PRINCIPLES OF MARKETING

Quarter 1 - Module 2

Approaches of Marketing

Pre-Test

1. A 6. B 11. D

2. C 7. A 12. D

3. C 8. D 13. B

4. D 9. A 14. C

5. B 10. A 15. A

ACTIVITY

1. Traditional Approach 6. Traditional Approach

2. Traditional Approach 7. Contemporary Approach

3. Contemporary Approach 8. Traditional Approach

4. Contemporary Approach 9. Traditional Approach

5. Traditional Approach 10. Traditional Approach

ANALYSIS

1.Traditional approaches focus on production,product,selling methods,and the market while

contemporary approaches focus on relationships,social awareness,and content.
2. For me the more preferable marketing approach is a contemporary approach because it is more
customer-oriented and also it creates long lasting relationship with consumers with consistent service
and quality.

3. yes,because without defined goals,a brand will struggle with achieving its plans because it wont be
clear on what it wants to do.

EXERCISE 1

Radio

Newspaper Magazine

TRADITIONAL

MARKETING

Brochures

Billboard

TV
EXERCISE 2

TRADITIONAL MARKETING
APPLICATION

TEMPORARY MARKETING CONTEMPORARY MARKETING

ENRICHMENT

MY FIVE YEAR GOAL IN BUSINESS

POST-TEST

1.A 6. D 11. B

2. C 7. D 12. A

3. C 8. B 13. D

4. D 9. C 14. A

5. B 10. A 15. A