Criestefiel Ann S.

Lolo Grade 12 ABM/Gates

PRINCIPLES OF MARKETING
Quarter1 -Module 1
Principles of Marketing

PRE TEST
1. B 6. C 11. C
2. A 7. D 12. D
3. B 8. A 13. D
4. C 9. A 14. C
5. D 10. A 15. B

ACTIVITY

1. CLOTHES - They etablish an online presence so that customers can find thier
business by name or by type or They use visible signs and print advertising to get
the attention of customers.

2.CELLPHONE – They marketed it by saying the use of the products or good in.
They market it by showing what the phone can do examples the phone have
63GB.

3. FOODS -they marketed foods by showing its nutrients when you eat it. They
also use some tv commercial to attract people to buy the product

4.MULTIVITAMINS – It always been suggested to people especially the young and

ederly. They can come in syrup for children and pills for an adults.
5.RICE -rice products business is about more than simply advertising on television
or radio or in the newspaper. Another basic principle of the marketing strategy is
to direct promotional resources to the most effective outlets for rice or they
marketed the rice tnrough their own store or establishments so that the
customers easily found where to buy.

ANALYSIS

1.The marketing is the action or business of promoting and selling products or

services, including market research and advertising .

2. Its important because it has a big impact not just to your own products but also
to your target audience to gain interest to your product or sold to by the
customer or resale

3. Marketing research can identify how the customers and potential customers
might vies your business and identify graph in customer expectation. This is a
powerful information to have when completing your marketing strategy .Having a
good intelligence helps to minimize risks when making key business.

EXERCISE # 1 .
 PRODUCT BRAND CORPORATION
1.CHOCOLATE GOYA Food &Beverage
company/Delfi
marketing INC.
2.JUNKFOOD NOVA Jack’ n jill-Universal
Robina corporation
3.SOFTDRINKS Delwares General
COCA-COLA Corporation Law and
SALES
headquartered in
Atlanta, George
4.BREAD DUNKIN’ Multinational Coffee
DONUTS and doughnut
company
5.PASTRY PIZZA Greenwich
6. COFFEE NESCAFE Nestle
7.COFFEE/TEA MILKTEA Starbucks
8.SAUGAGE HOTDOG Virginia Hotdog
station INC.
9.FROZENFOOD LONGGANISA Phil-union frozen
food ,Inc.
10.FASTFOOD MCDONALD ’S McDonald ’s
Corporation

EXERCISE # 2.
 PRODUCT
STRATEGY

MARKETING

PROCESS
CONCEPT

APPLICATION
ADVERTISING
PROMOTION

PRODUCT PRICE PLACE PROMOTION

(where can publish) (how are they promoted)
1.FOODS -110 PESOS SURIGAO CITY, SDN One of the famous fast
MCDONALD’S food
2. COCA-COLA -15 PESOS SURIGAO CITY AREA THIRST-FREE
3.C2 -12 PESOS SURIGAO CITY AREA Has a lot of benefits
4.LOAFBREAD -35 PESOS SURIGAO CITY AREA Good for the health
5.MEDICINE -5 PESOS UP ANYWHERE Every important in our
daily needs

ENRICHMENT

Aspirational Product Laptop

Select a more economical Realme c15

alternative
How do you feel having more Even I cant have a laptop, I
economical alternative? Explain your always dream of having but still I
feelings. am thankful on what I have now
because it’s a gift from my
parents and ill treasure it.