PURPOSIVE

COMMUNICATION

INSTRUCTRESS:
lyn b. ayop
 LESSON 1
LET’S ACHIEVE THESE!
• Explain communication (principles, process, types, levels, and
barriers)

• Elucidate how communication skills help resolve problems,

better understand new concepts and aid in your profession

• Frame a slogan about how the knowledge of the communication

process aids the people in communicating effectively
COMMUNICATION
 COMPONENTS OF COMMUNICATION
PROCESS
❖ SOURCE- the sender carefully crafts the message.
- the source of information. it can be anyone.

❖ MESSAGE- the reason behind any interaction.

- the meaning shared between the sender and the receiver.

❖ CHANNEL- the means by which a message is conveyed.

- example: answering a phone call, phone is the channel.

❖ RECEIVER- the person who receives the transmitted message.

❖ FEEDBACK- essential to confirm recepient understanding.
❖ ENVIRONMENT- the place, the feelings, the mood, the mindset
and the condition of both sender and receiver.

❖ CONTEXT- involves the expectations of the sender and the

receiver and the common or shared understanding
through the environmental signals.

❖ INTERFERENCE- also known as the barrier/block that prevents

effective communication to take place.

❖ NOISE- factors that distort the intended message.

 o Language Barrier
o Noise Barrier
o Perceptual Barrier
❖ Language Barrier
o Speaking in different languages, or where a
language is not your first language

❖ Noise Barrier
o When a person is communicating to another and
someone or something makes noise, then it fails.

❖ Perception Barrier
o One message has two/more different meanings
when spoken or put into an email.
 Nine principles of effective
communication
✔ CLARITY- make speeches understandable.
✔ CONCRETENESS- reduces misunderstandings.
- abstract words must be avoided.
- messages must be supported by facts such as research data,
statistics/figures.
✔ COURTESY- builds goodwill.
- involves being polite in terms of approach and manner of
addressing an individual.
✔ CORRECTNESS- glaring mistakes in grammar obscures the meaning of a
sentence.
- misuse of language can damage your credibility.
✔ CONSIDERATION- the sender of a message must consider the recipient’s
profession, level of education, race, ethnicity, hobbies,
interests, passions, advocacies, and age when delivering
a message.

✔ CREATIVITY- having the ability to craft interesting messages in terms of

sentence structure and word choice.

✔ CONCISENESS- avoid using lengthy expressions and words that may confuse
the recipient.
- simplicity and directness

✔ CULTURAL SENSITIVITY- increasing emphasis on empowering diverse

cultures, lifestyles, and races and the pursuit for
gender equality.

✔ CAPTIVATING- make messages interesting to command more attention and

better responses.
 People communicate with each other in a number of ways
that depend upon the message and its context in which it is
being sent.
METHODS OF COMMUNICATION
 CATEGORIES OF NON-VERBAL
COMMUNICATION
KINESICS- language of the body
PROXEMICS- language of space
CHRONEMICS- language of time
HAPTICS- language of touch
OLFACTICS- language of smell
ARTEFACTUAL- language of objects
PHYSICAL APPEARANCE
LEVELS OF INTERPERSONAL
• Public communication- involves speaking with an
audience.
-public speech is an example.

• Communication Technology- communication

through the use of information
technology.
- e-mail, internet and mobile phone

• Organizational Communication- communication

within the workplace between and
among members in order to carry out
an organizations objectives and purposes.

• Intercultural Communication- communication

between and among cultural
communities and nations to promote
understanding and goodwill.

• Development Communication- communication

between progressive nations and
developing societies of the world.
 ETHICAL CONSIDERATIONS IN
COMMUNICATION

✔ ETHICS is a branch of philosophy that focuses of right and wrong in human

affairs.

❑ Respect audience
❑ Consider the result of communication
❑ Value truth
❑ Use information correctly
❑ Do not falsify information
 FIRMING UP!
1. Illustrate the communication process.
2. Identify possible communication blocks in the following situations:
a. Interaction between a nurse and a patient in pain
b. Songs with figurative language

CONCRETIZING!
1. List various channels through which personnel of your university
connect with you. Which channel(s) do you find most effective? Why?
2. Through a slogan, state how the knowledge of the communication
process aids people in communicating effectively.
 references

❖ https://www.slideshare.net/mobile/ayeshakhalil3705/communicatio
n-35215278

❖ https://www.slideshare.net/mobile/MukulGupta40/communication
-ppt-64555202\

❖ https://www.slideshare.net/mobile/tirthamal2010/communication-
ppt-26816723

❖ Purposive communication book authored by Geraldine S. Wakat, PhD, et.al