Finlatics Investment Banking Program Project 2

Social Media Application

1. Among the five stages of the company life cycle, the product of this social media application
lies in the phase of first phase of commercialization. In this stage, company has already
launched its product in the market. The application has downloaded over 5,00,000 times
since it launches. Another indicator for first phase of commercialization is that company has
not yet determined appropriate product market fit for its product. Investment required in this
stage is utilized for discovering the accurate product market fit.

The company’s product is getting traction as it is downloaded more than 5,00,000 times from
the internet. Thus, this caption recommending application is in first phase of
commercialization in which it needs funds to discover the proper product market fit and the
product has been already launched in the market.

SWOT Matrix

Strengths Weaknesses
 AI based Caption application
 Based on news event & emotion

Opportunities Threats