PURPOSIVE

COMMUNICATION

INSTRUCTOR:
SYLVESTER M. SUHAYON
 module 1

At the end of the lesson, the students should be able to:

 explain communication (principles, process, types, levels, barriers,
and ethics); and

 elucidate how communication skills help resolve problems, better

understand new concepts and aid in your profession.
COMMUNICATION
 COMPONENTS OF COMMUNICATION PROCESS

 SOURCE - the sender carefully crafts the message.

- the source of information. it can be anyone.

 MESSAGE - the reason behind any interaction.

- the meaning shared between the sender and the receiver.

 CHANNEL - the means by which a message is conveyed.

- example: answering a phone call, phone is the channel.

 RECEIVER- the person who receives the transmitted message.

 FEEDBACK- essential to confirm recipient understanding.

 ENVIRONMENT -the place, the feelings, the mood, the mindset and the condition

of both sender and receiver.

 CONTEXT- involves the expectations of the sender and the receiver and the
common or shared understanding through the environmental signals.

 INTERFERENCE- also known as the barrier/block that prevents effective

communication to take place.

 NOISE- factors that distort the intended message.

 Nine principles of effective communication

CLARITY- make speeches understandable.

CONCRETENESS - reduces misunderstandings.

- abstract words must be avoided.
- messages must be supported by facts such as research data,
statistics/figures.

COURTESY- builds goodwill.

- involves being polite in terms of approach and manner of addressing
an individual.
CORRECTNESS- glaring mistakes in grammar obscures the meaning of a
sentence.
- misuse of language can damage your credibility.

CONSIDERATION- the sender of a message must consider the recipient’s

profession, level of education, race, ethnicity, hobbies,
interests, passions, advocacies, and age when delivering
a message.

CREATIVITY- having the ability to craft interesting messages in terms of

sentence structure and word choice.
CONCISENESS- avoid using lengthy expressions and words that may confuse
the recipient.
- simplicity and directness

CULTURAL SENSITIVITY- increasing emphasis on empowering diverse

cultures, lifestyles, and races and the pursuit for
gender equality.

CAPTIVATING- make messages interesting to command more attention and

better responses.
METHODS OF COMMUNICATION
 CATEGORIES OF NON-VERBAL COMMUNICATION

KINESICS- language of the body

PROXEMICS- language of space

CHRONEMICS- language of time

HAPTICS- language of touch

OLFACTICS- language of smell

ARTEFACTUAL- language of objects

PHESICAL APPERANCE
LEVELS OF INTERPERSONAL
 Public communication- involves speaking with an
audience.
-public speech is an example.

 Communication Technology- communication

through the use of information technology.
- e-mail, internet and mobile phone

 Organizational Communication- communication

within the workplace between and
among members in order to carry out
an organizations objectives and purposes.

 Intercultural Communication- communication

between and among cultural
communities and nations to promote
understanding and goodwill.

 Development Communication- communication

between progressive nations and
developing societies of the world.
ETHICAL CONSIDERATIONS IN COMMUNICATION

ETHICS is a branch of philosophy that focuses of right and wrong in human

affairs.
Respect audience
Consider the result of communication
Value truth
Use information correctly
Do not falsify information
 References

 https://www.slideshare.net/mobile/ayeshakhalil3705/communication-352152
78
 https://www.slideshare.net/mobile/MukulGupta40/communication-ppt-6455
5202\
 https://www.slideshare.net/mobile/tirthamal2010/communication-ppt-268167
23
 Purposive communication book authored by Geraldine S. Wakat, PhD, et.al