Professional Documents
Culture Documents
TEXAS DENTAL
While no one likes to think about it, things do happen and it’s always important to be prepared.
Knowing your practice’s value can make the difference between selling your practice or having
it become unsellable. That is why practice owners should have an up-to-date practice valuation.
Whether you are anticipating selling your practice and planning for retirement, recruiting
a new associate who potentially may become a partner, or preparing for the unexpected, there are
many reasons to have a current practice valuation.
A Henry Schein Professional Practice Transitions valuation considers both tangible
and intangible assets of the practice and can provide the many key factors which
influence the practice’s value.
© 2021 Henry Schein, Inc. No copying without permission. Not responsible for typographical errors.
FEATURES
590 | The Primary
Care Dentistry for
South Texas Project
at the UT Health
San Antonio School
of Dentistry
Texas Dental Journal (ISSN 0040-4284) is published monthly (one issue will be a DIRECTOR, SOUTHWEST
directory issue), by the Texas Dental Association, 1946 S IH-35, Austin, TX, 78704- Richard M. Potter, DDS
3698, 512-443-3675. Periodicals Postage Paid at Austin, Texas and at additional 210-673-9051, rnpotter@att.net
mailing offices. POSTMASTER: Send address changes to TEXAS DENTAL JOURNAL,
1946 S IH 35, Austin, TX 78704. Copyright 2018 Texas Dental Association. All rights
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reserved.
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Contributions: Manuscripts and news items of interest to the membership of the SPEAKER OF THE HOUSE*
society are solicited. Electronic submissions are required. Manuscripts should be John W. Baucum III, DDS
typewritten, double spaced, and the original copy should be submitted. For more
361-855-3900, jbaucum3@gmail.com
information, please refer to the Instructions for Contributors statement printed in
PARLIAMENTARIAN**
the September Annual Membership Directory or on the TDA website: tda.org. All Glen D. Hall, DDS
statements of opinion and of supposed facts are published on authority of the writer 325-698-7560, abdent78@gmail.com
under whose name they appear and are not to be regarded as the views of the Texas
Dental Association, unless such statements have been adopted by the Association. EDITOR**
Articles are accepted with the understanding that they have not been published Daniel L. Jones, DDS, PhD
previously. Authors must disclose any financial or other interests they may have in 214-828-8350, editor@tda.org
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THE
Institute of Houston Dental Synergy
i N S T I T U E of
HOUSTON Located at the Houston Dental Education Center
DENTAL 4548 Bissonnet St., Suite 210, Bellaire, TX 77401
SYNERGY
Call 713-589-9603 or send an email to marketing@ihds-ce.com
iHDS
469-222-3200
579
* Call us for details on this offer.
www.tda.org | September 2021
Chewon this
Tell Your Story —
Recruit a Member TDA President
Debrah J. Worsham, DDS
W
hile writing my I drive 90 miles one way to go to message and tell your story? Let
President’s message dental meetings in 3rd district! them know what you like best
for the 2021 House of As a young dentist, I had 3 kids about being a member.
Delegates, I had time to reflect on along the way. I could have easily
how my life in organized dentistry made excuses to not attend had I If you think you don’t have time
began in a small district, the not been welcomed and become or you simply wouldn’t know what
East Texas Dental Society (3rd). I involved. But I had a job to do and to say, the TDA has made it easy
remember how one dentist, Dr a report to give. Dr Nichols took a for you. From now through the
David Nichols, came up to me after chance on me. He made a decision end of December, TDA is running
I attended only 2 or 3 meetings to invest in me as he has in many a membership recruitment
and said, “You need to be our others along the way! campaign and all the details on the
DENPAC rep.” I replied, “What’s campaign can be found at www.
DENPAC?” And the rest is history! I’m asking you to invest in tda.org/recruitamember including
ONE member changed the course organized dentistry, invest in the a campaign overview, sample text
of my dental life journey. profession, invest in the growth of messages, and emails you can
your local society. Could you ask use to reach out to a prospective
If it weren’t for Dr Nichols, I just ONE prospective member to member. The best part is if you
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”
had very high retention rates
Dr. Debrah J. Worsham,
among those who joined.
TDA President
tda.org/recruitamember
Invite a colleague. Tell YOUR story.
Recruit a member today!
580 Texas
TexasDental
DentalJournal
Journal | |Vol
Vol138
138| No.
| No.
9 9
Practices For Sale
Since 1968
GREAT METRO SAN ANTONIO OPPORTUNITY: Located inside Loop 1604 in
a medical complex with excellent street visibility and highway accessibility. The
office is roughly 1,600 sq. ft. with 4 ops, computerized with Easy Dental. There are
approximately 1,350 active patients, 75% PPO/25% FFS. Collections are $412K+ on an
We are pleased to announce... abbreviated schedule and currently refers out most surgery, endo, pedo, and implant
placement, leaving ample opportunity for growth. Opportunity ID: TX-6797
Hassan Asghar, D.D.S. FANTASTIC $1.39M OPPORTUNITY: This opportunity is for two Medicaid practices
has acquired the practice of that collected $1.3M+ in 2019. This is an excellent opportunity to be an entrepreneur
and oversee management while having associates to help with production. These
John R. Loar, D.D.S. offices have a total of 7 ops, updated computers and software, CBCT Pano at one
Seven Points, Texas office and digital Pano at the other. Opportunity ID: TX-6792
RARE SAN ANTONIO OPPORTUNITY: This practice is located in a busy retail center
off of a well-traveled road and collects $445K+ on a 3-day workweek. There are 630
Harpreet K. Sidhu, D.D.S. active patients with an average of 26 new patients a month. The paperless office has
has acquired the practice of digital X-rays, digital Pano, and uses Dentrix. The office is 2,215 sq. ft. with 4 well-
equipped ops and a 5th op plumbed. Opportunity ID: TX-6789
Rishad Merchant, D.D.S.
BETWEEN HOUSTON AND GALVESTON! This practice is 60% Medicaid and 40%
Garland, Texas PPO with a healthy hygiene program. The facility has 5 equipped ops with another
op plumbed. Expect first-year earnings after all expenses and debt service to exceed
$250,000 on a 4 day work week. If you want a practice where you like to work with kids
We are please to have represented but also enjoy the diversity of providing more complex dentistry for adults, then this
all parties in these transitions. practice could be the right practice for you. Opportunity ID: TX-6789
713.486.4411 go.uth.edu/Pathology
Our Pathologists:
Jerry E. Bouquot, DDS, MSD Ngozi N. Nwizu, BDS, MMSc, PhD
Kalu U.E. Ogbureke, BDS, DMSc, JD, MSc Nadarajah Vigneswaran, DMD, DrMedDent
Figure 1. Patient presented with a well-defined unilocular corticated pericoronal radiolucency around unerupted #32.
Figure 2. Histologic features show a cyst lined by a uniform nonkeratinized stratified squamous epithelial
lining without prominent basal cells.
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The Original E-VAC Tip
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E-VAC INC.©
CALL/FAX: (509) 448-2602 • EMAIL: kenevac@hotmail.com
PURCHASED BY:
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Made in USA • FDA Registered
NOW Available: In-Office ACLS & PALS renewals; In-Office Emergency Program board of dentistry or
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8/1/2018 to 7/31/2022.
Live Programs Available Throughout Texas Provider ID# 217924
T
In response to oral health needs in exas is the fastest growing large
Texas, the University of Texas Health state, and the population in 2019 was
San Antonio School of Dentistry 29.1 million, up from 25.1 million in
(UTHSA SOD) is undertaking a 2010, representing an annual growth rate of
5-year Primary Care Dentistry for 1.80%, the third highest in the U.S.1 Within
South Texas project (PCDST) to the next decade, more than a third of Texas’
expand and modify its primary general dentists will be at or past retirement
care dentistry residency programs. age.2 Texas’ aging dental workforce leaves
Through innovative linking of the many Texans unable to access dental care.
primary care postdoctoral programs There is only one general dentist for every
(general dentistry, dental public 2,764 Texans. About 20% of Texas counties
health and pediatric dentistry), have no practicing dentists, and a third have
increased numbers of residents will be no dentists enrolled as Medicaid providers.
cross-trained to manage oral health Because nearly 93% of dentists in the state
problems, evaluate systems of care, practice in metropolitan areas, the shortage
and design surveillance systems is most acute in rural Texas.3
to measure oral health status.
Residents from these advanced Between 2008 and 2013, Texas ranked third
programs will be trained to provide worst among US states for the percent of
care to rural populations and patients
who are elderly, from vulnerable
populations and those with complex
medical illnesses and developmental
disabilities. As a significant Texas’ aging
component of the project, dental
residents will provide care in federally
dental workforce
qualified health care centers (FQHCs) leaves many
in rural areas surrounding San
Antonio. This project also will provide Texans unable to
telehealth capabilities for rural dental
care providers and classroom and access dental care.
clinical training for medical providers
in the care of patients with orofacial
There is only one
pain of dental origin. general dentist
for every 2,764
key words
Health, minority, oral health, access
Texans.
to healthcare, Texas
5 Care for patients who are aged, underserved, and/or have special health
care needs.
6 Establish a special care clinic for patients with special health care needs.
7 Use mobile dental equipment for care in nursing homes in rural areas.
3 Obesity Counseling
As a Capstone Assessment
at the conclusion of each
primary care residents’
participation in the PCDST
anesthesia training for emergency room (ER) physicians, Project, we will assess the
physician assistants and nursing practitioners. We plan effect of the overall training
to help reduce the number of patients with pain from experience on the residents’
oral disease who require opioid medications and reduce perceptions of their
the number of patients treated surgically in emergency abilities to provide care to
rooms with resultant great cost to them and the treating underserved communities
emergency room. including self-assessment
of confidence, intentions
to use acquired knowledge
Outcomes Assessment and skills in future practice
and intentions to establish
We will establish data collection systems and an annual their dental practice in
end-of-year summaries of outcomes data for each training rural and/or underserved
communities.
Professional, reliable
service with high-
technology solutions so
that you can better serve Due to the COVID-19 global crisis,
your patients.
please check each meeting’s website
Call or email for free kits or for up-to-date information related to
consultation.
cancellations or rescheduling.
jkjpathology.com
281-292-7954 (T) THE TEXAS DENTAL JOURNAL’S CALENDAR
281-292-7372 (F)
will include only meetings, symposia, etc., of
johnkacher@jkjpathology.com
statewide, national, and international interest
Protecting your to Texas dentists. Because of space limitations,
individual continuing education courses will not
patients, limiting your be listed. Readers are directed to the monthly
liability advertisements of courses that appear
elsewhere in the Journal.
profession
1. Rose, R. (May 6, 2020). “Content Management and Strategy: A Disruptive Change We Need [New
Research].” Content Marketing Institute™. https://contentmarketinginstitute.com/2020/05/content-
strategy-research/
Target Audience
One of the most common mistakes in
marketing is trying to succeed with
everyone, which usually results in
succeeding with no one. Instead, find a
segment of the market that matches your
strengths and is not already dominated by
a competitor. Pick your target prospects
carefully. Think like a general: concentrate
your forces, divide, and conquer.
602 Texas
Texas
Dental
Dental
Journal
Journal
| Vol
| Vol
138 138
| No.
| 9No. 9
Social Media
If your strategy points to social media, Create Content
focusing on your personality and friendly
Now you’ll need to decide what content
staff is a good bet. You’ll want lots of
you’re going to create and produce it.
photos with smiling faces and video with a
Use a strong mix of text, photo, and
personal touch.
video content in your strategy so you
communicate through all available media,
You can include use of a social media
regardless of the channel.
holiday calendar to figure out which
holidays line up with your social media
strategy and add them to your content Create a Content Calendar,
calendar.
Execute
Search Engines
A search-based strategy relying on It’s time to create a content calendar and
search engines needs content that’s much finally execute your strategy. You can
different from a program based on social always make changes as needed.
media.
When you succeed in the targeted
audience segment, you can leverage that
People searching on Google for a product
success and your growing reputation to
or service you offer will be more interested
add additional segments.
in educational content and the big picture.
If you provide this, you’ve taken the first If you’re struggling with any of the above
steps towards building trust with your steps, there are plenty of companies
target audience, and they will come to that will gladly assist you. If you choose
you for more information. Spend time to work with a marketing company, it’s
to do a thorough SEO (search engine still a great idea to create your content
optimization) analysis and carefully marketing strategy mission statement and
choose your keywords. Your research and share it with them. This produces a more
targeting can really pay off. collaborative approach that will result in
authentic content your target audience will
Example:
find engaging.
Channels Frequented by Target
Audience: Lasso helps dentists create predictable new
Facebook, YouTube, TikTok, patient flow through innovative digital & video
marketing strategies. The TDA Perks Program-
NextDoor, Yelp, Google Reviews
endorsed company’s ROI software gives
practice owners the ability to track where their
Type of Content We’ll Provide: marketing dollars are being spent and verify the
• Website and blog content (SEO effectiveness of the campaigns. Lasso is offering
focus) exclusive pricing to TDA members: Create a
year’s worth of video & photo content (plus much
• Video for website (SEO and social
more) for $850/month with its “Captivate Plan;”
media focus) which includes 15+ videos, 12+ blogs and 20+
• Promotional content (social media photos. Visit www.lassomd.com/tda-perks to
focus) learn more.
DentalPost............................................................ 584
If you or a dental colleague Discount Dental Services, Scott Brown, DDS........ 609
confidential recovery.
Law Offices of Mark Hanna.....................................615
2414 Exposition Blvd., Suite A1 • Austin, Texas 78703 • Phone: 512-477-6200 • Fax: 512-477-1188 • Email: mhanna@markjhanna.com
Not Board Certified by the Texas Board of Legal Specialization
Dallas
May 25, 1948–August 25, 2021
Dr Franklin Eggleston
Good Fellow: 2001 • Life: 2013 submitted by Dr Larry Spradley
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616 Texas Dental Journal | Vol 138 | No. 9 | (214) 616-3222