O L K IT

EL TO
H OT

29 OCT - 27 NOV
 MOVE WITH THE CITY
DUBAI FITNESS CHALLENGE IS BACK,
AND IT BEGINS WITH YOU!
An initiative by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al
Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of
Dubai. Dubai Fitness Challenge is now in its 5th year. It encourages all
residents to get active and move for 30 minutes for 30 days! 

The 5th edition will take place from 29 October to 27 November bringing
both excitement and energy to the city for the 30-day challenge.
 
And you play a key role in turning Dubai into one of the world’s most active
cities - both as a Champion for your organisation and a key stakeholder in
our citywide engagement.
 
Get ready to become the best version of you while also inspiring your
colleagues to do the same. With an incredible range of physical and virtual
challenges and events - you’ll have every reason to participate.

This year STEPPI is the official Dubai Fitness Challenge App and you and
your organisation are invited to join one of our leaderboards to track your
30x30 and earn rewards for being active. The more days your team
complete, the more rewards you will earn so step up and take the
challenge!

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 2



 WHY GET INVOLVED?
Regular exercise means more
It’s time to get fit and 1 productive and engaged staff.

healthy now!
Dubai Fitness Challenge is all about creating Daily exercise can contribute
an active city and you are essential to creating
this positive community ethos. 2 to reduced stress and an increase
in team morale.

How? Just invest in the health and happiness

of your employees by getting them to be a
part of it all. It also reinforces your commitment
3 to creating an environment that
supports work-life balance.

It takes 21 days to form a habit.

4 Imagine what can happen in 30?

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 3




 WHAT TO EXPECT?
29 OCT – 27 NOV

DUBAI RIDE DUBAI RUN 3 X 30 DAY FITNESS COMMUNITY PADEL TENNIS

5TH NOVEMBER, 2021 26TH NOVEMBER, 2021 VILLAGES FITNESS HUBS TOURNAMENT
KITE BEACH, EXPO 2020,
MUSHRIF PARK

SPORT BRANDS CALENDAR OF GLOBAL CONTENT CITY WIDE DFC APP

ACTIVATIONS & FITNESS EVENTS PARTNERSHIPS ENGAGEMENT IN PARTNERSHIP
EVENTS ACROSS 30 DAYS WITH STEPPI

DFC VIRTUAL DEALS & APP FREE SESSIONS

CONTENT HUB OFFERS PARTNERSHIPS AND CLASSES
FIND YOUR 30

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 4






 YOUR DFC JOURNEY

CHAMPION ACTIONS

1 2
Commit to DFC 2021
By registering your
organisation here if you
haven't done so already
3 4
Get creative
Help create a program
for your organisation
to engage in different
activities for the full
month.
Switch On!
Accept the challenge
by creating your own
campaigns, join DFC
events and offer prizes
and deals. Activate your
networks and engage
with clients.
Share Your Journey!
Leverage the power of your
organisation, your products,
brand ambassadors and your
partner network to spread
the word about the challenge.
Inspire others by sharing
details of your 30x30 journey
on social media and PR. 

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 5

 IF YOU HAVEN’T ALREADY REGISTER

1
YOUR ORGANISATION
As the champion, your company’s journey starts with you

STEP 1: CREATE A PROFILE FOR YOURSELF

using your company email address on
https://register.dubaifitnesschallenge.com/

STEP 2: VERIFY YOUR PROFILE

a verification code is sent to your email address

STEP 3: REGISTER YOUR COMPANY

select “Corporate” on the top panel and enter your
company details

STEP 4: HIT ‘REGISTER'

and we will be in touch via email to verify your registration

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 6









 PLAN YOUR 30X30 DOWNLOAD

OUTLINE YOUR DUBAI FITNESS CHALLENGE
A GOOD PLAN MEANS A GREAT MONTH AHEAD. DOWNLOAD THE CALENDAR, FILL IT CALENDAR
WITH ACTIVITIES AND SEND IT TO US AT INFO@DUBAIFITNESSCHALLENGE.COM. 

SAMPLE CALENDAR SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

28 OCT 29 OCT 30 OCT

WEEK 1
READY. SET. GO! 1 Day To Go!

Don’t Forget To Join the

Company Leaderboard on
Steppi App*
Accept The Challenge

Post and tag us on

#dubai30x30 so we can
repost
Visit DFC website to book
Kite Beach Fitness Village*

131NOV
OCT 1 NOV
2 NOV
2 NOV
3 NOV
3 NOV
4 NOV
4 NOV
5 NOV
5 NOV
6 NOV
6 NOV
7 NOV
WEEK 2 Get your team to drop Create a company wide
Watch the world's best
padel tennis players give
Challenge your colleagues to
yummy meal plans for the
Get involved in the Under Participate in Dubai Ride.
Enjoy a one-of-a-kind Expo
30 lunges before lunch challenge their best during Dubai Armour Turf Games* Visit website to register* 2020 Fitness Village*
week
Padel Cup*

7 NOV 8 NOV 9 NOV 10 NOV 11 NOV 12 NOV 13 NOV

WEEK 3 Lace up for Office Olympics

Book on the website a free
Take a break and recharge
Take your friends and family
to Mushrif Park Fitness
Get a trainer to run an

Get in a virtual group

exercise session with your
Join us at Tough Mudder
fitness class at a local gym office bootcamp Dubai*
Village for a fun workout!* favourite instructor

14 NOV 15 NOV 16 NOV 17 NOV 18 NOV 19 NOV 20 NOV

WEEK 4 Visit one of our Fitness Host inter-department

Check out our amazing app
Plan a meditation break for Get ready for the weekend Be a part of the Expo 2020
Book classes virtually or at a
partners on the DFC website local gym via the DFC
Hubs* competitions mental well being with a cardio day Run*
for home workouts* website for the weekend*

21 NOV 22 NOV 23 NOV 24 NOV 25 NOV 26 NOV 27 NOV

WEEK 5 Join us at Hatta Fitness Hub

for mountain biking, yoga or Plan an office yoga hour
Challenge your team to Walk 10k steps today by Organise an office wide Be a part of Dubai run. Visit Celebrate your 30x30 at any
drink 2 ltr of water holding 'moving meetings' zumba class website to register* of the Fitness Villages*
a refreshing hike*

*VISIT DUBAIFITNESSCHALLENGE.COM TO FIND OUT MORE.

**THE HEALTH AND SAFETY OF ALL PARTICIPANTS IS OUR PRIORITY. ALL EVENTS, VENUES AND PARTNERS OF DUBAI FITNESS CHALLENGE ARE APPROVED AND EXECUTED IN ALIGNMENT WITH THE RULES AND REGULATIONS SET OUT BY THE
DUBAI GOVERNMENT AND DUBAI HEALTH AUTHORITY. 

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 7

 EXCLUSIVE OFFERS
WE'RE GIVING YOU EVERY REASON TO MAKE THIS
DUBAI FITNESS CHALLENGE YOUR BEST ONE YET.

WEAR. TRACK. REPEAT.

Helping employees stay healthy and well is more important than

ever. Fitbit Health Solutions combines wearables and corporate
dashboards, to deliver health and wellness solutions designed to get
employees moving and to ultimately drive behavior change.

As the Official Health and Wellness partner of Dubai Fitness

Challenge, Fitbit is pleased to offer a 30% discount* on the full
range of Fitbit devices to employers who are looking to procure
wearables for their employees.

Reach out to Fitbit using the contact us form or email directly to

David Amehame at amehame@google.com to learn more.

*30% off on standard UAE retail prices. Valid till 30-Nov-2021.

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 8

 TRACK YOUR 30x30 WITH STEPPI

This year’s Dubai Fitness Challenge o cial app

partner is STEPPI. Users are invited to track
their 30x30, join fun challenges and leader
boards, win prizes and earn rewards for being
active.

STEPPI is free to download, available on iOS,

Android, and Huawei, and supports most major
wearable brands to track activity.

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 9

ffi
 TRACK YOUR 30x30 WITH STEPPI

Your organisation will be represented as a team on the STEPPI app DFC 30x30
challenge leader board, you will also have a private company leader board
displaying the rankings of employees within your organisation.


For the duration of the challenge, participants will be encouraged to complete

the daily goal of either 30 exercise minutes, 30 active minutes or 10,000 steps
per day, tracked using a wearable device or mobile phone, or entered manually
as an exercise on the STEPPI app  . 


The more days your team members complete a daily goal, the higher you climb
up the leader board.

STEPPI accounts managers will be in touch to guide you through the

onboarding process and will be available during the challenge to assist with any
questions. Town hall sessions, and STEPPI drop-in session schedules will be
shared shortly.

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 10

 3 SWITCH ON
WITH 30 DAYS OF OPPORTUNITIES TO UPLIFT THE HEALTH AND WELL-BEING OF YOUR
ORGANISATION, WE’VE PUT TOGETHER SOME IDEAS TO HELP YOU SWITCH ON AND MAKE THE
MOST OF YOUR DUBAI FITNESS CHALLENGE.

CUSTOMER ACTIVATE HOTEL IN HOTEL / ROOM  & FIT-CATIONS,

COMMUNICATIONS FACILITIES ONLINE BRANDING WELLNESSES &
– 30 MIN CLASSES STAYCATIONS

PROMOTE HEALTHY HABITS

HOTEL GYM PROVIDING HOTEL
CREATE EVENTS E.G DIGITAL DETOX, SPA
MEMBERSHIPS VOUCHERS FOR DFC
PROMOTIONS, HEALTHY FOOD
PRIZES IN RESTAURANTS

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 11

 4
SHARE YOUR JOURNEY!
YOUR 30X30 JOURNEY IS ONE TO SHARE AND THERE ARE SO MANY WAYS TO DO SO.

Amplify your company’s commitment to DFC by utilising your PR and

business network. Tell us what you are doing this year, and whether you
have spokespeople for media interviews.

Use the power of social media and all your marketing channels to get the
word out there. Use DFC marketing assets to help push your message
through videos, pictures, stories etc.
Tag @dubaifitnesschallenge and #Dubai30x30.

Start the ripple effect of encouraging participation across your company,

with some awesome DFC collateral. Create inspiring content i.e. images
and video that can be sent to the media documenting your involvement.

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 12

 HOW CAN WE HELP?

We are eager to support all your efforts and will be actively promoting related content – prior
to and during the Challenge.

Get the latest updates about Dubai Fitness Challenge by following us on social media and be
inspired by our fitness and wellness content. You can also discover more with our range of
DFC marketing material here.

Click Link To Download Campaign Assets

LOGO DIGITAL ASSETS TENT CARDS EMAIL SIGNATURE POSTERS VISUAL GUIDELINES

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 13

 THE DFC CHECKLIST

ACCEPT

1 2 3 4
SHARE
THE GET
SWITCH ON! YOUR
CHALLENGE CREATIVE
JOURNEY!

Become a Champion Plan 30 days of activity Accept the challenge by From tags to likes, share
and then register your for your team and creating your own campaigns, your journey on your
organisation here if you remember to share it join DFC events and offer prizes social and PR channels
haven’t already. with us! and deals. Activate your
networks and engage with
clients.

CONGRATULATIONS!
NOW YOU ARE ALL READY AND SET TO GO!
IN CASE OF ANY QUERIES CONTACT OR EMAIL YOUR STAKEHOLDER MANAGER
STAKEHOLDERS@DUBAIFITNESSCHALLENGE.COM
600 555 559

dubaifitnesschallenge.com dubaifitnesschallenge dxbfitchallenge #Dubai30x30 29 OCT - 27 NOV 14