success The Group has grown into a multi-national business conglomerate of over 60 companies.

` ` Today Company has reported Annual Sale more than US $ 4 Billion. Net Worth of Company is $ 1.2 Billion. Life style ` ` ` Extra ordinary person whose thoughts & actions are larger than his life. He pursues his diverse interests both Corporate & Social with equal enthusiasm & energy. Besides this he also finds time to pursue his a wide variety of Non-Corporate interests like Planes, Yachts, Cars, Arts & Horses.

BRewery y Mallya took over as Chairman of the United Breweries Group in 1984. Since then, the group has grown into a multi-national conglomerate of over sixty companies with an annual turnover which has increased by 639% to US$11.2 billion in 1998-1999 .. He owned McDowell Crest. In May 2007, United Breweries Group announced the all-cash acquisition of scotch whisky maker Whyte & Mackay for 595 million (approximately Rs 6000 crore). In 2005 he took over Millennium Breweries Ltd (formerly known as Inertia Industries Ltd), which owned the two premium beer brands named Sandpiper and Zingaro.

IPL Getting no profit from his first IPL season, he has changed his team formation, motivate the players, chose new leader for his team, invest lots of money on best cricketer like Kevin Peterson, Cameron White, Dale Styne, Robin Uthappa among which Kevin Peterson has been paid highest at that time. He took risk on his team. And he got almost desired outcome by getting 3rd place in IPL season 3. Marketing strategy for ipl Vijay Mallya wanted to associate one of his top-selling liquor brands, either No. 1 McDowell's or Royal Challenge with the team. The latter was chosen, hence the name. The jersey colors of the team are red

and golden yellow, the same as the Karnataka state flag, and the logo consists of the RC emblem with "Royal Challengers Bangalore" in standard format. POLITICAL CAREER Entered politics in 2000 and replaced Subramanian Swami as the president of the Janata Party, a breakaway faction of the original Janata Dal party.. He campaigned vigorously through the media, but his party failed to make any impact and did not win a single seat.

KINGFISHER AIRLINES ACHIEVEMENTS ` Kingfisher Airlines is one of six airlines in the world to have a 5-star rating from Skytrax, along with Asiana Airlines, Cathay Pacific, Malaysia Airlines, Qatar Airways and Singapore Airlines. Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long-haul international services. Kingfisher Airlines frequent flyer programme, King Club has won Top Honours at the 21st Annual Freddie Awards in the Japan, Pacific, Asia and Australia region.

KINGFISHER AIRLINES ` ` Established Kingfisher Airlines in 2005. (At present, the airline connects 32 cities). Kingfisher Airlines Being Smart Kingfisher Airlines obtained a 26% stake in Air Deccan, a low cost Indian airline which Mallya later acquired fully and integrated into his Kingfisher fleet, rebranding it as Kingfisher Red. ` Kingfisher Airlines Spread it wing in Foreign Sky Vijay Mallya and his Jet Airways counterpart NareshGoyal announced an alliance after a marathon meeting on 13 October 2008 at Mumbai, India Corporate social responsibility: ` ` Mallya Hospital in Bangalore is a very famous hospital with charity ward. The Mallya-Aditi International School in Bangalore, India, here the physically handicapped and poor are getting basic education facilities. The Victoria and Albert Museum, London and the Duke of Endinburgh Awards Scheme, Prince's Youth trust are some of his contributions to Karnataka state. Sponsorship for Sports events for physically handicapped & Poor. At an auction in London in 2004, Vijaymallya purchased sword of Tipu Sultan & some other historical artifacts, & brought them back to India for public display after nearly two century which was taken away after British assault on Srirangapatnam on may 1799.

` `

On 5th may, 2009 he brought back eye glasses of our national father Mahatma Gandhi for 1.8 million (app. 9.3 crores) at an auction On 26th march 2010 he has donated Rs. 6 crores to Tirupati Temple constructing golden wall.

Perception For Most of us Vijay Mallya is good leader and their are lot of things which we can learn from him, from his business to social life, But it is rightly said that "EVERY COIN HAS TWO SIDE", Yes on one side he bought back the sword of Tipu Sultan and Gandhi's bowl back to our country and this shows his patriotism towards our country. but on the other side When any company's shows its advantage and benefit to an employee and society it also has limitations and loopholes, And same is with Vijay Mallya, when the Liquor Baron came under the candid camera, There was an outburst, Because it was revealed that Vijay Mallya himself takes the Inter-view s of the Air-Hostess and ask them any type of questions, The One who bear s all this and compromise s herself gets certified and for other s the doors are closed, Things didn't end here, he is addicted to two things beer and BEAUTY

Well we can learn many good things from the Liquor Baron, One of them is how to achieve the goals which we have set in our lives, From his business strategy to social life, The best that I can say is among all the business men in INDIA, Being a BABE-LICIOUS man he didn't get carried away, and make vain in business, VIJAY MALLYA the man knows how to maintain balance between the social life, business life and personal life. Political Life: ` Mallya entered politics in 2000 and replaced Subramanian Swamy as the president of the Janata Party, a breakaway faction of the original Janata Dal party. His party contested almost all of the 224 seats during the Karnataka State legislative election. He campaigned vigorously through the media, but his party failed to make any impact and did not win a single seat.