BUSINESS PROPOSAL

Subject: Business Communication

Lecturer: Phung Phuong Linh
Group: 07
Members:
1. Nguyễn Tường Quang BABAWE19085
2. Nguyễn Minh Thùy BABAWE19014
3. Đoàn Thanh Tùng BAFNIU19213
4. Nguyễn Quốc Khánh BABAWE19178
5. Đoàn Quốc Tiến BABAWE19097
 I. About our project:
1. What is the context of the project?

Bonsai have long been known for the effect of decorating workspaces. However, the influence of
bonsai is not limited to decoration; it also has a number of surprising impacts that you may not
be aware of, such as the following:

• Bonsai purifies the air by sucking up small dust particles and bringing in fresh air.
• Bonsai has the impact of making people's moods more pleasant and comfortable. Trees
assist in the care and protection of our eyes. After a long day at work, take 5-10 minutes to
care for yourself. Looking at potted plants helps to relieve tension, creates a pleasant mood,
and your eyes are also refreshed and cared for.
• Placing a bonsai on your desk will also assist you attract good fortune, smooth work, and
easy advancement. You may select a good tree for your age based on your age.
• Bonsai may also absorb radiation released by electrical equipment such as laptops, phones,
and other similar gadgets, which can harm your skin and health.
• To safeguard your health, you can place a pot near your computer. Cactus, betel nut, tiger
tongue, spider plant, aloe vera, narcissus, succulent plant, and other plants have this
specific power. Some plants, such as five houseplants, rosemary, mint, pine, and others,
are both edible and pest repellent.
2. Demand of customers: New ideas

Young and modern homeowners show a break in decorating the living room with potted plants
and plants on the wall for a wonderfully beautiful living room space with the unique wall hanging
plants: The breakthrough in the design of bonsai is the transformation of traditional potted plants,
into sets of pictures, or potted plants on the wall, ... fancy, bringing excitement to the homeowner.
Wooden frames, ceramic pots, porcelain pots, plastic pots, ropes, ... are rustic materials, so they
are often combined to create a decorative style of bonsai with natural beauty.

Ornamental plants to decorate the living room balcony:

The wall hanging potted plants, optimize the spacious balcony space for the coffee table and chairs.
But maximizing the height of the wall allows you to grow a lot of different sized plants. Besides,
the decorative potted shelf for the balcony space is colorful and fresh with the idea of planting
trees for the balconies of small apartments, also contributing to bringing an airy atmosphere to the
narrow house.

• Objectives:
With the hope to bring good service quality to customers not only in terms of aesthetics
but also to strengthen the customer's spirit after a long tiring day. We also hope to make
homeowners understand the importance of indoor plants, bringing the core value of a new
way of looking at this type.

II. Operation:
1. Preparing for opening the office:
First, we started to build the company by building an office to facilitate the exchange and
development of ideas for our products. Through a market survey on prices and depending on the
suitable import places, which are near to the company to minimize the extra costs. We decided to
choose Hoa Sen stationery with the address at “Gỗ trang trí” - 86 Nguyễn Thái Sơn, Ward 3,
District Go Vap, Ho Chi Minh City, and the distance is just 10km, nearly 20 minutes to arrive.
This is the place to pick up the goods and arrange for the office.
• After discussing and agreeing on prices for things to buy for the office with the shop owner,
we also bought ourselves necessary items such as meeting tables, single desks and chairs,
plastic chairs at an affordable price. Because it is a large store, they had support for shipping
to our company.
• For technology devices that support management, exchange and planning for the company
such as desktop computers, desktop phones, printers, we import goods from Quang Minh
electric supermarket - 181/7, 3/2 Road, District 10 and transport them to the company by
our own vehicle.
• And for other office necessities such as ballpoint pens, file covers, adhesive tapes, etc., we
buy directly at Hoa Sen stationery store - 160/78 Phan Huy Ich, Ward 12 , Go Vap District,
HCMC. With a long-term pickup contract and proactively deliver to the office and pay at
the end of each quarter.
• The remaining things such as shelves, wardrobes, secondary equipment such as air
conditioners, fans, lights and tools to clean the office are provided by the landlord when
renting the office.
 2. Preparing for store:
We chose our store at 4/2 Phan Ke Binh, Da Kao Ward, District 1, Ho Chi Minh City. First, this
coworking space helps us save space rental costs because below the building is a coffee shop.
This location brings our store many benefits in terms of product development as well as the
brand. With the advantage of being located in District 1, we can confidently attract a large
number of visitors not only in the country but also abroad. Our products and services are always
aimed at young and nature-loving customers. In addition, inside the store, we have a green and
quiet space to help customers have the most relaxing experience with the coffee service below
the store. Secondly, our store is also a place for customers such as office workers, students,
students, foreign tourists, ... can come to work, study or date. Although our store is located in an
alley, with today's modern technology and the quality of our products, people can easily come to
experience and buy our products. Lastly, although the front of our store has a bit of a narrow
space and can't accommodate many vehicles for customers to earn, with the services and
products we bring to customers, we are confident that we can retain customers. After, feel all the
services as well as the variety of products we bring to customers.

Store is an important element for people who work there and for the customer too. So it needs to
be convenient and lovely. We have listed out the stuff we need to buy and do some research on the
internet. We decided to get it on shopee for a small price with high quality. Equipment to take care
of the tree: Mini shovel, Watering-spray, Hose, Cutter, Shelf for plant, Fertilizer, Soil, Coconut
fiber.
 Items for store Cost Quantity Total

1 Mini shovel 11.500 đ 3 34.500 đ

2 Styrofoam box 21.000 đ 200 4.200.000 đ

2 Watering-sray 15.000 đ 2 30.000 đ

3 Hose 7.000 đ 10 70.000 đ

4 Cutter 23.000 đ 1 23.000 đ

5 Shelve for plant 10.000 đ 25 250.0

3. Preparing for trees:

The product is the core of the store, we need it to be high quality but with an acceptable price. We
looked at many places and asked acquaintances about where to buy trees. We found out that Vuon
Cay Viet, a well-known garden, sold trees for a small price. It is located at 20 Lê Lâm, Phú Thạnh,
Tân Phú, Hồ Chí Minh. We chose this store because it already has its own reputation for selling
trees in good condition and that is also what we want for our store, high quality products. We
contacted the owner of Vuoncayviet and asked him out for a drink to discuss more about our
business. At first it was not very positive for us because the price is too high and hard to get back
any money, but we had come to an agreement that if we buy over 1000 trees they can help us with
a better price. We see an opportunity in this situation so we try to set up a long-term business plan
and ask them whether they are interested in a long-term business. We successfully lowered their
price by promising a long-term corporation and buying over 1000 trees. After reaching an
agreement, they said they will help us 70% of the shipping from the garden to store so we only
pay around 2 million VND. The trees will be shipped when we need them by truck.
Our purchasing order include:Flowered silk cloth, Polka, Parlor palm, Rubber plant, PEPEROMIA
RED LUNA, Rosemary, Cactus, Succulent, Tillandsia, Snowbush, snake plant, sen dolla bonsai,
venus flytrap, Sibonsai, Earth Star, Crown-of-thorns, Heteropanax fragrans, Aroid Palm,
Flowering Quince, Orchid, Mini Phalaenopsis, Sanseviera canaliculata. We bought 50 trees for
each kind of them so we can be diversified about our products. This helps us satisfy customer
demand.

❖ PLANTS PACKING PROCESS AND HOW TO SHIP GOODS AROUND HO CHI

MINH CITY:
The packaging process will be done carefully to best protect the green of the tree. When ordering
a shipping service, your products will be guaranteed not to collide and provide adequate heat and
air for the plants, with a well-ventilated shipping container and separated by floors to allow the
plants to grow. do not touch each other. All will be packed with paperboard and put into a carton
box with perforated holes to facilitate the plant's metabolism. In addition, before carrying out the
transportation process, the shop side also provided water for the plants, avoiding the lack of water
in the hot weather.
According to the personnel assignment, we have recruited 2 shippers to deliver the goods to the
guest house at their request. In addition, when customers place an order for the purpose of gifting,
the shop will carefully wrap the gift with attractive and attractive decor in accordance with the
meaning that the customer wants to send to the recipient. The decor price is only 150 thousand
Vietnam dong.

There will be a special offer that customers will experience at TINY PLANT, which is free
shipping with any type of order when ordering via hotline, facebook, ... within the inner city of Ho
Chi Minh City. Including some neighboring provinces such as Bien Hoa, Binh Duong. With the
number of 2 shippers operating in a day, TINY PLANT is committed to providing customers with
the service "Place immediately, receive in person" with a small amount within 24 hours. In
particular, understanding the needs and psychology of customers, TINY PLANT also deploys a
fast delivery service within 5 hours for those who are in an urgent need of goods for important
occasions. important. We make sure to do all the decoration, storage, packing for you and make a
way of shipping to give you the best experience of TINY PLANT.

❖ PLANT PACKING PROCESS AND HOW TO SHIP GOODS TO THE

PROVINCE:

For bonsai pots and ornamental accessories, TINY PLANT can be packed and shipped to the
customers easily by post without you having to worry at all.
For ornamental plants, succulents, cactus (not planted on miniatures),TINY PLANT will be
wrapped in soft paper, nylon and then placed in foam boxes (bins) as carefully as possible. After
that, the goods will be sent through the shipping unit or passenger car at customer's request.
Due to the particularity of ornamental plants, no two trees will be the same, so whenever a
customer places an order for a product of TINY PLANT, we will take a photo of the tree that is
available at the time of inquiry and send it to us. customers through Zalo, Facebook... to make
selections and purchase decisions.Soil, sand, gravel, etc. will be packed separately for customers
if they need it (note: it will increase weight and lead to increased transportation costs if customers
choose to transfer by post and transfer by bus).

The store will use a layer of newspaper wrapped around the product. When wrapping around the
tree we will try not to squeeze the leaves too tightly, leading to leaf breakage. Then TINY PLANT
will pack more layers of soft paper (or newspaper) and carefully wrap the tape to ensure that the
tree is not pushed or broken during transportation. After carefully wrapping the tree, Cay Xinh will
put it in a paper box or a foam box depending on the customer's request. The box must be strong
enough to limit deformation during transportation. The box model we choose for shipping is the
product taken from Vietbox: https://vietbox.vn/thung-carton/

Note: Some samples of plants grown in pots and finished miniatures will be shipped to the
province by the company, but will advise you to choose to ship goods via passenger car to ensure
that the product is not damaged. During the transportation process, we will add more decorative
soil, sand, and gravel so that if the bucket is out of place, you can easily correct it.

4. Paying method:
Customers can receive goods and pay money or transfer directly to TINY PLANT via the
following account numbers:

Account holder: Nguyễn Minh Thùy

1. Techcombank: Gia Dinh branch, HCMC: 19036557914019
2. VPbank: Thu Duc branch, HCMC: 196997075
3. Momo, zalo pay, viettel pay, air pay: 0354094188

❖ Payment terms:
For ornamental plants, succulents, cactus, TINY PLAY will receive money before delivering
products to customers to ensure that customers will receive the goods. Because of tree products, if
the customer does not receive the goods to return, the rate of tree damage is 99% because the
carrier usually returns very slowly (usually 7-10 days). Particularly for ornamental pots and
decorative accessories, customers can receive goods and pay for the shipping unit. They only need
to put a small amount back to be responsible for receiving the goods.

When shipping goods through the garage, customers must deposit 100% of the goods before TINY
PLANT sends the products because they cannot ask the garage to collect the money. Currently,
TINY PLANT has worked with the shipping unit and will receive COD shipping nationwide with
all products if customers request it. Note: For orders > 300k, customers need to deposit 20% of the
order value by bank transfer or send a phone card code to confirm to receive the goods. Then we
will ship the goods and they will pay the remaining amount to the carrier.

5. Shipping:
There are 2 ways to send goods to the province: post office and transport by passenger car:
❖ Shipping via Viettel Post:
If customers choose to ship by post, TINY PLANT will send express delivery via Viettel Post so
that the tree can arrive as soon as possible. This way of shipping can ship goods nationwide, and
can send goods to the district, commune, ward where the customer lives. The time of receipt of
goods is decided by the carrier. If on time, customers will receive goods from 2-3 days for people
in big cities, but for people in districts and communes, it can take up to 5-6 days. And the fee is
searched depending on the weight of goods at: https://viettelpost.com.vn/tra-cuoc-va-thoi-gian-
van-chuyen/
❖ Shipping via passenger car:
If the customer chooses to transport by passenger car, TINY PLANT will pack and note the
perishable plants in the garage so that they can prioritize your queue as best as possible. This type
of shipping is very fast, customers can receive the plants within the same day (for the North,
Central) and 2 days if they are too far from the store, the shipping cost is also cheaper than by post
( customers will only lose 30k ship from the store to the passenger car station and a small amount
from the passenger car to the customer's place.(Note: if you order >500k, you will get free shipping
from the store to the station).

III. Financial Plan:

1. Initial Investment:
2. Expected Return:

3. Expected Expense:
 4. Salary and Wages:

IV. Human Resource:

1. Chief of Executive Officer:
The task of a CEO is to build and be responsible for planning and specific direction for the
company, to implement the vision and mission of the company. Directing and operating projects,
implementing plans suitable for the development of the company. Responsible for the profit and
growth of the company. Ensure the company can achieve short-term and long-term profits.
Improve the company's culture, develop and promote the company's image and brand. Organize
and still operate the human resources apparatus, bringing high efficiency and profit to the
company. The most important thing is to represent the company to negotiate and decide to sign a
commercial contract for the company. Besides, the CEO is also responsible for approving issues
such as finance (revenue/expenditure, control, budget, and company norms, ..), employee
evaluation and reward, recruitment, development projects, product diversification, distribution,
and marketing of products to channels in the market.

Requirement:
• Good communication skill
• Relationship building skills
• Enhance organizational stability through appropriate risk management.
• Use critical thinking to solve problems effectively
• Apply modern theories of leadership, management, and negotiation to real-world
business challenges.
• Master of Business Administration
• Good risk management through data and statistical systems.
• At least 5 years of experience.

2. Chief of Sales and Marketing Officer:

Leading and managing all activities in the sales department, including account management
(Facebook, Instagram, Twitter, Pages, Blogs,..), customer support and advertising, marketing
strategy and pricing suitable for each customer. Conducting market research on competitor
products and design and implementing the company's marketing plan. Coordinating and closely
linking with media partners, sponsors. Actively seek out and exploit the needs of customers.
Answering all questions of customers about product specifications and uses.

Requirement:

• A bachelor's degree in marketing, business, and related fields ...

• Recognized work experience in sales and marketing management positions.
• Understanding of commercial trends and marketing strategies.
• Knowledge of modern marketing techniques.
• High communication and networking skills.
• Good project management skills.
• Excellent relationship skills.
• Ability to work well under pressure.
• At least 5 years of experience

3. Chief of Financial Officer:

The job of the CFO is to manage finances such as researching, analyzing, and handling financial
relationships in the business. Developing plans, exploit and effectively use capital resources.
Informing your business through financial analysis and providing reliable forecasts. The person
who oversees the preparation of all financial statements and reviews all formal procedures
related to finance, HR, and IT. Providing strategic recommendations to the CEO and members of
the executive management team and advise on long-term financial and business planning.
Providing future directions for the company to help improve business performance, and also
provide senior managers with financial plans to increase profits.
Requirement:

• At least 5 years of experience in the position of Chief Financial Officer or a similar level
management position.
• Master financial expertise and financial management.
• A person with good leadership, inclusiveness, and management skills.
• A person who can synthesize, analyze and make sound financial plans / decisions to help
preserve and develop the assets of the business.
• Good planning and risk management skills.
• Master's Degree in Banking and Finance

4. Chief of Human Resource Officer:

The mission of a CHRO is to devise talent acquisition strategies to build a strong pipeline for
future hiring needs and to plan for career growth. Promoting inclusion in the workplace and
strengthen your position as an equal opportunity employer. Ensuring effective recruitment,
referral, and management processes across different teams. Besides plans/decisions, Developing
HR policies for all branches, countries, and regions. Ensuring HR plans align with the company's
mission and business goals and evaluate training and development programs. The manager needs
to inspire people to work hard to achieve high performance, measuring performance, and taking
action to ensure desired results, arranging tasks, people, and other resources to accomplish the
work, and setting performance objectives, and deciding how to achieve them.

Requirement:

• At least 5 years of experience

• Master's Degree in Human Resource
• Communication skills
• Computer skills / Ms Office
• Analytical skills
• Communication skills
• Leadership / People Skills

5. Store’s Supervisor:

Store supervisors are responsible for overseeing the daily operations of a retail store. Other
duties entail managing the staff and customer services and controlling finances. Supervisors may
also train new employees and schedule shifts. Besides, The supervisor will have to control the
quality of products and services. Supervisors also may be required to evaluate the job
performance of retail staff. Overseeing salespeople, cashiers, shelf stockers, and other
employees. Evaluating the supply and availability of stocks, and profit margins. The supervisor
must supervise the stock and display of products and the appearance of the store. In particular,
supervisors need to investigate market trends and come up with products that attract customers.
Resolving customer requests, comments, and complaints. Supervisors must know and have
experience in recruiting employees to bring efficiency and high productivity to the company.
However, supervisors need to create a competitive and motivating environment for employees to
further increase the effectiveness of the company.
Requirement:

• High School Diploma.

• A bachelor's degree in business administration, financial management, or equivalent is
preferred.
• Excellent written and verbal communication skills.
• Communication and problem-solving skills
• Demonstrable experience in a supervisory capacity at a retail store
• Extensive experience with preparing budgets, and financial and expense reports.
• Proficiency with spreadsheet and word processing software.
• Capable of aesthetics is an advantage

6. Part-time Staff:

A staff member's job is to decorate the store and products under the direction of the store
supervisor. In addition, employees will be trained by the supervisor such as Care and product
preservation, communication skills with customers, behavior skills, store security, …

Requirement:

• High school diploma

• 18 years old and up
• Good communication skills are an advantage
• Energetic and enthusiastic
• Responsible for the work
• Cosmetology skills
• Work at least 4 shifts/week

7. Shift:

A desk job will be working from 9AM to 5PM, there will be 45 minute of lunch break in the
afternoon. And they will work 5 days a week, from Monday to Friday. For office there not much
to do at working place, basically you can do it anywhere, so we don’t require much time
For part-time job there will be 2 shifts for the employee, first shift is from 8AM to 3PM, the
second shift is from 3PM to 10PM, each shift is 7 hours of working. And staff need to contribute
the shift carefully because the store always needs people to watch out, water plants, serving
customer, delivery so it requires lot of time.

8. Organizational Structure:
IV. Marketing Plan:

1. SWOT analyze:

The following broad SWOT analysis considers some of the strengths,

weaknesses, opportunities, and threats presented below: the first is TINY
PLANT’s, and then the following two further excavations are the analyses of
two of ’s major competitors. To outstandingly understand TINY PLANT’s
overall competition, a competitor has been selected from each of the two
“general” categories described: international and direct.

STRENGTHS WEAKNESSES
- Experienced, well-trained and skilled staffs - Higher service and product costs
compared to competitors having similar
- A wide array of service and product options offers.
available for customers
- High transportation costs
- Keeping up with customer trends and needs,
constantly changing themselves to interact well with
customers.
 OPPORTUNITIES
- There has been a new trend and a growth in
sales of the e-commerce industry.
- Online delivery systems are continually growing
in recent years.
THREATS
- More competitors in the same field.
- Lack of delivery personnel
- Forms of online business.

- A growing tendency of consumers to products

that help enhance the green environment.

❖ STRENGHTS:

• First off, the strength of TINY PLANT includes the well-trained and skilled
members of its workforce. TINY PLANT has a diversified workforce, with
people of many geographical, racial, cultural, and educational backgrounds
that help the company by bringing in diverse ideas and methodologies of
doing things. Moreover, we also invested extensively in the training of its
employees that has resulted in it employing a large number of skilled and
motivated employees.
• Our company has a large product portfolio where it provides products in a
large range of categories. It has some unique product offerings that are not
provided by competitors. That is the reason why we easily keep track of in-
demand service and package options and up-sell bundles with low-selling
rates through increased marketing efforts, discounts and promos.
• In addition, TINY PLANT has a strong presence on social media with more
than hundreds of followers on the three most famous social media platforms:
Facebook, TikTok, and Instagram. It has high levels of customer
engagement on these platforms with low customer response time.

❖ WEAKNESSES:

• TINY PLANT’s product prices might be extravagant for high school and
university students since our company’s target audience are consumers who
have a middle and near high income. Furthermore, a few products have a
high market share, while most of the products have a low market share. This
reliance on a few products makes TINY PLANT vulnerable to external
threats if these few products suffer for any reason.
• Our business platform is online so freight costs always be considered
especially when the lockdown period is happening now. Consumers might
think that with the price they pay for our product, they deserve a freeship
promotion. However, the time it takes for products to be purchased and sold
are higher than the industry average, meaning that TINY PLANT builds up
on inventory adding unnecessary costs to the business so that we could
require customers to pay their delivery costs.
❖ OPPORTUNITIES:

• With the modernization of business processes, there has been a new trend
and a growth in sales of the e-commerce industry. This means that a lot of
people are now making purchases online. TINY PLANT might earn more
revenue by opening online stores in other e-commerce apps such as Lazada
or Shopee.
• The transport industry has been flourishing in the past few years and shows
growth potential in the future. This has reduced the costs of transportation,
which is beneficial for TINY PLANT as it will lower its overall costs.
❖ Through this lockdown timing, people are realizing that they must make
their living environment more green to avoid infectious diseases. Therefore,
consumers may seek sustainable products such as cactus or rosemary, they
not only decorate their space beautifully but they also can personalize their
lifestyle.
❖ THREATS:

• Increased promotions by competitors have been a threat for TINY PLANT.

In most media, there is more clutter than ever, and customers are bombarded
with multiple messages. This reduces the effectiveness of promotional
messages by TINY PLANT. Moreover, there has been an increase in
competition within the industry putting downward pressure on prices. This
could lead to reduced revenue for TINY PLANT if it adjusts to the price
changes, or loss of potential customers if it does not.
• Although online purchases are thriving, before that, many fake and
fraudulent purchases have created a tendency to be wary when not being
checked in. This might leave a negative impression on customers whether
they can trust our brand.
2. Positioning:
 The positioning map is built based on two characteristics that are price and
range of categories. Our target audience is middle and near high-income
customers so that we would provide them with premium services like we
may give them a chance to customize a houseplant with different occasions.
For instance, as a gift for your friends and family, you can choose cactus and
rosemary with exciting leaves since they might help you express your
personal style. In addition, customers should give a senior boss a fuchsia
bonsai in order that they could send respect and provide a green environment
to their boss. There has been an increase in competition within the same
field with various stores in northern areas like Totoro garden and Hus
garden. This leads to the fact that we are a pioneer to expand the business to
southern ones with higher-good service quality to customers not only in
terms of aesthetics but also to strengthen the customer's spirit after a long
tiring day. We also hope to make homeowners understand the importance of
indoor plants, bringing the core value of a new way of looking at this type.
3. Market Segmentation and Target Audience:

Our main target audience is men and women who have a middle and near high
income, want to make their living pace more green, and enhance their health
by personalizing their lifestyle through our premium customized houseplant
products. Moreover, our target market is not partial to traditional overt
advertising. Millennials and Generation Z value the experience that brands
can bring them. Our audience wants to see real people and real messaging they
can relate to and real messaging they can relate and respond to. We want to
highlight our customers’ lifestyles by improving your mood and well-being,
raising their awareness about the green environment.
❖ Geographic
 • Tiny Plant targets the market where the living standards of the
population are mid-range, in other words, the average consumer
income. In Vietnam, big cities are the center of economic
development, where people's living standards are higher than in
other regions. Specifically, Ho Chi Minh City, Da Nang, and
Hanoi Capital.
• The next good reason for us to choose the 3 cities on it is 3
cities representing the North, Central, and South in Vietnam.
Thanks to this segment, we will create Marketing Mix
campaigns that meet the needs of each market.

❖ Demographic

• Women/ Men
We target both male and female customers. We want to diversify our
potential customers. Moreover, providing products for both men and
women helps customers not only shop for themselves but also as
gifts such as crotons, Chinese evergreens, and stromanthe,
boyfriends for girlfriends, …

Thanks to gender segmentation, we are able to create product

differences while aiming at customers with different buying
sentiments. For women, they will love unique house plants that have
colorful and attractive foliage. As for men, they will prioritize
products that are convenient in their daily activities, giving them a
sense of comfort and simplicity.

• Mid-range income
Tiny Plant targets middle and near high-income customers. We
mean: the product is neither too expensive nor too cheap. Most
products usually fall between 400,000VND - 600,000VND. At this
price, customers can make a little effort to purchase a cactus that
they can self-design.

❖ Psychographic
• Beyond the nostalgia, millennials and gen Z may be drawn to
greenery because of the mental health benefits that come with
fostering our green thumb. Blank points out that this is one
social media trend that has IRL (or “in real life”) benefits.
 Unlike other decor purchases that also make great social
content — like candles, throw pillows or art — plants are alive
and require ongoing care. That sense of responsibility, the joy
we feel as they grow and thrive, even just being around plants,
is uniquely healthy for our physical and mental well-being in
ways that may be particularly intriguing to the young
generation.
• In addition, caring for plants really is a healthy option for stress
relief, and could explain why so many millennials and gen Z
are so drawn to the hobby. As long as people aren’t fanatically
concerned with the health of your plants, and it remains a
hobby rather than an obsession, relaxation will ensue.

4. Marketing Mix (4Ps)

❖ PRODUCT
• Tiny Plant is a prestigious company not only providing premium customized
house plants but we may also spread a story behind it. Our company aims to
concentrate on quality and make sure that every consumer feels secure when
they choose a product from our website or channels of media since the
pictures are identical to real products. Moreover, consumers within the
industry are becoming more conscious of health, and this is a segment that is
growing. We might take advantage by manufacturing products that are
beneficial to customer's health with various diverse groups such as
succulents and sen dollar bonsai (suitable for a souvenir to your friends and
family), Sansevieria aubry tiana and snake plant (well-known by bringing a
stroke of luck to the owner)
• Customers definitely have a chance to self-design plants according to their
interests, characteristics, and income. Our objective is an increase in
awareness of green trends like our products certainly not only promote an
organic lifestyle to young generation especially adolescents but it also can
force them to slow down and be mindful, which is proven to reduce stress
after jam-packed schedules and around-the-clock connectivity.
• In addition, we importantly aim to use sustainable materials like EFFs that
can reduce environmental pollution from nutrient loss by retarding, or even
controlling, the release of nutrients into the soil.
❖ PLACE

- The sales development strategy in the electronic business such as Tiny

Plant is affected by the specificity of the deployed product group. Therefore,
 for Tiny Plant products, the cost will depend on the product's durability, the
method chosen, the volume, the delivery speed, and the customer must be
informed of the terms, conditions in advance, and delivery charges. Although
we have tried to choose the ideal locations for our stores and push the building
and development of apps on smartphone and tablet platforms, the sales
locations are in e-commerce. Hence, a website or a social media marketplace.
Tiny Plant has already created websites on PC browsers and fan pages on
Facebook, Instagram. These tools bring convenience to customers, easy to
keep track of and help customers to access and purchase anytime, anywhere.
In addition, our company is going to plan a physical store in the long run.
❖ PROMOTION
• Marketing goals
• Increasing brand awareness, gradually moving to turn Tiny plant into a
favorite brand in Vietnam especially in southern areas.
• Communication objectives
Considering the correlation between the current status and the marketing goals
of the business, there are many challenges posed, this is also the main purpose
of communication:
• Bringing the Tiny Plant brand to expand in the Vietnamese market,
communicating the products to customers.
• Make a mark on ornamental plants by Tiny plants compared to other famous
ones already in Vietnam.
• Run a media campaign once you have identified this as a potential market
Tiny plant wants to provide self-designing products at reasonable prices still
higher than domestic competitors, with unique products for customers, and
Tiny plant targets are active youth, interested in the environment and living
trends. The main tool of the company is to display products in some key areas,
advertise through the website system.
For a dynamic and developing media environment like Vietnam, if the company
wants to expand its market share, expand its customer base, it is not difficult.

• Message: “You’re never going to be happy being anyone other

than yourself “
• The insight is that: People nowadays have a tendency to chase a
tangible value like fame or money. By the time, they seem to forget
about their inner value and want to imitate other people’s images so that
they would be easily involved in the cycle of socialization. Amongst
the target audience with the highest income, which is quite good and
nearly high, they are likely to engage in unhealthy behaviors because
 of stress. So turning to plant care, as opposed to, say, heavy drinking or
gorging on unhealthy food, could have real therapeutic benefits.
• Consequently, some dwellers might choose Tiny plants as a place to
share their story through our premium customized indoor plants. This
leads to the fact that cultivating house plants liken themselves to parents
may improve their mental (and physical) health. Practitioners believe
that interacting with plants can improve your mood and well-being.
• Therefore, we will build a Tiny plant with an image of an ideal and
reliable ornamental plants store that guarantees premium customized
products for the quality of the total plants that are available at our store
through two core channels consisting of the brand's official store and
our shipping service.
• “ You’re never going to be happy being anyone other than yourself “
means you do not need to be anyone since yourself is the best one in
order that Tiny plant would provide goods that make you find your
origins by our premium reliable products

CAMPAIGN: #LoveYourself
• This campaign will divide into 3 periods of time (June-July-August)
that are a metaphor with 3 milestones happening in human beings
• Campaign #1 (Jun-Jul): “Foundation”

Key message: Belief in oneself and knowing who you are, that's the
foundation for the greatest things

“Foundation” will happen in the first month of opening, June, with the
sale off 50% of all range of categories of plants in our store. This
campaign is like a salutation of Tiny plant to our potential customers
and it just also like happiness when people are given birth. To
promote this campaign we will use FB Ads for the first month to
enhance the efficiency of the campaign

V. Conclusion:
In conclusion, we can see this proposal for selling trees is unique and has potential being success
in the future. Tiny Plant company will do our best to make this come true, and hope for
everything to go as planed.