Professional Documents
Culture Documents
https://www.emerald.com/insight/1463-7154.htm
Abstract
Purpose – The study aims to scrutinize the concomitant associations between corporate social responsibility
(CSR), perceived organizational support (POS), green transformational leadership (GTL) and organizational
performance (OP). This paper aims to explore the role of intervening variable to measure the strength on the
relationship between CSR and OP.
Design/methodology/approach – This research administered a survey through self-administered
questionnaire among the staff-level employees of construction companies of Nepal. Fully filled 305
responses from the participants were analyzed using a structural equation model. The study used self-
structured questionnaire as research tool and face-to-face meetings as data collection technique.
Findings – The research indicates that POS showed competitive partial mediation relation between CSR
and OP. Besides, a novel exploration of the moderation effect of GTL displays a supportive role in
harmonizing the CSR with organizational support to achieve better OP. This study enriches empirical
evidence to understand the linkage between CSR and POS in staff-level employees in the construction area.
Moreover, the research shed a light on GTL ’s moderating influence on the mediated model of CSR, POS
and OP.
Research limitations/implications – Although the results of the study add to the current knowledge base,
several limitations highlight avenues for future research. Future studies can explore the relationship in other
study areas with added evidence on a similar result with different analysis patterns and study sample. The
research model studied in the context of Nepal creating evidence as a representation for the developing
countries.
Originality/value – The intervening role of POS and GTL gives new insight for the research-based
organization based social behavior and performance
Keywords Corporate social responsibility, Green transformational leadership,
Perceived organizational support
Paper type Research paper
1. Introduction
Corporate social responsibility (CSR) is a voluntary function of the organization done to
activate economic, social and environmental sustainability. CSR is an organization
accomplishing duty to a variety of stakeholders including shareholders, customers, staff,
Business Process Management
local communities and the environment for all company operation procedures (Christensen Journal
et al., 2014). The responsibility includes economic, legal, political and ethical perspectives in Vol. 27 No. 5, 2021
pp. 1373-1390
which the outer environment believes firms to conduct. Previous studies on CSR have © Emerald Publishing Limited
1463-7154
gathered a core theme of knowledge based on the essence of CSR and the influence of CSR on DOI 10.1108/BPMJ-09-2020-0419
BPMJ the stakeholders and CSR response to the organization (Kim et al., 2018). Focused study on the
27,5 environmental issue in the era has emerged the interest in the importance of CSR has been
emphasized.
Although many research works explore the significant relation of CSR in an
organization (Alrowwad et al., 2016; Hur et al., 2019; Kim et al., 2018; Loosemore and
Lim, 2017), relatively little attention has been paid to the individual level and underlying
mechanism of CSR (Mehralian et al., 2016). CSR initiatives have piqued the interest of
1374 practitioners and academics, the motivations that drive those behaviors have gotten
limited attention in the academic literature–especially from an empirical perspective
(Babiak and Trendafilova, 2011). As a result, micro research, which probes the employee’s
perception, attitudes and behaviors, has been less prioritized (Aguinis and Glavas, 2012;
Gond et al., 2017).
Similarly, in the trend on new research of CSR, for instance, a study explored CSR in
international companies in the global context (Ye et al., 2020). Another study discovered a role
of CSR in the better financial performance of food industries in the Asian context (Tsai and
Mutuc, 2020), views and motives for CSR practices in the Ghanaian banking sector (Ofori
et al., 2014). To the addition on the future literature, this study took a step to examine the role
of CSR in a construction firm’s performance taking an example of a developing country like
Nepal. A handbook of Oxford on CSR mentioned the paucity of an international study that
examines the existence and reach of CSR in developing countries relative to developed
countries (Visser, 2009). Visser (2009) added there is a lot of traction in the Western
understanding and application of CSR, but the developing nations are struggling to fully
grasp the CSR concept. Moreover, the developing country still focuses on the major internal
changes for its better organizational output rather than a social and emotional perspective. In
context of Nepal, a study revealed there is a slow intensity of CSR. The government-level of
working along with the employee initiatives are very inactive in implementing labor laws
(Adhikari, 2012). Following the statement, this study tried to explore further CSR in context of
Nepal covering the construction industry.
Researcher from prior studies have added the positive significance of CSR and
organizational performance (OP) (Albuquerque et al., 2019; Visser, 2009; Wang and Sarkis,
2017; Yu and Choi, 2014). Evidently another study in Ghanian banks concluded that despite
the fact, there is a positive association between CSR policies and financial performance, the
financial performance of banks in Ghana is mostly determined by other control factors such
as growth, origin and debt ratio. While a significant negative association was discovered
between CSR and firm financial performance in Brazil (Crisostomo et al., 2011). Moreover,
studies have been undertaken to investigate the direct effect of CSR on a firm’s financial
results, and this direct relationship seems to be shaky and unreliable.
Second, a structural equation modeling (SEM) study used in the Pakistani stock exchange
company attempted intervening role to look at the impact of brand image and consumer
loyalty on the relationship between CSR and financial results concluding significant partial
mediation (Ali et al., 2020). Though the intervening variable to better understand the relation
between CSR and OP is still limited (Yuen et al., 2018). Further, green effects and
organizational theories related studies are fewer in research study to explore the relation of
CSR to organizational outcome. Green transformational leadership (GTL) is one of the major
variables that contribute to insight into the employee’s perception of organizational support
which still lacks to be studied with CSR and OP relation (Singh et al., 2020). Additionally, this
study tried to explore the novel relation to understand the moderating impact on the
mediated model.
To complement the above-mentioned research gaps, in this paper, the study tried to
explore the mechanism of CSR at individual level, used the organizational support theories to
explore the relation of perceived organizational support (POS). Further, GTL approach
affects the OP concerning social responsibility. More specifically, this study focus on GTL The
POS which is known as employee’s psychological attachment that influences the better relationship
organizational outcome (Lamm et al., 2015; Manzoor et al., 2019). Specifically, we expect that
CSR positively influence POS and moderating role of GTL.
between CSR
and OP
H2
H1
H5
Organizational
Performance
H4
H3
Perceived Figure 1.
Organizational Support Conceptual Figure
BPMJ H5. GTL moderates the mediating effect of POS on the relationship between CSR and OP
27,5 such that the effect of CSR on OP is stronger when GTL is high than when it is low
3. Research methodology
3.1 Constructs and measurement items
1378 The constructs and measurement items are shown in Table 1.
Corporate social responsibility (CSR); Carroll and CSR1: Provides training and education to develop
Shabana (2010), Yuen et al. (2018) employees skillsets
CSR2: Communicates complete and accurate
information about the service to the customer
CSR3: Donates to a charitable organization
CSR4: Applies a high standard for discloser,
accounting, auditing, social and environmental
editing
Organizational performance (OP); Mehralian et al. OP1: Financial perspective
(2016), Susa Vugec et al. (2020) OP2: The customer perspective
OP3: Internal process perspective
OP4: Learning and growth perspective
Perceived organizational support (POS); Carmeli et al. POS1: My success and innovation are recognized
(2007), Lamm et al. (2015), Podsakoff et al. (1996) and celebrated
POS2: Have the information I need to do my job
effectively
POS3: Have flexibility in my work schedule to meet
both my business objectives and my commitments
POS4: I’m empowered to make necessary decisions
when management is absent
Green transformational leadership (GTL); Chen and GTL1: Provides a clear environmental vision for the
Chang (2013), Podsakoff et al. (1996), Singh et al. (2020) project members to follow
GTL2: Encourages the project members to achieve
the environmental goals
GTL3: Considering environmental beliefs of the
project members
GTL4: Stimulates the project members to think
Table 1. about green ideas
Construct and GTL5: Inspires the project members with the
measures environmental plans
practice social responsibility through their level. Therefore, it provides a suitable context for The
this research. relationship
The data for this study were gathered using a questionnaire that was distributed to 20
different construction companies throughout the country. They are geographically diverse
between CSR
and operate to provide service in a different part of the country. Out of 500 sampling tool and OP
distribution, a sample of 305 employees from construction companies in Nepal fully
participated in this survey. A cross-sectional survey was conducted with employees of
construction companies and a convenience sampling technique was utilized. Employees from 1379
different departments who were readily accessible and willing to participate in this research
comprised the sample for the study. Table 2 displays the socio-demographical status of the
participants.
3.5 Measures
The research utilized multi-item scales with a five Likert scale to measure the study variables
(strongly agree 5, strongly disagree 1). The preference of five points Likert scale over the
seven is that the five-point scale appears to be less confusing and to increase response rate
and reliable data (Revilla et al., 2014). The study figured the internal consistency of the
variables by utilizing Cronbach’s alpha coefficients.
4. Result
4.1 Descriptive statistics
The normality of distribution of the data, their mean, SD, skewness and kurtosis of each value
were calculated. Further, the researcher attempted a common method bias test where we
compared the unconstrained common method factor to the fully constrained common method
factor model. In that case, the chi-square test came out to have a significant error, i.e. the
difference in DF and p-value; there is a significant shared variance, which led to retain the
common latent factor (CLF) (Serrano Archimi et al., 2018). Moreover, correlation analysis
concluded the correlations among the study variables of the research. Table 3 demonstrates the
correlation matrix, which shows that the correlation between the individual variables has not to
value above 0.90 or the correlation was below the limit level of 0.70 as a limit level (Farrell, 2010).
This study employed average validity using two methods-comparing the root square
mean values of AVEs with the corresponding coefficients and examining HTMT. The values
of AVEs for all the variables are illustrated in Table 3. This means that the latent variable of
this study had a high convergent validity since all the mentioned variables exceed 0.50 value
as recommended (Fornell and Larcker, 1981). Using the HTMT as a criterion involves
comparing it to a predefined threshold. If the value of the HTMT is higher than this threshold,
one can conclude that there is a lack of discriminant validity (Henseler, 2015) (see Table 4).
4.3 CMB
Further, the researcher attempted a common method bias test where the method used a CLF
to capture common variance among all observed variables in the model. Then chi-square
value difference is compared with the unconstrained common method factor to the fully
constrained common method factor model. In that case, the chi-square test came out to have a
significant error, i.e. the difference in DF and p-value; there is a significant shared variance,
which led to retain the CLF. Either there are large differences (like greater than 0.200) then
you will want to retain the CLF as you or impute composites from factor scores (Huang et al.,
2019). For the data of this study, the value appeared to have a significant difference so the
CLF imputed data were used for further analysis.
CSR
OP 0.112
POS 0.479 0.246 Table 4.
GTL 0.128 0.127 0.082 HTMT criterion to
Note(s): The heterotrait-monotrait ratio (HTMT) values of the given table expose the correlations between the assess’ discriminant
model’s constructs where the HTMT value of less than 0.85 indicates discriminant validity validity
1.200
Power(1-β err prob)
1.000
0.800
0.600
0.400
0.200
0.000
10 20 30 40 50 60 70 80 90 100
Number of Samples
Figure 2.
Note(s): F test -Linear multiple regression:Fixed model, R deviation from zero number of predictors = 3, α err Power analysis
prob = 0.05, effective size f = 0.629
BPMJ 4.5 Analysis and validity of structural model and hypothesis testing
27,5 Path analysis was run to test the direct and indirect effects of CSR and OP relation via POS.
Here, path coefficient shows the conventional change of the endogenous construct with a unit
change in the predictor construct and beta value is an analysis between all latent variables;
greater the beta value stronger or greater effect of exogenous (predictor) variable on
endogenous (dependent variable). Prior to the estimate output, the results of the fit indices for
the first run of the sample were checked and did suggest an acceptable fit of the model. The
1382 entire structural model was analyzed instantaneously based on the measurement model with
indicators value; χ 2 5 185.74, degree of freedom (DF) 5 51, CFI 5 0.937, GFI 5 0.909,
TLI 5 0.919, PCLOSE 5 0.00 and RMSEA 5 0.09, all the value were above the
threshold value.
The study further calculated value of the coefficient of determination (R2), where a value
greater than or equal to 0.26, 0.13–0.26, and 0.13 is considered to be large range, medium
range and small range respectively (Cohen, 1988). The R2 value of the endogenous latent
variable, POS and OP valued medium range but important, was 0.23 and 0.228, respectively.
Similarly, the effective size f2 is a measurement of the crash of every exogenous construct on
the endogenous construct in the model. The cut-off value of f2 is 0.02 for small, 0.15 for
medium and 0.35 for large structural level (Bouraoui et al., 2019; Hu and Bentler, 1998). In
Table 5, all the f2 values of the study variables met the cutoff value and showed moderate
effect. Finally, Q2 is predictive relevance of the structural model by implementation of Stone-
Geisser’ which was calculated by using the blindfolding process, where all Q2 values should
be greater than zero for the relevance of corresponding constructs. The table below shows
that predictive relevance q2 value was in good cutoff range.
As in the proposed model, to test the mediation hypothesis, which suggested that POS
mediate the relationship between CSR and OP, the study performed a bootstrapping analysis
with a sample of 5000. This method avoids problems pertinent to the asymmetric and non-
normal sampling distribution that is often entrenched in mediating effects (Shrout and
Bolger, 2002). A confidence interval (CI) that does not include zero value indicates the
significance of the indirect effect. Following the statement, the study also used a 95% bias-
correlated CI. The CI for the indirect effect of CSR on OP through POS does not include zero.
In CSR→POS→OP relation, POS mediate the direct relation between CSR and OP. It is
evident that the lower and upper limits of the CIs of CSR→POS→OP path does not contain
zero. In addition, the mediating role of POS in between the relation of CSR and OP
(organizational performance) signifies a partial mediation. The result explored a significant
mediating relation. CSR and OP relation yield the direct effect value is negative (β 5 0.353,
p < 0.001) while CSR→POS→OP relation β value (0.164) with the mediating variable POS is
positive (MacKinnon et al., 2007). In this vein, competitive partial mediation exists in this
study model. Hence, the result explained that the intervening relation of POS in CSR and OP
relation showed competitive partial mediation.
H5
28
,β
0.
01
Sig =0
=
00
.23
,β
.at
0.
0 .0 8
H2
at
00
g.
1
Si
Organizational
Performance
9
0.62
β=
Perceived H3 , 01
0.00
Organizational Support .at Figure 3.
Sig
SEM results of
H4, β = 0.164 full model
Sig.at 0.0001
BPMJ Tunisia yield a significant relationship on POS mediates the relationship between CSR and
27,5 affective commitment (Bouraoui et al., 2019). An indirect relation of CSR to OP through the
mediating effect of total quality management was explored in the pharmaceutical company of
Iran (Mehralian et al., 2016). Glavas (2016) explored the weak mediating effect of POS on CSR
with employee commitment resulting in weak OP. In contrast, this study provided a strong
significant positive mediating role of POS. Contrary to the prior research arguments, this
study has provided the theoretical evidence supporting our hypothesis 4. To the best of our
1384 knowledge, this study is the first empirical evidence in the mediating role of POS in a relation
to CSR and OP.
Further, the innovation analysis on the moderating role of GTL plays a major role to add
novelty in the research of CSR-related research study. To the best of our knowledge, the
moderating role of GTL concerning CSR to POS is not studied so far. As predicted, the result
yields a significant positive result with the values of interaction (β 5 0.238, p < 0.001). Based
on the theoretical support of previous studies by Khan et al. (2018), and Singh et al. (2020), the
final hypothesis H5 is supported with the following results. The graphical presentation of
moderation relation as shown in Figure 4 showed that GTL strengthens the positive
relationship between CSR and POS.
The moderating effect of GTL on the relation between CSR and POS is found to be significant.
As hypothesized, a significant moderation relationship existed, whereby a higher level of
transformational leadership reduced the positive associations between CSR and POS. Then
graphical presentation in the figure displays the relationships between CSR and POS as
4.5
Low GTL
3
y = 3.029 High GTL
2.5 Linear (Low GTL)
Linear (High GTL)
2
Figure 4. 1.5
Interaction effect of
GTL on CSR and POS 1
Low CSR High CSR
moderated by GTL. These results demonstrate the importance of GTL in improvising the effect of The
CSR and POS. relationship
between CSR
5.2 Theoretical implications and OP
This result shed the light on an important issue for researchers. First, our study explored
novel empirical evidence on the moderating role of GTL on the mediating relation of POS to
CSR and OP. This research contributes to a better understanding of POS and GTL relations 1385
on OP in a construction firm. The study focused on the construction companies of developing
countries like Nepal using SEM. Specifically, this study assists to fill the gap on the POS as an
intervening variable to crystalize the relation between CSR and OP as suggested by prior
research (Choi and Yu, 2014; Latif et al., 2020).
This study adds to the CSR research by elucidating some of the intricacies that may
underlie the research’s conflicting findings on the links between CSR activities and OP.The
findings of this study make a remarkable contribution to fulfill the literature gap. The study
explored the competitive partial mediation role of POS on CSR-OP relation as the analysis
resulted in a negative beta value of CSR-OP and positive beta value for CSR-POS-OP relation.
This result indicates that an organization should assure more to provide organizational
support so that the employees feel they are prioritized and cared for from a higher level.
Consideration of CSR as valuable resource by the organization is must on contributing to a
sustainable competitive advantage by improving OP. CSR practices are beneficial for the
improvement of employee’s social responsibility with organizational support to enhance OP.
Accordingly, the company’s higher-level staff should develop CSR-related strategies
proactively to increase OP with full organizational support. Moreover, policymakers also
need to focus on the GTL that can improve further CSR and POS, which ultimately will give
best and sustainable OP in construction firms. The empirical evidence will be very much
fruitful for most of the developing countries by implementing it in order to upgrade
sustainable OP of construction firms.
This study also explore a multidimensional approach with direct effect, indirect effect,
moderating effect and control variable effect for appropriate and sustainable safety
performance of the construction firms. Results from the study focused on conceptualizing,
empirically testing and identifying mediated moderating modeling in construction firms of
Nepal with developing a new model that unveils social responsibility that results in a better
and sustainable OP. Hence, the study has added novelty that might be helpful for the future
researcher those are interested in this kind of study.
6. Conclusion
The results suggest that the organizations consider CSR as valuable resources that
contribute to a sustainable competitive advantage by improving OP. The results revealed
that CSR has a significant positive impact on the OPs in construction companies. Concerning
the mediation model, it is found that the POS employs a competitive partial mediating effect
on the relationship between CSR practices and OP. These results indicate that CSR practices
are beneficial for the improvement of employee’s social responsibility with organizational
support to enhance OP. Accordingly, the company’s higher-level staff should develop CSR-
related strategies proactively to increase OP with full organizational support.
The findings of the study further reveal that GTL plays a vital role in moderating the
relationship between CSR and OP. After analyzing the interaction effect, the results show that
CSR leads to a higher level of OP when an organization promotes GTL. From the analysis, it
can interfere that if green leadership is promoted in the organization, the organization will
ultimately yield a better and sustainable organizational output.
Corresponding author
Manita Kusi can be contacted at: manyatasth2@gmail.com
For instructions on how to order reprints of this article, please visit our website:
www.emeraldgrouppublishing.com/licensing/reprints.htm
Or contact us for further details: permissions@emeraldinsight.com