Start Up: Business Proposal

Your company name
Start Up
Business
Proposal
2
Problem
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audience's attention.
Solution
Executive This slide is 100% editable. Adapt it to your needs and capture your
Summary Market
Mission
3
Market Insights
100%
90%
Insights 01
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80% needs and capture your audience’s attention.
70%
60%
50% Insights 02
30%
20%
10% Insights 03
2015 2016 2017
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4
Market Insights
Total
Total available market
available needs and capture your audience’s attention.
market
Serviceable available market

Serviceable needs and capture your audience’s attention.
available
market
Your target market
needs and capture your audience’s attention.
Market
Target
share
Market Your market share
needs and capture your audience’s attention.
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What We This slide is 100% editable. Adapt it to your needs and

Offer This slide is 100% editable. Adapt it to your needs and

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6
What We Offer
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audience's attention. audience's attention.
7
Our Key To Success

needs and capture your audience's attention. `

Keys To Success

8
Our Keys To
Success
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9
500
400
Projected Key
300 Financials
In dollar
200
❑ Sales
100
❑ Gross profit
0
-100 ❑ Net profit

2014 2015 2016 2017
10
100
Projected Key
75
Financials
❑ Sales
50 Adapt it to your needs and
❑ Gross profit
❑ Net profit
2014 2015 2016 2017 capture your audience's attention.
11
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to your needs and capture your

Our
Objectives
12
Our Strategic
Positioning This slide is 100% editable. Adapt
13
Our Strategic
Positioning
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needs and capture your audience's
attention.
attention.
14
Our Mission
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15
About The
Company
attention.
attention.
16
Management Team
Tom Smith Lily Albert

Manager Designer
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and capture your audience's attention. and capture your audience's attention.
75% Sales Experience Sales Experience 50%
55% Marketing Experience Marketing Experience 55%
65% Finance Experience Finance Experience 75%

17
Management Team
needs and capture your audience's attention.


18
Start Up Summary
$ 300
Invested by investor 1
$ 800 $ 214
The cost to open
our company
$ 286
19
80%
Start Up Summary
60%
40%
20%
Invested by Invested by Loan: Invested by

founders: $48,000 investor 2: $8,000 $14,000 Investor 1: $30,000
20
Startup Expenses
Legal TBA
Occupancy (rent & loan) $5,000
Brochures $250
Start Up Consultants
Insurance
Utilities
$4,000
$700
$800
Expenses Research and development

Advertising (opening)
Loan payoffs
$2,000
$800
$17,000
Licenses and permits $900
Others $2,000
Total start-up expense $36,000
21
Assets And Liabilities Statement
Balance Sheet 2015 2016 2017
Assets
Current assets $47,475 $48,874 $49,664
Total current assets $54,226 $55,746 $56,975
Long term assets $69,887 $71,573 $72,937
Total long term assets
Total assets
Liabilities and capital

Current liabilities $47,475 $48,874 $49,664
Subtotal current liabilities $54,226 $55,746 $56,975
Total liabilities $69,887 $71,573 $72,937
Total capital $47,475 $48,874 $49,664
Total liabilities and capital $54,226 $55,746 $56,975
Net worth: $54,226 $55,746 $56,975
22
Financial Predictions
2015 2017
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capture your capture your
50%
audience's attention. 71% audience's attention.
2014 2016
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capture your capture your
23
$100
$80
Financial
$60
$40 Predictions
$20
❑ Aggregate net income
$0 Adapt it to your needs and
-$20
Monthly
-$40 Breakeven ❑ Expenses
Adapt it to your needs and
-$60 capture your audience's attention.
-$80 Aggregate
❑ Revenue
Breakeven
-$100 Adapt it to your needs and
FY01 FY02 FY03 FY04 capture your audience's attention.
24
Our Product And Services
01 02 03 04
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it to your needs and capture your it to your needs and capture your it to your needs and capture your it to your needs and capture your
audience's attention. audience's attention. audience's attention. audience's attention.
25
Our Product And Services
Product 1 Product 2 Product 3
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needs and capture your needs and capture your needs and capture your
audience's attention. audience's attention. audience's attention.
Understanding The Marketplace And Consumer Needs
26
Self actualization needs

your needs and capture your audience's
attention.
Social needs
attention.
Safety needs
attention.
Physiological needs
attention.
Understanding The Marketplace And Consumer Needs
27
Customers have Customers Customers’

latent needs; needs struggle to needs change
they don’t even articulate their quickly over
know they have. needs. time.
Customers won’t It is impossible

know what they to ever know all
want until they the customers’
see it. needs.
28
Customer Value Proposition Ladder
Emotional benefits
Rational benefits
4
Product features
Emotional benefits
capture your audience's attention. 3
Define consumer
Adapt it to your needs and capture
Rational benefits
your audience's attention. 2
Brand features
1
Target and insights

29
Value Proposition Canvas
Product Customer
Benefits
Wants Fears
Experience
Features Needs
Company:
Product: Substitutes
Ideal customer:
30
Market Analysis Summary
13% 18% 21%
28% 25% 30%

31
Industry Snapshot
Private investment in computers and software Revenue vs. employment growth
❑ Product 1 ❑ Revenue ❑ Employment
100% 100%
90% 90%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
FY01 FY02 FY03 FY04 FY05 FY06 FY01 FY02 FY03 FY04 FY05 FY06
Annual Annual
Revenue Profit Growth Wages Growth Business
$ 9.1bn $ 1.4bn 07-12 $ 2.4bn 12-17 198
4.9% 3.1%
32
Industry Snapshot
$789bn $557bn
$584bn
02 03
$896bn Adapt it to your needs
Adapt it to your needs
04
and capture your
and capture your Adapt it to your needs
01 audience's attention.
audience's attention. and capture your
Adapt it to your needs
and capture your
33
Our Target Market

attention.
25%
attention.
75%
attention.
50%
attention.
100%
34
Our Target Market
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editable.
Location
editable. Income editable.
Values
?
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editable. Gender
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Hobbies editable.
This slide is 100% Age Interests

editable.
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editable.
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editable.
editable.
35
Market Size
TAM
(Total Available
❑ Is to Worth Solving? Market)
Market Competitive
❑ How big is the market? Type Analysis
❑ Where am I selling?
SAM
(Serviceable
Available Market)
❑ Who am I competing
Market
with? Size
TM
(Target Market)
36
Ideal Customer Profile & Criteria
Ideal Next best Opportunistic

Customer Customer Customer
01 02 03
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37
Phases of
Implementation
Geographic Demographic Psychographic Behavioral
❑ Countries ❑ Age ❑ Life style ❑ User status

❑ Nations ❑ Gender ❑ Social ❑ Usage rate
❑ States ❑ Sex ❑ Class ❑ Benefits sought
❑ Cities ❑ Family ❑ Personality ❑ Occasions
❑ Neighborhoods ❑ Education ❑ Loyalty
❑ Income ❑ Attitude
38
Benefits For Target Market Customers
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6

Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
39
Price Determination Factors
The price customers The cost to

are willing to pay make it
❑ Is there a high demand?
❑ Is demand sensitive to
changes in price ?
The price Pricing The amount of

competitors charge
profit desired
Other objectives
of the business
40
Price Skimming Price

VS Penetration
Pricing P1
Skim Price
Penetration
Price
P2
C
A Follow – on price
Q2 Q1 Quantity
41
Quality of product
Low
Pricing
Superior
Quality
Brand
Strategy
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Price
and capture your audience's attention.

Value For
Money Economical
High Low
Pricing strategy matrix
42
Price
Orientation
Customer Value Pricing

Pricing
value-based surrender power zone
pricing zone
Strategy
Competition Zone of
based good and capture your audience's attention.
pricing intentions
Price
Cost – based White flag ❑ This slide is 100% editable. Adapt it to your needs
capture
pricing zone
zone and capture your audience's attention.
Price
Weak Medium Strong Realization
43
Plan And
Package 01 Package 02 Package 03
Pricing ❑
❑
100 products
Unlimited content pages
❑
❑
500 products
❑
❑
1000 products
❑ 1 image per product ❑ 3 images per product ❑ 5 images per product
❑ 100 MB storage ❑ 500 MB storage ❑ 1000 MB storage
Free $100 $300

44
Quality
Bolt-on products Likely competitors

Market
Competition
Parameters
Price
Unlikely competitors Possible competitors ❑ This slide is 100% editable. Adapt it to your needs


Parameters
45
Competitor Analysis
Criteria
Market Main Number Of Product
Revenue Profit
Share Activity Employee Quality
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here
46
Our Offerings VS. The Competition
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
47
Competitive Analysis Matrix
Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization
48
SWOT Analysis
Strengths Weaknesses Opportunities Threats
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Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and Adapt it to your needs and
capture your audience's capture your audience's capture your audience's capture your audience's
attention. attention. attention. attention.

49
Regulatory Compliance And Restrictions
Policies Requirements
Compliance
Law Regulations
Standards Rules
Transparency
50
Organizational Structure
Manager 1 1 2
Employee Employee
Director
Manager 2 1 2
Marketing Employee Employee
Manager 3 1 2
Employee Employee
CEO
Manager 1 1 2
Employee Employee
Director
Manager 2 1 2
Sales Employee Employee
Manager 3 1 2
Employee Employee
51
Sofia Smith Mary Finder

Director CEO
Ownership
And
Management
Lily Albert
Manager Emma Watson
Designer
52
Member John Smith

Profile Manager
PowerPoint 91%
Keynote 89%
WordPress 96%
Photoshop 93%
53
Product Features
01 05
Feature Feature
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100% editable. 100% editable.
03
Feature Feature
02 This slide is This slide is 04
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Feature
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100% editable.
54
Product Features
Feature 1 Feature 3 Feature 5
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Agent
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audience's
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STAR
T Producer
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Feature 2 Feature 4 Feature 6

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55 How Our Product/Service Solves a Problem

your audience’s attention.


Case Study
56
Product Benefits
Obtained when the

feature meets the
Benefit need
Any facts about a

product or service
Benefits
Obtained when
the feature
meets the need
Solution sought
by the
Feature Need customer
57
Product Development Status
Focus groups
(formative+
Personas summative) Questionnaire
(formative) (summative)
Web
Demographics analytics
(formative) (summative)
Idea Solution
(concept) (artifact)
We are here Formative marketing Summative marketing
research research
58
Prototype Development
Functional
Prototype
Testing
Development Test for
safety/effectiveness
Stages in
product
development
are:
Prototype
Lab Testing Consumer
❑ Test for functionality
❑ Test for philological aspects
Testing
such as color Test samples with
❑ Test for looks/style consumer in lab
❑ Test for price fitment.
59
Prototype Development
Design Interaction Interface
Strategy Design Design
Define Ideate Prototype Build Analyze
Design iteration
Product reset(pivot)
60
Product Development Timeline
Trademark Regulatory Line
development submission extension
2014 2015 2016 2017 2018 2019 2020
Market
assessme Product
nt and package/label Product monitoring
positioning development marketing /evaluation
61
Sales Forecast
7
2016 Sales 2017 Forecast
Jun 670 6
❑ 2016 Sales
July 650
Aug 785 5
Sep 680
4
Oct 945
Nov 1120 3 ❑ 2017 Forecast

Dec 1050
Jan 1280 1280 2
Feb 1300
1
Mar 1350
Apr 1430 0
May 1480
62
Sales ($)
Total revenue
Profit Break Even

40
Break even
point
Total costs Analysis
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20 volume needs and capture your audience's
Loss Variable cost attention.

Fixed costs needs and capture your audience's
0 attention.
3 6 Units sold
63
Business Model
Business Model
Sustainability Monetization Offering

❑ Ongoing competitive
❑ Profit model ❑ Market attractiveness
advantage
❑ Sales performance
❑ Innovation factor ❑ Unique value proposition
model
❑ Pitfall avoidance
❑ Graceful exit
64
Business Model
Key Key Value Customer Customer

activities partners Propositions relationships segments

editable. editable.
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editable. Adapt it to editable. Adapt it to editable. Adapt it to
Key
your needs and your needs and Channels your needs and
resources
capture your capture your capture your
audience’s attention. audience’s attention. audience’s attention.
editable. editable.
Cost structure Revenue streams
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capture your audience’s attention. capture your audience’s attention.
65
Marketing Strategy
Digital
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Non traditional Social marketing engagement capture your audience's attention.
Networks
Branded content ❑ This slide is 100% editable. Adapt it to your needs and
communities blogs
sponsorship guerilla capture your audience's attention.
microblogs
Engagement
Control

Traditional Tradigital
TV print radio Banners microsites

outdoor PR/DM e-mail search
66
Marketing Strategy
Metrics Big goals

Continuous
Tactics Process Strategy
Improvement it to your needs and capture your
Target message Target audience

67
Market Penetration Existing product New product
Existing market
Strategy Market Product
Penetration Development

New market
Market
❑ This slide is 100% editable. Adapt it to your needs and Diversification
capture your audience's attention. Development
68
Growth Strategy
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your audience's attention.

69
Growth Strategy
Returns
High
Market - oriented Growth - oriented ❑ This slide is 100% editable. Adapt it to your needs and

Control - oriented
Exploit Expand
“ Profit markets ” “Business expenders”
“ Business rebuilders” “Business developers”
Low High ❑ This slide is 100% editable. Adapt it to your needs and
Investments
Innovation - oriented

Restrain Explore
“ Stagnators” “Radical innovators” ❑ This slide is 100% editable. Adapt it to your needs and
“ Downsizers” “Opportunity explorers” capture your audience's attention.
Low
70
Channel Strategy
E- commerce You Customer
Direct personal You Sales persons Customer

selling
Retail (on/ offline) You Retailer Customer
Indirect You Distributer Sales persons Customer
Component or You OEM Customer

private label
71
Designing The Sales Force
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create awareness and Penetrate deeper into Focus on efficiently Emphasize efficiency
generate quick product existing segment and serving and retaining project critical customers
uptake. develop new ones. existing customers. relationship, exit
unprofitable segments.
72
Growth /Financing Requirements
5
$ MBO/ LBO/ Expansion
Growth \ financing requirements
4 $ Expansion capital
$ Venture capital
3
$ Start-up funds
2 $ Business angels
$ Incubator
1
$ Family capital/
Bootstrap
0
R&D Start-up Take-off Development Maturity & sale
Company life cycle
73
Sales Force Structure
National Sales
Manager
Zonal Sales Zonal Sales

Manager Manager
Area Sales Territory

Manager
Sales Officer Sales Officer
Area Sales Independent Sales

Manager
Sales Officer Representative
74
Key hires Marketing

Funding Request
And Use Of Funds 20%
45%
❑ Funding request
Currently seeking $ 10 million
35%
Pre –money valuation of $3 billion
❑ Exit strategy
There are several likely exit scenarios that
the company could pursue including Product
acquisition, merger, & IPO.
Development
75
Funding Request
And Use Of Funds
9% spent in Jan -
Jun 2017 60% spent in
2018 Expenses
9% 10%
11%
11% spent in 20% 60%

2016
60%
Forecast Jul – Dec

20% spent in
2019
2015
76
Channel Sales Structure Can Be Complex
Your company name here
Wholesale Aggregators
Distributors
Direct
VARS Corporate Storefront Retailers

Integrators Resellers Dealers Superstores
Online
VADS Catalog TV
Commercial End-customers Consumer

77
Communication Strategy
Spread the word
Inspire
Engage
Connect
Nurture
78 Lead management generate
MQL/SAL/SQL
Channels Develop go Develop Account segmentation

Determine optimal route to to market sales Segment accounts by ideal
market plan strategy customer profile
Sales process
Sales Force Map customer/process buying process
to custom built process
Assessment
Sales force size
Framework
Match selling capacity to market
demand
Design Sales infrastructure
Build Create performance
sales
infrastructure conditions for optimal results
Sales force structure force
Organization model effectiveness
vs efficiency
79
Sales Strategy
Right Communication
This slide is 100% editable.
Right Process
02 01 Right Technology
03
Right Capabilities
Right
Process
Right People
80
Address
# street number, city, state
Thank Contact Numbers:

0123456789
You For
Email Address:
Watching emailaddress@gmail.com

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Start Up: Business Proposal

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Your company name

Serviceable available market

This slide is 100% editable. Adapt it to your needs and

What We This slide is 100% editable. Adapt it to your needs and

Offer This slide is 100% editable. Adapt it to your needs and

This slide is 100% editable. Adapt it to your needs and

This slide is 100% editable. Adapt it to your

This slide is 100% editable. Adapt it to your

This slide is 100% editable. Adapt it to your

-100 ❑ Net profit

This slide is 100% editable. Adapt it

This slide is 100% editable. Adapt

needs and capture your audience's

❑ This slide is 100% editable. Adapt it to your

needs and capture your audience's

needs and capture your audience's

❑ This slide is 100% editable. Adapt it to your

needs and capture your audience's

Tom Smith Lily Albert

75% Sales Experience Sales Experience 50%

55% Marketing Experience Marketing Experience 55%

65% Finance Experience Finance Experience 75%

❑ This slide is 100% editable. Adapt it to your

❑ This slide is 100% editable. Adapt it to your

Invested by Invested by Loan: Invested by

Expenses Research and development

Liabilities and capital

Our Product And Services

Product 1 Product 2 Product 3

This slide is 100% This slide is 100% This slide is 100%

Self actualization needs

Customers have Customers Customers’

Customers won’t It is impossible

Target and insights

13% 18% 21%

28% 25% 30%

This slide is 100% editable. Adapt it to your

This slide is 100% Age Interests

This slide is 100%

Ideal Next best Opportunistic

capture your audience's capture your audience's capture your audience's

attention. attention. attention.

Geographic Demographic Psychographic Behavioral

❑ Countries ❑ Age ❑ Life style ❑ User status

Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6

The price customers The cost to

The price Pricing The amount of

Price Skimming Price

and capture your audience's attention.

❑ This slide is 100% editable. Adapt it to your needs

Customer Value Pricing

Free $100 $300

Bolt-on products Likely competitors

❑ This slide is 100% editable. Adapt it to your needs

❑ This slide is 100% editable. Adapt it to your needs

Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6

Strengths Weaknesses Opportunities Threats

attention. attention. attention. attention.

Sofia Smith Mary Finder

Member John Smith

Feature 2 Feature 4 Feature 6