WEEK 9

Gatmaitan, Josh Miguel 1TOU02

1. Explain the characteristics of Intangible nature as tourism products; Write

at least ten examples of this product.

Services that cannot be tasted, seen, felt, heard or smelled before they
are purchased or put on a shelf for display. This intangible nature prevents
customers from examining services and sampling before their actual
enactment.

Example: travel, freight forwarding, insurance, repair, consulting, computer

software, investment banking, brokerage, education, health care.

2. Define the term tourism products. Give at least ten examples of tourism
products that are available in your town/city.

As defined by UNWTO, a Tourism Product is "a combination of tangible

and intangible elements, such as natural, cultural and man-made
resources, attractions, facilities, services and activities around a
specific center of interest which represents the core of the destination
marketing mix and creates an overall visitor experience including
emotional aspects for the potential customers. A tourism product is
priced and sold through distribution channels and it has a life-cycle"

Examples:
 La Mesa Eco Park
 Eastwood City
 Art in Island
 University of the Philippines Diliman
 Santo Domingo Church
 Sm City North Edsa
 EDSA Shrine
 Maginhawa Street
 Ninoy Aquino Parks and Wildlife Center
 Quezon Memorial Circle

3. What is the scope of tourism products?

Travel and tourism marketing is the systematic and coordinated execution of business
policies by the both private or public and public sector tourism organizations operating at
the local, regional, national, or international level to achieve the optimal satisfaction of the
needs of identifiable tourist groups, and in doing so to achieve an appropriate return.

4. What are the characteristics of tourism products?

 Intangibility
 Perishability
 Inseparability
  Variability

5. Discuss the concept of product life cycle in tourism.

The concept of PLC is to help to guide their decisions. It undergoes to six stages and
these are;
 Exploration
 Involvement
 Development
 Exploration
 Stagnation
 Decline
 Rejuvenation

A product life cycle is the amount of time a product goes from being introduced into the market
until it's taken off the shelves.

6. Explain the role of planning in destination development

Tourism development planning enables a range of benefits to all stakeholders involved,

for example: It increases income and jobs from tourist spending. It helps preserve
cultural and natural heritage for tourists. It increases understanding of other cultures.

7. Discuss the importance of planning in destination development.

 Experience of many areas has clearly demonstrated that on long term basis,
approach to develop tourism can bring benefits without significant problems.
 Tourism complicated activity overlapping several different sectors of society and
economy.
 Can avoid unexpected & unwanted impacts of faulty tourism planning.

8. Discuss the process of planning the tourism products and destinations.

Tourism planning refers to the overall process of deploying the development goals and
the implementation of a comprehensive tourism system. In some places, tourism plans
contain a set of legal norms, and in others, they are frameworks that may contain legal
elements such as zoning.
9. What is carrying capacity in tourism industry?
"Tourism Carrying Capacity" is defined by the World Tourism Organization as “The
maximum number of people that may visit a tourist destination at the same time,
without causing destruction of the physical, economic, socio-cultural environment and an
unacceptable decrease in the quality of visitors' satisfaction”.
10. What are the types of carrying capacity?
 Within this broad definition, four categories are recognized: physical, ecological,
economic, and social carrying capacities