FM-BINUS-AA-FPU-78/V2R0

BINUS University

Academic Career: Class Program:

Undergraduate / Master / Doctoral *) International/Regular/Smart Program/Global Class*)

Mid Exam Final Exam Term : Odd/Even/Short *)

Short Term Exam Others Exam : _____________

Kemanggisan Alam Sutera Bekasi Academic Year :

Senayan Bandung Malang 2020_ / _2021__

Faculty / Dept. : BBS Undergraduate / IBM Deadline Day / Date : Friday/23 July 2021
Time : 13.00 WIB

Code - Course : BUSS7006-Export Import Management Class : LA24, LB24, LC24,

LD24, LE24, LF24, LG24
Lecturer : Team Exam Type : Online
) Strikethrough the unnecessary items

The penalty for CHEATING is DROP OUT!!!

Ivanza Garlan || 2301903140 || LE24

LO1: Students could identify and explain with examples about basic theory in International Trade
LO2: Students could explain the relation between theory and real cases.
LO3: Students could analyze case study with theory that applied on every answer.

QUESTION (PLEASE GIVE references / source on every your answer)

1. In the era of globalization, the importance of the shipping industry in the world economy has
increased. A shipping conference is a group of ocean freight carriers that voluntarily come together
for the purpose of limiting and regulating competition among themselves. Please explain about the
competition in the shipping industry! (LO1, LO2, 15%)

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2. Containerization facilitates both the unitization and carriage of cargo through different modes of
transportation. Please explain the concept of containerization and the operation! (LO1, LO2,15%)
3. Please mention and explain with examples about the types of container leases! (LO1, LO2, 15%)
4. Computerization has changed the way business is conducted the world over. It is especially true
of international business where people are located in different parts of the world. Please explain
about these conditions! (LO1, LO2, 15%)

5. Case Study (LO2, LO3, 40%)

Scherboo Company which is located in Alam Sutera, a Shoes Manufacturer – COOL HEELS,
plans to export to Narita Port. This company contacts PT. RCLogist to act as a shipping
company and container. Considering that leasing this container is expensive and the amount
of shipment that is going to be sent is not too much and it is estimated that the required
container is only 20ft. The size of each box that will be sent to Japan is 35 cm X 18 cm X 12
cm.
Dimensions of the pallet are 1200mm X 1000mm X 120mm.
Questions:
Please calculate how much is the total load of the container without pallet and with pallet!

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ANSWER OF THE FINAL TEST Export-Import Management
Ivanza Garlan_2301903140_LE24

ANSWERS:
1. Shipping Industry is one of the most important parts in carrying out international trade. This is
because the shipping industry will be largely related to the shipping line, shippers to the port. Of
course, the main purpose of the shipping industry itself is a company engaged in the delivery of
goods, which in this case the goods are in the form of containers and use ships as shipping media.
For example, Japan exports raw materials for making cars to Indonesia, so it will definitely use
ships for shipping and use containers as storage media. This will definitely involve the shipping
industry as the agency that takes care of shipping between countries, especially for the use of ships.
Of course, the name of the industry will not be separated from the competition, so that in the
shipping industry there are 3 types of competition, which are known as Tramp competition,
Competition from non-conference lines, and Commodity competition.
The first type of competition is known as the Tramp Competition or better known as the Tramp
Service. Tramp service itself is a type of cargo delivery service between countries, especially for
short or domestic distances but does not have a fixed route, schedule, and itinerary. This type of
shipping service also has a relatively cheap price and can shorten the delivery time because it will
always be available if there are customers who want to make deliveries to another port. An example
of this ship's performance is if there is a tramp service ship from Malaysia about to ship to the
Philippines and when the cargo is unloaded in the Philippines, new cargo will be loaded for
delivery to Hong Kong. So this makes schedules and routes not fixed because they will always be
adjusted to customer needs to make deliveries to where and when.
The next competition is known as Competition from non-conference lines which is the opposite
of the shipping industry from conferences lines. On non-conference lines, the shipping lines will
operate on routes served by linear conferencing, also known as steamboat conferencing. This type
of service can also be said to be more flexible because it follows the wishes of the customer because
it is independent and does not depend on shipping conferences. This is different from a shipping
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conference which is an association of shipping company groups that follow the requirements and
provide shipping services according to a predetermined schedule and conditions. However, it can
be seen in the outline that the competition between these two forms of competition is one that is
more flexible and in accordance with the wishes of consumers and the other has been determined
by fixed rules and schedules.
The last competition is known as Commodity competition, where here each commodity
company competes to be the most superior and dominant in the global market. This makes
commodity competition a form of international trade that focuses on commodities or goods needed
to complete human needs every day. Of course, the goal of this competition is to get as much profit
as possible by competing to be the best among the others. In addition, this form of competition
also has the aim of finding and increasing the number of investors for the company itself.

2. Containerization is a method of shipping goods by placing goods in larger containers to save space
and shipping time. Or another understanding is a shipping system method that operates in
virtualization using a shared operating system or OS and uses containers as applications that have
large and isolated rooms with the aim of facilitating shipping by ships, trucks, and trains. In
addition, a system like this makes delivery better, faster, and safer because it is supported by a
computerized system to minimize errors, especially when changing locations, for example, code
on a virtual machine that is transferred easily from a desktop computer, thus facilitating the
tracking process during the delivery process.
The containerization process itself requires several requirements, such as all existing
applications and features, such as configuration files, libraries, and dependencies. Also, the
container must be able to abstract the host from that OS with only limited access to the underlying
resources. So with the existing requirements, containerized applications can run well and can be
deployed on VMs or bare metal without the need to refactor each environment during delivery. In
addition, the container must also have a strong and large physical shape so that it can be used
repeatedly with a minimum volume of 1m3.
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In the world of containers, it is also known as FCL and LCL which are extended to Full
Container Load and Less Container Load. For FCL, it is a form of shipping using a container with
the contents in it containing all goods originating from one sender. For FCL payments themselves,
you can do 2 ways, namely ALL IN and Custom, for ALL IN all goods management from the
provision of containers to unloading goods are intended to be managed by the expedition. Whereas
Custom, Forwarder only takes care of the customs process starting from the goods being sent to
arriving at the port of destination. Then for LCL is a form of shipping that uses containers but the
contents of one container will be mixed with goods from several different senders. For payment,
we also use the unit calculation system per cubic container that we use.

3. Container leasing is an activity to make a work agreement between a container supplier and a
company that will use their services in the form of containers. Container itself is a form of storage
tool used for large-scale shipments either at sea or land in order to provide convenience. For some
companies, there are those who are willing to spend more money to buy their own containers, but
there are also those who choose to do leasing like the container leasing. There are several types of
container leasing, such as One-way leases, Long-term leases, Short-term leases, Master leases, and
Round trip leases.
The first type of container leasing is One-way lease where the agreement on this rental is only
valid for one trip. Or in other words, the rental is considered complete if the container has arrived
at the destination. This rental is also considered to be one of the most flexible and easy to use
because it has an affordable price and is not difficult to manage the agreement and at the time of
returning the container does not need to be returned to the station or port of initial delivery. In
addition, this rental does not require transportation costs when you want to return the container to
the rental party and there is no need to pay for asset management and storage costs, thereby
reducing company costs. An example of this type of lease is a container used for shipping to China
from Indonesia, and after arriving in China, the container will remain in China and do not have to
be returned to Indonesia.
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Then there is the Long-term lease where this type of lease allows the tenant to enter into a 5 to
10 year container rental contract agreement or according to the needs of the tenant. In this type of
rental, the lessee has full responsibility for the maintenance, repair and repositioning of the
container according to the length of the contract agreement that has been made. In addition, if the
contract agreement has reached its time limit, the lessee can re-lease the container or it can be
returned to the lessor at a predetermined time. For example, a company that requires containers
for long-term shipping will enter into an agreement for this lease. Another type of lease is the
short-term lease, which is similar to the long-term lease, except that the time of the loan is different,
which usually has a minimum period of 6 months This type of rental also has a relatively more
expensive rental rate. Therefore, tenants usually only use this type of lease if there is a special
request and depending on market conditions so as not to cause excessive expenses. Examples that
can be taken, such as wanting to make deliveries quickly, will make this rental so that it can be
delivered immediately.
Furthermore, there is a Master lease which is the most flexible type of lease with the condition
of the tenant because it can be carried out according to the wishes and needs of the container tenant,
such as the duration of the lease and the delivery location of the container itself. Container
maintenance and repairs are also carried out by the lessor so that the tenant does not need to pay
more for service on the container. However, this lease has a relatively higher rental price and for
the drop off container location, a fine will be imposed if it is dropped off in a prohibited area. For
example, for a company that wants to make random deliveries to several ports, it will be more
suitable to use this lease. And finally, there is a Round trip lease where this lease is similar to the
provisions of a one-way lease, except that this lease requires the lessee to return the used container
to the place where the container was originally leased, in other words, it cannot be left at the drop
location. off the destination of the container. In addition, this lease also requires the tenants to carry
out maintenance and repairs on the container until it returns to the hands of the container leasing
company. The example is the same as a One-way lease, but if it has arrived at the destination port,
the container must be sent back to the port of origin where the container was sent.
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4. The world of international business includes many factors and parts, but most of these international
business activities are related to domestic and foreign markets, the diversity of world markets, and
risks in business in global markets. Of course, this is also not far from the development of
technology as it should be, because everything in today's world will definitely use technology. Not
apart from business, especially international business, which allows people from all over the world
and from different countries to cooperate without the need to meet physically and only take
advantage of these technological developments. In the business world, there are several types of
technology-based businesses that are well known, such as E-Procurement, E-Marketing, and E-
Logistics.
As part of technology-based international business, first, there is E-Procurement which is an
activity of procuring goods or services based on technology that is connected to the web or internet
connection. This activity also involves activities such as purchasing, sales, order authorization,
delivery to payment systems. The main goal of E-procurement itself is to create a system that is
transparent, efficient, and effective in the procurement of goods and services based on electronic
media. There are several important components in E-Procurement, namely hardware as a place to
control and run the software, software as a basic system that will carry out all business activities,
Human Resources as the party that will control the hardware and run the software, Users of E-
procurement programs and Infrastructure company in the form of policies and business processes
and governance. An example of e-procurement itself is being implemented at the Indonesian
Ministry of Finance in supporting the demands of the public who want to obtain information
related to the procurement of goods and services from the government accompanied by free
activities of corruption, collusion, and nepotism in it.
The next part is known as E-marketing which is a marketing activity by utilizing electronic
and internet media such as advertisements on social media and websites. This type of marketing is
very popular for business development in this era. It certainly requires business people to plunder
the electronic world as their marketing medium because people's consumption patterns have
changed and want everything quickly and easily. Therefore, with e-marketing, business people are
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required to create an advertisement that attracts buyers by providing solid and clear information
related to their products accompanied by attractive advertising models. In addition, e-marketing
has the advantage of reducing advertising costs because most now only use social media and other
electronic media such as websites and email. Another thing is that e-marketing, it can make it
easier for customers to transact with direct sellers without the need for agents or other parties to
promote the product. Many examples of this activity can be seen on social media which has many
advertisements ranging from big business entrepreneurs to micro businesses where marketing like
this is indeed one of the places and ways to be in direct contact with customers, as long as it is
done properly.
The last part is called e-logistics, which is an activity in carrying out logistics services between
consumers, manufacturers, service providers, and traders using computer networks and the
internet. In e-logistics, it is not only limited to product storage in the warehouse but also includes
all of its activities, starting from the warehouse, shipping, and reaching the buyer. There are several
benefits of e-logistics itself, such as making the logistics industry more effective and efficient,
creating a tracking system for goods shipped with a tracking system to minimize the occurrence
of lost goods, as well as a form of security guarantee for customers to be able to transact safely.
Examples of this activity are JNE, Tiki, J&T companies, and many others, where e-logistics here
makes it easier for customers and sellers to track the goods they sell and buy because a barcode
system is provided for tracking so they can see the progress of the journey of the goods. until
where.

5. Please calculate how much is the total load of the container without pallet and with pallet!
Known:
Size of Box : Length → 350 mm (35 cm)
Wide → 180 mm (18 cm)
Height → 120 mm (12 cm)
Size of Pallet : Length → 1,200 mm (120 cm)
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Wide → 1,000 mm (180 cm)
Height → 120 mm (12 cm)
Size of Dimension in 20ft : Length → 5,898 mm
Wide → 2,352 mm
Height → 2,385 mm
Answers:
Total Load Without Pallet:
5,898
Length Capacity = 350

= 16.851
≈ 16 box
2,352
Wide Capacity = 180

= 13.067
≈ 13 box
2,385
Height Capacity = 120

= 19.875
≈ 19 box
Total Load without Pallet = 16 × 13 × 19
= 3,952 box
So, the Total load of the container without the pallet are 3,952 box.

Total Load With the Pallet:

Pallet capacity in bottom of the container
5,898
Length Capacity = 1,200

= 4.915
≈ 4 pallet

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2,352
Wide Capacity = 1,000

= 2.352
≈ 2 pallet

Box capacity with 1 pallet

1,200
Length Capacity = 350

= 3.428
≈ 3 box
1,000
Wide Capacity = 180

= 5.556
≈ 5 box

Total box seen from the length = 4 × 3

= 12 box
Total box seen from the wide = 2 × 5
= 10 box

Total load with pallets when pallets are not piled up

(2,385−120)
Total stackable boxes = 120

= 18.875
≈ 18 box

Total Load with the Pallet = 12 × 10 × 18

= 2,160 box
So, the Total load of the container with the pallet are 2,160 box.

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Conclusion:
Based on the results of the above calculations, it is obtained that the total load of the container
without pallet are 3,952 boxes, and with the pallet are 2,160 boxes.

REFERENCES
Anshary, H. A. (2015, October 12). Pengertiaan E-Bisnis Logistik. Retrieved from kompasiana
website:
https://www.kompasiana.com/alansharyhasan/561b7b76f19273cb098b4567/pengertian-
ebisnis-logistik?page=all
Citrix Corporation. (2021). what is containerization. Retrieved from citrix website:
https://www.citrix.com/solutions/application-delivery-controller/what-is-
containerization.html
Daryaatmaka, G. (2019, September 18). Procurement-adalah? e-procurement adalah? Retrieved
from promise website: https://promise.co.id/procurement-adalah-e-procurement-adalah-
pembahasan-terlengkap-di-internet/#3
iinterchange corporation. (2021, June 30). WHAT ARE THE DIFFERENT TYPES OF CONTAINER
LEASING ARRANGEMENTS? Retrieved from iinterchange website:
https://www.iinterchange.com/different-types-container-leasing-arrangements/
Irwansyah, M., & Bakhtiar. (n.d.). E- marketing adalah. Retrieved from komunigrafik website:
https://komunigrafik.com/glossary/detail/e-marketing-adalah
Nurtjahjo, R. (2017, June 14). Shipping Industry. Shipping Industry , 1.
Sekretariat Jenderal Kementerian Keuangan. (2021). Profil e-Procurement. Retrieved from
setjen.kemenkeu website: https://setjen.kemenkeu.go.id/in/post/profil-e-procurement
Smith, A. (2020). What Are Different Types of Container Leasing Policies? What Are Different Types
of Container Leasing Policies?, 1 - 3.
Tatum, M. (n.d.). What is Container Leasing? Retrieved from Wise-geek website: https://www.wise-
geek.com/what-is-container-leasing.htm
xingliecargo corporation. (2018, December 10). Pengertian FCL & LCL dalam ekspedisi. Retrieved
from xingliecargo website: https://www.xingliecargo.id/2018/12/pengertian-fcl-lcl-dalam-
ekspedisi.html

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Rubric assessment! (100 points)
1. Shipping Industry (15 points)

Proficiency Level
Expected/Ideal
points/keywords Poor Average Good Excellent
(<= 64) (65 – 74) (75 – 84) (85 – 100)

Competition in the
shipping industry: Inability to mention Ability to fully Ability to mention
Ability to fully
1.Tramp or explain the mention and explain and explain the
mention and
competition competition in the competition in competition in
explain the
2.Competition from shipping industry. shipping industry shipping industry
competition in
non-conference (65- 74%). (70%) however there
shipping industry
lines 3.Commodity are some part
(80- 100%)
competition missing.

Total 15

2. Containerization (15 points)

Proficiency Level
Expected/Ideal
points/keywords Poor Average Good Excellent
(<= 64) (65 – 74) (75 – 84) (85 – 100)

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Containerization is Ablility to fully Ablility to fully
a shipping system Inability to mention and explain mention and explain
based on large (up mention or explain the concept of the concept of
to 48 feet long) the concept of containerization (65- containerization (75-
cargocarrying containerization. 74%) and supported 84%) and supported
containers that can with 1 relevant with 2 relevant
be easily example examples
interchanged
between trucks,
trains, and ships
without rehandling
the contents.
1.It is strong
enough for Ablility to fully
repeated use. 2.It mention and
is specially explain the concept
designed to of containerization
facilitate the (85- 100%) with
carriage of goods each of them
by one or more supported with
modes of relevant examples
transport, without
intermediate
reloading.
3.It is fitted with
devices permitting
its ready handling,
particularly its
transfer from one
mode of transport
to another.
4.It is designed for
easy filling and
emptying.

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5. It has an interval
volume of at least
1m3 or more.

Total 15

3. Container Leasing (15 points)

Proficiency Level

Expected/Ideal Poor Average Good Excellent

points/keywords (<= 64) (65 – 74) (75 – 84) (85 – 100)

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Mention the types Ablility to fully Ablility to fully
Ablility to fully
of container leases Inability to mention and explain mention and explain
mention and
and give mention or explain container container
explain
explanations with container leases (65- 74%) and leases (75- 84%) and
container leases
examples: 1.One- leases and without supported with 1 supported with 2
(85-
way lease any example relevant example relevant examples
100%) with each of
2.Round trip lease
them supported
3.Short lease
with relevant
4.Long lease
examples
5.Master lease
Total 15

4. Information Technology and International Business (15 points)

Proficiency Level
Expected/Ideal
points/keywords Poor Average Good Excellent
(<= 64) (65 – 74) (75 – 84) (85 – 100)

Explain about the Ablility to fully Ablility to fully Ablility to fully

International Inability to mention and explain mention and explain mention and
Business today mention or explain about the use of IT in about the use of IT in explain
with IT support and about the use of IT International International about the use of IT
give examples. 1.E- in Business Business in International
Procurement International (65- 74%) and (75- 84%) and Business (85-
2. E- Business. supported with 1 supported with 2 100%) with each of
Marketing relevant example relevant examples them supported
3. E- with relevant
Logistics examples

Total 15

5. Case study (40 points)

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Proficiency Level
Expected/Ideal
points/keywords Poor Average Good Excellent
(<= 64) (65 – 74) (75 – 84) (85 – 100)

Do calculation from Ablility to fully Ablility to fully Ablility to fully

the case study for Inability to mention mention and explain mention and explain mention and
the or explain calculation from case calculation from case explain
containerization. calculation from study (65- study (75- calculation from
case study and 74%) and supported 84%) and supported case study (85-
without any with 1 relevant with 2 relevant 100%) with each of
example example examples them supported
with relevant
examples

Total 40

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