Submitted To: Ma’am Mehreen

Submitted By: Sumbal Mirza L-1356

Arooj Azeem L-1360
Asim Shafique L-12577
Haroon Rasheed L-1297
Marriam Rauf L-1343
Rizwan Shaukat

Subject: Business Research Method

Topic: Spss Final Project

Adopted Questionnaire:

Background Information

Gender:

Age group:

Advertising Media

In which type of advertising media do you come across advertisement

 TV
 Radio
 Internet (social media and websites)
 Print (magazines and newspapers)
In general, which type of advertising channels do you trust more when you want to
make a purchase decision
 TV
 Radio
 Internet (social media and websites)
 Print (magazines and newspapers)
According to you, which type of advertising channel is the most preferred means
of advertising in the society
 TV
 Radio
 Internet (social media and website
  Print (magazines and newspapers)
According to you, which is the most effective means of advertisement in Finland
 TV
 Radio
 Internet (social media and websites)
 Print (magazines and newspapers)
Behavior Towards advertising

Does advertising persuade you on what and where to purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Does advertising inform you on what and where to purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Does advertising remind you on when and why to purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree
 In general, does advertising influence your decision on what, where, when and why
to purchase

 Strongly Disagree
 Disagree
 Neutral
 Agree
 Strongly Agree

Do you check advertisement when you have a specific product you want to pur-
chase?

 Yes
 No

Have you purchased recently after coming across an advertisement?

 Yes
 No
https://www.theseus.fi/bitstream/handle/10024/346378/The%20Effect%20of%20Advertising
%20on%20Consumer%20Behaviour%20in%20Finland%2010-2020.pdf?
sequence=2&isAllowed=y

Adopted Questionnaire:

GET
  FILE='C:\Users\Desktop\Arooj_2.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
COMPUTE AD=Age + Gender + Q1 + Q2 + Q3 + Q4 + Q5 + Q6 + Q7 + Q8 + Q9 + Q10 + Q11 + Q1
2 + Q13.
EXECUTE.
RELIABILITY
  /VARIABLES=Age Gender Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 AD
  /SCALE('ALL VARIABLES') ALL
  /MODEL=ALPHA.

Reliability

Notes
Output Created 12-Jan-2021 11:40:45
Comments
Input Data C:\Users\Abdullah\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=Age Gender Q1 Q2 Q3 Q4
Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 AD
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000

[DataSet1] C:\Users\Desktop\Arooj_2.sav

Scale: ALL VARIABLES

Case Processing Summary

N %
Cases Valid 62 70.5
Excludeda 26 29.5
Total 88 100.0
a. Listwise deletion based on all variables in the
procedure.

Reliability Statistics
Cronbach's Alpha N of Items
.592 16

FREQUENCIES VARIABLES=Age Gender Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13
  /STATISTICS=MINIMUM MAXIMUM MEAN MODE
  /ORDER=ANALYSIS.

Frequencies

Notes
Output Created 12-Jan-2021 11:43:21
Comments
Input Data C:\Users\Abdullah\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=Age Gender
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11
Q12 Q13
/STATISTICS=MINIMUM MAXIMUM MEAN
MODE
/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000

[DataSet1] C:\Users\Desktop\Arooj_2.sav

Statistics
Accordi
ng to
you,
which
type of
adverti Do you
sing Does check Have
In channe adverti Does Is it adverti you
which l is the sing adverti Does How true What sement purcha Wh
type of most persua sing adverti Much through are the when sed do
adverti preferr de you inform sing Do you Adverti adverti Do you effects you recentl m
sing ed on you on remind think sing sement think of have a y after pu
media means what what you on adverti effects purcha adverti Adverti specific coming se
do you of and and when sing on sing sing sement product across ab
come adverti where where and increas consu power impact s on you an cos
across sing in to to why to e the mer's is our your want to adverti
Gen adverti the purcha purcha purcha populat behavi enhanc values daily purcha sement pro
Age der sement society se se se ion? or. e.? ? life? se? ? bra
N Valid 88 88 87 88 88 88 86 87 87 76 87 78 84 84
Missi
0 0 1 0 0 0 2 1 1 12 1 10 4 4
ng
Mean 1.86 1.41 2.83 2.81 3.60 3.90 3.59 1.98 1.60 1.58 3.57 2.58 1.54 1.71
Mode 2 1 3 3 4 4 4 1 1 1 4 1 1 1
Minimum 1 1 1 1 1 2 1 1 1 1 1 1 1 1
Maximum 3 2 4 4 5 5 5 3 4 3 5 4 3 3
Frequency Table

Age
Frequency Percent Valid Percent Cumulative Percent
Valid Under 20 16 18.2 18.2 18.2
20 to 30 68 77.3 77.3 95.5
30 to 40 4 4.5 4.5 100.0
Total 88 100.0 100.0

Gender
Frequency Percent Valid Percent Cumulative Percent
Valid Male 52 59.1 59.1 59.1
Female 36 40.9 40.9 100.0
Total 88 100.0 100.0

In which type of advertising media do you come across advertisement

Frequency Percent Valid Percent Cumulative Percent
Valid TV 8 9.1 9.2 9.2
Internet 78 88.6 89.7 98.9
Print 1 1.1 1.1 100.0
Total 87 98.9 100.0
Missing System 1 1.1
Total 88 100.0

According to you, which type of advertising channel is the most preferred means of
advertising in the society
Frequency Percent Valid Percent Cumulative Percent
Valid TV 12 13.6 13.6 13.6
Internet 69 78.4 78.4 92.0
Print 7 8.0 8.0 100.0
Total 88 100.0 100.0

Does advertising persuade you on what and where to purchase

Frequency Percent Valid Percent Cumulative Percent
Valid Strongly Disagree 3 3.4 3.4 3.4
Disagree 4 4.5 4.5 8.0
Neutral 30 34.1 34.1 42.0
Agree 39 44.3 44.3 86.4
Strongly agree 12 13.6 13.6 100.0
Total 88 100.0 100.0

Does advertising inform you on what and where to purchase

Frequency Percent Valid Percent Cumulative Percent
Valid Disagree 4 4.5 4.5 4.5
Neutral 16 18.2 18.2 22.7
Agree 53 60.2 60.2 83.0
Strongly Agree 15 17.0 17.0 100.0
Total 88 100.0 100.0

Does advertising remind you on when and why to purchase

Frequency Percent Valid Percent Cumulative Percent
Valid Strongly Disagree 1 1.1 1.2 1.2
Disagree 7 8.0 8.1 9.3
Neutral 27 30.7 31.4 40.7
Agree 42 47.7 48.8 89.5
Strongly Agree 9 10.2 10.5 100.0
Total 86 97.7 100.0
Missing System 2 2.3
Total 88 100.0

Do you think advertising increase the population?

Frequency Percent Valid Percent Cumulative Percent
Valid Yes 30 34.1 34.5 34.5
No 29 33.0 33.3 67.8
Maybe 28 31.8 32.2 100.0
Total 87 98.9 100.0
Missing System 1 1.1
Total 88 100.0

How Much Advertising effects on consumer's behavior.

Frequency Percent Valid Percent Cumulative Percent
Valid 90% 42 47.7 48.3 48.3
50% 39 44.3 44.8 93.1
30% 5 5.7 5.7 98.9
10% 1 1.1 1.1 100.0
Total 87 98.9 100.0
Missing System 1 1.1
Total 88 100.0

Is it true through advertisement purchasing power is enhance.?

Frequency Percent Valid Percent Cumulative Percent
Valid Yes 51 58.0 67.1 67.1
No 6 6.8 7.9 75.0
Maybe 19 21.6 25.0 100.0
Total 76 86.4 100.0
Missing System 12 13.6
Total 88 100.0
 Do you think advertising impact our values?
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly Disagree 3 3.4 3.4 3.4
Disagree 9 10.2 10.3 13.8
Neutral 22 25.0 25.3 39.1
Agree 41 46.6 47.1 86.2
Strongly agree 12 13.6 13.8 100.0
Total 87 98.9 100.0
Missing System 1 1.1
Total 88 100.0

What are the effects of Advertisements on your daily life?

Frequency Percent Valid Percent Cumulative Percent
Valid Safety Risk 24 27.3 30.8 30.8
Safety from Deceives 8 9.1 10.3 41.0
Nothing 23 26.1 29.5 70.5
Both A and B 23 26.1 29.5 100.0
Total 78 88.6 100.0
Missing System 10 11.4
Total 88 100.0

Do you check advertisement when you have a specific product you want to purchase?
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 57 64.8 67.9 67.9
No 9 10.2 10.7 78.6
Maybe 18 20.5 21.4 100.0
Total 84 95.5 100.0
Missing System 4 4.5
Total 88 100.0

Have you purchased recently after coming across an advertisement?

Frequency Percent Valid Percent Cumulative Percent
Valid Yes 39 44.3 46.4 46.4
No 30 34.1 35.7 82.1
Maybe 15 17.0 17.9 100.0
Total 84 95.5 100.0
Missing System 4 4.5
Total 88 100.0

Where do you most purchase the above cosmetic product brand?

Frequency Percent Valid Percent Cumulative Percent
Valid Mall 23 26.1 26.4 26.4
Super Markets 21 23.9 24.1 50.6
Internet 19 21.6 21.8 72.4
Local Shop 24 27.3 27.6 100.0
Total 87 98.9 100.0
Missing System 1 1.1
Total 88 100.0

RMV /Age_1=SMEAN(Age) /Gender_1=SMEAN(Gender) /Q1_1=SMEAN(Q1) /Q2_1=SMEAN(Q2) /Q3_1=S
MEAN(Q3) /Q4_1=SMEAN(Q4) /Q5_1=SMEAN(Q5) /Q6_1=
   SMEAN(Q6) /Q7_1=SMEAN(Q7) /Q8_1=SMEAN(Q8) /Q9_1=SMEAN(Q9) /Q10_1=SMEAN(Q10) /Q11_1
=SMEAN(Q11) /Q12_1=SMEAN(Q12)
    /Q13_1=SMEAN(Q13).

Replace Missing Values

Notes
Output Created 12-Jan-2021 11:45:27
Comments
Input Data C:\Users\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used All non-missing data are used.
Syntax RMV /Age_1=SMEAN(Age)
/Gender_1=SMEAN(Gender)
/Q1_1=SMEAN(Q1) /Q2_1=SMEAN(Q2)
/Q3_1=SMEAN(Q3) /Q4_1=SMEAN(Q4)
/Q5_1=SMEAN(Q5) /Q6_1=SMEAN(Q6)
/Q7_1=SMEAN(Q7) /Q8_1=SMEAN(Q8)
/Q9_1=SMEAN(Q9)
/Q10_1=SMEAN(Q10) /Q11_1=SMEAN(Q11)
/Q12_1=SMEAN(Q12)
/Q13_1=SMEAN(Q13).

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000
Time Series Settings (TSET) Treatment of User-Missing User-defined missing values are treated as
Values missing.

[DataSet1] C:\Users\Abdullah\Desktop\Arooj_2.sav

Result Variables
N of Replaced
Result Variable Missing Values Case Number of Non-Missing Values N of Valid Cases Creating Func
First Last
1 Age_1 1 88 88 SMEAN(Age)
2 Gender_1 1 88 88 SMEAN(Gende
3 Q1_1 1 1 88 88 SMEAN(Q1)
4 Q2_1 1 88 88 SMEAN(Q2)
5 Q3_1 1 88 88 SMEAN(Q3)
6 Q4_1 1 88 88 SMEAN(Q4)
7 Q5_1 2 1 88 88 SMEAN(Q5)
8 Q6_1 1 1 88 88 SMEAN(Q6)
9 Q7_1 1 1 88 88 SMEAN(Q7)
10 Q8_1 12 1 88 88 SMEAN(Q8)
11 Q9_1 1 1 88 88 SMEAN(Q9)
12 Q10_1 10 1 88 88 SMEAN(Q10)
13 Q11_1 4 1 88 88 SMEAN(Q11)
14 Q12_1 4 1 88 88 SMEAN(Q12)
15 Q13_1 1 1 88 88 SMEAN(Q13)

FREQUENCIES VARIABLES=Age_1 Gender_1 Q1_1 Q2_1 Q3_1 Q4_1 Q5_1 Q6_1 Q7_1 Q8_1 Q9_1 Q10
_1 Q11_1 Q12_1 Q13_1
  /STATISTICS=MEAN MODE
  /ORDER=ANALYSIS.

Frequencies

Notes
Output Created 12-Jan-2021 11:48:27
Comments
Input Data C:\Users\Abdullah\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=Age_1
Gender_1 Q1_1 Q2_1 Q3_1 Q4_1 Q5_1
Q6_1 Q7_1 Q8_1 Q9_1 Q10_1 Q11_1
Q12_1 Q13_1
/STATISTICS=MEAN MODE
/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000

[DataSet1] C:\Users\Abdullah\Desktop\Arooj_2.sav

Statistics
SMEAN
SMEA (Gende SMEA SMEA SMEA SMEA SMEA SMEA SMEA SMEA SMEA SMEA SMEA SMEA SM
N(Age) r) N(Q1) N(Q2) N(Q3) N(Q4) N(Q5) N(Q6) N(Q7) N(Q8) N(Q9) N(Q10) N(Q11) N(Q12) N(
N Vali
88 88 88 88 88 88 88 88 88 88 88 88 88 88
d
 Miss
0 0 0 0 0 0 0 0 0 0 0 0 0 0
ing
Mean 1.86 1.41 2.83 2.81 3.60 3.90 3.59 1.98 1.60 1.58 3.57 2.58 1.54 1.71
Mode 2 1 3 3 4 4 4 1 1 1 4 1 1 1

Frequency Table

SMEAN(Age)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 16 18.2 18.2 18.2
2 68 77.3 77.3 95.5
3 4 4.5 4.5 100.0
Total 88 100.0 100.0

SMEAN(Gender)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 52 59.1 59.1 59.1
2 36 40.9 40.9 100.0
Total 88 100.0 100.0

SMEAN(Q1)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 8 9.1 9.1 9.1
2.82758620689655 1 1.1 1.1 10.2
3 78 88.6 88.6 98.9
4 1 1.1 1.1 100.0
Total 88 100.0 100.0

SMEAN(Q2)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 12 13.6 13.6 13.6
3 69 78.4 78.4 92.0
4 7 8.0 8.0 100.0
Total 88 100.0 100.0

SMEAN(Q3)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 3 3.4 3.4 3.4
2 4 4.5 4.5 8.0
3 30 34.1 34.1 42.0
4 39 44.3 44.3 86.4
5 12 13.6 13.6 100.0
Total 88 100.0 100.0
 SMEAN(Q4)
Frequency Percent Valid Percent Cumulative Percent
Valid 2 4 4.5 4.5 4.5
3 16 18.2 18.2 22.7
4 53 60.2 60.2 83.0
5 15 17.0 17.0 100.0
Total 88 100.0 100.0

SMEAN(Q5)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 1 1.1 1.1 1.1
2 7 8.0 8.0 9.1
3 27 30.7 30.7 39.8
3.59302325581395 2 2.3 2.3 42.0
4 42 47.7 47.7 89.8
5 9 10.2 10.2 100.0
Total 88 100.0 100.0

SMEAN(Q6)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 30 34.1 34.1 34.1
1.97701149425287 1 1.1 1.1 35.2
2 29 33.0 33.0 68.2
3 28 31.8 31.8 100.0
Total 88 100.0 100.0

SMEAN(Q7)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 42 47.7 47.7 47.7
1.59770114942529 1 1.1 1.1 48.9
2 39 44.3 44.3 93.2
3 5 5.7 5.7 98.9
4 1 1.1 1.1 100.0
Total 88 100.0 100.0

SMEAN(Q8)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 51 58.0 58.0 58.0
1.57894736842105 12 13.6 13.6 71.6
2 6 6.8 6.8 78.4
3 19 21.6 21.6 100.0
Total 88 100.0 100.0
 SMEAN(Q9)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 3 3.4 3.4 3.4
2 9 10.2 10.2 13.6
3 22 25.0 25.0 38.6
3.57471264367816 1 1.1 1.1 39.8
4 41 46.6 46.6 86.4
5 12 13.6 13.6 100.0
Total 88 100.0 100.0

SMEAN(Q10)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 24 27.3 27.3 27.3
2 8 9.1 9.1 36.4
2.57692307692308 10 11.4 11.4 47.7
3 23 26.1 26.1 73.9
4 23 26.1 26.1 100.0
Total 88 100.0 100.0

SMEAN(Q11)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 57 64.8 64.8 64.8
1.53571428571429 4 4.5 4.5 69.3
2 9 10.2 10.2 79.5
3 18 20.5 20.5 100.0
Total 88 100.0 100.0

SMEAN(Q12)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 39 44.3 44.3 44.3
1.71428571428571 4 4.5 4.5 48.9
2 30 34.1 34.1 83.0
3 15 17.0 17.0 100.0
Total 88 100.0 100.0

SMEAN(Q13)
Frequency Percent Valid Percent Cumulative Percent
Valid 1 23 26.1 26.1 26.1
2 21 23.9 23.9 50.0
2.50574712643678 1 1.1 1.1 51.1
3 19 21.6 21.6 72.7
4 24 27.3 27.3 100.0
Total 88 100.0 100.0
COMPUTE AD1=Age_1 + Gender_1 + Q1_1 + Q2_1 + Q3_1 + Q4_1 + Q5_1 + Q6_ + 1Q7_1 + Q8_1 
+ Q9_1 + Q10_1 + Q11_1 + Q12_1 + Q13_1.

>Error # 4285 in column 67.  Text: Q6_
>Incorrect variable name: either the name is more than 64 characters, or it is
>not defined by a previous command.
>This command not executed.
EXECUTE.
COMPUTE MEAN=Age_1 + Gender_1 + Q1_1 + Q2_1 + Q3_1 + Q4_1 + Q5_1 + Q6_ + 1Q7_1 + Q8_1 
+ Q9_1 + Q10_1 + Q11_1 + Q12_1 + Q13_1.

>Error # 4285 in column 68.  Text: Q6_
>Incorrect variable name: either the name is more than 64 characters, or it is
>not defined by a previous command.
>This command not executed.
EXECUTE.
COMPUTE AC1=Age_1 + Gender_1 + Q1_1 + Q2_1 + Q3_1 + Q4_1 + Q5_1 + Q6_1 + Q7_1 + Q8_1 
+ Q9_1 + Q10_1 + Q11_1 + Q12_1 + .

>Error # 4007 in column 256.  Text: (End of Command)
>The expression is incomplete.  Check for missing operands, invalid operators,
>unmatched parentheses or excessive string length.
>This command not executed.
EXECUTE.
GET
  FILE='C:\Users\Abdullah\Desktop\Arooj_2.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
COMPUTE SMEAN=Age_1 + Gender_1 + Q1_1 + Q2_1 + Q3_1 + Q4_1 + Q5_1 + Q6_1 + Q7_1 + Q8_
1 + Q9_1 + Q10_1 + Q11_1 + Q12_1 + Q13_1.
EXECUTE.
DESCRIPTIVES VARIABLES=SMEAN AD
  /STATISTICS=MEAN STDDEV MIN MAX.

Descriptives

Notes
Output Created 12-Jan-2021 12:02:02
Comments
Input Data C:\Users\Abdullah\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Missing Value Handling Definition of Missing User defined missing values are treated as
missing.
Cases Used All non-missing data are used.
Syntax DESCRIPTIVES VARIABLES=SMEAN AD
/STATISTICS=MEAN STDDEV MIN MAX.

Resources Processor Time 00:00:00.015

Elapsed Time 00:00:00.005

[DataSet1] C:\Users\Abdullah\Desktop\Arooj_2.sav

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
SMEAN 88 29.00 46.00 37.0612 3.46869
AD 62 29.00 46.00 37.0484 3.52242
Valid N (listwise) 62

DESCRIPTIVES VARIABLES=AD SMEAN
  /SAVE
  /STATISTICS=MEAN STDDEV MIN MAX.

Descriptives

Notes
Output Created 12-Jan-2021 12:03:48
Comments
Input Data C:\Users\Abdullah\Desktop\Arooj_2.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 88
Missing Value Handling Definition of Missing User defined missing values are treated as
missing.
Cases Used All non-missing data are used.
Syntax DESCRIPTIVES VARIABLES=AD SMEAN
/SAVE
/STATISTICS=MEAN STDDEV MIN MAX.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.014
Variables Created or Modified ZAD Zscore(AD)
ZSMEAN Zscore(SMEAN)

[DataSet1] C:\Users\Desktop\Arooj_2.sav

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
AD 62 29.00 46.00 37.0484 3.52242
SMEAN 88 29.00 46.00 37.0612 3.46869
Valid N (listwise) 62

COMPUTE DM=Age + Gender + Q1 + Q2 + Q3 + Q4 + Q5 + Q6 + Q7 + Q8 + Q9 + Q10 + Q11 + Q1
2 + Q13 .
EXECUTE.
COMPUTE SMEAN=Age_1 + Gender_1 + Q1_1 + Q2_1 + Q3_1 + Q4_1 + Q5_1 + Q6_1 + Q7_1 + Q8_
1 + Q9_1 + Q10_1 + Q11_1 + Q12_1 + Q13_1.
EXECUTE.