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How COVID-19 Has Impacted Media

Consumption, by Generation
Published 24 hours ago on April 7, 2020
By Katie Jones
Media Consumption in the Age of COVID-19
As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would
have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.

During this period of pandemic-induced social isolation, it’s no surprise that people are
consuming vast amounts of media. Today’s graphics use data from a Global Web Index report to
explore how people have increased their media consumption as a result of the outbreak, and how
it differs across each generation.

More Time to Kill

Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more
content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the SUBSCRIBE
primary mediums across all generations and genders.
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Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other
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activity. Gen Zers however, have other plans, as they are the only generation more likely to be
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listening to music than searching for news.

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Overall, younger generations are more likely to entertain themselves by playing games on their
mobile or computer. Millennials also stand out as the foodie generation, as they are the most
likely to be searching for cooking recipes or reading up on healthy eating.

Leaning on a Pillar of Trust

Across the board, consumers view the World Health Organization (WHO) as the most trusted
source of information for any COVID-19 related updates.

This isn’t true everywhere on a regional basis, however. For example, while U.S. consumers trust
WHO the most, UK consumers view their government as their most trusted news source overall.
Trust in information shared on social media is higher than word of mouth from friends and
family, and even foreign government websites. That said, it is lower than information shared on
the radio or news websites.
The Need for Pandemic Positivity
While staying abreast of pandemic updates is important, ultimately, a positive mindset and the
ability to switch off will help people cope better day-to-day.

Therefore, it seems reasonable that people are more inclined to invest in new subscription
services since they have been in isolation, with almost one-third of Gen Zers considering
purchasing Netflix, followed by Disney+.
Understandably, people are becoming increasingly worried about how much time they are
dedicating to their screens. However, research suggests that screen time itself is no cause for
concern. Rather, it’s the content we choose to consume that could have a significant impact our
psychological well-being.

Perhaps most intriguingly, the TV shows and movies that are increasing in popularity on Netflix
are about pandemics—which could signify the need for people to fictionalize the chaos we find
ourselves in.

Regardless of what type of content we are consuming, the fact is that every generation is relying
on their devices during this pandemic to inform and distract more than ever before, creating a
huge opportunity for media companies to engage a captive audience.
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RELATED TOPICS: # CONSUMER BEHAVIOR # CORONAVIRUS # COVID-19 # DISNEY # MEDIA CONSUMPTION # NETFLIX
# ONLINE VIDEO # QUARANTINE # TRADITIONAL MEDIA # VIDEO GAMING

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The Most Loved Brands, by Generation

Can a brand transcend time and be all things to all people? This graphic seeks to find out
by visualizing the most loved brands by generation.

Published 1 month ago on March 4, 2020

By Katie Jones 
The Most Beloved Brands, by Generation

When it comes to buying into brands, consumers are spoiled for choice.

The vast amount of options available makes it increasingly difficult for brands to build
meaningful emotional connections with them—but for the brands that do, the payoff
can be huge.

Today’s graphic pulls data from MBLM’s 2020 Brand Intimacy Report and visualizes the
top 10 brands that different generations connect with the most.

Can Emotion Be Measured?

 Brands that tap into consumers’ emotions can establish higher levels of trust. This in
turn creates a culture of loyalty thatCONTINUE
could ensure a unique standing in the market and
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long term growth

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Ranked: The Most Valuable Brands in

the World
This infographic ranks some of the world’s biggest companies by brand value in 2020 and
visualizes the movers and shakers over the past year.

Published 2 months ago on January 30, 2020

By Katie Jones 
Ranking The World’s Most Valuable Brands

Due to its intangible nature, the power of a brand can be difficult to translate to a
balance sheet. That said, a brand that truly connects with consumers and stands the test
of time can deliver immense financial value.

Today’s graphic pulls data from the 2020 edition of Brand Finance’s annual Global 500
report, which ranks the world’s top brands by value using a multi-dimensional formula.

By quantifying the true value of a brand, investors and key decision makers can
identify value that extends beyond quarterly earnings reports.

How much are brands really worth?

 A Closer Look at the Leaderboard
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With 18% growth in the last year resulting in an eye-watering brand value of $220

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