Ipsoot: Guideline Rating Clarifications

Rating Tips
• Double check before you click: It is very easy to mis-click the wrong rating accidentally when working fast. Mis-clicks
can significantly impact the quality of data on the project. Please take extra care when submitting each rating.

• Remember - posts can be on-topic for multiple topics: For example, content focused on a TV show dedicating to
travelling can related to both Travel and TV & Movies.

• Avoid subjective opinions: Don’t make assumptions based on personal bias. You should quickly check search results or
Wikipedia to see if the content type is associated with the topic.

• Maintain very high attention to detail: Always check the headlines, captions and media for any posts for clues about
the relevance. Aim to maintain high attention to detail and focus while rating. Remember to take breaks when
needed.

• Remember – post must be relevant for users interested in this topic: Fully review both the topic title and definition
Some posts may only mention a topic, and they will not necessarily be relevant for users interested in this type of
content.

• No-Topic: Remember to always select No-Topic if no topic applies, even if one of the additional attributes is selected.

Please see below for feedback on some examples

Examples
Post content Link Topics Rating Clarification
Link No Topic This post has a lot of elements, however it is not explicitly about any of the
topics so it can be labelled 'No Topic'.
Do NOT tag 'Travel & Leisure'. This photo is focused on the Brooklyn Bridge,
a well know monument that is a popular tourist destination. However, it is
also a functional bridge and there is no travel connection in this post. Do
NOT tag 'Visual Art, Architecture & Crafts' just because this is photograph.
Only use that label for photography when the post is about photography or
photographers. The Brooklyn Bridge is a well know architectural
monument, however the post does not address the architectural
significance of the bridge so do NOT tag 'Visual Art, Architecture & Crafts'.
Do NOT tag 'Vehicles & Transportation'. While the photo contains a bridge
and cars, it is not focused on the transportation aspect.
Link No Topic This post is not significantly related to any of the topics so should be tagged
'No Topic'.
Do NOT tag 'Fashion & Style'. While the post is making a joke related to
personal appearances, it is not directly about fashion or style.

Link No Topic This post is an inspirational/motivational quote. It should get labelled 'No
Topic'.
Even though it mentions 'God' it should not get the tag 'Religion &
Spirituality'. The mention of a religious entity in phrases used as a greeting or
in passing conversation do not get tagged 'Religion & Spirituality'

Link No Topic This post should be tagged 'No Topic'.

It should NOT be tagged 'Health & Medical' as it is not directly about mental
health.
It should NOT be tagged 'Business, Finance & Economic' as it is not directly
related to work culture.
It should NOT be tagged 'Visual Arts, Architecture & Crafts' as it is a meme
rather than a comic strip or editorial cartoon.
Link

Fitness & For Memes - tag both the topic of the post (in this case the post is about
Workouts getting a job, which now falls under 'Business, Finance & Economics') and the
topic of the image (in this case the image is about body building which falls
Business, Finance & under 'Fitness & Workouts').
Economics

Link Politics Remember to tag all topics a post is about. This gets tagged 'Politics' because
it is referring to a political party's position on an issue. The specific issue the
Business, Finance & post is discussing is tax cuts which also falls under 'Business, Finance &
Economics Economics'. This should also be tagged as 'Social Issues' because the second
half of the video is discussing poverty (people who are too poor to have
families). Remember to click through several different points of a video to
Social Issues
see if there are additional relevant topics.
Do NOT tag 'TV & Movies'. News and sports broadcasting are excluded from
'TV & Movies', unless the post is about the show's production or the show's
hosts.
Link Visual Art, Comic strips and political cartoons are included in 'Visual Art, Architecture &
Architecture & Crafts. (Comic books like Spiderman are included in 'Books & Literature')
Crafts
Link Performing Arts This post is about a stand-up comedy performance. This falls under
'Performing Arts'.
This should NOT be marked as 'Travel & Leisure' because although it is an
event, it is simply one stop on a single artist's ongoing tour, not a destination
event that people would travel a long way to attend (like a once-a-year music
festival).
Link

Travel & Leisure This post is a photo of someone in front of the Golden Gate Bridge, a
wellknown monument. This can be considered a travel photo and should get
the label 'Travel & Leisure'.

Link Children & This posts is addressing a parenting decision so it gets the tag 'Children &
Parenting Parenting' rather than 'Relationships, Family & Friends'.
It also gets the 'Education & Learning' label as it is about learning a language
Education &
Learning

Link Visual Art, This gets the 'Visual Art, Architecture & Crafts' tag as it is a painting. Do
Architecture & NOT tag 'Holidays & Celebrations'. While it is posted by 'Forever
Crafts Christmas', the post itself is not about a particular holiday.
Link

Link Sports This post is about cycling which is under Sports.

Do NOT tag 'Vehicles & Transportation' since the focus here is cycling for
fun/sport rather than transportation.
Do NOT tag 'Travel & Leisure'. This might be a travel activity, but sports are
excluded from Travel & Leisure so unless the post also addresses travel, that
topic should not be selected.
Do NOT tag 'Fitness & Workouts'. Even though cycling can be a fitness
activity, this post is not explicitly about fitness.

Relationships, This post is about friendship so it gets the tag 'Relationships, Family &
Family & Friends Friends'.
Also tag as 'Visual Arts, Architecture & Crafts' since it is a webcomic.
Visual Arts, Note, while it mentions drawing, it would not get the 'Visual Arts,
Architecture & Architecture & Crafts' for that. The 'Visual Arts, Architecture & Crafts' tag is
Crafts because it is a comic.

Link Relationships, This post is about someone missing someone who died. Even though the
Family & Friends post doesn't mention the explicit relationship of the person who died, it
describes the attributes of a strong connection between two people, clearly
Crime & Tragedy implying there is a relationship. It should be tagged 'Relationships, Family &
Friends’.
It should also be tagged 'Crime & Tragedy' as it is addressing a death.
Link

Link TV & Movies Content and clips from morning news shows are excluded from TV & Movies,
but this post is about the show itself and its host, so it should get tagged 'TV
Social Issues & Movies'.
This post is also about a high profile incident connected to a national debate
on racism. Therefore, it should also be tagged Social Issues.

Link Holidays & This post is about children at a haunted house.

Celebrations It gets tagged 'Holidays and Celebrations' because it is about Halloween.
It gets tagged 'Children and Parenting' since it is about children.
Children & Do NOT tag 'Social Issues'. The caption mentions a difference between white
Parenting and black kids, but it is not about racism.

Performing Arts This post is about a street performer who does magic tricks. This should get
the 'Performing Arts' tag.

Link Crime & Tragedy This post is about flooding during a hurricane. It should get tagged 'Crime &
Tragedy' because natural disasters and extreme weather fall under 'Crime &
Tragedy'.
Link

Link Social Issues This post is about racism, so it should be tagged 'Social Issues'. This post
should also be tagged as Food & Drink because a key part of the story is that
Food & Drink it takes place at Dunkin' Donuts, a famous donut and coffee chain.
This post should NOT be tagged as Business, Finance & Economics. While a
business is mentioned, this post is not providing commentary on the
business, its operations, or its response to the incident.
This post should NOT be tagged Crime & Tragedy because even though the
police were called, there was no actual crime involved, and the police didn't
make any arrests.

Link Politics This post is about affordable housing and other initiatives by public agencies.
It gets the 'Social Issues' tag because the initiatives in the post are addressing
Social Issues large scale problems that persist over time (e.g. affordable housing).
It gets the 'Politics' tag because the post is about initiatives by public
agencies.
Do NOT tag 'Home & Garden'.
The post mentions a school, infrastructure development and the department
of small business services. However those are not a significant focus of the
post, so do NOT tag Education & Learning, Vehicles & Transportation, or
Business, Finance & Economics.

Link Politics This post should be tagged 'Politics' because it is about voting in an election.
This post should NOT be tagged 'Social Issues' because it is not about voting
rights or any broader societal issue related to voting.
Link Social Issues This post is about the importance of young people voting. It should be
’Politics’.
Politics The post features many young people stating the issues they are voting for.
For this reason, it should be tagged 'Social Issues'.
TV & Movies Because it was posted by Reese Witherspoon who is a famous actress, it
should also be tagged 'TV & Movies'.