Social media & Globalization

Name of Audience scope Used for Benefits of use Drawbacks of use

social
media
LinkedIn LinkedIn is LinkedIn is used to  LinkedIn is a great social  The app takes a lot of time and
mainly used by help its audience find media app that can allow effort as the accounts activity
46-55 year olds a job and internship your business to expand in needs to be regular and active in
however this is that’s right for them. areas such as career order to have good credibility.
growing to be a It’s also used to opportunities and also  LinkedIn focusses on professional
statement that connect professional market the company. rather than personal and isn’t that
is reasonably relationships and  It is the only social media commonly used as many would
false as slowly helps its audience platform that focuses on the consider it coring when comparing
the millennials learn the skills they brand more than the the app to other social media like
are growing to needs to succeed in a product. Instagram or Facebook.
the social career.  Connection with potential
media. LinkedIn clients and gives them an
is the largest idea of the brand.
professional
network with
774+ million
members.
Pinterest Pinterest has a Pinterest allows its  The social media app has a  Just like LinkedIn, the app is very
wide range audience to find high conversion rate time consuming as in order to get
audience, with ideas, inspiration and compared to other social the most of the audience on the
32% of users hobbies through media platforms. 50% of social media app you will need to
being 18-29 pins. This app is used pinners say they have post a lot of pins in order to get
year olds and 34 by business by them purchased a product after somewhere. Depending on the
of users being promoting images of seeing it advertised on product there may need to be
30-49. Looking their products that Pinterest. And that’s just more posts every day or less posts
at these will be accompanied online. 91% of Pinners say every day.
statistics it’s with a link to their they use Pinterest to plan  Like Snapchat, Pinterest has an
clear the social business website offline purchases. incredibly niche audience for a
media is where people can go  Pinterest profiles rank in social media platform. Pinterest
appealed to a to the website and search, which can help keep caters mainly to women (81%)
target audience look at more of the your brand name branded between the ages of 25 and 50. If
of a younger products that was just to you. Boards also rank your audience doesn’t fit into
generation. As pinned on the social in search, meaning you can those brackets, the site may not
of 2021 Pintrest media platform. get extra space in search be worth the investment of time
has 454 million results. or effort.
monthly active
users.

Instagram Instagram users Instagram is a social  It gives a customer a visual  Instagram consist of a younger
consists of media platform that reference of what the aged demographic therefore if a
roughly 32% of allows a business to business can offer its business is aimed at a much older
the apps connec= with their audience. demographic it may not be the
audience being audience on a  Easy way to share the brand best option to use Instagram to
between 25-34 personal level. A or businesses message. promote products and the
years old and business can share  Instagram is growing quickly business as many most likely
over two thirds pictures and videos with audience and is won’t see it.
being aged 34 of the business, its becoming more popular by  Although the app is useful to gain
 years old and products, and happy the day. an audience, it isn’t made for
younger. customers to engage  The app uses features like businesses but rather
Instagram has targeted audiences. hashtags that allow a communication therefore using it
roughly around This app is very visual business to get their product for a purpose other than that may
1 billion and can help reflect or brand across to a wider mean the app is not that useful to
monthly users your brands audience much easier. some extent.
that have active uniqueness and
accounts. business.
Facebook The largest As well as allowing  Facebook has over 2 billion  Facebook is hard to engage an
demographic to you to post text, users and is growing daily audience and give impressions a
use this social Facebook lets you therefore there is a large majority of the time as it is hard to
media platform upload pictures and audience of potential then seen on the timeline when
can be found at videos from your customers for a business to posting however it is also
all ages with business. This can be appeal to and gather. unhelpful not to post as an empty
72.8% are a powerful way to  The ability to target by page could possibly look
within the 18-44 communicate with demographics and interests unprofessional.
years olds customers and is unmatched by any other  Facebook is a platform for
range. Facebook potential customers, advert platform. Also, complaints. It’s people’s first port
has more than allowing them to see Facebook has levelled the of call if they are annoyed. Having
2.85 billion your product or playing field slightly. The a reputation management
monthly active service without cost-per-click is lower. Plus, strategy a PR manager and a team
users. having to visit your you aren’t fighting with of well-trained customer service
premises. bigger companies for space. staff will save your bacon, but
implementing that on a just-in-
case basis is expensive.
Twitter Twitter is Twitter is an  The app gives a business a  You never know how active a
mainly common excellent platform 100% certainty that followers follower account is going to be. If
in America with for businesses to will see their content as you have 10,000 followers, you
42% of adults reach & connect with there is no algorithm. might discover that only 10% are
using the app the new audience. It  There is a limit on how many actually looking for your tweets
are from the is a go to social characters can be put in a just 10% more are acting on the
United states network for business tweet which may be seen as information that you’re sending.
and are aged to communicate with a negative but the positive of  Twitter is a commonly used social
18-29 years old their fans & this feature is it doesn’t take media platform for businesses.
and 27% of customers much effort to provide a  It takes a lot of time to engage
users are effectively. specific message to your with the community you develop.
among the 30- Businesses at all followers. You might invest a Many of the larger brands have
49 year olds scales have been lot of time and effort into the full-time workers manning their
range. Twitter using Twitter to grow content of your site, but it Twitter account to make sure
has had over their business. really only takes a couple of people receive a response in a
186 million minutes to craft a tweet at reasonable amount of time.
users ad most.
growing by the
years.