India’s Captain Cool started on his amazing run of campaigns after a
successful career in the cricket world. Being an avid fan of bikes himself, he is the Brand ambassador of TVS motors and Exide. Along with those, there is Titan Sonata, Aircel and Bharat petroleum.
Yardley Cosmetics and Helena Bonham
Carter Helena Bonham Carter was one of the most popular actresses in the United Kingdom in the 1990s, but it was a surprise when Yardley Cosmetics chose her to be the new face of the brand. Yardley was a high-end brand that had supplied perfume and make up to the Royal Family for more than two centuries, and the persona/brand of Bonham Carter seemed at odds with this.
It wasn’t only the public who were surprised. Bonham
Carter said, “I don’t know why Yardley chose me. I don’t wear much make-up.” Not exactly a ringing endorsement from your new brand ambassador. Yardley quickly sought to end the 500,000 GBP contract.