Scribd
Upload
971 views1 page

Activity 4: Additional Activity

The document lists five products advertised on television, including Nescafe, Eastwest Bank, Sunsilk, Pride, and Skyflakes. Each product is evaluated based on its Unique Selling Proposition (USP), Value Proposition (VP), method of segmentation, customer requirements, and target customers, with all products targeting a broad audience. The evaluation highlights psychological and behavioral segmentation methods used in the advertising strategies.

Uploaded by

Cristine Joy Oliveros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
971 views1 page

Activity 4: Additional Activity

The document lists five products advertised on television, including Nescafe, Eastwest Bank, Sunsilk, Pride, and Skyflakes. Each product is evaluated based on its Unique Selling Proposition (USP), Value Proposition (VP), method of segmentation, customer requirements, and target customers, with all products targeting a broad audience. The evaluation highlights psychological and behavioral segmentation methods used in the advertising strategies.

Uploaded by

Cristine Joy Oliveros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Activity 4: Additional Activity

Give at least 5 products being advertised or promoted on television. Evaluate each one
according to its USP, VP, method of segmentation used, customer requirements, and who are target
customers.

Product Name USP VP Method of Customer Target


Segmentation Requirements Customers
Ex. Jollibee Langhap Sarap Filipino Taste Psychological Service & Output All people
Burger
1. Nescafe Babangon tayo Coffee Psychological Output All people

[Link] Your dream our Bank Behavioral Service All people


Bank focus

3. Sunsilk Lahat possible Shampoo Psychological Output All people

4. Pride Mas puti ito Powder Psychological Output All people


detergent and
soap

[Link] Baon sa bulsa, Biscuit Psychological Output All people


handa ang
sikmura

You might also like