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  • Principles of Marketing Q1 M3 LOLO

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    Criestefiel Lolo
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    Relationship marketing is important for businesses to stay connected with customers and understand their needs in order to create new offerings. While relationship marketing provides advantages like strengthening connections with customers, it also involves costs since maintaining relationships does not guarantee repeat sales. Overall, the document discusses the benefits and drawbacks of relationship marketing for businesses.

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    Relationship marketing is important for businesses to stay connected with customers and understand their needs in order to create new offerings. While relationship marketing provides advantages like strengthening connections with customers, it also involves costs since maintaining relationships does not guarantee repeat sales. Overall, the document discusses the benefits and drawbacks of relationship marketing for businesses.

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    12 views1 page

    Principles of Marketing Q1 M3 LOLO

    Uploaded by

    Criestefiel Lolo
    Relationship marketing is important for businesses to stay connected with customers and understand their needs in order to create new offerings. While relationship marketing provides advantages like strengthening connections with customers, it also involves costs since maintaining relationships does not guarantee repeat sales. Overall, the document discusses the benefits and drawbacks of relationship marketing for businesses.

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    © All Rights Reserved
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    of 1

    Criestefiel Ann S.

    Lolo

    Grade XII Gates

    Principles of Marketing
    Quarter 1 Module 3

    Relationship marketing

    Answer the following questions below.

    1. How important is relationship marketing in business?

    Relationship marketing is important for its ability to stay in close contact with customers. By
    understanding how customers use a brand's products and services and observing additional unmet
    needs, brands can create new features and offerings to meet those needs, further strengthening the
    relationship.

    2. Is relationship marketing advantageous or disadvantageous in a business?

    The primary disadvantage of relationship marketing involves cost. Providing value to an existing
    consumer base does not guarantee an increase in repetitive sales. This is especially true for a brand and
    business that provides products or services that offer a long-term user experience.

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