Đề bài: Watch the video & apply the Design Thinking Process to analyze the video.

Step 1: Interview
The story behind “The iron fish”:
- Born out of doctoral research from a Canadian university, the product went through
many iterations before being finalized as a 'Fish'.
- Why a fish? Because our journey began in Cambodia, where the symbol of Fish is
considered lucky. After testing many different shapes of iron ingots, the fish shape is
what was most well-received by the communities.
- Thus, the Lucky Iron Fish was born with the message that Iron is an essential
nutrient during pregnancy and early childhood.

Step 2: Dig Deeper

Why do we need Lucky Iron Fish?
- Extreme cases of iron deficiency can be fatal, and are usually treated with blood
transfusions. If left untreated, iron deficiency can make people more susceptible to
illness and infection.
- Though everyone is susceptible to developing iron deficiency or anemia at different
times in their lives, particular groups of people are more at risk than others.
- Per USDA and Health Canada, your recommended iron levels depend on your age
& gender. Your iron requirements also depend on the type of lifestyle you lead.
For example, the iron requirement for vegans/ vegetarians is 1.8 times higher. Daily
recommended iron intake is also higher for high performing athletes.
- Iron is an essential nutrient during pregnancy and early childhood.
- The Lucky Iron Fish releases 6-8mg of natural, easily absorbable iron per use.

Step 3: Capture findings

1. Clinical findings
- The Lucky Iron Fish and the Lucky Iron Leaf are simple health innovations designed
to help treat and prevent iron deficiency and iron deficiency anemia.
Studies have been carried out on infants (aged 1-5 years); school-aged children
(aged 5-7 years); women of reproductive age (aged 18-55 years); and HIV-positive
patients [men and women] (aged 15-35 years).
- Regular use of the Fish or Leaf results in an improvement in iron status compared to
controls. Hemoglobin is a protein in your red blood cells that carries oxygen to your
body's organs and tissues and transports carbon dioxide from your organs and
tissues back to your lungs. If a hemoglobin test reveals that your hemoglobin level is
lower than normal, it means you have a low red blood cell count and may be iron
deficient or anemic. The biomarker for iron levels in the body is the hemoglobin
content in your blood. The improvement in iron status results in a decrease in iron
deficiency and iron deficiency anemia. Adults also report fewer headaches, have
more energy, fewer periods of dizziness and fainting; improved hair and nail quality
and less yellow skin. Children perform better in cognitive tests and their parents and
teachers report that they are more attentive and have the ability to concentrate on
tasks for longer.
- There are no negative side-effects reported when using the Fish or Leaf and they are
compatible with antiretroviral or parasite treatments.
 - Because the level of iron released from Fish/Leaf is similar to the levels seen in
fortification of food staples like flour or rice, the product is safe to use alone or in
combination with other iron-enriching products.
- It is important to remember that the Fish/Leaf is only helpful if it is used according to
the manufacturer’s instructions.
- The Fish or Leaf only reduces anemia if users are suffering from iron deficiency and
iron deficiency anemia. This is why one trial in Cambodia did not work because it
transpired that the vast majority of the participants were not suffering from iron
deficiency anemia, but anemia caused by a genetic condition.

2. Social impacts
- Children under 5 require iron for cognitive development. Lack of iron can impede
their development and already puts them at a disadvantage when it comes to their
future earning potential.
- For women, iron deficiency is an underlying factor in 40% of maternal deaths, both
directly and indirectly.
- In other cases, iron deficiency causes fatigue, fainting, headaches and hair to fall out.
- In low & middle income countries, a woman who is iron deficient can earn up to 20%
less than a woman who is not.
- Increased iron results in increase in energy levels as well as improved concentration.
- This in turn allows for better performance in school as well as work, and in higher
household incomes.

Step 4: Take a stand with a point-of-view

Lucky Iron Fish is designed to simply be dropped in boiling water or liquid based meals for
10 minutes to release a significant portion of your daily recommended iron. It's as easy as 1-
2-3-4.