Entrepreneurship 7/7/2023

ACTIVITY #1
COMPLETE ME. Complete the table below by supplying it with products that you consider similar. Write
the product and not the brand in their respective columns. Then describe and differentiate its
characteristics and uses.

No. Primary Product Substitute Product

(Product name)
Ex. Butter - expensive price used as bread
spread.
1. Olive Oil - expensive price, used for
cooking and ingredients for food, it is
healthy and contains monounsaturated
fats that can improve the blood profile of
blood cholesterol.
2. Apple Cider Vinegar - expensive price,
used for cooking, cleaning, and to lower
blood sugar levels of a person.
3. Fresh Milk - expensive price, used as an
ingredient or for drinking consumption. It
needs to be stored on a freezer to prolong
life span and not spoil.
4. Mineral Water - expensive drinking
water.
5. Deodorant - expensive price, used to
minimize the odor on the underarms.
(Product name)
Margarine – lesser price also used as bread
spread.
Palm Oil - lesser price, also used only for
cooking and contains saturated fats than can
raise a person's cholesterol.
White Vinegar - lesser price, also used for
cooking and cleaning.
Powdered Milk - lesser price, also
used for ingredient or for drinking. It doesn't
need to be in a cold environment and has a
long shelf life.
Purified Water - cheaper drinking water.
Tawas Powder or 'Alum Powder - lesser price,
also used to minimize the odor on the
underarms.

ACTIVITY #2
Give at least 5 products being advertised or promoted on television. Evaluate each one according to its
USP, VP and method of segmentation used, customer requirements, and who are the customers.

Product USP VP Method of Customer Target

Name Segmentation Requirement Customers
s
Ex. Jollibee Langhap Sarap Filipino taste Psychological Service & All people
burger Output
1. KFC Finger Licking Good Filipino taste Psychological Service and All poeple
chicken joy Output

2. Mang "Unli Rice" Ihaw sarap Demographic Service and All

inasal Chicken Output poeople

3. Rebisco "May pasobra dahil Delicious psychological Output All people

special ka" crackers

4. Nescafe "Babangon tayo, It all starts Geographic, Output All people

susulong tayo" with Nescafe Demographic,
Psychological

5. Biogesic "Biogesic Effective, Trusted quality Psychological Output All people

Maingat health care
magpagaling"

Jean Hycinth B. Torrerit

G12 – Benedict, STEM