URDANETA CITY UNIVERSITY

San Vicente West Urdaneta City, Pangasinan

BACHELOR OF CULTURE AND ARTS EDUCATION

Name: ________________________________________________________________________
Last Name First Name Middle Initial Score
[ SCHEDULE] TIME/ DAYS: ____________ CODE: ___________ DATE: ___________

I.MULTIPLE CHOICE.
Direction: Read each statement carefully and write/type your correct answer to the space given on the left
side.
publishing
_____1. _________ is the process of production and dissemination of literature, music, or information or the
activity of making information available to the general public.
A. Publishing C. Commodity
B. Advertising D. Commercial

Selective demands
_____2. This demand is for a brand such as Charminar cigarettes, Surf detergent power, Rath Vanaspati, or
Vimal fabrics. The marketers involved in selective demand advertising attempt to establish a differential
advantage and to acquire an acceptable sort of market.
A. Primary Demand C. Institutional Demand
B. Selective Demand D. Market Demand
Trade advertising
_____3. A form of commercial advertising that related to trade and aimed at retailers, wholesalers, and
contractors.
A. Farm Advertising C. Industrial Advertising
B. Trade Advertising D. Consumer Advertising
Non-commercial advertising
_____4. This is used by non-profit organizations, for inviting donations, financial aid, etc.
A. Non-Commercial Advertising C. Product Advertising
B. Institutional Advertising D. Informative Product Advertising
Co-operative advertising
_____5. When manufacturers, wholesalers, and retailers jointly sponsor and share the expenditure on
advertising, it is called co-operative advertising.
A. Co-operative Advertising C. Joint Ownership
B. Product Advertising D. Informative Product Advertising
Commercial advertising
_____6. This is concerned with selling products or ideas to increase sales volume. It is also called business
advertising.
A. Shortage Advertising C. Commercial Advertising
B. Industrial Advertising D. Product Advertising
Augmented reality
_____7. ______________ offers a unique crossover between the physical world in which we live and the
digital world in which we spend much of our time.
A. Augmented Reality C. Reality
B. Model D. Digital
Jan van eyck
_____8. In the 15th century, _________ experimented with oil-based pigments, ushering in a new era of
painting.
A. Jan Van Eyck C. Jann Von Eck
B. Jon Van Eyck D. Jan Van Eyc
3D printed art
_____9. Allows artists to create highly detailed and infinitely manipulable models, which can be presented as
artworks in their own right or which can be used as scale models for a larger piece.
A. 3D Printed Art C. Online Art
B. Interactive Art D. Augmented Reality
Industrial Advertising
_____10. Used for selling industrial products.
A. Shortage Advertising C. Commercial Advertising
B. Industrial Advertising D. Product Advertising
Television
_____11. The electronic delivery of moving images and sound from a source to a receiver. By extending the
senses of vision and hearing beyond the limits of physical distance.
A. Television C. Commercial
B. Radio D. Internet
Broadcasting System
_____12. This is a transmission standard for public and commercial broadcasting it exhibits very long life
cycles.
A. Television C. Broadcasting System
B. Radio D. Internet
Teletext
_____13. _________ is a one-way, or non-interactive system for transmission of text and graphics through
broadcasting or cable to display on a television set.
A. Message C. Broadcasting
B. Teletext D. Radio
Art
_____14. The expression or application of human creative skill and imagination, typically in a visual form such
as painting and sculpture, producing any works to be appreciated primarily for their beauty or emotional
power.
A. Technology C. Creativity
B. Art D. Skill
Technology
_____15. The application of scientific knowledge for practical purposes especially in industry.
A. Technology C. Creativity
B. Art D. Skill

II. ENUMERATION

A. DIFFERENT TYPES OF PUBLISHING

1. 1. Printed work
2. 2. Radio
3. 3. Television
4. 4. Outdoor & transit
5. 5. Direct mail
6. 6. online
B. DIFFERENT TYPES OF BROADCASTING SYSTEM
1. Digital video broadcasting
2. Analogue FM broadcasting
3. AM broadcasting
4. Teletext
C. DIFFERENT FORMS OF COMMERCIAL ADVERTISING
1. Consumer advertising
2. Industrial advertising
3. Trade advertising
4.
Professional advertisement
5.
Farm advertising

III. DEFINITION OF TERMS (3POINTS EACH)

1. TECHNOLOGY technology is moving at a much faster pace than ever before and artists have
a huge range of contemporary media and techniques to choose from.

2. ADVERTISING
The techniques and practices used to bring products, services, opinions, or
causes to public notice for the purpose of persuading the public to respond in
a certain way toward what is advertised.

3. PUBLISHING Publishing is the process of production and dissemination of literature, music,

or information or the activity of making information available to the general
public.

4. INTERACTIVE ART
Interactive art and installation art have been around since the 1950s, but
recently digital developments have allowed artists to create completely
immersive experiences, which the viewer can interact with on a number
 5. COMMODITY A commodity is a basic good used in commerce that is interchangeable
with other goods of the same type. Commodities are most often used as
inputs in the production of other goods or services. The quality of a given
commodity may differ slightly, but it is essentially uniform across producers.

IV. ESSAY

1. Role of Technology in making Art (10 Points)

2. Explain/ Elaborate the statement given by Peter Drucker, “Marketing aims to know and
understand the customer so well the product or service fits him and sells itself.” (15 Points)

1. There are big connectivity between art and technology. Because art is the expression of human life and
technology is a part of human satisfaction. If we open our eye to the factual perspective of 20 th century
arts it shows that technology has already a comparability to the human arts. Let say for example the
process of pottery production most are already using machines to manufacture the exact quota
production in time. Also our beautiful and colorful Philippine art crafts are also persisting in the process
of machines. One of the best example of the amalgamation of art and technology is the electronic art
where artist are using touchscreens as their main medium to their art works. Those are we common
we saw on the animation industry. We cannot really deny the fact that we cannot separate this two
elements of modern creative industry. Because there are perfect together.

Student’s E-Signature: ____________________

Prepared by:

CHRISTINE JOY Q. CUISON, LPT

Instructor

Checked by:

JUN G. CABACCANG, MA.Ed.

Program Head, BPED/BCAED

Noted by: Approved:

HILARION V. OLIMPO, MA.Ed. PRESCILA R. MARCELO, Ed.D.
Head, MAPEH Department Dean, College of Teacher Education