Facilitator’s Guidebook

Intel Youth Enterprise

Ideation Camp
Intel Youth Enterprise Ideation Camp

Facilitator’s Guidebook

Introduction ............................................................................................................................... 3
Ideation Camp Description ......................................................................................................... 4
Learning ................................................................................................................................................. 5
Structure ........................................................................................................................................ 5
Camp Stages .................................................................................................................................. 6
Agenda ........................................................................................................................................... 7
Your role as a facilitator ......................................................................................................... 8
Tips and tricks ........................................................................................................................... 8
Prepare to Run an Ideation Camp ....................................................................................... 9
Camp Components: ......................................................................................................................... 10
Team Creation................................................................................................................................... 11
Organisation and Logistical details to be able to run a camp ................................ 12
Prerequisites ..................................................................................................................................... 12
Case Study........................................................................................................................................... 12
Facilities .............................................................................................................................................. 13
Work areas ......................................................................................................................................... 13
Materials for Making Prototypes (Prototype shop) ............................................................ 13
Printing Templates and Other Materials ................................................................................ 14

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Intel Youth Enterprise Ideation Camp

Introduction

Welcome facilitators and thank you for

taking the first steps in understanding this
process and the various supporting
resources which we have on offer to help
you in facilitating this ideation camp!

Through this camp you will play a part in

helping many young people to develop
21st century skills in the arts of ideation
and innovation, which may provide a
wealth of opportunities for them in the
future and right now…

The Intel Youth Enterprise Ideation Camp is a two-day experience for future
entrepreneurs and innovators. The program is designed to train the participants in the
art of social entrepreneurship and user-driven innovation.

To put your mind at ease...

The good news is that you are not expected be ideation subject matter experts, your
role will be to facilitate this camp, to help introduce each of the 6 stages. You are
expected to mainly keep the participants excited, motivated, to maintain an element of
fun, to time keep and to ensure that participants are producing intelligible outputs.

The Ideation Camp simulates the innovator’s journey – all the way from problem
identification to business pitch. The participants compete in teams to; identify and
select a specific social challenge -> do research to find and screen relevant technologies
-> generate ideas and conceptualize a brilliant solution -> use visual communication and
prototyping to pitch the idea to a professional jury.

During the camp, the participants will improve their creative capacity and find
inspiration for future ventures. The participants learn to how identify problems, to look
at these problems as opportunities, and gain the confidence to become the innovators
of tomorrow.

The program is developed in collaboration between Intel and SPUTNiK5. The model has
been thoroughly tested by participants in +6 different countries and approved by
leading professors in the field of entrepreneurship and innovation.

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Intel Youth Enterprise Ideation Camp

Ideation Camp Description

During the Ideation Camp you will learn to understand the mindset of an entrepreneur
and get a hands-on experience with the innovation process. The complex literature on
entrepreneurship and innovation has been carefully condensed into an interactive
curriculum that lets you be in charge of your own learning. By the end of the Ideation
Camp your team will have found an innovative solution to a social problem and created
a tangible prototype of the idea.

• This transformational educational model is designed to help young

people experience and develop skills to increase the relevance, scale and
impact of their ideas.
• The program is designed to train participants in the art of ideation,
entrepreneurship and customer driven innovation. Through this
immersive learning experience participants will improve their creative
capacity, find inspiration, learn how to identify problems and build ideas
into tangible concepts, prototypes and ventures that can be brought
forward.
• Participants learn and create on real life problems and will be challenged
to come up with real life implementable solutions.
• This curriculum has been designed based on best in class theory and
literature related to innovation and ideation. It has been condensed into
an interactive hands-on practical experience where the participants are in
charge of their own learning. This is a 2 Ideation day camp which focuses
participants on solving real world challenges and facing tangible
entrepreneurial opportunities, while learning fundamental innovative
thinking processes and skills.
• We believe these ideation and innovation skills will be vital for young
people to possess as they face into ever more uncertain futures…
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Intel Youth Enterprise Ideation Camp

Learning
The need for entrepreneurs is continuously growing as competition gets tougher and
the world becomes increasingly globalized. Whether you are starting your own company
or innovating within an existing company, having an entrepreneurial mindset is the key
to success. The goal of the Ideation Camp is to train your creative mindset and inspire
you to become a great entrepreneur.

The program has the following focus areas:

• Identify business opportunities where other people see problems
• Understand social challenges and analyze the context
• Screen new technologies and quickly understand how they can be
applied to solve a problem
• Use creative tools and techniques to generate great ideas
• Build new innovative business models
• Make rapid prototypes and use visual communication to create a great
presentation of the idea.

Structure
We would encourage you to go through the Camp process ahead of time so that you are
familiar with the flow and structure.
Click the start button to simulate the camp flow from introductions through the camps 6
stages. We would encourage you do to this now or certainly ahead of the camp itself so
that you are comfortable with the process and structure.

Feel free to change the agenda, we are happy with the time split across the various
stages but the camp is flexible to move around with your constraints and needs. We
would not recommend changing the order or flow of the stages.

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Intel Youth Enterprise Ideation Camp

During the program you will go through the Six stages: UNDERSTAND, USER, TECH,
IDEATE, PITCH and CONTINUE. Here you can see an overview of the structure as well as
a short description of each of the four stages.

Camp Stages

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Intel Youth Enterprise Ideation Camp

Agenda
Below is a detailed outline of the Ideation Camp agenda.

Day 1 begins with an inspirational pep talk about entrepreneurship and social
innovation, shortly afterwards you create the teams based on the students’ skills and
entrepreneurial personality types. After a teambuilding exercise and a short break, you
can introduce the challenge and the teamwork begins. The first stages focus on the
problem gives the students a good understanding of the user case. When the problem
statement is clear they will hear a talk about the latest tech trends and finally they can
start generating new ideas in the ideation stage.

Day 2 focuses on stage 4+5. In the morning the students will finalize the ideation
process and start preparing on their business pitch. They will create a cool prototype of
their idea, and finally present the solution to the jury.

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Intel Youth Enterprise Ideation Camp

Your role as a facilitator

The good news is that you are not expected be ideation subject matter experts, your
role will be to facilitate this camp, to help introduce each of the 6 stages. You are
expected to mainly keep the participants excited, motivated, to maintain an element of
fun, to time keep and to ensure that participants are producing intelligible outputs.

To support the facilitator we have created an “Innovator’s Guidebook” that guides the
participants through the process. After the introduction to each stage the participants
will use the guidelines from the book to drive the process. We recommend that you
become familiar with the process by reading the Innovator’s guidebook a few times
before the camp.

Tips and tricks

 Try to run the Camp with a diverse pool of participants. Ideally the participants
should have different backgrounds and interests e.g. business students and
engineering students.
 Find an inspiring venue and create a stimulating environment for the camp.
 Be energetic, positive and helpful during the whole camp – your attitude strongly
affects the participants’ energy and willingness to work hard.
 Tell the participants what is going to happen and why they have been invited
 Focus on “Why” and “How” we do it.
 “Break the ice” (with Energizers)
 Manage time
 Intervene if the discussion starts to fragment
 Identify and intervene in dysfunctional behaviour
 Prevent dominance and include everyone
 Summarize discussions and conversations
 Bring closure each section with an end result or action and a completed template

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Intel Youth Enterprise Ideation Camp

Prepare to Run an Ideation Camp

We have made available several videos which, when you press play will essentially
introduce directly to the participants each main stage of the camp, removing the burden
of introductions from you. These videos are in a similar format to this instructional
piece.

Playing these videos allows us to help you position each distinct section and articulate
the objectives, stages, sub tasks and desired outputs from each of the camps sections.
After each video we have a few bullet points reinforcing the objectives of that stage, you
may choose to recap and summarise these bullet points and objectives for the
participants.

One of your biggest tasks is to keep the camp broadly on its TIME SCHEDULE.

Try to:
•Continually focus on and attend to the teams
•Be comfortable with ambiguity and information overload
•Process misperceptions and emotional reactions
•Focus exclusively on process rather than content
•Help the teams develop so they can ultimately work without you

Most of all:
•Have and encourage fun!
•Keep teams motivated and positive
•Ask questions (e.g. would you invest your own money in this idea?)
•Help teams focus on real implementable solutions to real problems
•It’s not about you, your job is to keep the camp on track

This is a wonderful and exciting experience for both facilitators and participants where
everyone learns and benefits from these new interactive problem based learning’s.
Enjoy the journey, keep smiling and have fun.

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Intel Youth Enterprise Ideation Camp

Camp Components:
Templates.
Each main section has one or more templates related to the tasks the teams will
be working on, these templates will help teams focus on the key elements of
each stage and are important to complete to achieve success. Try to ensure
teams are filling out templates ahead of the close of each stage.

Buddy teams.
All teams will be assigned a buddy team, as discussed in the group creation
module, after each stage teams will present their findings to their buddy team,
they should be given exactly 5 minutes to present before switching. Try to
ensure buddy teams provide valuable feedback and constructive positive inputs
as opposed to criticism or negative comments. The concept is for teams to help
each other develop their ideas and sharpen their problem statement. It would be
a good idea to have a stop watch to time these types of exercises.

Energisers.
We use energizers to maintain a high level of energy. One such energiser you can
use is, pair off individuals and pick a theme ask them to think of words related to
that theme. For example ‘food’; each participants thinks of an associated food
item, they take turns back and forth, if they take longer than 1 second to think of
something they shout out with hands in the air “yes I made a mistake!” you may
choose to use this and other energisers if you feel the energy level of the group
is getting low at any point during the camp.

Judging/Voting.
At the end of the camp a judging panel is needed to determine the overall camp
winner. We have provided below a sample set of judging criteria. Each team
should present for 3 minutes a condensed view of their proposed solution. With
2 minutes allowed for panel questions. You should try to arrange at least two
judges to be presented to, seated at a table in front of the presenting teams at
the time allocated in the agenda at the end of day 2.

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Intel Youth Enterprise Ideation Camp

Team Creation
The most chaotic part of the camp experience is likely to be the team creation process.
People very rarely accomplish success by themselves so as an innovator you also have to
be a good team player. In any good team there has to be good combination of different
skillset.
•We start by getting participants into well balanced diverse teams
•Ask participants to identify themselves as one of these ‘types’
◦Business/Detail Orientated
◦Design/Visual Orientated
◦Engineer/Date/Process Orientated
•Group each profile together and then count/split out into even teams
•There will never be an even mix so smooth out as you see fit
•Give each team a number, encourage team name creation later
•Try to avoid friends clumping together, we want diverse and new interactions
That’s it you now have your teams for the camp!

Running an ideation your first camp maybe a daunting experience but with some
preparation and some faith we are confident you will be able to harness this valuable
resource to positive effect.

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Intel Youth Enterprise Ideation Camp

Organisation and Logistical details to be able

to run a camp
Prerequisites
•The following are a checklist of prerequisities required to be able to organise
and run a camp
•Invite participants and promote the Ideation Camp, share the case study
(challenge) with participants
•Choose or create the Case Study which will be to focus of the camp
•Set a date and give the start/end times to participants
•Arrange the venue, a presentation area and enough space for teams to work
independently is ideal
•Invite guest speaker (local successful entrepreneur who can give a ½ hour
inspirational pep-talk in the morning on day 1)
•Invite members for the jury (3-4 people, ideally with background as VCs or
experienced entrepreneur), at least one independent person would be required
to help with the judging/scoring
•Set-up of work area for participating teams (tables and chairs in a circular
format)
•Get the various materials needed for participants to build prototypes
(Prototype Shop)
•Print the templates and case studies
The following guide is meant as a checklist for the venue hosting an Ideation
Camp. The guide should be read thoroughly to ensure that the right facilities and
materials are available during the Camp.

Case Study
Choose a case study from our Case study section for your Ideation Camp. This
will form the focus of the camp it will be the challenge the participants will
attempt to solve. It would be ideal if you have connections to help teams evolve
those ideas after the camp concludes. A case study may be a problem or an
opportunity which provides the inspiration for innovative, fresh solutions and
ventures. Our aim is to get real solutions to real challenges.

You may also feel free to create your own case study, please try and provide as
much background data and statistics as possible. Helping participants to get to
an understanding of key issues and focus areas is very important.

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Intel Youth Enterprise Ideation Camp

Facilities
The following facilities if provided will enhance the camp experience:
•An open venue with lots of space for the teams to move around in and be
creative
•A different venue than one the participants are used to, to encourage fresh
thinking (e.g. use a canteen or library instead of a typical classroom if possible)
•A/V equipment, microphone and seating for all participants (for presentations)
•Work area for all participating teams (refer to ‘Work area’ below)
•Internet access for all participants (with hotspot name, usernames/password),
participants are encouraged to use smartphones and PCs to access the internet
during the camp
•At least one or two laptops/netbooks per team (let the participants bring their
own)
•Access to a printer (recommended but not crucial)

Work areas
Each team should be assigned a work area with a table and chairs. Beside each work
area if possible you may provide a whiteboard or pin-up board. These areas can be in
the same location as the presentation areas. On the table in each work area the
following materials should be available:

•Post-it notes (6 blocks in different colours)

•Free standing poster size easel (optional)
•Pencils or pens (6-8)

Materials for Making Prototypes (Prototype shop)

The prototype shop can be either a table located beside the work areas, or an entirely
separate location (classroom, workshop, etc.) The intention is that these materials will
help participants build physical prototypes (charts/models etc..) to better express their
ideas/concepts during the Pitch stage.
The following list is only to be seen as a guideline - feel free to add other materials you
might find relevant.

 Cardboard (2-3 sheets for each  Coloured pens

group)  Modelling clay
 Tape  Toothpicks
 Scissors (one pair for each group)  Tin foil
 Glue  Lego
 Paper in different colours  Play dough
 String

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Printing Templates and Other Materials
Each of the main stages has at least one template associated with it which we would like
the participants to fill out during each stage of the camp.

You’ll need to calculate the number of teams you will have and print a copy of each
template for each team, plus a few spares. It’s best if you can use a colour print but not
essential. If you can have this printing done before the first day of the camp it will ease
the pressure on you!

You may also wish to print out the following for participants (documents can be found
on the ‘CAMP Materials’ page of the web site):

•The Case Study for the camp

•The program overview (As background for participants)
•Any other background data related to the case study
•Free Internet access details: Hotspot name, usernames and passwords
•Edited Agenda or sample agenda
•Any other resource you think might be appropriate from the ‘Camp Materials’
page

Running an ideation your first camp may be a daunting experience but

with some preparation and some faith we are confident you will be able
to harness this valuable resource to positive effect.

The very best of luck and thank you!