Hisham Luthfi

a.k.a
Sam Alatas

Curriculum Vitae

Personal Data
Name : Hisham Luthfi a.k.a Sam Alatas
Address : Jl. Bapak Apit No. 74 RT 001 RW 015 Cihanjuang
Bandung Barat 40559 or
Jl. Kemang Timur Raya No.6C Jakarta Selatan
Cellular Telephone : 081808.418814 WhatsApp
Date of Birth : 19 June 1973
Languages : Speak, read and write Indonesian, Malay and
English fluently.
Marital Status : Married with two children
https://www.linkedin.com/in/sam-alatas

Qualification for the Job

Background encompasses I have been working from 1997 till now as a
Marketing Manager & Talent & Artist Relation for digital platform, Property
Agent, Promotion Manager at recording company & cafe, as Music Director
at radio station, as a Media Relations at Music Promoter, with a good
relationship with Media, Recording Company, Artist Management, Artist and
Musician, Music Promoter, Event Organizer, Music Community, etc.

Education
1994/1995 Stamford College Higher Diploma
Kuala Lumpur, Malaysia of LCCI in Advertising,
Marketing and Public
Relation

1992/1994 Universitas Nasional Department of international

relations, Faculty of social
and political sciences.

1989/1992 SMA Negeri 66 A3 (Sosial)

Jakarta
As a full timer:

November 2020 til now

Manager at IJI Socio Petal Space

January – March 2020

Marketing Manager at https://muti.id/ Asosiasi Pemasar Produk UKM (APPU)

2019 – 25 July 2019

Talent & Artist Relations at www.talent-hub.net

2015 - 2018

Sales Supervisor Adhi Persada Property (BUMN)

www.adhipersadaproperti.com from 27 March till June 2018

Sales Supervisor Meikarta property by Lippo Group & China Corporation

www.meikarta.com from 6 July 2017 till 16 March 2018

Sales Properti Pro from 16 March 2018 till now

Marketing Associate at ERA Inno Bandung from 12 October 2015 till 6 July
2017
http://www.hisham.agent.co.id/http://www.erainno.com http://www.eraindo
nesia.com/

Sales Advisor Lestari Memorial Park from March 2016

Sales Al-Azhar Memorial Garden from May 2017

2014 - 2015

Marketing & Promotion at http://www.demajorsradio.com/

Road Manager at http://www.rumahbonita.com/ released by

http://www.demajors.com/

2010 – 2012 RMV Records

As a Promotion Manager, I have responsible to promote the artist such as

Blueshine, Take Away, Mentari, Wieni Fiounoula, Jontrall, Mizura, Plazmik,
Madnest, Ireen Pudia, Glamour, 2Mix, Leonidas, Tukul Arwana, Silva R.
Kavadia, Nu Face, Slima, Zoom, Brutal, Dindapobia, you can click
http://www.rajawalimegahvision.com/site/ for more information.
2009 – 2010 Keci Music

As a Promotion Manager, I have responsible to promote the artist such as

Faby, Indah Dewi Pertiwi, Limosin, Hati Band, B.E.A.N, Hercules, Waktu,
Vebue, Rante Kapal, Jaya Band, The Ellise, Brutal, etc.
you can click http://www.kecimusic.com for more information.

2006 / 2007 Radio Sentra Komedi (SK) 93.2 FM

As a Music Director, I have responsible for make a play list on-air music and
also official radio off-air for Score – Cilandak Town Square music event with
Agnes Monica, Ari Laso, Romeo, Ungu, etc

2006 / 2006 Malibu Records

As a Promotion Manager, I have responsible to promote the artist such as

Garby, Bunga, Poster, Meta, Infra, etc.
you can click www.malibu-records.com for more information.

2005 / 2006 Malta Music Indonesia

As a Promotion Manager I have responsible to promote the artist to the radio

station such as : Ikang Fawzi, The Pilot‟s, Seiran, Natural, Rebecca, Kavi,
Club Eighties, Rudra, Dan Band, Halte, Libero, Hiu, etc, you can click
www.maltamusic.co.id for more information

2004 PT Resswara Rodakreasi as a Promotion Manager

I have responsible to Promote the artist:

Resswara Musik Indonesia : Bufe, Arigatoo & Footnote, Jimmy Pitstop,

Seringai, Candi, Ren Tobing, Acoustic Punch, The Loop, Loji from Jakarta,
Telephone from Bali, Avenue from Yogyakarta, Harapan Jaya & Aci from
Bandung, De Facto from Semarang, Konserius from Magelang.

Resswara International : Distribution for Nuclear Blast Record artist

like Soilwork, Thunderstone, Mnemic, Exodus, Destruction, Reaktor, Death
Stars, Fireball, Ministry, Crystal Ball and Narnia.

Distribution for Dogbreath Entertainment artist like Mistie and Last Caress.

Global Record : Distribution for Morbid Noise compilation

album Metaloblast – Blast From The Past with the band such as Trauma,
Tengkorak, Purgatory, Siksa Kubur, Trashline, Noxa,
Inner Beauty, Asphyxiate, Santet, Holy Guardian Angel, Infectous Arteries
and Total Tragedy.

2003 / 2004 PT Radio Merpati Darmawangsa

(Sentra Komedi 93.9 FM – The Comedy Station)

As a Music Director I was responsible for make a play list on-air music and
also off-air Valentine Days Night at Barbados Café, Imlek event at Balai
Sudirman, and Basketball Competition at GOR Bulungan.

Radio Official Officer for Toto 25th Anniversary World Tour with Original
Production.

2002 / 2003 PT Radio Suara Monalisa

(M97FM The Classic Rock Station – MASIMA Group)

As a Music Director I was responsible make a play list music for on-air with
Selector and compiled Classic Rock M97FM album with Universal Music
Indonesia.

Also produced Progressive music program with Fariz RM and make an off-
air event Legend Of The Month at Barbados Café Kemang such as :

Led Zeppelin Night with Seven Years After, Rolling Stones Night with Acid
Speed Band, The Beatles Night with Jelly Tobing ber-4. Metallica Night with
Roxx.

Radio official officer for Mike Tramp & White Lion Concert.

2000 / 2002 PT Radio Sabda Sosok Sohor

(S 1079 FM – The Infotainment Station)

As a Music Director, I was responsible for make a play list on-air music and
make an live on-air DJ program with DJ Ramon Tommybens from IDJS
(ClassicDisco), DJ Novi (Hip- Hop and R&B), DJ Stevan (Techno) and DJ
Dicko from 1945 Music Factory (Garage).

Also make on-air and off-air program Session To Session every Friday night at
Kafe Taman Semanggi (KTS) with the following artist such as : Slank, Audi, T-
Five, Tofu, Syaharani, Neo, Whizzkid, etc

Make an on-air and off-air program BIP Say No To Drugs with EMI and RCTI
at Kafe Taman Semanggi (KTS).

Make an on-air and off-air program R&B and Hip-Hop Show with Iwa K,
Mollucas & Warenbi at KafeTaman Semanggi (KTS)
1997 / 2000 PT Radio Trijaya Shakti
(104.75 FM Trijaya FM – More Than Just Music)

As a Music Library, I was responsible to Music Director for Database

collection of CD & Press Release, also assistant for Music Director.

Also Produced Carlo Carlos (Jazz, Fusion, Latin, Brazilian music weekly live
on-air program) with Selector.

Also produced Classic Jam (weekly recorded on-air Program Classic Rock
Music with Ade Novid –Seputar Indonesia RCTI)

Radio Official for James Ingram promo tour with BMG.

Provided DJ Doddy Artha & DJ Ricky for Mardigrass Music Club Jamz for the
Classic Disco albums.

Provided music for Planet Football – RCTI Sport program.

As a Freelancer:

- Manager for LOAD band from Alfa Record, promote them to media and
also play at MTV Threesome, Hockey Field – Senayan.
at 2003

- Radio Promo Media for Erna Libby from Resswara Distribution at 2003

- Radio Promotion for DMC DJ Road To London 2005 at 9 City in

Indonesia

- Print promotion for Gamma from Gamma Record distribute by Sony

Music Entertainment at 2005.

- Radio Promotion for Bas 8 distribute by Alfa Record at 2005

- Media Promotion at Kancut Record for 7th Album of Netral „Hitam‟

at March 2005.

- Media Promotion for Pokro Production with the charity concert „1 Nafas
3 Cinta‟ at 24 city (Jawa – Bali) featuring Naif, Juliette and Gamma
from 1 March till 7 April 2005
 - Radio Promotion for Naif at Ramadhan Sensation Campus Event 2006
for provide by Class Mild at Padang, Palembang, Jambi, Bengkulu and
Lampung

- Radio Promotion for Kata Band from Isa Records

- Promotion from Mei 2007 till August for 9th album from Netral
release by Kancut Records distribute by Alfa Records
www.netralmusik.com

- Promotion from Mei 2007 till August for 2nd album „Aku Disini Aku
Disana‟ from Jimmy Pitstop release by Having Fun Records
distribute by De Majors Records www.demajors.com

- Promotion from September 2007 compilation album 10 Male Artist

Sinetron Indonesia release by CQ Music Indonesia distributed by
Nagaswara.

- Promotion for Nemo release album by IFS Record from

November 2007.

- Promotion for DJ Tommy Fan‟s & Native Percussion play at

Pitstop, Hotel Sari Pan Pasific, Jakarta.

- Promotion for Begundal release album “Kami Bukan Sampah” by

Triplenam Records from Januari 2008.

- Promotion for Divine release album “Anger Thy Giveth” by

Kejam Records from 17th August 2008.

- Promotion for the 2nd album from Getah distributed at

Bravo Music at 2018 with 1 single at OST In The Name of Love.

- Promotion for 3rd album of Dominasi Kemenangan fromTrauma at

2008 www.traumaindo.com

- Manager for MPV band from 1st winner regional 5

(JABODETABEK) Jakarta, Bogor, Depok, Tangerang and Bekasi -
A Mild Live Wanted 2008 with the 1st compilation album release
byTrinity Optima Production.

- Manager for Ren Tobing release at Nagawara Records

- Guest announcer for Rockaholic Zone program with i-rock at

Ramako 105.8 FM Jakarta / www.ramakofm.com every Friday
from 8 till 10 PM from 2007 till 2008

- Guest announcer for Rock Weekend program with i-rock at

 Kis 95.1 FM Jakarta every Satuday night from 2008 till 2009

- Media Relation for Venire Music www.veniremusic.com for the

live concert of Story of The Year and Your Favorite Enemies at
5 June 2008 at Istora Senayan Jakarta, Rufio at 18 July 2008 at
Istora Senayan Jakarta & 22 July at Hard Rock Café Bali,
Rick Astley at 2 August 2008 at Golden Ballroom Ritz Carlton
Hotel Jakarta.

- Booking Agent for Jakarta Rock Parade from 11 till 13 July 2008
at Tennis Outdoor & Indoor Senayan Jakarta for Andy Tielman
Young & Restless, Shark Move, Idealego, Netral, Getah, Jimmy
Pitstop, Trauma, Divine, Begundal, Oppie & B.O.P, Flowers,
Nymphea, G-Pluck, Indo Rockers.

- CEO for THE BLACK HOLE at PROST, The Green, NO2, BB‟s
Manchester United (MU) Café, Pisa, Masberto, D‟Bar, Foodism, JK7,
Miss Qi, etc with regular event from January 2009 till now

- Promotion from June 2009 for 10th album from Netral

release by Kancut Records distribute by Alfa Records
www.netralmusik.com

- Media Relation for Yamaha Band Blast 2009 with SJ Production

- Moderator for Jakarta Blues Festival 2009 with Ina Blues

-
- Media Relation with Velvet Production for Kenny G “A Romantic
Evening of Heart and Soul” at Central Park Ballroom - Jakarta,
November 5th, 2010

- Media Relation with Original Production for Iron Maiden “The Final
Frontier Word Tour 2011” at Carnaval Beach Ancol Jakarta 17 Februari
2001 and Lotus Pond, Garuda Wisnu Kencana, Bali 20 Februari 2010.

- Media Relation with Velvet Production for Kitaro “Silk Road World
Tour 2011” at Plenary Hall, Jakarta Convention Centre, Senayan, 7
April 2011

- Media Relation with BNR for Indonesia Reggea Festival at Pekan Raya
Jakarta (PRJ) Kemayoran and Hard Rock Café Bali with guest star Big
Mountain, Steven Jam, Gangsta Rasta, etc at Mei 2011.

- Media Relation with Velvet Rock Production for Rockvolution Music

Festival at Stadion D Senayan , Hard Rock Café Jakarta and Boshe
 VVVIP Club Bali, July 2011 with guest star Marky Ramone, The
Datsuns, Rufio, Tonight Alive, Destine, etc
www.rockvolutionmusicfest.com

- Media Relation Variant Entertainment for concert of Dream Theater at

Mata Elang Indoor Stadium Ancol 21 April 2012, Yes at Ritz Carlton
Pacific Place Ballroom 24 April 2012, Djarum Rockfest 201 at
Lapangan D Senayan 10 & 11 November 2012, Bhinneka Tunggal Ika –
Jasad Tour Konser at Plaza Barat Senayan, Jakarta 9 June 2013
www.variant-entertainment.com www.ticketonfire.com

- Media Relation BlackRock Entertainment for concert of Secondhand

Serenade at Tennis Indoor Senayan 28 April 2012, Christina Perri at
Tennis Indoor Senayan 5 June 2012, Jason Mraz at Lapangan D
Senayan 22 June 2012, Mahakarya Ahmad Dhani Dewa 19 in concert
at Plennary Hall JCC 13 June 2012
http://www.blackrockindonesia.com/

- Music speaker at launching video clip Fatwa Rindu from Candra Malik
at Jogja National Museum 5 November 2012. www.candramalik.com

- Judges National Final of Planetrox Indonesia 2013 at Fame Station

Bandung 22 June 2013 sending Saint Loco & 7 June 2014 at IFI
Bandung sending Bondan Prakoso to Macadam, Quebec, Canada.

- Media Relations for P.O.D Payable On Death at Lapangan Kolam

Renang Senayan, Jakarta 5 October 2013 with Variant
Entertainment http://variant-entertainment.com/

- LO for Jak Jazz at Istora Senayan 18, 19 & 20 October 2013

- LO for Maher Zain at “Malam 1000 Keberkahan” Tennis Indoor

Senayan 22 November 2013 by Ikatan Alumni Universitas Islam
Indonesia (IKA UII)

- Talent & Artist relation for AMI (Anugerah Musik Indonesia)

Indie Valentine at Soeltan Coffee, Jakarta 19 February 2014

- One from 2000 judges of (AMI) Anugerah Musik Indonesia 2014 at 19

June 2014 at The Kasablanca, Jakarta http://ami-awards.org/

- Media Relations for Jakarta Core 22 June 2014 at Outdoor Bulungan,

Jakarta promoted by Djarum Super.

- Founder and CEO of www.musiclistforum.com

- Guest announcer program Week End Rock Show at Radio AR 92.9 FM

Cihanjuang, Cimahi from 2013 till 2014
- Media Relations for Dirty Edge from Movement Records from 1st May
2014.

- Media Relations for D‟fams http://www.dfams-band.com/ from SOS

Music Zone from 24 September 2014.

- Media Relations for Chris Brown Fine China Asia Tour 14 September
2013 at Eco Park Ancol 2015 with Variant Entertainment
http://variant-entertainment.com/ (cancel)

- Judges & Media Relations for Jakarta Indie Music Festival www.jim-
fest.com by Dinas Pariwisata & Kebudayaan DKI Jakarta at Taman
Fatahillah Jakarta 18 & 19 October 2014 with Tony Q Rastafara,
Gugun Blues Shelter, Matajiwa, Jontrall, Tuffa.

- Media Relations for Dream Theater A Long With The Ride Tour 26
October 2014, Lapangan D Senayan, Jakarta with Variant
Entertainment. http://variant-entertainment.com/

- LO for Jazz Kota Tua by Dinas Pariwisata DKI Jakarta at Taman

Fatahillah 13 December 2014. http://www.jazzkotatua.com/

- Media Relations for Isya Jeeperson single “Gak Lagi Lagi” wrote Dewiq
and Pay release by 8entertainement Media Gathering at Red Box Café
Wijaya Jakarta, 21 January 2015.

- Media Relations for Flying With Ibanez by PT Mahkota Musik

Indonesia http://www.ibanez.co.jp Top 10 Challengers Compilation
Launching Album CD, 27 February 2015 at Rolling Stone Café Jakarta,
Ceremonial 26 Mei 2015 at Hari-Hari Musik, Kramat Jati, Jakarta,
Flying Fingers at Mabua Harley Davidson Café, Jakarta 26 February
2016.

- Media Relations for Lenny Kravitz – Strut Tour 26 March 2015 at

Istora Senayan Jakarta with Variant Entertainment http://variant-
entertainment.com/ (Cancel)
- Promotion for online media & music community AlLAbout Music Gugun
Blues Shelter Live Streaming Concert 11 April 2015 at
https://meetthelabels.com/

- Media Relation for “An Evening with Grammy Winner Michael Bolton
featuring Anggun” at The Kasablanka Jakarta 2 June 2015 with
Establish Events http://www.establishevents.com/

- Media Relations for Pentatonix The On My Way Home Tour at Kartika

Expo Center Balai Kartini Jakarta 3 June 2015 & Tennis Indoor
 Senayan Jakarta 4 June 2015 with Rajawali Indonesia
http://www.rajawaliindonesia.com/

- Media Relations for Love 15 Rio Febrian Romantic Concert at 12

August 2015 at Balai Sarbini Jakarta with Rajawali Indonesia
http://www.rajawaliindonesia.com/

Media Relations for Tangsel Jazz Festival at 15 and 16 August 2015

South City, Pondok Cabe, South Tangerang, Banten.
http://www.southcity.co.id/news/tangsel-jazz

- Media Relations for Kesatuan Laut Indonesia (SALINA)Indonesian

Keyboardist with friendship movement with Ocean Kesatuan Laut
Indonesia (SALINA) 17 August 2015 at Bahari Museum, Jln Pasar Ikan
No.1 Sunda Kelapa, North Jakarta

- Media Relations for Jakarta Core, 1 November 2015 at Outdoor

Bulungan with Super Music Id http://supermusic.id/

- Stage Manager at Indonesia Rock Collaboration 2nd, 18 December

2015 at Fame Station Bandung with Putra Mandala Production.

- Media Relations for Mystic of Rock soft launching from Aji

Brokenbones and Speed Metal Project release by Shredguy Records
USA, 20 December 2015 at Blackspot Bandung.
http://shredguyrecords.storenvy.com/

- Media Relations for Release The Beast – Launching Album, Video Clip
and Website from http://www.blesstheknights.com 27 January 2016
at Rolling Stone Café, Jakarta & album Rockalisasi from Candil at
Kafein Barresca 27 April 2016 from
http://www.greenlandindonesia.com/

- Media Relations for KORG keyboard CD children song album Aku Anak
Indonesia Cinta Budaya Bangsaku 29 January 2016 at SSR (School of
Sound Recording), Jakarta and Bagimu Negeriku with Dwiki
Dharmawan & Krakatau Etno 20 April 2016 at Indonesia Kaya Gallery,
Grand Indonesia Jakarta.
http://www.korg.com/us/corporate/distributors/

- Media Relations for UB 40 Greatest Hits Live in Concert at upcoming 1

April 2016 at Istora Senayan Jakarta with Menara Citra Production
(MC Pro) http://menaracitrapro.com/ (Cancel) replace by Matt Bianco
Indonesia Tour 2016, follow by Jogjakarta 2nd April at Grand Pasific
Mall and Hard Rock Café Bali at 4th April 2016.
- Media Relations for Voxa https://soundcloud.com/voxarock
launching album release by Variant Records 7 October 2016 at Warung
Apresiasi Bulungan- Jakarta

- Media Relation for event Sound of Culture release single Nemo from
MAN featuring Kikan, Ridho Hafiedz, Didit Saad, Zarro, Masanies,
Conrad Good Vibration, guest speaker by Bens Leo & Neni Muhidin at
Foodism Kemang Jakarta 24 November 2016.

- Radio Promotion for Vespunk 2nd album launching release by Farm

House Records www.farmhouseproduction.com 25 November 2016 at
One Bell Park – Jakarta.

-
- Guest speaker about Radio Station & On-line Radio for Frekuensi event
at STMK (Sekolah Tinggi Media Komunikasi) Trisakti Jakarta 26
November 2016.

- Social media promotion Free flow event for AIDS campaign with guest
star Tony Q. Rastafara & Tipe-X at Plaza Kuningan Epicentrum Jakarta
17 December 2016.

- Media Relations for Generartion Axe (Ygnwie Malsteen, Steve Vai,

Nuno Butencourt, Zakk Wild, Tosin Abasi) concert 21 April 2017 at
Ecopark Ancol, Jakarta by Origina Production

- Media Relations for Tama drum Groove session competition with Fajar
Satritama from Edane and Ibanez Guitar by Ian Antono from God Bless
14 June 2017 at Chic‟s Music Jakarta by MMI.

- Media Relation for International Indie Music Festival at Pekan Raya

Indonesia ICE BSD from 27 September till 7 October 2018.

- Media Relation for Binsar Bayou and Dualisme from June 2018

- Media Relations for crowd funding publishizer.com - The Ignite Saga –

The Tale of the Urban Misfits a debut novel from Meita Kasim for
publish at New York, U.S.A

- Media Relation soft opening Saruga package free shopping store at

Bintaro Sector 1 Jakarta 15 November 2018

- Media Relation album Mustika Indonesia from Keroncong winner AMI

artist Indra Utami Tamsir at Plataran Darmawangsa Jakarta 29
November 2018.

- Media Relations for Noxa Fest 2 December 2018 at Outdoor Bulungan

Jakarta
- Media Relations for Mamamoo Asian Meeting at 23 February 2019 at
Tennis Indoor Senayan Jakarta for Boart Indonesia.
https://boartindonesia.com
- Stage Manager event KPU DKI Jakarta, Grand Final Lomba Band Jingle
Pemilu 2019 dengan bintang tamu Kikan, Sabtu 23 Maret 2019 di
Plaza Fatahilah Kota Tua Jakarta.

- Mediator and Media Relations for Wondergel release singe “Dibangku

Taman” by Lingkar 8 Production29 March 2019

- Media Relations for DJ Puffy 7 September 2019 at Fable Fairground

SCBD Jakarta

- Media Relations for Kasepuhan Cirebon signing collaboration global

agreement The Word Economic Summit

- Media Relation for Boyz II Men 4th December 2019 at Tennis Indoor
Senayan Jakarta by Boart Indonesia https://boartindonesia.com

- Booking Agent and Media Relations for Jakarta Blues International

Festival 7 & 8 December 2019 (Ken Hensley, Paul Gilbert, Ron Thall
Bumblefoot, The Rollies, Gugun Blues Shelter, Adian Adieotomo, etc)
at Tennis Indoor Senayan Jakarta by Boart Indonesia
www.jakartablues.com https://boartindonesia.com

- Event Organizer for Miss Qi Panglima Polim, Tavern Falatehan and

Parkiran Sunter Jakarta at 2019

- Music Division at Komuji Indonesia (Komunitas Musisi Mengaji) at

Teras Komuji Jl. Cilaki No. 33 Bandung from March 2020 till now

- Media Relations for Jessica Xaviera 2nd single at Could‟ve Been from
May 2020 till now

- Media Relation for Fifty Fifty second single Kenangkan featuring

Abeliano from U Music Indonesia at July 2020 till now

- Media Relation for Sic Mynded album Jelaga 2020 July till now

- Media Relation for DJ Andre Stroo featuring Tasya Crestada single This
Feeling and Aku Garuda featuring Roy Jeconiah & Totok Tewel from
July 2020 til now

- Sales Force IndiHome STO Gegerkalong Bandung from June 2020

- Sharia Agency property agent from June 2020 till now
- Sales Star Home property agent from June 2020 till now