Assignment of Industrial Marketing

Submitted to:

Sir Mansoor Ashiq

Submitted by:

Sana Rashid F18BA006

Sumbal Nasir F18BB102

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 B2B MARKETING STRATGIES FOR OUR PRODUCTION HOUSE

While running an organization, it is necessary to follow this sort of approach: 

“Our growth and profitability depend upon our partner’s growth and profitability. “ 
(7th Sky Entertainment)
7th Sky Entertainment is a well-established production house which always gave hit TV Shows to
its consumers and wider its audience in terms of investors. We are here to describe you few of
b2b marketing strategy to promote our production house in more efficient way.

Market Research 
Before setting up any business, be it a production house or any other business, market research
is a very critical part of understanding our niche. If initially, there is enough
investment, startups can get research done by professional organizations. However, it can also
be done without them through surveys etc. in order to control the budget. It will help us in
answering questions like; What are your skills, preferences, and — most importantly — what
are potential clients in your area looking for? 
Building A Website 
Building a proper website which will clearly describe our vision, determination and goals will
help us in attracting our targeted media companies. 
Hiring outsourced staff 
You may need to hie staff such as costume designers, makeup artists. In some cases you may
also hire a writer outside the organization who comes to you with an idea having potental. 
Financing 
You are going to need money – and probably quite a bit of it. This means finding distribution
partners, co-producers, a team of investors – never use your own money. 
Casting 
You can use a casting agency to find your cast or advertise the roles yourself. Depending on the
size of your project, you have a number of different options when it comes to finding your cast.

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A successful casting will require figuring out what works best for the project you are working
on 
Sponsors 

Besides knowing the right kind of material to write, a producer must also know how to find out
who sponsors a TV show. sponsorship can make or break a television show. Sponsoring a TV
show for a business has numerous advantages: not only do they gain dedicated airtime, but
their brand may also become interwoven with the TV show and its characters if the script is
crafted right.

We'll hire an agency to take care that will take care of finding us sponsors for our TV show.
There are many pr agency and many marketing agencies which are involved in such business.
The agency selects a sponsor for our television show based on a pre-negotiated deal. We only
have to pay them, and they will take care of everything. This is the most common method for
locating a sponsor these days.

Social Media
Social Media is considered a big weapon these days to promote your product and services. By
publicity our Tv Show promos, Clips, posters, teasers and trailers on every social media account
to attract a large number of audience as well as investors. Creating hype of our Tv Show will
develop the interest of investors to be in our ad promotion list. We will use Youtube and
Instagram our key weapon to promote our Tv Show as these two social media sites bring a large
audience through their paid ads.