RICHTER V.

TONACAO

GRADE 12 ABM

PRACTICAL RESEARCH 2

QUARTER 1 – MODULE 2

LESSON 3

WHAT I CAN DO

RICHTER V. TONACAO GRADE 12 ABM OCTOBER 20, 2021

Research topic: Effects of electronic word of mouth on online customers

Research title: Word of Web; It’s Influence to Online Customers

Background of the Study

Social media is one in every of the tools that enable individuals to move with one

another, share and make content through online communities. Nowadays, it cannot deny that it

may use as a selling platform to sell and promote our product and services. Social media like

facebook, youtube, twitter, and Instagram are acknowledged as on-line platforms wherever the

users were ready to sign on with their personal account to speak with the opposite social media.

The fast increase within the quality of social media created the need for the utilization of social

media as elementary tool of industry's promotion and merchandise sales (Solomon et al, 2010).

Social media marketing has made very important role in persuading consumers to buy

online. Seventy percent of consumers are visiting Social Media to get useful information, 49% of

them made the decision to buy certain product and 60% of consumers prefer to share their

information about the products with others online customer (Miller 2010). Consumers started to

be exposed to an excessive amount of advertisements through the advent of mass media. It can

consider a great opportunity for consumers to attain or gain information about a certain products

and services of a company. However, conversely, as results of this increasing quantity of

knowledge creating a choice become more and more difficult. This led customer to exchange

their opinions and experiences between one another which is called word of mouth. (WOM)

(Arndt, 1967).
 WOM is characterized as “any positive or negative message generated by future,

current, or former consumers regarding a product or entity, which is made accessible to a large

number of people and businesses via the Internet.” (Henning-Thurau, Gwinner, Walsh, &

Gremler, 2004, p.39). WOM influences not only consumers’ attitudes, preferences, and

purchase intentions, but also their ultimate decision-making. Although WOM has existed for a

long time, it has gained a new perspective with the advent of the Internet. Previously, WOM

occurred during personal conversations between consumers, but the Internet has provided a

platform for consumers to exchange their opinions and experiences with a larger audience.

These online conversations regarding brands or their products and services have been called

electric word of mouth (eWOM) (Hennig-Thurau et al., 2004). (eWOM) referred as any positive

or negative statement made by potential, actual, or former customers about a product or

company, which is made available to a multitude of people and institutions via the Internet.

(Hennig-Thurau et al 2004)

One type of electronic word-of-mouth is the online consumer reviews which provide

product information and recommendation to customers (Lee et al., 2008). The electronic word of

mouth has the features of wideness in spreading information, fast, huge number of information,

savable, instant to receive, anonymous and transcend space and time (HennigThurau et al.,

2004). According to Goldenberg et al. (2001) a consumer decision-making process is strongly

influenced by eWOM. Similar to this, Chevlier and Mayzlin (2006) stated that the effect of

consumer reviews on books at www.amazon.com and www.barnesandnoble.com found that

eWOM can significantly influence book sales.

Every time someone post a review about the product they purchase, people on social

media will get interested and curious that will lead them to try it as well. Negative opinions and

rants are treated the same way. Forbes stated that 81 percent of customers are affected by

their friends' social media posts when making buying decisions. And according to

GlobalWebIndex, 54% of social media users use social media to research products and 71%

are more likely to purchase products and services based on social media referrals. Moreover,

the same report states that consumers who are influenced by social media are four times more

likely to spend more on purchases. Riegner (2007) pointed out that the growth in internet

accessibility has influenced consumer purchase pattern and behavior around the world. In

addition, numerous studies have reported that find modern consumer prefer to gain product
information from online website like forum before they make a purchase decision. With the help

of the Internet, information is no longer only controlled by news media or large businesses. By

electronic word-of-mouth, everyone can exchange their ideas with millions of Internet users and

affect others' decisions. (Duan, Gu and Whinston, 2008a).

LESSON 4

WHAT’S MORE

Activity 2: The Very Good Questions

Quantitative Research Your Rating Revised Question/

Feasible Clear Significant Ethical
Questions Justification
1. How many Grade-7 This research

students are question is very

enrolled in blended 9 10 8 10 good because it can

learning this School be easily understand

Year? by the participants.

2. Is modular learning
This research
or online learning
question is very
more effective in 9 9 10 10
specific and
Language or
understandable.
Science subjects?
3. Is there a significant Is there a significant

relationship in the relationship between

number of the number of

households and 9 8 9 8 households and

COVID-19 COVID-19 confirmed

confirmed cases in cases in the

a Barangay? barangay?

WHAT I CAN DO
State your Research Questions

Do you buy products online?

Yes

No

How often do you use social media?

Everyday

4-5 days per week

Once or twice a week

Very rare

How often do you use online shopping websites?

More than once a month

Once a month

Very rare

How often do you read online reviews before making the purchase?

Always

Frequently

Sometimes

How long have you been using the Internet?

Less than 1 year

1 to 3 years

4 to 6 years

Instructions:
More than 6 years
Please check the number that indicates your level of influence on purchasing products
online with the following statements.

Very Influential Somewhat Not at all

Influential Influential Influential

4 3 2 1
 Somewhat Influential

Not at all Influential

Product that has a high quality regardless of price.

Very Influential

Influential

Somewhat Influential

Not at all Influential

I purchased the product if __________________________________________________.

RECOMMENDATIONS

Product that has no online recommendations.

Very Influential

Influential

Somewhat Influential

Not at all Influential

Product that is not recommended by other people.

Very Influential

Influential

Somewhat Influential

Not at all Influential

Products recommended by family, peers and friends.

Very Influential

Influential
 Somewhat Influential

Not at all Influential

Products being endorsed or recommended by celebrities.

Very Influential

Influential

Somewhat Influential

Not at all Influential

Products recommended by different social media applications such as Facebook, Instagram,

Shopee and Lazada.

Very Influential

Influential

Somewhat Influential

Not at all Influential

I purchased the product if

________________________________________________________.

LESSON 5

WHAT I NEED TO KNOW

Activity 1. Find and Form the Meaning

Synonyms Formed Meaning

1. Extent
The scope specifies the
2. Range
coverage of your study such
Scope 3. Reach
as variables, population or
4. Span
participant, and timeline.
5. Area
Delimitation 1. Bound The delimitations cite factors
 2. Limit
of your study that are not
3. Control
included or excluded or those
4. Terminate
you will not deal in your study.
5. Demark
WHAT’S NEW

Activity 2. It’s the Scope and Limitation

Components of the Scope and Delimitation

Provide information about students’ knowledge

Topic of the study and perception of genetically modified foods

and their family health practices.

Objective of the study or problems to be Genetically modified foods and their family

addressed health practices.

Time frame in which the study will be
First Semester, School Year 2019-2020
conducted
The locale or area where the study will be
Gusa Regional Science High School – X
conducted
120 Grade 12 Male and Female enrolled in the
Characteristics of the participants of the
First Semester, School Year 2019-2020 of
study
Gusa Regional Science High School – X.
The study also includes the student’s personal

Other parameter information and occupation of their parents

and siblings.

WHAT’S MORE

Activity 3. Reshape the Scope and Delimitation

The main objective of this study is to provide information about the student’s relationship

between socio-demographic background of the family and their health practices. The study also

includes the student’s personal information and occupation of their parents and siblings. This

study is limited to the 60 Grade 11 students and the research lasted for two months. Each of the

respondents is given questionnaire to answer. The students selected came from four different

sections to prevent subjective perceptions.

RICHTER V. TONACAO

GRADE 12 ABM

INTRODUCTION TO THE PHILOSOPHY OF THE HUMAN PERSON

MODULE 3 – QUARTER 1

WHAT I HAVE LEARNED

Activity 3.1.1

AGE Things that I can do Things that I cannot do

 Stay up for long hours
 Could not be left alone
 Sing together
for more than five
0-3  Drawing
minutes
 Walk backyard
 Cannot use sharp
things like knife.
 Playing with toys  Cannot carry things
 Eating by my own with heavy loads.
4-7
hands  Cannot cook
 Watching television  Cannot wash clothes
8-11  I can cook  Cannot drive car

 I can wash the dishes
 I can wash my own
clothes
 Do a groceries run
12-15  Use public transit
 Do my own laundry
 Register to vote
16 up  Apply for a passport
 Buy my own gadgets
WHAT CAN I DO
 Cannot cross the street
alone
 Cannot go to mall
without a person older
than me
 Cannot buy my own
gadgets
 Cannot apply to vote
 Cannot apply for
postal ID
 Cannot drink alcohol
 Cannot smoke
 Cannot take illegal
drugs

Activity 3.1.2

1. Every person has limitations, but that does not exclude them from being overcome. We can
see it as a barrier that is both impossible and possible to overcome. It's okay to have more than
one thing you're not good at as a person; we can't be flawless all of the time, but we can try. That
is why I do not believe in the adage "no one is flawless," because we are God's creations striving
for perfection. As a result, it's only a speck of an issue in our vast universe.

What are your limitations as a person?

 I can't possibly stay awake all day.

 I only have two hands.
 I have a lot of ideas but can't seem to put them into words.

What are the things that you consider difficult or hard to accomplish or believe in?

 People look up to you if you're an intelligent person.

 To quit overthinking,
 I can't help but believe that there isn't a single person who doesn't have a dark side on the
inside.

2. As a person with many desires and goals in life, I believed my strengths to be my passion,
excitement, and tenacity in achieving those dreams and goals. With this, I knew that no matter
what happened or what obstacles arose, I would be able to overcome them because I believe in
myself and have the confidence to accomplish anything and turn my dream into a reality. And,
with my strengths, I can realize my ambitions and live the life I've always desired. I feel that
having a plan and a goal in life is not a bad thing. This indicates we're ready to take on the world
and face the reality of life, which is that we won't be able to reach the top if we don't go through
the pain of rejection and failure.

3. Our limitations and possibilities are influenced by a variety of circumstances. It is claimed that
the mind can achieve whatever it can conceive. When you think about it, the possibilities for
what we can do with our lives are practically endless. However, potential limits such as financial
resources, physical limitations, and environmental factors must all be taken into account. Money,
for example, may not be an issue when trying to invent anything, but it can be after you've
already submitted a patent application.
Financial, physical, or environmental obstacles should not, in any situation, hinder you from
attaining your goals. They may stifle your progress, but they will not prevent you from
succeeding. Keeping yourself motivated while focusing on your goal can assist you in achieving
the numerous opportunities you want.

4. I am a goal-oriented, purpose-driven person. I strive for quality and excellence at all times.
And part of my goal is to keep improving, even if it's just a small bit at a time. And, given how
meticulous I am about my progress, I am confident that in 5 to 10 years, I will have progressed
even further. But how was I able to claim that I'm getting better? So, here are the reasons behind
my statement. I think I'm getting better since I'm learning from everything I do. In any setting, I
make every effort to avoid making the same mistakes I've made previously.

5. Going outside of our comfort zone allows us to go beyond our existing constraints. Believe in
yourself by trying new and challenging activities since it will aid us to go further. Find
alternative things that you enjoy but are hesitant to pursue because of your limitations.

WHAT CAN I DO

Activity 3.2

MY LIMITATIONS PLAN TOWARDS TRANSCENDENCE

1. I’m not physically fit, and I'm not excellent
at heavy lifting since I get fatigued quickly.
2. I’m not the type of person that doesn't talk a
lot, and I have a hard time expressing myself.
3. I am afraid to face my life's problems
because I am terrified of failing.
4. I suffer from a lack of self-awareness. I'm
not sure what my objective is, and I'm still
unsure what I want to do with my life.
5. I am not a well-organized individual.
WHAT I HAVE LEARNED
1. Work and live a healthy lifestyle that includes
daily exercise and consuming nutritious foods.
2. Improve my ability to express myself creatively.
I'll be more confident and socialize with others.
3. To become stronger and more self-assured.
Always keep in mind that it will come in handy
eventually.
4. Realign my priorities and be more objective
about my goals in the future.
5. Begin to separate the items that I require from
those that I do not require.

1. Yes, technological advancements have made information and knowledge more accessible than
ever before, increasing the possibility of transcendence. We'll be able to find the solutions to
many of our questions with just a few clicks on the internet here and there. Communication with
others has gotten easier thanks to the usage of social media, regardless of where they are located
or how far apart they are. Because knowledge is crucial in gaining transcendence, the more
knowledge and insight we have, the more we may argue that we are progressing as individuals.

2. Transcendence is described as an existence or experience that exists or exists beyond the usual
or physical plane, and it has to do with spirituality and enlightenment. This spirituality may assist
individuals in discovering the meaning that will enable them to achieve their potential and move
them towards transcendence.

Many people attain self-transcendence through developing their faith in God, meditating, and
connecting with the natural world around them, while others may achieve it by recognizing a
spiritual system or concept of the soul. Our over-connection to the material world and alienation
from the natural world are the obstacles to transcendence. When we use our five senses to
connect to the natural world around us, such as breathing the air and feeling it fill our lungs,
listening to the birds or the sounds of your surroundings, silencing your mind and just starting to
feel, feeling your feet touching the ground, or your behind being pressed to the chair, we are able
to connect to the natural world around us.
We have the power and the authority to overcome these obstacles. Although it may be too much
for some people, we will need to speak with a professional or a clinician to assist us analyze our
thoughts and provide guidance on how to manage them.

ASSESSMENT

1. B 6. C

2. C 7. A

3. B 8. A

4. B 9. B

5. A 10. A

RICHTER V. TONACAO

GRADE 12 ABM

BUSINESS FINANCE

QUARTER 1 WEEK 4 MODULE 4

PRETEST

I. PAGE 3

1. D

2. D

3. B

4. A

5. A

I. PAGE 5
1. A

2. B

3. A

4. D

5. C

ACTIVITY 1

1. B

2. A

3. C

4. D

5. A

ACTIVITY 2

Year 1 Year 2 Year 3

Sales (in units) 5,000 10,000 15,000
Beginning Inventory 1,500 2,500 4,000
Ending Inventory 3,000 5,000 7,000
Production Budget PHP 6,500 PHP 12,500 PHP 18,000

ADDITIONAL ACTIVITIES

1. Income Statement

2. Forecasting

3. Sales Budget

4. Budget

5. Production Budegt

CHECK YOUR UNDERSTANDING

I.

1. A

2. C

3. A

POSTTEST

I.
 Habakkuk Company

Sales Budget

For the Year Ending December 31, 2020

Sales Budget Quarter

Formula Quarter 1 Quarter 2 Quarter 3 Quarter 4
Forecasted unit
5,500 6,000 7,000 8,000
sales
X Price per unit 10 10 12 12
Total gross sales PHP 55,000 PHP 60,000 PHP 84,000 PHP 96,000

RICHTER V. TONACAO

GRADE 12 ABM

FUNDAMENTALS OF ACCOUNTANCY, BUSINESS AND MANAGEMENT 2

QUARTER 1 (WEEK 2)

MODULE 2

II. PRETEST

1. Temporary

2. Income and Expenses

3. Profit and Loss Statement

4. Expenses

5. Income

6. SCI
7. Comprehensive Income

8. Net Income

9. Net Loss

10. Income Statement

Activity 1

1. Comprehensive Income

2. Single-Step Approach

3. Income

4. Net Loss

5. Revenues

Activity 2

1. TRUE

2. FALSE – A Statement of Comprehensive Income may be presented using a single-step

approach and a multi-step statement.

3. FALSE – Revenue includes sales, service revenue, fees earned, interest revenue, interest
income.

4. TRUE

5. TRUE

Activity 3

1. SERVICE INCOME – PHP 35,000.00

2. COMPREHENSIVE INCOME – PHP 25,000.00

3. EXPENSES – PHP 47,000.00

4. NET INCOME – PHP 20,000.00

5. NET LOSS – PHP -40,000.00

IV. EVALUATION POST-TEST

1.

TONACAO

STATEMENT OF COMPREHENSIVE INCOME

For the period October 31, 2021

Service Revenue PHP 95,000.00

Expenses
Salaries Expense PHP 5,000.00

Transportation Expense PHP 15,000.00

Rent Expense PHP 20,000.00

Utilities Expense PHP 3,000.00 PHP 43,000.00

Net Income PHP 52,000.00

Add Other Comprehensive Income 8,000.00

Total Net Income PHP 60,000.00

2.

TONACAO

STATEMENT OF COMPREHENSIVE INCOME

For the period October 31, 2021

Service Revenue PHP 40,000.00

Expenses

Salaries Expense PHP 25,000.00

Transportation Expense PHP 1,000.00

Rent Expense PHP 10,000.00

Utilities Expense PHP 5,000.00 PHP 41,000.00

Net Loss PHP -1,000.00

RICHTER V. TONACAO

GRADE 12 ABM

FUNDAMENTALS OF ACCOUNTANCY, BUSINESS AND MANAGEMENT 2

QUARTER 1 MODULE 3

II. PRETEST

S L R

I E A O E

N X L G S V

C O M P R E H E N S I V E

O E S N N

M N E U

E S R E

E A

S M U L T I S T E P
IV. DEVELOPMENTAL ACTIVITIES

Activity 1

1. Selling 6. General

2. Selling 7. Selling

3. Selling 8. Selling

4. General 9. Selling

5. General 10. Selling

Activity 2

1. Answer: Company’s General and Administrative Expense - PHP 20,000

2. Beginning Inventory Php 250,000

Net Purchases

Purchases Php 70,000

Add: Freight 15,000 Php 85,000

Cost of goods available for sale Php 335,000

Answer: Cost of goods available for sale - PHP 335,000

3. Net Purchases

Purchases Php 100,000

Less: Purchase returns (20,000)

Purchase discount (10,000) Php 70,000

Answer: Company’s purchases - PHP 70,000

4. Beginning Inventory Php 250,000

Net Purchases Php 85,000 Php 85,000

Cost of goods available for sale Php 335,000

Less: Ending Inventory Php 100,000

Cost of goods sold Php 235,000

Answer: Company’s Ending Inventory – PHP 100,000

5. Net Sales Php 300,000

Gross Profit (Php 175,000)

 Cost of goods sold Php 125,000

Answer: Cost of goods sold – PHP 125,000

V. POST-TEST

Test 1:

1. A

2. C

3. B

4. D

5. A

6. C

7. D

8. B