#just another way of lifestyle

“Based On Msia Disability Development Department”

AMONG 32 MILLION
MALAYSIA POPULATION
THERE ARE 460,000 OF
REGISTERED PWDS

#facts
“According to Department of Statistics
Malaysia Official Portal 2021”

THE POPULATION OF
PEOPLE WITH
DISABILITIES ARE
STILL INCREASING

#facts
“Based On Msia Disability Development Department”

ONLY 581 PWDS WORK IN GOV

SECTOR & 10 THOUSANDS
WORK IN PRIVATE SECTOR
BUT 95% OF THEM STILL
UNEMPLOYED
TILL NOWADAYS

#facts
“Beautiful gate foundation for the disabled, 2020”

WHY WHY WHY????

*social label & misconceptions
*lack & no access to basic/advanced education/vocational training
*lack community or centralized agency support for
employment opportunity

#why
“An app with a few deliverables”

OBJECTIVES
To solve their needs & to brings them barrier-free
environment by providing a friendly platform to seek job
opportunities as well as improve their quality of life

#objectives
“Find out more to know the exact situation!”

RESEARCH QUESTION
How can people with disabilities in Malaysia find jobs more
conveniently & improve their quality of living

#researchquestion
“Find out more to know the exact situation!”

RESEARCH METHOD

Quantitative Qualitative
research research

Questionnaire survey Google Search

#researchquestion
“People that need this!”

TARGET AUDIENCE
*People with disabilities
*Employers/ Companies

#targetaudience
USER PERSONA, USER STORY
user persona 1

AIDA bio
currently jobless Aida is a woman who worked as a
promoter in a supermarket. She has no
family. After she injured in an accident,
profile she becomes temporarily disabled. The
company fired her. She is now a person
36 with physical disabilities. She’s
spm desperate and lost after the accident, not
sure what to do and what jobs she can
divorced
find. She hope she can work from home
government allowance Rm300 due to her physical condition.

goals frustration

- has a stable job - confused what jobs suits her

- work from home - needs a job to maintain her
expenses

user story

As a female with physical disabilities (legs), I want to look and apply for job
online so I could maintain my expenses by working from home.
user persona 2

JAKE bio
currently jobless He is partially blind. He often use
larger text so he could see more
clearer and more easily. Due to his
profile disability, he couldn’t get a job suitable
for him. He always wanted to learn
20 more through seminars or talks. Due
to his disability, all the websites he
diploma
browsed through for learning purpose
single are confusing him.
government allowance Rm300

goals frustration

- Access to more seminars conveniently Finding hard to access current job

- Access to an app where content or or learning websites because they
information are centralized are not disability friendly

user story
As a fresh graduate with partially blind disabilities, I want to access more seminars
that is disability friendly so I could secure a job.
user persona 3

JOHNSON bio
founder of a franchise restaurant Johnson owns a franchise restaurant
that serves local foods. He is a kind
hearted and fair person. He always find
it challenging when hiring workers due to
profile
the salary requirements and the attitude
50 of the workers. He wanted to expand his
company’s brand reputation to gain
bachelor degree more customers by hiring disabled
married person. He wants to find person that is
Rm100,000 per year with good attitude.

goals frustration

Post job vacancies for disabled ppl Challenge to hire good attitude
workers that willing to work as
waiters, cleaners etc

user story

As an owner of a franchise restaurant, I wanted to post job vacancies for

disabled people so I could hire disabled people as workers meanwhile
building up my company’s reputation
USER SCENARIO
User scenario 1

AIDA
Look & apply for jobs online
User scenario 2

JAKE
Access more seminars that is disabled
friendly
User scenario 3

JOHNSON
Post job vacancies for people with
disabilities so he could hire them
USER FLOW
User flow 1
User flow 2
User flow 3
CORE FEATURE
 Accessibility functions for
people with disabilities

Social networking platform Job searching platform

Learning platform Event scheduling platform

DELIVERABLES
“To solve their needs”

USER
FRIENDLY
PLATFORM
*FEATURES

Able to
customize
settings

#deliverables
 Able to search for a
job
“To solve their needs”

USER
Filters to find your
FRIENDLY suitable job easier

PLATFORM
*JOBS

Recommended
jobs for you based
on preference

#deliverables
“To solve their needs”

USER
FRIENDLY
PLATFORM
Reviews &
*JOBS ratings of
company to
shows which job is built reputation
suitable for people
with different
condition & job scope

Details of
job

#deliverables
“To solve their needs” Able to schedule
event for
USER interviews or
other activities
FRIENDLY
PLATFORM
*CALENDAR
Able to set
details of
events

#deliverables
“To provide education/training”

ONLINE
EDUCATION &
TRAINING
*LEARNINGS
Recommended
learnings for you
based on
preference

#deliverables
“COmmunity & Forum”

COMMUNICATION
*NEWS FEED
*PROFILE
*MESSAGE
Able to add on
own details &
generate into
resume

#deliverables
“Find potentials for your company
developments”

FIND POTENTIALS
*POST NEW JOBS
*POST NEW LEARNINGS

#deliverables
HOW THIS PROJECT WORKS
Business Model
 How we maintain this service

Pricing set by free market auction

1 Targeted ads
Charged per clicks

Rm 199 per listing (remains open for 30

2 Jobs listings days)

3 Learning Most of it are free

Subscriptions But some of it require payments
CURRENT PROGRESS
BRANDING
“Inspired by Cactus Plant”

A VERY DIFFERENT PLANT

COMPARED TO OTHERS, BUT
IT’S STILL A PLANT; JUST LIKE
THEM & THE SLOGAN #JUST
ANOTHER WAY OF LIFESTYLE

#brand
Brand colours Characters

Primary colours

Secondary colours
 BEHIND THE SCENES
(USER INTERFACE DESIGN)
- welcome screen
- short description about this app
- select user type
- feature settings
- log in / sign up
- home page
- create new post
- user’s profile
- jobs page (results, following, trending)
- search jobs
- filters
- job details
- apply jobs
- post new job listing
- learnings page
(recommended, following, trending)
- search learnings
- filters
- learning details
- join learning
- post new learnings
- calendar page
- schedule new event
- messaging
- hamburger menu
- feature settings
- saved page
- subscriptions page
- my promotions page
“IT’S MORE THAN JUST AN WEB-APP,
IT’S A BRAND THAT BRINGS VALUE &
BUILDS COMMUNITIES”
 References

Bonaccio, S., Connelly, C., Gellatly, I., Jetha, A. and Martin Ginis, K., 2019. The Participation of People with Disabilities in the
Workplace Across the Employment Cycle: Employer Concerns and Research Evidence. Journal of Business and Psychology,
35(2), pp.135-158.

AVINESHWARAN, 2014. The disabled want equality not pity, says OKU advocate. [online] The Star Online. Available at:
<https://www.thestar.com.my/news/nation/2014/11/26/treat-disabled-like-normal-says-advocate> [Accessed 25 February 2021].

Department of Statistics Malaysia Official Portal, 2021. Department of Statistics Malaysia Official Portal. [online] Dosm.gov.my.
Available at:
<https://www.dosm.gov.my/v1/index.php?r=column/cthree&menu_id=K3k2VmMrQ3hwQzdYWDVDeDFRdVFDUT09> [Accessed
20 January 2021].

Ministry of Human Resources. Labour and Human Resources Statistics, 2010.

Beautiful gate foundation for the disabled, 2020. Memorandum On Employment for PWDs. [online] Beautiful gate foundation for
the disabled. Available at: <https://beautifulgate.org.my/important-info/memorandum-on-employment-for-pwds/> [Accessed 20
January 2021].

Rozana Sani, 2020. Handicapped and jobless | New Straits Times. [online] NST Online. Available at:
<https://www.nst.com.my/education/2020/02/564906/handicapped-and-jobless> [Accessed 20 January 2021].
THANK YOU