LESSON 3 : COMMUNICATION PROCESSES, PRINCIPLES &

ETHIC

 WHAT IS COMMUNICATION?
- Is a human act of sending (verbal, non-verbal; online or offline) and
receiving messages where interpretations are normally constructed in
the process
- Is a process whereby people create and transmit meaning through the
exchange of verbal and non-verbal; messages in particular context
- A natural activity of mankind

 WHAT IS PURPOSIVE COMMUNICATION?

- Is an intentional communication that happens within the bounds of
specific contexts
- Is a communication applied in a specific setting, environment, scene,
social relations and culture.
- Contexts affects the process of sending and receiving messages’
semantics or meanings, choice of channels, words and methods of
delivery

CONTEXT
 SETTINGS OR ENVIRONMENT – family, school, workplace, religious
communities.
 SOCIAL RELATIONSHIPS – friends, husband and wife, parent, child,
colleagues/boss-subordinate in the office.
 SCENES WHICH INCLLUDE PLACE, TIME AND OCCASION – business
meeting, job interviews, social gatherings
 CULTURE- history, tradition, beliefs, norms, values
ELEMENTS OF COMMUNICATION
 SENDER – source of idea (from whom)
 MESSAGE – the idea being communicated (what)
 CHANNELS – the medium (how)
 RECEIVER – where the message is going to (to whom)

SENDER – the message will only be as good and valid as its source
 The source data
 Delivery
- Good voice projection
- Use of appropriate eye contact
- Proper articulation of words and emphasis on important words
 Must be able to use the language that the receiver understands.
- Correct grammar
- Phonetics
- Choice of words or jargons for an appropriate audience
- Sentence construction
- Discourse competence

MESSAGE – what needs to be communicated

 The Five C’s in communication
- Courtesy - politeness
- Clarity – may involve correct word usage, grammar, pronunciation,
sentence construction and delivery.
- Conciseness – is saying what needs to be said in as few words as
possible. Avoid flowery words.
- Concreteness – refers to being specific
- Completeness – to avoid ambiguity, messages should not leave out
important details that a receiver expects to know.
CHANNELS – the choice of channel may depend on the availability, practicality,
and its impact on the receiver.
Channels:
- Telephone
- Radio
- Television
- Printed texts (books, newspaper, magazines, journals, posters, etc.)
- Communication Technologies (smart phones, tablets, computers)

RECEIVERS
- Must have good listening and comprehension skills
- Eliminate all possible distractions or noises
(types of noises : physical, environmental, psychological, emotional)
- Sharpness of cognition through continuous studies and acquisition of
information and knowledge