The Good Partner Map Designed for: Designed by: Date:

1 WHO are you providing value to? 6 Capture #1 elements that win support
Who are the partners you’re working with Capture the elements of your model are both
and what do they need to get done? What do easy to do and create excitement.
they find painful about getting something
done? What could they gain if they are
successful?

5 MAP reactions to your offers

2 WHAT are you providing of value?
What does your team provide of value to the
company? What are the skills or capabilities that
your team provides to your partners? e.g.,
research, graphic design, front-end development
What about your offer excites your partner?
What do they think is easy to do?
7 Prompt #2 elements differently.
VERY EXCITED VERY EXCITED What parts of your model can you prompt
EASY TO DO
HARD TO DO differently? e.g., reminders to attend a
3 1 workshop, sell sheets for prototypes

3 HOW are we providing that value? 8 Make #3 elements easier.

How are you communicating your value? What What parts of your model can you make easier?
are the activities, methods, or processes the e.g., adjusting time contraints, reusing existing
team uses to engage with their partners? e.g., LITTLE EXCITEMENT LITTLE EXCITEMENT ceremonies
HARD TO DO EASY TO DO
rapid prototypes, workshops, design sprints,
design systems 4 2

4 WHY does this generate value? 9 INNOVATE your value

Why does this offer generate value for the Select two elements of your value model and
company and your partners? Why does this iterate on them. e.g., change how you produce
offer generate value for your team? your offer, change what you are offerring

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