Name: Mollie Rimmer 13Y 34639

Lession 2: Uses of Social Media

Social Business Statistics Ways business’ can use the app Ways prosumers can
Media use the app
Instagram  1 billion+ people use  Add professional-looking photos – Instagram is a  Product placement
Instagram every photo sharing media platform therefore there is a through posts and
month need for visually pleasing content. images, get paid from
 51 % of users are  Small businesses should leverage Instagram other businesses and
female and 49% male Stories to market their products and services, companies for
 130 million users tap getting their messages to followers that otherwise advertising their
on shopping posts might not see regular Instagram posts in their product on your
every month feed because of the latest updates to the social media account.
 The average algorithm.  Post images and
Instagram business  Users can take and stream live video that videos on their own
account posts once disappears – sort of like a cross between account
per day Facebook Live and Snapchat. You can give  Post stories using
 50% of people have customers a live look behind the scenes of Instagram’s story
visited a website to interesting aspects of your business, show features.
make a purchase after products or answer live questions through the
seeing a product or comments.
service.
Facebook  In 2018, 78% of US  Marketing activities that would cost thousands of  Using the posting
consumers made dollars through other channels can be used on feature to advertise
purchases through Facebook for a fraction of the cost. This makes it yourself, your own
discoveries on ideal for small to medium businesses with a business or just
Facebook. limited marketing budget. everyday life.
 In 2019, 15% of  Your Facebook page is a place where you can  Use messenger to
Facebook users used publicise your business name, address and connect with people
the social platform to contact details, and briefly describe your products and make group
look and shop for and services. You can also talk about your staff, chats
products. history, or any other aspect of your business that  Making groups on
 93% of businesses are is likely to attract other Facebook users and Facebook for certain
active on Facebook. create interest in what you do. subjects for example
 Over 200 million  As well as allowing you to post text, Facebook lets you could use it for
businesses use you upload pictures and videos from your making group
Facebook's apps and business. This can be a powerful way to positing to help each
free tools. communicate with customers and potential other out.
 On average, 35.7% of customers, allowing them to see your product or
posts from a service without having to visit your premises.
Facebook page are
images.
YouTube  YouTube has over 2  YouTube lets businesses show their products in  Post videos of them
billion monthly active action. This is particularly useful for companies using products from
users with limited physical distribution channels, other businesses or
 YouTube is used by including those who mostly sell over the internet. companies (product
55% of marketers  Some business people use YouTube to build their placement)
 People watch over 1 reputation as an expert in a field. This might  Using the comment
billion hours of include uploading video tutorials or short video section of videos you
YouTube video tips, as well as linking to other experts' videos that can interact with
content each day relate to their area of interest. those who are
 YouTube is available  Some businesses use YouTube to provide subscribed to you
in over 100 countries solutions for their customers. For example, they and get feedback.
and 80 languages post videos demonstrating how to install their  You can use YouTube
product, or 'screen capture' tutorials showing how live to interact with
to use their software. subscribers and have
a conversation and
possibly advertise.