ECONOMICS AND MANAGERIAL DECISION

MAKING

SYNDICATE 1

⬗ Arief Fathoni Argadian (29119019)

⬗ Irfan Mirza Pratama (29119021)
⬗ Meirsya Azzura Nabila (29119032)
⬗ Hanna Viany Octavia (29119141)
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COMPANY
PROFILE

Gojek, is a Southeast Asian on-demand multi-service

platform and digital payment technology group. Gojek was
first established in Indonesia in 2010 as a call center to
connect consumers to courier delivery and two-wheeled ride-
hailing services.
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Should our Go-Jek in this business?

At what price?

Conventional taxi and ojek scandal.

Their competition with Grab and Uber Government Regulations

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Should our Go-Jek in this business?

At what output level?
Direct cost set by the Ministry of Transportation and indirect costs
assigned by the applicator with a maximum amount of 20% of the
total direct cost

The first "decacorn" company in

Contribute to Indonesian economy.
Indonesia.

Reducing the unemployment rate in

Colaborating with small merchants.
Indonesia.
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HOW CAN WE MAINTAIN A COMPETITIVE
ADVANTAGE OVER OTHER FIRMS?
First the company should have a price comparison with the existing
Cost competitor. Both Go-Jek must provide many offers to keep consumers
Leader profitable using Gojek versus other competitor.

Currently Gojek has 20 types of product services. Developing various forms

Product of product service innovations can also be done to increase the value of the
Differentiation company and brand image. In order to arrange this we advise to socialize
and educate consumers that in Gojek not only mode of transportation but
Gojek has other forms of product services.

Gojek is doing alliances with various merchants in Indonesia. To support

Alliances this party Gojek gave a policy that does not harm the merchant. Perform a
more detailed agreement in order to mutually benefit both parties.

Before Gojek will enter a new country to expand, it is recommended to test

International
the market and research first. Then adjust to the culture owned by the
Perspective
country to be addressed.
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WHAT ARE THE
RISKS INVOLVED?

Shifts in Demand / Supply

Conditions

HOMECOMING
Population transfer from a larger city to a
number of regions

Demand Supply

Shifting the demand for a

new incentive scheme
offering for drivers in the
homecoming
1
In terms of consumers, the
2 company will provide
coupon-shaped promotions
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Technological Changes

In the past, if consumers want to order Gojek does the improve so that
Gojek must go through the call center bookings can be via smartphones
then by the operator is called the closest through the app. There are
Gojek driver like a technical bluebird transportation services such as Go-
taxi. Ride.

More competitor enter the business Gojek expanded its services such as
domain. They followed the same Go-Food, Go-Send, Go-Pulsa, etc
business model as Go-Jek through one app.

If Gojek has a shortage of funds/capital,
then chances are that they do not
improve the technology of the big ones
that can make consumers no longer use
Gojek application.
Go-Jek will lose because there are other
competitors who capable in satisfying
consumers through more sophisticated
technology.
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The Effect of Competition Interest Rates and Inflation Rates

In a battle for market share in Southeast Asia’s

Shifts in Demand
biggest economy, Gojek /isSupply
giving discounts of Of those, due toTechnological
the ride-hailing giants’ massive
Conditions Changes
as much as 50% and more purchases made economic sizes, Statistics Indonesia (BPS) will
online or with e-wallets incorporate the prices of the services to the
country’s inflation calculation. To be more
It’s also keeping a lid on inflation and allowing
specific, the agency will incorporate the price
the central bank to cut interest rates
into consumer’s price index (CPI).

Exchange Rate

A company like Go-Jek is exposed to foreign exchange risks. This comes when the company
receives consumer orders in different currencies. Because of the unavailability of annual
reports, we are assuming that the input and output of the financial transaction of Go-Jek in US
Dollars. The currency of the world market is the dollar. This exposes the organization in low
forex risk because Dollar is a global currency.
 Credendo Group provides data for Political Risk of countries.
Political Risk They are available for Vietnam, Thailand, Singapore, and the
Philippines from 2014 to 2019
 These graphics explained that in the last two years, Vietnam, Philippines, and Thailand are staying in 2 it means
they had a low risk for political risk, however, Singapore stays in 1 and lower than the other three countries. This
indicates that all of these companies are safe if Go-Jek wanted to invest there.
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WHAT ARE THE ECONOMIC CONDITIONS
IN OUR PARTICULAR MARKET?

Supply and Demand

Go-Jek
• 2.000.000 drivers in Indonesia per March 2019.
• 20.000 drivers in every four cities.
• If we assume that Go-Jek penetration is more than 50%. The driver in Jakarta around
11.000 up to 12.000 drivers.

Go-Food
• 400.000 foods merchants.
• 60.000 service providers entering the Go-Jek’s ecosystem.

Market KPPU data revealed that Go-jek's market share of 79.20 percent was calculated based on
Structure several parameters and the rest owned by GRAB at 14.69 percent plus UBER at 6.11
percent.

▪ Gojek relies on technology in the form of applications for company operations. The
Technology application is integrated with a variety of product services owned by Gojek.
▪ Gojek also has a fintech named GoPay. GoPay is the most popular fintech in
Indonesia. In 2018, transactions using GoPay have reached more than Rp 85 trillion
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▪ "Minister of Transportation Regulation No. 12 of 2019

Government ▪ Article 11, which regulates the formula for calculating the price of online transportation,
Regulations was once debated by the public
▪ Gojek is ready to support all regulations issued by the government.

International ▪ Gojek has expanded to 4 international markets (Vietnam, Thailand, Malaysia, and
Dimension Singapore).
▪ They are expanding to countries that predicted to have high economic growth in
Southeast Asia and have similar public characteristics like Indonesia.
▪ Gojek's expansion can improve the economy in Indonesia and countries they are
▪ expanded.
Future Gojek has plans to register as an Initial Public Offering in the future.
Conditions ▪ Gojek will go public after its internal target (profitability) is reached.

Macroeconomic ▪ Macroeconomically, Gojek has contributed a lot to this country.

Factors ▪ Gojek helps Indonesia reduce unemployment problems and expand employment
opportunities.
▪ Gojek helps improve the income, welfare and quality of life of its partners.
▪ The public really feels the benefits of Gojek. Their quality of life improved after Gojek
appeared.
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Our Focus ( Regulation)

Di dalam Peraturan Menteri Perhubungan Republik Indonesia Nomor 12 tahun 2019

Tentang perlindungan keselamatan pengguna sepeda motor yang digunakan untuk kepentingan masyarakat

In this regulation becomes a very hot issue in the online motorcycle taxi industry, because it raises a new
polemic in the community that already considers online motorcycle taxi as public transportation in Indonesia.
There are two concerns regulated in this law, namely the first regulates the safety of passengers and drivers
(Article 16.17.18), the second regulates the issue of online motorcycle taxi rates (Articles 11,12,13). This has a
significant impact on Go-jek companies because it can affect the company's stability in terms of the company's
profitability and sustainability.
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THE END OF PRESENTATIONS