts of the integrate my goals, thought, and actions with
those of my group. Working within what the my job. I like it even more when he lets me or
group wants and needs, I can try to get what I the team make the decisions.”
want and need. o In moderately egalitarian cultures such as
o Tight Ties - People should always stay close US, Japan, and most European countries,
to their parents and relatives and never stray consultation is appreciated but not expected. In
far.” very egalitarian cultures such as the
o Most cultures fall into this camp including Scandinavian countries, Israel, and Austria,
most African, Asian, Arab, and Latino cultures. everyone should have a say in everything that
Certain families, religious groups. concerns them.
o Me-First (Individualism) - “I must first focus o “My company’s organization chart looks
on my personal goals. I work toward better like a pyramid. Our leaders are very strong and
things for my family and work team and powerful and we depend on them to make the
community, but my personal goals must come right decisions and they control things. I would
first. I will stay with a group as long as it does never contradict my boss, either at work or
not block my efforts to meet my own wants and elsewhere.”
needs.” o Nearly all underdeveloped countries and
o Loose Ties - When people grow up, they developing countries have vertical societies.
have to make their own way in the world. Like those from the Latino, Asian, and African
European cultures fall into this camp, Euro- countries
Americans being the most individualistic.
9. Achievement-First (Masculine Aspect)
5. Achievement-First (Masculine Aspect)
o “I am very ambitious , and I believe I am
o “I am very ambitious , and I believe I am here to work. Men should be assertive,
here to work. Men should be assertive, ambitious, and competitive. They should work
ambitious, and competitive. They should work for material success, and respect whatever is
for material success, and respect whatever is big, strong, and fast.”
big, strong, and fast.” o The most masculine culture by far is Japan,
o The most masculine culture by far is Japan, while US culture is moderately masculine. Such
while US culture is moderately masculine. Such cultures define gender roles. Euro-Americans,
cultures define gender roles. Euro-Americans, especially men, tend to be highly competitive in
especially men, tend to be highly competitive in social interaction and performance.
social interaction and performance.
10. People-First (Feminine Aspect)
6. People-First (Feminine Aspect)
o “I focus on building and maintaining
o “I focus on building and maintaining positive, personal relationships. The type of life
positive, personal relationships. The type of life I build is more important than the things I
I build is more important than the things I accumulate. What motivates me is contributing
accumulate. What motivates me is contributing to my family, workplace, and community.”
to my family, workplace, and community.” o The Scandinavian cultures are the most
o The Scandinavian cultures are the most people-focused. The roles and viewpoints of
people-focused. The roles and viewpoints of men and women are not as separate.
men and women are not as separate
11. Take Risks
7. Equality (Democratic Cultures)
o “Nothing ventured, nothing gained is my
o “My company’s organization chart looks motto. I like change and new adventure. For a
like a low box. I appreciate it when my boss business to be successful, people must come up
consults me about decisions that affect me and with new ways of doing things, new products
and services, and new technology.”
o Singapore is by far the most risk-taking comfortable. It really bugs me if a person keeps
culture, while the United States has a moving in even after I back off.”
moderately risk-taking culture. o Western cultures are basically non-contact
societies. In most Asian cultures as well.
12. Play It Safe
17. Communicating Indirectly (Using Implied
o “Since change creates many unknowns and Messages)
uncertainties, we don’t like change and try to
prevent it by sticking with traditions.” o “I try to maintain harmony and get along
o Greece is the most certainty-oriented with people, so I never say things that would
culture, followed by Japan. Most European and offend them.”
Latino fall into this pattern. o In all cultures, women are likely to use an
indirect style, such as hinting, implying, and
13. Dive-Right-In Time keeping quiet in order to keep peace.
o “Several things may be happening at once 18. Communicating Directly (Getting to the Point)
in this time because several people may need
my attention at any one time. After all, it is o “I try to build trusting relationships based
more important to maintain good relationships on honesty and sincerity. It’s important to be
with others and to complete transactions with upfront and genuine in my dealings with
others than to do one thing at a time on a people. If I have a problem with a person, or a
preset schedule.” proposal, I go directly to that person first and
o Latino, Middle Eastern, and some Asian and try to work it out.”
African cultures fall under this. o The direct style is typical in Western
cultures. Within those cultures, men are more
14. Step-by-Step Time likely than women to use a direct
communication style.
o “I measure my time and budget as I
schedule appointments, decide on the starting
Cultural Conditioning Is how people acquire their
and ending times for events, get to things on
culture, how they learn all the behaviors that are
time, meet my deadlines, and plan ahead. The
regarded as right and wrong in their society.
best way to use my time is to focus on one task,
appointment, or event at a time.” According to the article ("the Process of Cultural
o This view is prevalent in Western countries, Conditioning", n.d.) While the majority of
especially the United States. conditioning occurs in early childhood, adults
continue to be conditioned as they acquire new
15. Come-Close Space
behaviors throughout their life. The differences
o “When I talk with business associates and between the two are these:
friends, we stand close enough to be able to
o In Childhood conditioning, infants and
feel each other’s breath on our face and catch
young children learn such basic activities of life
each other’s scent. We touch each other a great
as eating, walking, talking, dressing, bathing,
deal as we interact. My male business
etc.
associates often embrace instead of shaking
o In Adult conditioning, people learn new
hands.”
behaviors or new ways to perform already
o Middle Eastern cultures fall under this
conditioned behaviors, as, for example, learning
category followed by Latinos.
to use a Turkish toilet or eat with your hands
16. Back-Off Space rather than with silverware.
o “When I talk with business associates and
social acquaintances, it’s usually at arm’s The steps in the process of cultural conditioning
length, about two or three feet away. I usually are the same for both, but adult conditioning may
feel uncomfortable and back up till I feel take longer because it requires unlearning or
unacquiring behavior that was already acquired
through childhood conditioning. These are the five employee groups within the company – so that
steps OF CULTURAL CONDITIONING PROCESS: everyone feels at home and included in the inner
circle .
1. Observation
At this stage, you are only beginning to become According to Ruffino,(2005) there are five Steps
aware of a particular behavior but have not yet process for becoming a Diversity-Savvy Person
tried to do it yourself. Taking the example of eating
with your hands, you may have observed how it is 1. Become aware of culture. Its elements,
done, or someone may have told you how it is pervasiveness, and impact, as well as similarities
done. and differences between major cultural groups.
2. Imitation 2. Learn about your own culture. Recognize that
Now you actually try to carry out the activity; the beliefs and customs that you may accept as
you sit down at a table and begin eating with reality are only one way of viewing the world, the
your hands. At this stage, it is awkward for you, way of your culture.
and you're conscious all the while of what
you're doing, trying not to make mistakes. You 3. Recognize your own biases. The ways in which
most likely are unable to eat and carry on a you stereotype, assume, judge, and discriminate,
conversation simultaneously, for all your so you can own them and move beyond them.
attention is on the act of eating.
o o
o
All white Americans are obese, lazy, and dim- o
witted. Homer Simpson of the TV series The
Simpsons is the personification of this stereotype. Men are strong and do all the work.
o o
o o
Mexican stereotypes suggest that all Mexicans are Men are the "backbone."
lazy and came into America illegally.
o
o o
o
Women are not as smart as a man.
All Arabs and Muslims are terrorists.
o
o o
o
Women cannot do as good of a job as a man.
All people who live in England have bad teeth.
o
o o
o
Girls are not good at sports.Guys are messy and
Italian or French people are the best lovers. unclean.
o o
o o Men who spend too much time on the
computer or read are geeks.
All Blacks outside of the United States are poor.
Why is it bad to Stereotype?
o
o Stereotyping is not only hurtful, it is also wrong.
Even if the stereotype is correct in some cases,
All Jews are greedy.
constantly putting someone down based on your
o preconceived perceptions will not encourage them
o to succeed. It can lead to bullying form at a young
age. Jocks and Preps pick on the Nerds and the
All Asians are good at math. All Asians like to eat Geeks; Skaters pick on the Goths, so on and so
rice and drive slow. forth. Stereotyping is encouraging bullying
behavior that children carry into adulthood. It can
o also lead people to live lives driven by hate, and
o can cause the victims of those stereotypes to be
driven by fear. For example, many gays and
All Irish people are drunks and eat potatoes. lesbians are afraid to admit their sexuality in fear
o of being judged. It is a lose-lose situation, both for
o those who are doing the stereotype and those who
are victims.
All Americans are generally considered to be
friendly, generous, and tolerant, but also arrogant, Types of Prejudice
impatient, and domineering.
Prejudice can be based on a number of factors
o including sex, race, age, sexual orientation,
nationality, socioeconomic status, and religion.
5. Gender Profiling common stereotypes of men Some of the most well-known types of prejudice
and women, such as: include:
people tend to bully, abuse, and inflict violence on
1. Racism is a discrimination or hatred directed to lesbian, gay, and bisexual people.
someone because of their color, ethnicity, and
national origins. Examples: Racial Name Calling Some LGBTQ people experience discrimination
and jokes or you may also consider situations based on their sexual orientation or gender
when people may be excluded from groups or identity. This may be discrimination from religious
activities because of where they come from. institutions, companies, or from our government.
Examples include same-sex couples not being
2. Sexism is based on gender and is said by some allowed to marry, getting legally fired just for being
to be the root of all prejudice and discrimination. LGBTQ, or not being allowed into certain housing.
While women are roughly half the world’s
population, they are a minority in economic and What We Can Do to Reduce Prejudice?
political arenas and have fewer rights and
privileges than men. There are different ways prejudice can be reduced
or even eliminated. According to (Cherry, 2020)
3. Ageism a type of discrimination that involves Training people to become more empathetic to
prejudice against people based on their age. members of other groups is one method that has
Similar to racism and sexism, ageism involves shown a considerable success. By imagining
holding negative stereotypes about people of themselves in the same situation, people are able
different ages. Today, the term is often applied to to think about how they would react and gain a
any type of age-based discrimination, whether it greater understanding of others people's action.
involves prejudice against children, teenagers,
adults, or senior citizens. Manifestations of ageism Other techniques that are used to reduce
are frequently cited in workplace situations, where prejudice include:
it can lead to pay disparities or difficulty finding
employment. Younger adults may have difficulty o Gaining public support and awareness for
finding jobs and receive lower pay due to their anti-prejudice social norms
perceived lack of experience, while older adults o Increasing contact with members of other
may have problems achieving promotions, finding social groups
new work, and changing careers. o Making people aware of the inconsistencies
in their own beliefs
4. Ethnic Prejudice is based on a person’s
o Passing laws and regulations that require
membership in an ethnic sub-culture, which is a
fair and equal treatment for all groups of
segment of a larger culture or society. Members of
people
the subculture participate in shared activities in
Types of Prejudice
which the common origin and culture are
significant ingredients. A subculture is unique Prejudice can be based on a number of factors
because of its particular beliefs and values and including sex, race, age, sexual orientation,
customs, heroes and heroines, myths and stories, nationality, socioeconomic status, and religion.
and social networks Some of the most well-known types of prejudice
include:
5. Classism is held in place by a system of beliefs
and cultural attitudes that ranks people according
1. Racism is a discrimination or hatred directed to
to economic status, family lineage, job status, level
someone because of their color, ethnicity, and
of education, and other divisions.
national origins. Examples: Racial Name Calling
6. Homophobia is Negative attitudes and feelings and jokes or you may also consider situations
towards homosexuality or people identified or when people may be excluded from groups or
perceived as being lesbian, gay, bisexual or activities because of where they come from.
transgender. Homophobic people may use mean
2. Sexism is based on gender and is said by some
language and name-calling when they talk about
to be the root of all prejudice and discrimination.
lesbian and gay people. In most extreme forms,
While women are roughly half the world’s
population, they are a minority in economic and
political arenas and have fewer rights and There are different ways prejudice can be reduced
privileges than men. or even eliminated. According to (Cherry, 2020)
Training people to become more empathetic to
3. Ageism a type of discrimination that involves members of other groups is one method that has
prejudice against people based on their age. shown a considerable success. By imagining
Similar to racism and sexism, ageism involves themselves in the same situation, people are able
holding negative stereotypes about people of to think about how they would react and gain a
different ages. Today, the term is often applied to greater understanding of others people's action.
any type of age-based discrimination, whether it
involves prejudice against children, teenagers, Other techniques that are used to reduce
adults, or senior citizens. Manifestations of ageism prejudice include:
are frequently cited in workplace situations, where
it can lead to pay disparities or difficulty finding o Gaining public support and awareness for
employment. Younger adults may have difficulty anti-prejudice social norms
finding jobs and receive lower pay due to their o Increasing contact with members of other
perceived lack of experience, while older adults social groups
may have problems achieving promotions, finding o Making people aware of the inconsistencies
new work, and changing careers. in their own beliefs
o Passing laws and regulations that require
4. Ethnic Prejudice is based on a person’s fair and equal treatment for all groups of
membership in an ethnic sub-culture, which is a people
segment of a larger culture or society. Members of What is Cross Cultural Communication?
the subculture participate in shared activities in
which the common origin and culture are Cross cultural communication thus refers to the
significant ingredients. A subculture is unique communication between people who have
because of its particular beliefs and values and differences in any one of the following: styles of
customs, heroes and heroines, myths and stories, working, age, nationality, ethnicity, race, gender,
and social networks sexual orientation, etc. Cross cultural
communication can also refer to the attempts that
5. Classism is held in place by a system of beliefs are made to exchange, negotiate and mediate
and cultural attitudes that ranks people according cultural differences by means of language, gestures
to economic status, family lineage, job status, level and body language. It is how people belonging to
of education, and other divisions. different cultures communicate with each other.
(Shannessy et al., 2008)
6. Homophobia is Negative attitudes and feelings
towards homosexuality or people identified or Cross cultural communication has been influenced
perceived as being lesbian, gay, bisexual or by a variety of academic disciplines. It is necessary
transgender. Homophobic people may use mean in order to avoid misunderstandings that can lead
language and name-calling when they talk about to conflicts between individuals or groups. Cross
lesbian and gay people. In most extreme forms, cultural communication creates a feeling of trust
people tend to bully, abuse, and inflict violence on and enables cooperation. The focus is on providing
lesbian, gay, and bisexual people. the right response rather than providing the right
message. ("Communication Theory,"2017)
Some LGBTQ people experience discrimination
based on their sexual orientation or gender When two people of different cultures encounter
identity. This may be discrimination from religious each other, they not only have different cultural
institutions, companies, or from our government. backgrounds but their systems of turn – talking are
Examples include same-sex couples not being also different. Cross cultural communication will be
allowed to marry, getting legally fired just for being more effective and easier if both the speakers have
LGBTQ, or not being allowed into certain housing. knowledge of the turn taking system being used in
the conversation (For example: One person should
What We Can Do to Reduce Prejudice?
not monopolize the conversation or only one
person should talk at a time). ("Communication
Theory,"2017) COMMUNICATION is the transfer of information
and understanding from one person to another. It
Importance of Cross Cultural Communication is a way of reaching others others by transmitting
ideas, facts, thoughts feelings and values. Its goal
Cross-cultural communication has become
is to have the receiver understand the message as
strategically important to companies due to the
it was intended (often) to act upon that
growth of global business, technology, and the
information. When communication is effective, it
Internet. Understanding cross-cultural
provides a bridge of meaning between the two
communication is important for any company that
people so they can each share what they feel and
has a diverse workforce or plans on conducting
know. By using this bridge, both parties can safely
global business. This type of communication
cross the river of misunderstanding that sometime
involves an understanding of how people from
separates people.
different cultures speak, communicate, and
perceive the world around them. (Shannessy et al.,
Communication always involves at least two
2008)
people a sender and a receiver. One person alone
Cross-cultural communication in an organization cannot communicate. Only one or more receivers
deals with understanding different business can complete the communication act. This fact is
customs, beliefs and communication strategies. obvious when you think of being stranded by
Language differences, high-context vs. low-context yourself on an island and calling for help when
cultures, nonverbal differences, and power there is no one to hear the call. The need for the
distance are major factors that can affect cross- receiver is not so obvious to managers who send
cultural communication. (Shannessy et al., 2008) out memos to employees. They tend to think that
when message are sent, they have communicated;
High and Low Context culture but the transmission of the message is only the
beginning. A manager may send a hundred
The concept of high- and low-context
messages, but there is no effective communication
culture relates to how an employee's thoughts,
until each one is received, read and understood.
opinions, feelings, and upbringing affect how they
Communication is what the receivers understands,
act within a given culture. North America and
not what the senders says.
Western Europe are generally considered to have
low-context cultures. This means that businesses in
Organization cannot exist without communication.
these places have direct, individualistic employees
If there is no communication employees cannot
who tend to base decisions on facts. This type of
know what their co-workers are doing,
businessperson wants specifics noted in contracts
management cannot receive information input,
and may have issues with trust (Shannessy et al.,
and supervisors and team leaders cannot give
2008). As can be seen in Figure 1. ([High & Low
instructions. Coordination of work is impossible,
Culture],n.d.)
and the organization will collapse for lack of it.
High-context cultures are the opposite in that trust Cooperation is also becomes impossible, because
is the most important part of business dealings. people cannot communicate their needs and
There are areas in the Middle East, Asia and Africa feelings to others. Communication helps
that can be considered high context. Organizations accomplish all the basic management functions
that have high-context cultures are such as planning, organizing, leading and
collectivist (relating to the practice or principle of controlling so that organization can achieve their
giving a group priority over each individual in it) goals and their challenges. When communication
and focus on interpersonal relationships. is effective, it tends to facilitate better
Individuals from high-context cultures might be performance and improve job satisfaction. People
interested in getting to know the person they are understand their jobs better and feel more
conducting business with in order to get a gut involved in them.
feeling on decision making. They may also be more
concerned about business teams and group What is Oral Communication?
success rather than individual achievement.
Oral communication is the process of verbally communication, on the other hand, can waste
transmitting information and ideas from one valuable time, alienate employees or customers,
individual or group to another. Oral and damage business reputation.
communication can be either formal or informal
(Shannessy, et al., (2008). Examples of informal Nonverbal elements such as posture, gestures, and
oral communication include: facial expressions are also important factors in
developing good verbal communication skills. Your
outward appearance mirrors your inner
o Face-to-face conversations mood. Ultimately, good speakers should make
o Telephone conversations frequent eye contact with the audience, let their
o Discussions that take place at business facial expression show their interest in the ideas
meetings they are presenting, dress in a way that is
More formal types of oral communication include: appropriate for the occasion and keep their energy
levels high.
o Presentations at business meetings
o Classroom lectures Here are some tips on how to improve your verbal
o Commencement speeches given at a communication to avoid misunderstanding at
graduation ceremony work as stated by Mckay, (2020)
With advances in technology, new forms of oral
1. Be Prepared: Before you start a
communication continue to develop. Video phones
conversation, figure out what information you
and video conferences combine audio and video so
want to provide. Then decide on the best way
that workers in distant locations can both see and
to relay it to your recipient. For example, do
speak with each other. Other modern forms of oral
you need to do it face-to-face or will a phone
communication include podcasts (audio clips that
call do?
you can access on the Internet) and Voiceover
2. Choose Your Words Carefully: Use
Internet Protocol (VoIP), which allows callers to
vocabulary your recipient can easily
communicate over the Internet and avoid
comprehend: If he or she doesn't understand
telephone charges. Skype is an example of VoIP.
your words, your message will be lost.
(Shannessy, et al., 2008)
3. Speak Clearly: Be aware of your volume
According to ("Intro to Business Communication ," and rate of speech. Speaking too softly will
n.d. ) for Oral Communication to be effective make it difficult for anyone to hear you, but
strong verbal communication skills are important shouting can be very off-putting. Speak slowly
for everyone to master. They are extremely enough to be understood, but not so slowly
valuable in both your personal and professional that you bore the listener or put him or her to
life. When speaking clearly, confidently, and with sleep.
poise, you are much more likely to command the 4. Use the Proper Tone: Your voice may
respect of others and build rapport. This is reveal your true feelings and attitude. For
particularly important in business interactions. example, if you're angry or sad, it will come
across through your tone. Try to stay in control
Conversation management skills are essential for of this, to avoid revealing more than you want
small business owners and managers who handle and distracting the listener from your message's
much of the burden in such areas as intent.
company/customer presentations, employee 5. Make Eye Contact: The person to whom
interviews, giving speeches, and conducting you are speaking will better be able to connect
meetings. For verbal communication to be with you if you maintain eye contact
effective, it should be clear, relevant, tactful in throughout the conversation.
forming phrases and tone, concise, and 6. Check In With the Listener
informative. Periodically: Get feedback to make sure the
person with whom you are speaking
Presentations or conversations that have these understands you. He or she must "get" what
factors included usually bear good fruits. Unclear, you are trying to say. While you are speaking,
inaccurate, or inconsiderate business observe his or her facial expressions and body
language, or simply ask for verbal confirmation physical behavior, expressions, and mannerisms to
that he or she understands you. communicate nonverbally, often done instinctively
7. Avoid Distractions: Background noise will rather than consciously.
distract your listener and make it hard for him
or her to hear what you are saying, never mind, Whether you’re aware of it or not, when you
understand it. Find a quiet place to talk. If you interact with others, you’re continuously giving
are speaking to someone by phone, go to a and receiving wordless signals. All of your
quiet area and make sure he or she is in one as nonverbal behaviors—the gestures you make, your
well. If that isn't possible at the moment, posture, your tone of voice, how much eye contact
arrange to talk when it is. you make—send strong messages. They can put
people at ease, build trust, and draw others
towards you, or they can offend, confuse, and
undermine what you’re trying to convey. These
As stated ("Intro to Business Communication ," n.d.
messages don’t stop when you stop speaking
) Strong verbal skills will help to encourage
either. Even when you’re silent, you’re still
essential discussion while playing a major role in
communicating nonverbally.
bringing people together. Ask questions if you are
wondering about a new concept in order to
become more knowledgeable about that topic. In some instances, what comes out of your mouth
Explain why you are confused about a certain and what you communicate through your body
policy to get the assistance required for a better language may be two totally different things. If you
understanding of that set of guidelines. say one thing, but your body language says
something else, your listener will likely feel that
Express what you experienced in a certain situation
you’re being dishonest. If you say “yes” while
so you can work through what you are feeling.
shaking your head no, for example. When faced
Relaying this information will not only help
with such mixed signals, the listener has to choose
yourself, but also those who you are speaking with
whether to believe your verbal or nonverbal
by solving problems, making connections, and
message. Since body language is a natural,
avoiding conflicts. Additionally, be prepared to
unconscious language that broadcasts your true
serve as a good listener in return because lacking
feelings and intentions, they’ll likely choose the
the ability to give the same level of attention that
nonverbal message.
you expect from somebody else when you are
speaking is not fair. However, by improving how you understand and
use nonverbal communication, you can express
Effective verbal communication is an important
what you really mean, connect better with others,
skill to understand. Having the courage and ability
and build stronger, more rewarding relationships.
to convey your thoughts in a respectable way will
help enhance mutual understanding, trust, Your nonverbal communication cues—the way you
decision-making, and problem-solving between listen, look, move, and react—tell the person
yourself and others, making the act of properly you’re communicating with whether or not you
speaking and listening to an imperative influence care, if you’re being truthful, and how well you’re
on how we learn and think for ourselves. listening. When your nonverbal signals match up
with the words you’re saying, they increase trust,
clarity, and rapport. When they don’t, they can
What is Non Verbal Communication?
generate tension, mistrust, and confusion.
Your Facial expression, gestures, posture and tone
If you want to become a better communicator, it’s
of voice are powerful communication tools.
important to become more sensitive not only to
While the key to success in both personal and the body language and nonverbal cues of others,
professional relationships lies in your ability to but also to your own.
communicate well, it’s not the words that you use
Non verbal Communication can play five roles:
but your nonverbal cues or “body language” that
speak the loudest. Body language is the use of
o Repetition: It repeats and often Eye contact. Since the visual sense is dominant for
strengthens the message you’re making most people, eye contact is an especially important
verbally. type of nonverbal communication. The way you
o Contradiction: It can contradict the look at someone can communicate many things,
message you’re trying to convey, thus indicating including interest, affection, hostility, or attraction.
to your listener that you may not be telling the Eye contact is also important in maintaining the
truth. flow of conversation and for gauging the other
o Substitution: It can substitute for a verbal person’s interest and response.
message. For example, your facial expression
often conveys a far more vivid message than Touch. We communicate a great deal through
touch. Think about the very different messages
words ever can.
o Complementing: It may add to or given by a weak handshake, a warm bear hug, a
patronizing pat on the head, or a controlling grip
complement your verbal message. As a boss, if
on the arm, for example.
you pat an employee on the back in addition to
giving praise, it can increase the impact of your Space. Have you ever felt uncomfortable during a
message. conversation because the other person was
o Accenting: It may accent or underline a standing too close and invading your space? We all
verbal message. Pounding the table, for have a need for physical space, although that need
example, can underline the importance of your differs depending on the culture, the situation, and
message. the closeness of the relationship. You can use
physical space to communicate many different
There are different types of nonverbal
nonverbal messages, including signals of intimacy
communication or body language include:
and affection, aggression or dominance.
Facial expressions. The human face is extremely
Voice. It’s not just what you say, it’s how you say it.
expressive, able to convey countless emotions
When you speak, other people “read” your voice in
without saying a word. And unlike some forms of
addition to listening to your words. Things they pay
nonverbal communication, facial expressions are
attention to include your timing and pace, how
universal. The facial expressions for happiness,
loud you speak, your tone and inflection, and
sadness, anger, surprise, fear, and disgust are the
sounds that convey understanding, such as “ahh”
same across cultures.
and “uh-huh.” Think about how your tone of voice
can indicate sarcasm, anger, affection, or
Body movement and posture. Consider how your
confidence.
perceptions of people are affected by the way they
sit, walk, stand, or hold their head. The way you How to become better in reading the non verbal
move and carry yourself communicates a wealth of signals sent by others:
information to the world. This type of nonverbal
communication includes your posture, bearing,
stance, and the subtle movements you make. Pay attention to inconsistencies. Nonverbal
communication should reinforce what is being
Gestures. Gestures are woven into the fabric of said. Is the person saying one thing, but their body
our daily lives. You may wave, point, beckon, or language conveying something else? For example,
use your hands when arguing or speaking are they telling you “yes” while shaking their head
animatedly, often expressing yourself with no?
gestures without thinking. However, the meaning
of some gestures can be very different across Eye contact – Is the person making eye contact? If
cultures. While the “OK” sign made with the hand, so, is it overly intense or just right?
for example, usually conveys a positive message in
Facial expression – What is their face showing? Is it
English-speaking countries, it’s considered
masklike and unexpressive, or emotionally present
offensive in countries such as Germany, Russia, and
and filled with interest?
Brazil. So, it’s important to be careful of how you
use gestures to avoid misinterpretation.
Tone of voice – Does the person’s voice project o Instant messages
warmth, confidence, and interest, or is it strained o Reports
and blocked? o Job descriptions
o Employee manuals
Posture and gesture – Is their body relaxed or stiff
o Letters
and immobile? Are their shoulders tense and
o Proposals
raised, or relaxed?
o Telegrams
Touch – Is there any physical contact? Is it o Postcards
appropriate to the situation? Does it make you feel o Contracts
uncomfortable? o Advertisements
o Brochures
Intensity – Does the person seem flat, cool, and o News releases
disinterested, or over-the-top and melodramatic?
Written communication, to be effective, should be
Timing and place – Is there an easy flow of clear, complete, concise, correct, and courteous.
information back and forth? Do nonverbal Here are some simple factors that are essential to
responses come too quickly or too slowly? effective written communication according to
Sounds – Do you hear sounds that indicate (Intro to Business Communication, n.d.):
interest, caring or concern from the person? 1. Appropriate Words in the business world,
Look at nonverbal communication signals as a everything truly comes down to communication.
group. Don’t read too much into a single gesture or Work is executed by people and people are
nonverbal cue. Consider all of the nonverbal humans. They have feelings, expectations, and
signals you are receiving, from eye contact to tone needs. Choosing the right words in time is what
of voice and body language. Taken together, are saves the day.
their nonverbal cues consistent—or inconsistent— For example, words like “Could you please”,
with what their words are saying? “would you please”, “requesting you to”, “may I
Trust your instincts. Don’t dismiss your gut request your kindness”, while addressing a
feelings. If you get the sense that someone isn’t superior on a mail for getting some work done is
being honest or that something isn’t adding up, more appropriate than blurting out an order.
you may be picking up on a mismatch between Notice that the action is the same. It’s only the
verbal and nonverbal cues words that will bring about a difference of
What is ‘Written Communication’? acceptance of your request or not.
It means sending of messages, orders or Even while addressing juniors or peers, being
instructions in writing through letters, circulars, polite, respectful and sometimes even friendly
manuals, reports, telegrams, office memos, goes a long way. Being perceived as a cold boss
bulletins, etc. It is a formal method of because of showing lack of empathy also hurts
communication and is less flexible. A written your reputation at work and most likely your work
document preserved properly becomes a environment. A simple comma or exclamation can
permanent record for future reference. It also change the meaning of a sentence. Know your
allows one to think thoroughly and refer back to it language well to communicate appropriately.
whenever required. This means record 2. Clarity in intent or idea a pre-defined agenda or
maintenance in business. (Shannessy et al., 2008) intent of the idea is like setting a tone for your
There are different ways businesses encounter communication. Imagine you want to give facts in a
written communication (Shannessy et al., report and the usage of words like “may” or
2008). Following are a few examples : “could” make it sound uncertain.
Text messaging uses cellular airwaves and Physical barriers may prevent an individual from
protocols to deliver textual messages from one being able to interpret non-verbal cues. This is
cellular phone to another or from one phone to a more common in communication methods relying
group of other phones. Text messaging is usually on technology rather than face-to-face. Other
intended as near-instant communication and can physical barriers include:
be quicker than a phone call because the sender
o Old or broken equipment used for
doesn't have to wait for the recipiant to answer
communication
before delivering a message. Because text
o Uncomfortable temperatures
messaging is informal and easy, it's sometimes
o Background noise
called chatting. Text messaging can also facilitate
private discussions when there is a chance that a o Poor lighting
phone call could be overheard. Instant messaging o Communicating close to the time of your
is similar to text messaging but is carried over the break/ lunch/ end of work hours
Internet rather than over cell phone airwaves. o Large work areas or working in an area that
is physically separated from colleagues
5. Social Networking o Closed doors
o Large geographic distances between the
Social networking sites facilitate communication sender and the receiver - communication is
among people with common interests or usually easier over shorter differences
affiliations. Sites such as Facebook and LinkedIn
provide places for people to interact, sometimes in Psychological barriers
real time. Microblogging services like Twitter, allow The psychological state of the speaker and listener
short textual messages of no more than 140 can affect communication, for example:
characters to be broadcast to a large audience.
Unlike text messages, which are delivered to only o Someone who suffers from social anxiety
small groups, microblog posts are intended to be and/or low self-esteem may be too distracted
seen by all of a user's followers. Microblog users about how they are perceived when talking
can repost messages that they want to share with with a superior. They may be worried about
their own followers, so a microblog post can whether their manager will notice that they're
spread quickly. A widely reposted message is called nervous, they may find it difficult to share their
a viral post. real thoughts etc. Afterwards this person may
realise they can't remember what the manager
said because they were too distracted with Emotional reactions from either or both the
their thoughts. speaker and listener can prevent effective
o Anger can lead to saying things you regret communication. It's difficult to put aside and not
and misinterpreting what others say. act on our emotions but it's necessary. Try to work
out what words, topics etc. can trigger your strong
Organizational structure barriers emotional reactions so you can create a plan for
managing them.
Companies with unclear structures can make
communication difficult. For example, they may A common emotion, in regard to communication,
have an inefficient information sharing and is fear. People often have the tendency to think
communication system, employees may not know that their opinions don't matter in the workplace
what their role is in the communication system etc. or that people will negatively judge them if they
speak up. But this isn't the case and it's likely that
If a company has a complex structure with lots of
others around you will also feel too afraid to say
management levels, information will be lost or
anything so they'll respect you when you do speak
distorted as it travels through each layer of the
up. What is valuable to you will be valuable to
hierarchy.
another person.
Perceptual barriers
Cultural barriers
Differing opinions and views can reduce objectivity.
Cultural barriers can interfere with communication
You may enter a conversation assuming that the
in a variety of ways:
listener will not understand you or be uninterested
in what you're speaking about - this may o The norms of communication vary between
consequently lead you to unintentionally harming cultures, such as, personal space. It's important
your message, such as, using dismissive language to find common ground in these situations.
or trying to be more humorous. Or you may be the o People may form assumptions based on
listener that doesn't agree with the speaker's stereotypes of the other person's culture
beliefs so you choose not to listen properly or you (cultural noise).
look for faults in what they're saying rather than o Work cultures differ between companies
trying to understand. which means you have to adapt to your
Attentional barriers company's culture to communicate effectively.
Team Work is the collective effort of all team o Improved flexibility of the staff
members to achieve the team’s common goals. o More efficient operations through reduced
When teams are effective there is no doubt that is number of job classification
the result of teamwork, organization will benefit o Lower Absenteeism and turnover rates
and that our work life will be considerably more o Higher level of organizational commitment
enjoyable as a result. When the work environment and job satisfaction
is pleasant, employees are generally happy. When
employees are happy, the customers will 2. CROSS FUNCTIONAL TEAM
benefit. (Shannessy at al., 2008)
Teams where people from different functions work
According to (Moga, 2017) in any organization, no together towards a common goal. Members of
one works alone. Every employee is a part of a this team could be subject matter experts from
team and works in close coordination with the different functions, say for example, one person is
team members to perform his level best and in from Marketing, one person from Sales and the
turn benefit the organization. The team members other one from Product Development. These
should complement each other and come to each people are put together to make a cross functional
other’s need whenever required. Teams can be team. Cross Functional Teams are used when a
formed anywhere, anytime whenever the task is company is working on its improvement projects,
little difficult and complicated. which require a team involving a number of
functions. By their very nature, they contain a high
Teams are divided into four main types namely: element of diversity, at least in terms of
1. SELF MANAGED TEAM professional background and work specializati
The proliferation of cross-cultural teams might 2. Talk about the situation, not the individual
bring challenges, but it can be handled successfully
with sensitivity and respect for other cultures. We Example: “Your presentation put a lot of people to
need to institute a framework that makes it easier sleep”
to understand individual differences and leverage Constructive feedback focuses on outcomes and
those differences to bring out the best capabilities impartial observations rather than the employees
in a team. personal attributes . You are just showing that you
Most of the times a clear understanding and are concerned about fixing the problem at hand
acceptance of cultural differences is what it takes not the employees personality
to successfully manage a cross-cultural team. 3. Give praise where it is due
Having a cross-cultural team is the greatest EXAMPLE: “I think you did a great job with this
opportunity to learn different backgrounds, account. Sales are up 13% since last quarter.”
“However, we've had a few customers still Conflict is the process by which people or groups
complaining about product” perceive that others have taken some action that
has a negative effect on their interest. Conflict is a
Weaving some positive among the negative can be normal part of a team’s life. Unfortunately, people
a good way to reassure employees that you have have misconceptions about conflict that interfere
not lost perspective. It tells the employee that you with how they deal with it. These misconceptions
are not criticizing their overall performance; just include the following:
that certain aspect of the job that needs attention.
o Conflict is bad and should be avoided.
4. Be direct but formal o Team members misunderstanding one
another causes conflict.
Try not to use technology (Phone, email, SMS) to
o All conflicts can be resolved to everyone’s
relay your feedback, as this can lead to
satisfaction.
misinterpretation and make it seem less important
than it really is. Find a quiet room where you can In a dynamic team, conflict is a normal part of the
have an honest and informal one on one chat with team’s activity and is a healthy sign. If a team has
the employee. no conflict, it might be a sign of a problem. A team
without conflict might be suffering from unhealthy
5. Be Sincere
agreement, have a domineering leader who
If your tone and manner do not match the context suppresses all conflict and debate, or be
of the feedback itself, you could send out a mixed performingits task in a routine manner and not
message that confuses the recipient trying to improve how it works.
If feedback is positive, let your emotions indicate Teams often do not handle their conflicts very well.
that you appreciate their effort. On the other hand Sometimes, rather than trying to manage their
if providing negative feedback, a more concerned conflicts, they try to ignore or avoid them. This is
tone will show that you believe that the problem called “defensive avoidance.” To avoid a conflict,
should be taken seriously. Always avoid displaying everyone becomes quiet when a controversy
negative emotions, such as anger, sarcasm, or occurs. Decision-making problems such as the
disappointment, as they are likely to be perceived Abilene paradox are in part caused by the desire to
as personal criticism. avoid controversy. Team members accept what the
leader says in order to avoid conflict. The
6. Listen consequences are poor decision making and more
problems later in the group’s life.
While giving constructive feedback, make sure that
staff is given a chance to respond. You must be The causes of team conflict change during the
prepared to listen to their concerns and their team’s development. During the initial stage, there
interpretation of events; it can also be used as an is little conflict because team members are being
opportunity for employees to express their ideas. polite and trying to understand everyone’s
positions. This gives way to team conflicts about
7. Make Timely
operating rules and status issues as the team sorts
Always try to give positive feedback when the out its roles and rules. Once the team becomes
employee's praiseworthy achievement is still fresh task oriented, conflicts arise about how tasks
in everyone's memory. The same applies to should be performed. Often, the final stages of a
negative feedback. When giving constructive project have little conflict because team members
feedback focus on the behavior, not their are focused on implementing the decisions they
personality and it is given in a tone and setting that have made earlier.
conveys support and respect.
It is more appropriate to talk about conflict
management than about conflict resolution.
FINALS Conflict is a normal part of a team’s operation, and
some conflicts cannot be fully resolved.
The resolution of a conflict depends on what type representativesfrom different parts of an
of conflict it is. If it is about task issues, the solution organization (Franz & Jin, 1995). Hidden agendas
is an agreement. Typically, once the agreement is (i.e., the hidden personal goals of team members)
made, it continues to operate. If the conflict is may lead to conflict in the team that can be
about relationship issues, then an agreement, difficult to identify and resolve. Gaining agreement
periodic checks on how well the agreement is about the overall goals of the team and
working, and opportunities to redefine the renegotiating team roles can help deal with this
agreement are needed. This is true because type of conflict.
agreements about relationshipissues can change as
the relationship changes. Conflict may be due to social factors within the
team. A team with a leader who has poor
Sourcesof Conflict: facilitation skills can have poorly run meetings with
a lot of conflict. Poor group norms often show up
in poorly managed meet- ings. When meetings are
A. HEALTHY unproductive, conflict may arise because team
members are dissatisfied with the team process.
o Focus on task issues Spending time evaluating and developing
o Legitimate differences of opinion about the appropriate norms helps deal with this type of
task conflict.
o Differences in values and perspectives
Conflicts may arise from personality differences or
o Different expectations about the impact of
poor social relations among team members. These
decisions
may be due to grudges stemming from past losses,
B. UNHEALTHY misinterpretations about another person’s
behavior, or faulty communication, such as
o Competition over power, rewards, and inappropriate criticism or distrust. These are often
resources called “personality differences,” but typically their
o Conflict between individual and group goals source is interpersonal. Although team members
o Poorly run team meetings are disagreeing about issues, the root cause of the
o Personal grudges from the past conflicts is an unwillingness to agree. However, it
o Faulty communications can be difficult to determine whether someone has
a legitimate disagreement about an issue or is
Legitimate conflicts are caused by a variety of opposed to agreeing for personal reasons. To deal
factors. Differences in values and objectives of with these sources of conflict, team building and
team members, differing beliefs about the other approaches to improving social relations are
motives and actions of others, and different important.
expectations about the results of decisions can all
lead to conflicts about what the team should 1. Benefits of and Problems With Conflict.
do. These differences create conflicts, but from 1. Although people often view conflict
these conflicts come better team decisions. as a negative event, conflict in teams is both
inevitable and a sign of health. Healthy teams
Hidden conflicts that are not really about the are organized to gain the benefits of multiple
team’s task may spring perspectives. Team members with these
from organizational, social, and personal multiple perspectives will view issues differently
sources. Organizational causes of and learn from one another in the process of
conflict include competition over scarce resolving their differences.
resources, ambiguity over responsibilities, status 2.
differences among team
members, and competitive reward systems. One Conflict is an integral part of the team process; it
common type of organizational conflict is the becomes unhealthy for the team when it is avoided
conflict between the team’s goals and the goals of or viewed as an opportunity to dominate an
individual team members. This is especially true for opponent.
a cross-functional project team made up of
3. answer, not just to win the argument or gain
4. individual glory. At the end, even if disagreement
still exists, people can walk away feeling heard and
The benefits of conflict are that it encourages the respected. In productive conflicts, team members
team to explore new approaches, motivates focus cooperatively on solving the problems.
people to understand issues better, and
encourages new ideas (Robbins, 1974)When 11.
opposing views are brought into the open and 12.
discussed, the team makes better decisions and
organizational commitment is enhanced (Cosier& Unproductive conflicts frequent, repetitive
Dalton, 1990). When conflict is dealt arguments that are not resolved and that leave
constructively, it stimulates greater team both parties feeling more angry and frustrated. It is
creativity. For this to happen, team members must common for unproductive conflict to occur when
be willing to participate in the conflict resolution the “real” issues are not being communicated, but
process. instead trivial issues are being expressed through
provocative communication styles such as jokes,
5. sarcasm, denial, blame, etc.
6.
13.
Conflict can have negative effects on a team by
creating strong negative emotions and stress. It 2. Conflict in Work Teams
can also interfere with communication and
o Whether conflict has a beneficial or
coordination. Conflicts can destroy team cohesion,
detrimental effect on a work team depends on
damage social relations, and create winners and
the type of conflict and the team’s task (DeWit,
losers who will be a source of conflict in the future.
Greer, & Jehn, 2012). Relationshipconflictsis a
When the conflict is with an outside group, it can
conflict resulting from either personality clashes
encourage a shift to authoritarian leadershipand
or negative emotional interactions between
negative stereotyping of others(Fodor, 1976).
two or more people. For example, you may
7. have a conflict with your cube mate because
8. you keep a very tidy workspace and his is
always messy. This irritates you and causes
Conflict can have negative effects on a team by tension in the cubicle.
creating strong negative emotions and stress. It o Task conflict also called “content
can also interfere with communication and conflict”. Task conflict happens due to
coordination. Conflicts can destroy team cohesion, disagreements about how to complete work
damage social relations, and create winners and tasks. It can often arise when employees
losers who will be a source of conflict in the future. interpret the company's policies and
When the conflict is with an outside group, it can procedures or instructions given for work
encourage a shift to authoritarian leadershipand assignments differently. For example, a project
negative stereotyping of others(Fodor, 1976). team may have arguments over how to allocate
work and which team members should be
9. responsible for specific tasks. A team of
10. accountants and financial analysts may also
disagree over how to interpret and report the
Whether conflicts are productive or unproductive
results of financial data since each member
depends on how the team tries to resolve its
brings a unique perspective.Task conflictcan
conflicts (Witeman, 1991). Productive
help make your employees more open with
conflicts directly addresses the issues in which
each other if they address it appropriately and
people have differences of opinion or points of
promptly. It can also hurt your team's
view without devolving into personal attacks. The
productivity and cause lower morale in the
debate can be lively and impassioned, but it
workplace if left uncontrolled.
remains focused on the issue that needs to be
o
discussed. Those involved seek to find the right
Relationship conflict is detrimental regardless of The conflict resolution approaches available to
the type of task a team is performing (Jehn, 1995). teams vary, depending on the team members’
Although relationship conflict creates desire to be assertive and cooperative. Because
dissatisfaction for the team, it often does not team members have long-term relationships with
overly disrupt the team’s performance. In many one another, they should try to use a collaborative
cases, team members try to avoid working with approach to conflicts whenever possible.
members with whom they do not get along on a
personal level. Consequently, relationship conflict Two Dimensions of Conflict
hurts performance only when the task requires
There are several ways people and teams can try to
interdependent actions.
resolve conflicts. The approaches they take depend
o on their personalities, their social relations, and
o the particular situation.
This distinction between the effects of task and relationship o The types of conflict resolution approaches
conflict does not always hold (DeDreu& Weingart, 2003).
can be analyzed using the following two
Conflict disrupts performance and reduces satisfaction because
it creates stress and negative feelings and distracts members dimensions:
from performing the task. Low levels of conflict in decision- o Integration - concern about one’s
making tasks may improve the quality and creativity of decision own outcomes
making, but this effect vanishes when the conflict intensifies. A
little conflict may stimulate thinking, but more intense conflict
o Distribution - concern about the
distracts people because of their emotions. outcomes of others
Negotiation or bargaining is the process by which 1. Separate the people from the problem.
two sides engaged in a conflict exchange offers and
o Negotiations must deal with both the issues
counteroffers in an effort to find a mutually
and the relationship, but these two factors
acceptable agreement. One of the most important
should be separated.
dimensions in understanding how negotiation
o Diagnose the cause of the conflict. What
works in conflict resolution is whether participants
goals are in conflict? Identify what each side in
have a win-win or a win-lose perspective
a conflict wants; make sure each side clearly
understands the issues.
o Encourage both sides to recognize and o Establish monitoring criteria to ensure that
understand their emotions. Ask them to view agreements are kept.
the conflict from the perspective of the other o Discussways in which the team can deal
side and practiceactive listening. with similar issues in the future. How can the
team improve its ability to manage conflicts?
2. Focus on the shared interests of all parties. (Fisher, Ury, & Patton, 1991)
EXPATRIATES a migrant worker who is a
o Focus on the issues, not on positions.
professional or skilled worker in his or her
o Identify how each side can get what it
profession. The worker takes a position outside
wants. Determine the issues that are
his/her home country, either independently or as a
incompatible between the two sides. Recognize
work assignment scheduled by the employer,
that both sides have legitimatemultiple
which can be a company, university, government,
interests.
or non-governmental organization.
o Have each side identify and rank its goals in
the conflict. This often showsthat the important
EXPATS usually earn more than they would at
goals of each side are different, thereby
home, and more than local employees. In addition
helpingeach side see how to trade off
to salary, businesses sometimes give their
unimportant goals to get what it really wants.
expatriate employees benefits such as relocation
3. Develop many options that can be used to assistance and housing allowance. Living as an
solve the problem. expatriate can be exciting and present an excellent
opportunity for career advancement and global
o Creatively try to generate alternatives that business exposure, but it can also be an
provide mutual gains for both sides. Separate emotionally difficult transition that involves
generation of ideas from selection of separation from friends and family while adjusting
alternatives. to an unfamiliar culture and work environment.
o Look for areas of shared interest. Invent Hence, the reason behind the higher compensation
multiple solutions as well as solutionsto parts of offered to these migrant workers.
the problem.
o Practice viewing the problem from
alternative perspectives. Expatriates help their companies establish
operations in other countries, enter overseas
4. Evaluate the options using objective criteria. markets or transfer skills and knowledge to their
companies’ business partners. The experience
o Develop objective criteria to use as a basis
helps organizations develop their management
for decisions. Define what fair standards and
skills base and their ability to succeed in a global
fair procedures to use to resolve the conflict.
marketplace.
Agree on these principles before agreeing on a
solution. Improve Local Market Knowledge. By living and
o Talk through the issues in order to working in export territories, expatriates gain a
eliminate unimportant issues. Discuss deeper understanding of local market conditions,
important differences, searching for the business practices and cultural factors than
common points on each side. employees who try to conduct overseas business
o Focus on solutions to which both sides can from headquarters. This local understanding and
agree. Do not give in to pressure. awareness help organizations reduce risk and avoid
mistakes that could limit market success.
5. Try again.
Instill Company Culture. Expatriates work closely
o Creative solutions are difficult to develop.
with overseas subsidiaries, distributors, agents and
Practice brings about success.
joint venture partners to ensure they understand
o Teams do not always resolve their conflicts,
the parent companies’ culture, standards and
but they do try to manage conflictswhile
values. They also use their understanding of
working through their various tasks.
cultural differences to modify any of those factors
in line with local business practices. By instilling
parent company culture and practices, expatriates seeking new markets, rapid and extensive global
ensure customers receive a consistent standard of communication, rapid development and transfer of
service in all export territories. new technology, increased migration, knowledge
sharing, e-commerce, homogenization of culture
Transfer Knowledge. Expatriates transfer and consumer demands, etc. (Briscoe et al., 2012).
knowledge and skills to overseas partners. If they
are setting up manufacturing operations, for
example, expatriates can help partners implement The internationalizationof business influencesmany
corporate working practices and quality standards aspects of the companies` functioning. It also has
or use techniques and technologies developed in significanteffects on the HRM (Human Resource
the parent company. Expatriates working with Management) department and its practices. Many
local distributors or agents can provide partners traditional HRM practices in the international
with product and market knowledge and develop context have to be redesigned and adapted to the
joint programs to improve market penetration. specific features of the foreign environment in
which the companies have operations or entities.
Increase Local Control. By appointing expatriates Geographic dispersion, multiculturalism, different
to manage business in export territories, legal and social systems, cross-border movement
organizations can increase business and financial of the employees, etc. (Briscoe et al., 2012), are
control over local operations. They establish some of the challenges that the HRM department
financial and operational targets with business in internationalizedcompanies has to face.
partners, work with them to achieve targets and
monitor performance. They provide headquarters One of the biggest challenges that the HRM
with accurate reports and are in a position to take department faces in the internationalbusiness
remedial action if partners are not able to meet environment is the effective management of
targets. Expatriates also ensure that local partners international assignments. since it requires many
comply with policies and procedures and quality specificpractices in each phase of the international
and customer service standards. assignment process. In addition, every phase has
its own specificchallenges (potential culture shock,
Develop Management Talent. Appointing reverse culture shock, premature returning to
employees to overseas assignments helps parent country, etc.), which the HRM department
organizations develop their management skills and has to prevent or deal with effectively.
competencies. Expatriates learn to recognize and
understand the diversity of local market conditions The importance of effectively managing
in different territories, giving them a broader international assignments could be seen from the
perspective on marketing. They also develop the fact that in the case of international assignment
leadership and interpersonal skills to manage or failure companies may lose significant financial
collaborate with multicultural teams. Developing resources. According to Reynolds (1997),
management talent through expatriate expatriates are very costly employees who may
assignments helps organizations develop the skills cost employers, on average, 2-5 times more that
to succeed in global markets. home country counterpart workers. In addition, if
the expatriates leave the company after they
In today`s globalizedbusiness environment, in return to the parent company, that companies will
order to improve business results, more and more lose not only the financialresources but valuable
companies decide to internationalizetheir human capital as well.
operations. According to the United Nations, the
estimations in 2010 were more than 82,000 large In the companies which are internationalized their
multinational companies with more than 81,000 activities, international assignments are a usual
affiliatesworldwide, in which more than 77 million form for performing some activities abroad.
people were employed (World Investment Report, Although there are many forms of international
2010). These numbers changeevery day since more assignments, long-term temporary assignments are
and more companies expand their operations the most complex ones. This type of international
abroad. The main factors which contribute to the assignment typically last from one to three years
increasing internationalization of business are (though it may extend to five years or more). In
addition, this type of assignments might require subsidiaries and headquarters (Edströmand
reallocation of the entire family (Crown World Galbraith, 1977).
Mobility, January 2013).
This is the stage when expatriate started Task Issues Personal grudges from the past
accepting and adapting to the new
environment ADJUSTMENT
One of the causes of Hidden conflict is
differences in values and objectives of team
Phase of the Adaptation process when members
employees start dealing with their emotions
and try to create a positive attitude towards True
people and the overall environment of the
host country. RECOVERY
False
Time spends Abroad; Self-Efficacy and
Which of the following causes organizational
Expectations are factors that influence the
conflict?
success of the process of readjustments True
True
Relationship Conflict is also known as “Content
Conflict”.
Productive Conflict occur when the “real” issue
are not being communicated, but instead
unimportant issues are being expressed through True
provocative communication styles such as jokes,
sarcasm, denial and blame False
False
False
True
False
False
True
False
True
False
True
False