:: From Resume:

1. May I know in which year you have completed your master’s degree?
2. Can you please describe about your brainchild that is VRReference.

Technical:

1. May I know how you incorporate Feedback into designs?

When receiving criticism, the first thing I do is mentally remove myself from the work and try to understand why
it’s being said. If I don’t understand it on a surface level, I probe further. I then figure out what is actionable and
specific and consult with the client to ensure that the alterations are correct. Finally, I thank the critic for taking
the time to review my work. If I notice there are trends in the type of criticism I get, I work towards adapting
away from that.
2. May I know how you implement prototyping in your workflow?
Prototyping is for design exploration and time saving purposes. To make sure UI designers don’t waste their time
designing and redesigning specific user interactions, prototypes are used to create mockups of how design
elements will be used.
Prototypes allow UI designers to identify any potential issues that might come in conflict with what the UX
designer or architect has intended.
3. Can you please describe a little about Aesthetic-Usability Effect?
This is a phenomenon that states that a good-looking design will always be perceived as more usable than one
that is less appealing, even though that might not be the case.
 Even when trying to evaluate the interface in its functional aspects, the user would still end up strongly affected
by the aesthetic aspect of the interface.
(A good UI designer will keep in mind that this effect might easily influence a user’s opinion more than expected.
This, in turn, might affect a user’s behavior and their perception of how easy it is to use the designed system.)

4. Can you please describe Atomic Design & what are its components?
Atomic Design was created to design interfaces that focus on designing elements and their combinations, rather
than designing web pages one by one.
Atoms, Molecules, Organisms, Templates, Pages

5. Do you think mobile first design is effective in cross platform /channel designing?

Mobile-First Design practice was created to make the designer’s job more effective and efficient.
In this practice, designing starts from the smallest anticipated screen size and only then follow with
enhancement on larger screen sizes. This approach saves time and increases a designer’s efficiency; when the
design process starts with a large screen, designers tend to get into difficulty later trying to place elements onto
smaller screens.

6. Can you describe a little about color theory & color psychology?
Color theory is, basically, a set of guidelines and laws that are intended to trigger emotions, set moods and guide
someone’s attention by using colors in very specific ways.
Essentially, color theory and psychology consist of two color groups: warm colors and cool colors.
Warm colors, such as orange, yellow and red, are known to awaken enthusiasm, energy, positivity and
happiness. Cool colors, green, purple and blue, create a trustworthy, calm, relaxing and peaceful environment.

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 Individual colors, too, have their own inherent abilities to awaken certain emotions. For example, red conveys
the suggestion of danger, caution and hazard.
All in all, a good UI designer will always use the power of color theory and color psychology to strengthen the
desired message.

7. Do you wish to rebuild any popular UI? If there is any, how would you redesign it?

8. How do you apply Ockham’s razor to your design work?

This principle is similar to the Pareto Principle (also known as 80 / 20 rule). It simply says that whenever we have
to make a decision between two options, the simplest should be selected. UI designers use Occam’s razor when
choosing between two designs or two design elements with the same function. Simplicity should always be
chosen over complexity. Or in other words, s/he needs to choose the option which makes fewer assumptions.

9. What Is Call to Action (CTA)? Should A UI Designer Care About It?

CTA is one of the most important, if not the most important, element of why websites, platforms, applications
and digital interfaces are created. In short, it’s an element that will prompt a user to take a certain, desired
action; actions such as buying products, downloading reports, sharing content, donating money, and so on.
A good UI designer should always notice CTA indications and should make sure that it gets a lot of attention
when designing this element. Most of the time, it requires a specific and, more prominent color styling, different
size, typography, placement and alignment, all of which UI designers control.

10. How do you collaborate with UX designers?

CTA is one of the most important elements of why websites, platforms, applications and digital interfaces are
created. In short, it’s an element that will prompt a user to take a certain, desired action; actions such as buying
products, downloading reports, sharing content, donating money, and so on. It requires a specific and, more
prominent color styling, different size, typography, placement and alignment, all of which UI designers control.
(A good UI designer should always notice CTA indications and should make sure that it gets a lot of attention
when designing this element.)
11. Can you please describe a time when you had conflict at work and how you solved it.
Follow STAR method to answer.

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