ADV/E 179

Graded Assignment 1 – 5 points

Deadline: 26 October, 2021, Tuesday (23:59)
Documenting Sources from Bilgi Library
It is very important that you know how to find resources in Bilgi Library because throughout your
studies at Istanbul Bilgi University, the main source for your assignments, projects and exams will be
the resources offered by the university. This week, we will practice accessing different types of
publications and documenting them. This graded task will help you navigate through resources and
also have a quick glimpse on the publications related to your department. So, take your time while
searching the sources for this task and enjoy the richness of the library.

Visit https://library.bilgi.edu.tr/en/ to search ONLY ONE of the keywords given below:

 Advertising strategy
 Advertising gender
 Social media advertising
 Advertising language

Document the following publications:

 1 e-book
 1 book (on the shelf)
 1 academic journal article
 1 periodical (magazine) article
 1 video

For each publication write down the information required in the following boxes.

E-BOOK

Title of the e-book: Multi-platform advertising strategies in the global marketplace

Author(s): Yang, Kenneth C. C.
Publication date: 2017
Publication information: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania,
17033, USA) : IGI Global, [2017]

Citation: Yang, K. C. C. (2017). Multi-platform advertising strategies in the global marketplace. IGI
Global.

BOOK (ON THE SHELF)

Title of the book: Understanding consumer decision making : the means-end approach to
marketing and advertising strategy
Author(s): Thomas J. Reynolds, Jerry C. Olson.
Publication date: 2001
Publication information: Mahwah, N.J. : L. Erlbaum, 2001.
Location: santralistanbul, General Collection
Call Number: HF5415.32 .U53 2001
ADV/E 179 – GRADED ASSIGNMENT 1 TUGE TOPCU GULSEN
Status: AVAILABLE

Citation: Reynolds, T. J., & Olson, J. C. (2001). Understanding consumer decision making : the
means-end approach to marketing and advertising strategy. L. Erlbaum.

ACADEMIC JOURNAL ARTICLE

Title of the article: Guerrilla Advertising Strategies A Theoretical Approach

Author(s): Huda Othman
Source (the title of the academic journal): Journal of Architecture, Art & Humanistic Science, Vol 6,
Iss 28, Pp 657-685 (2021)
Publication year: 2021

Citation: Huda Othman. (2021). Guerrilla Advertising Strategies A Theoretical Approach. Journal of
Architecture, Art & Humanistic Science, 6(28), 657–685.
https://doi.org/10.21608/mjaf.2020.30679.1623

PERIODICAL (MAGAZINE) ARTICLE

Title of the article: Evaluating the Business and Owner Characteristics Influencing the Adoption of
Online Advertising Strategies in the Green Industry.
Author(s): Torres, Ariana P.; Barton, Susan S.; Behe, Bridget K.
Source (the title of the periodical): HortTechnology
Publication date: 2019

Citation: Torres, A. P., Barton, S. S., & Behe, B. K. (2019). Evaluating the Business and Owner
Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry.
HortTechnology, 29(3), 374–381.

VIDEO RECORDING

Title of the video: How can Yahoo attract new advertisers?

Author(s): Fox, Pimm; Wong, Brian
Publication information: New York : Bloomberg, 2013.
Publication date: 2013
Is it digital? Yes/No Videorecording; Electronic representation
If it is not digital,
Location:
Call Number:
Status:

Citation: Fox, P., & Wong, B. (2013). How can Yahoo attract new advertisers? [electronic resource].
Bloomberg.

ADV/E 179 – GRADED ASSIGNMENT 1 TUGE TOPCU GULSEN

When you finish the task, first save it on your computer, then upload it to the assignment
“Documenting Sources from Bilgi Library” in Week 1 folder on Bilgi Learn.

ADV/E 179 – GRADED ASSIGNMENT 1 TUGE TOPCU GULSEN